What Jornaya does

Jornaya (legal entity Lead Intelligence, Inc) operates a consumer journey insight and identity resolution platform serving insurance carriers, mortgage lenders, banks, credit unions, higher education institutions, lead generation firms, and platform service providers. The company's core offering is the Persistent Identity Framework, which connects consumer records across fragmented journeys and changing identifiers (email, phone, IP, MAID, address) to build comprehensive identity profiles for all US consumers and households. The product portfolio is organized around Total Consumer Insights as the flagship, complemented by a suite of identity data products (Total Consumer History, Total Email Plus, Total IP Address, Total MAID, Total Phone), data append services (Attribute Append, Identity Append), pre-built Digital Audiences, real-time Activate in-market behavior alerts, TCPA Guardian for outbound compliance, the Intelligence lead-insights module, and the LeadiD publisher verification program, which has become a de facto industry-standard identifier across the lead generation ecosystem.

Revenue is generated across four streams: subscription-based licensing of identity data assets, recurring first-party data enrichment and monitoring, usage-based access to the Real-Time Decisions API, and per-transaction fees from the LeadiD Creator Program. The company employs 51-100 people, is incorporated in Texas as a registered data broker, and operates from Austin, TX (corporate headquarters), with additional operations in Conshohocken, PA and Chicago, IL. Distribution is hybrid: direct enterprise sales targeting insurance and consumer-finance buyers, the Snowflake Marketplace App for cloud-native data collaboration, and the LeadiD channel partner program for publisher-side adoption. Marketing uses content (blog, whitepapers such as 'The Five Pillars of Modern Identity Resolution'), industry events (POSSIBLE, LeadsCon), the Marketing Rapport podcast, case studies, and an email newsletter.

Cumulatively, the company disclosed roughly $19.7M in venture financing prior to its 2016 Series 2 led by Edison Partners, with prior investors including Comcast Ventures, Genacast Ventures, and Tribeca Venture Partners. In April 2026, ActiveProspect acquired the former Verisk Marketing Solutions entity and rebranded it as InfutorData, with Jornaya's identity and lead intelligence capabilities operating under the InfutorData identity solutions umbrella. Compliance posture is documented as Privacy By Design with GDPR and CCPA adherence.

Name

Jornaya

Legal name

Lead Intelligence, Inc

Website

https://jornaya.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Jornaya provides consumer identity resolution, lead verification (LeadiD), TCPA compliance, and in-market behavior alerts to insurance carriers, mortgage lenders, banks, and lead generation firms, now operating inside ActiveProspect's InfutorData brand.

Ownership category

akta.pro rank

Product category

Consumer Identity Data & Marketing Compliance Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Consumer identity data
• Data activation platform
• TCPA compliance data
• Audience verification technology
• Identity resolution services

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Licensing & Syndication: Licensing of consumer identity data including Total Consumer History, Total Email, Total Phone, Total IP Address, and Total MAID data to marketers and platforms.
2. First-Party Data Enrichment & Monitoring: Enrichment services that enhance existing customer databases with current identity attributes, demographics, and behavioral data.
3. Real-Time Decisions API: API-based identity resolution and decisioning services for real-time consumer identification and qualification.
4. LeadiD Creator Program: Program enabling publishers to embed LeadiD tracking, generating revenue through lead verification and tracking services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jornaya (legally Lead Intelligence, Inc., also marketed as InfutorData) provides consumer identity data and activation technology that helps marketers, lead buyers, and compliance teams identify, verify, and reach consumers across channels. Its offerings combine persistent identity, TCPA compliance tools, audience-building solutions, and the proprietary LeadiD tracking tag, all delivered through direct platform access, APIs, and data marketplaces.

Product overview

InfutorData (formerly Verisk Marketing Solutions, acquired by ActiveProspect) offers a comprehensive identity resolution and consumer intelligence platform. The portfolio centers on Total Consumer Insights as the core offering, supported by a suite of identity data products (Total Consumer History, Total Email Plus, Total IP Address, Total MAID, Total Phone), data append services (Attribute Append, Identity Append), and audience solutions (Digital Audiences, Activate in-market alerts). Lead-focused products include Intelligence for lead quality insights, TCPA Guardian for compliance, and LeadiD for publisher lead verification. The Persistent Identity Framework serves as the underlying technology foundation, designed to connect fragmented consumer identities across channels while maintaining privacy compliance.

Differentiator

Problem solved

Functional benefit

Brands

• LeadiD: Lead identification and publisher program for lead generation

Products and services

• Total Consumer Insights Suite of consumer identity data products providing attribute, contact, and device-level insights to support audience building, segmentation, and activation for marketers and lead buyers.
• TCPA Guardian Compliance solution that screens outbound dialing and lead acquisition against TCPA class action database and consent data to reduce litigation risk for lead buyers, lenders, and dialers.
• LeadiD Proprietary tracking tag and lead journey capture system that records anonymous data about how a consumer arrived at a form, used by lead generators, lead buyers, and marketing platforms to verify and score leads.
• Persistent Identity Framework Foundational identity resolution framework that links multiple data points (email, phone, IP, MAID) to build a persistent view of a consumer across channels.
• Digital Audiences Pre-built and custom digital audience segments for activation across media and lead generation campaigns, targeted to marketers and lead buyers.
• Activate Data activation capability that distributes audience and identity data to downstream marketing, media, and lead generation platforms.
• Intelligence
• Consumer Profile Report Report product delivering a consolidated consumer profile drawing on Jornaya/InfutorData identity, attribute, and contact data for use in lead validation and audience review.
• Identity Append Service that appends consumer identifiers and attributes to a customer or lead record to support matching, enrichment, and outreach.
• Attribute Append Service that adds demographic, lifestyle, and contact attributes to existing consumer records for marketing segmentation and lead scoring.

Quantifiable outcome

• Comprehensive and accurate view of all US consumers and households compared to other identity providers

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SnowflakecoreTechnology or IntegrationSnowflake partnership enables identity resolution capabilities through Snowflake App, allowing joint customers to access InfutorData consumer identity data directly within Snowflake's data cloud environment for enhanced data collaboration and analytics.
• LeadiD Creator Program PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of publishers and lead generators embedding LeadiD tracking code to generate standardized lead identifiers. The program enables partners to add verifiable lead identification to their inventory, improving lead quality and buyer confidence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lotame: Independent data management platform providing identity, enrichment, and audience solutions. Comparable to Jornaya in providing identity resolution and data collaboration for marketers and platforms.
• Leadsquared: Lead management and lead quality platform serving insurance, education, and financial services. Comparable to Jornaya's LeadiD/Intelligence capabilities in lead verification and lead quality improvement.

Others

• ActiveProspect: Parent company of InfutorData/Jornaya; provides consent-based marketing and TCPA compliance infrastructure. Closely tied as the corporate owner and channel through which Jornaya's TCPA Guardian capabilities are positioned.

Direct peers

• LiveRamp: Pure-play identity resolution and data collaboration platform connecting brands, publishers, and platforms. Highly comparable to Jornaya's Persistent Identity Framework and Snowflake-native distribution model.
• Zeta Global: Data-driven marketing technology company combining an identity layer (Zeta Identity Graph) with marketing activation. Closely comparable to Jornaya in identity-first customer acquisition for financial services and insurance.

Broad incumbents

• TransUnion (Neustar Marketing Solutions): Credit bureau that acquired Neustar to build an identity and marketing solutions business. Competes with Jornaya in identity resolution, audience targeting, and TCPA/risk data.
• Oracle Advertising and Customer Experience (formerly Datalogix/Grapeshot): Enterprise data and advertising platform with cross-channel identity and audience capabilities. Comparable to Jornaya for enterprise marketers needing scaled US consumer identity.
• Acxiom: Large data and identity services provider offering audience targeting, identity resolution, and analytics. Comparable as a scaled provider of US consumer identity data and enrichment services.
• Experian Marketing Services: Major data broker and identity provider offering consumer data, credit-linked audiences, and identity resolution. Comparable to Jornaya in the insurance and consumer-finance verticals.
• Epsilon (Publicis): Data-driven marketing platform within Publicis offering identity, audience, and data onboarding. Overlaps with Jornaya's identity graph and customer data enrichment offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Jornaya
• LinkedInlinkedin.com/company/jornaya

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jornaya