LeadID
LeadID (Lead ID Media) is a private performance-based marketing company that manages advertiser budgets and executes campaigns delivering app installs, leads, sales, and subscription sign-ups for brands, mobile-first advertisers, and publisher/affiliate partners.
- Company typePrivate
- Founded2008
- HeadquartersNewport Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LeadID does
LeadID, operating as Lead ID Media, is a private performance-based interactive direct marketing company founded in 2006 and operating in the performance marketing space since 2008. The company manages advertiser budgets and executes full-scale performance campaigns on a measurable-outcomes basis, delivering app installs, leads, sales, users, and subscription sign-ups for brands and mobile-first companies. It serves two primary customer bases: advertisers/brands on one side (spanning mobile acquisition, lead generation, eCommerce, subscription, and streaming verticals) and publishers/affiliates on the other (seeking traffic monetization through a trusted affiliate network). Headquarters are noted as Aspen, Colorado in operational disclosures (with the firm's registered city listed as Newport Beach, California and field offices in New York, Los Angeles, and Manila, Philippines). Manny Wald is identified as CTO; no other executive team details are disclosed.
The company's core offering is organized into four primary service lines — Agency Solution (full-scale campaign management and media buying), Affiliate Management (program build-out and optimization), Ad Network (proprietary targeted traffic across web, mobile, and social), and Content Marketing (original content via owned websites and social channels) — plus four vertical services: Lead Gen, Stream Success, In-App Promos, and eCom. Its platform architecture combines an owned ad network with owned websites/content inventory, a campaign optimization layer running A/B testing and audience tuning, and integrations with major third-party attribution and affiliate tools — Appsflyer, Kochava, Adjust, Branch (mobile measurement); Impact, Awin, CJ (Commission Junction), Partnerize, Rakuten Ads, Katalys (affiliate automation); Everflow (tracking and advertiser/affiliate portal); and 24metrics (AI-powered ad fraud detection).
Revenue is generated on a performance basis through three streams: performance marketing fees from advertiser campaigns (app installs, sign-ups, leads, sales), affiliate/partner traffic monetization via transaction fees from publisher conversions, and ad network inventory sales. Pricing is quote-based rather than publicly disclosed, and customer acquisition is split between enterprise field sales (advertiser/agency accounts) and a self-serve affiliate platform (publisher-side signup via the Ad Monster / Everflow portal). The company is privately held with no disclosed revenue, funding history, ownership structure, patents, certifications, regulatory actions, or management team beyond CTO identification in the available source material.
LeadID firmographics
Firmographics- Name
- LeadID
- Legal name
- Lead ID Media
- Website
- https://leadid.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadID (Lead ID Media) is a private performance-based marketing company that manages advertiser budgets and executes campaigns delivering app installs, leads, sales, and subscription sign-ups for brands, mobile-first advertisers, and publisher/affiliate partners.
- Ownership category
- akta.pro rank
LeadID industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Lead Generation Networks (BPAFAKAL)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where LeadID is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
LeadID business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Performance Marketing Fees: Lead ID Media earns revenue by managing advertiser budgets and executing performance marketing campaigns on a performance basis — delivering high-quality leads, sales, users, and installs. Revenue is generated from media buying activities where the company is compensated based on measurable outcomes (app installs, sign-ups, leads, sales) achieved for advertisers.
- Affiliate/Partner Traffic Monetization: The company builds and optimizes affiliate programs, recruiting publishers and affiliates who drive quality traffic and conversions. Revenue is earned on a performance basis from conversions driven through the affiliate network.
- Ad Network Inventory Sales: Revenue generated through the company's owned ad network providing targeted traffic across web, mobile, and social platforms, sold as scalable acquisition solutions to advertisers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
LeadID product offering
Product offeringCore offering
LeadID is a performance-based interactive direct marketing company that manages advertiser budgets and executes full-scale performance marketing campaigns to deliver high-quality leads, sales, users, and installs. Its core offering consists of four service lines — Agency Solution (campaign management and media buying), Affiliate Management (affiliate program building and optimization), Ad Network (proprietary targeted traffic across web, mobile, and social), and Content Marketing (original content creation) — supported by four vertical-specific services: Lead Gen, Stream Success, In-App Promos, and eCom. Revenue is earned on a performance basis through measurable outcomes such as app installs, sign-ups, leads, and conversions.
Product overview
LeadID is a performance-based marketing company offering a unified platform of marketing services rather than discrete software products. The core offering consists of four primary service lines: Agency Solution (full-scale campaign management and media buying), Affiliate Management (affiliate program building and optimization), Ad Network (proprietary targeted traffic across web, mobile, and social), and Content Marketing (original content creation for acquisition and engagement). Supporting these are four vertical-specific services: Lead Gen (intent-based lead generation), Stream Success (streaming subscription growth), In-App Promos (mobile app install and conversion campaigns), and eCom (retail performance marketing). The company leverages proprietary technology, owned websites, extensive mobile traffic, and strategic partnerships to deliver high-quality leads, sales, users, and installs on a performance basis for mobile-first brands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Real actions (app installs, sign-ups, leads) driven by strategic messaging and compelling offers
- +1 more outcomes
Companies that use LeadID
Customer profileSegments4 records
Ideal customer profiles2 records
LeadID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
LeadID partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- EverflowcoreLead ID Media uses Everflow's tracking and attribution platform as its primary campaign management portal (Ad Monster). Both advertisers and affiliates access the platform through ad-monster.everflowclient.io for real-time tracking, reporting, and campaign management.
- AppsflyercoreAppsflyer is integrated as a core mobile attribution and analytics partner, providing measurement and anti-fraud capabilities for mobile campaigns.
- KochavacoreKochava provides mobile attribution and analytics infrastructure integrated into Lead ID Media's technology stack for campaign measurement.
- AdjustcoreAdjust is integrated as a mobile measurement platform providing app analytics, attribution, and fraud prevention capabilities.
- BranchcoreBranch provides cross-platform measurement and deep linking solutions integrated into Lead ID Media's campaign infrastructure.
- ImpactcoreImpact's partnership automation platform is integrated for managing partnerships, tracking conversions, and optimizing affiliate relationships.
- AwincoreAwin, a global affiliate marketing network, is integrated as a technology and channel partner within Lead ID Media's affiliate ecosystem.
- CJ (Commission Junction)coreCJ is integrated as a technology and channel partner within Lead ID Media's affiliate network ecosystem for publisher recruitment and campaign management.
- PartnerizecorePartnerize's partnership automation platform is integrated within Lead ID Media's affiliate ecosystem for managing partnerships and tracking performance.
- Rakuten AdscoreRakuten Ads is integrated as a technology and channel partner providing additional affiliate and advertising network reach.
- KatalyscoreKatalys is integrated as a technology and channel partner within Lead ID Media's affiliate ecosystem.
- 24metricscore24metrics provides the Adsecurity platform integrated into Lead ID Media's campaigns, offering real-time click and conversion screening to instantly block ad fraud including bots, proxies, and duplicates. The platform uses AI compliance checks and provides tailored industry presets for high-quality traffic protection.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
LeadID competitors and assessment
Company assessmentDirect peers
- CPAlead: Performance-based affiliate marketing network monetizing traffic through content lockers and offer walls. Highly comparable to LeadID's affiliate network model serving both publishers and advertisers on a performance basis.
- MaxBounty: Affiliate network specializing in CPA/CPL campaigns across lead generation, app installs, and eCommerce. Directly comparable affiliate-network business model with similar advertiser and publisher segments.
- ClickDealer: Global performance marketing agency and affiliate network operating across lead generation, app installs, and eCommerce. Closely mirrors LeadID's agency-solution + ad-network + affiliate combination.
- Adcombo: Affiliate network with a self-serve platform and advertiser-direct campaign management across COD, lead gen, and app-install verticals. Comparable dual-sided model to LeadID's Ad Monster platform.
- A4D (Advertising for Digital): Affiliate marketing agency running performance campaigns across app installs, lead gen, and eCommerce for advertisers globally. Closely comparable agency-side offering to LeadID's Agency Solution.
- TerraClick: Affiliate marketing agency providing performance-based customer acquisition across mobile, lead gen, and eCommerce. Comparable performance-marketing agency model and client roster.
- Perform[cb]: Performance marketing network running CPA/CPL/CPI campaigns across consumer verticals via an affiliate platform. Comparable business model and advertiser/publisher segments to LeadID.
- DMi Partners: Performance marketing agency specializing in affiliate management and direct-response campaigns across retail, health, and subscription. Direct comparable as a performance-agency peer in adjacent verticals.
Emerging players
- Mobvista: Mobile ad network and analytics platform (with subsidiary Nativex) offering mobile acquisition and ad mediation. Comparable mobile-traffic focus and global footprint; broader scale and public listing.
- PartnerStack: Partnership automation platform for B2B SaaS affiliate and referral programs. Comparable affiliate-program-management infrastructure; differs in SaaS focus and software delivery model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LeadID social profiles
Digital presenceLeadID financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadID leadership team
Management profileNumber of profiles
Profiles1 record
LeadID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadID
What does LeadID do?
LeadID is a performance-based interactive direct marketing company that manages advertiser budgets and executes full-scale performance marketing campaigns to deliver high-quality leads, sales, users, and installs. Its core offering consists of four service lines — Agency Solution (campaign management and media buying), Affiliate Management (affiliate program building and optimization), Ad Network (proprietary targeted traffic across web, mobile, and social), and Content Marketing (original content creation) — supported by four vertical-specific services: Lead Gen, Stream Success, In-App Promos, and eCom. Revenue is earned on a performance basis through measurable outcomes such as app installs, sign-ups, leads, and conversions.
Is LeadID a public or private company?
LeadID is a private company. It is classified as unknown and is currently operating.
When was LeadID founded?
LeadID was founded in 2008. It employs 11 to 50 people.
Where is LeadID based?
LeadID is headquartered in Newport Beach, United States, in the North America region.
How does LeadID make money?
Three revenue lines are on record. Performance Marketing Fees are the primary driver. The others are affiliate/Partner Traffic Monetization and ad Network Inventory Sales.
Who are LeadID's main competitors?
Direct peers on record are CPAlead, MaxBounty, ClickDealer, Adcombo, A4D (Advertising for Digital), TerraClick, Perform[cb] and DMi Partners. Emerging players are Mobvista and PartnerStack.
Does LeadID have an API?
No public API is recorded for LeadID.
What industry is LeadID in?
LeadID's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAKAL, Affiliate & Partner Lead Generation Networks, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 54183 and its SIC code is 7310.