Roya.com

What Roya.com does

Roya.com is a privately held, San Diego-based SaaS and digital marketing provider founded in 2015, operating through its proprietary Canvas® Platform — a cloud-based, low-code/no-code marketing system that integrates CMS, CRM, Analytics, and Design Studio modules. The company serves small and mid-sized practices and service businesses, with primary verticals in healthcare (dental, eye care, medical, chiropractic, therapy, plastic surgery), veterinary, and real estate. Its offering is structured as four website design tiers (Snap, Amplify, Envision, Enterprise) and six marketing packages (Professional, Premier, SEO+, Omni Search, Accelerator, Elite) sold on 12-month subscription contracts with automatic renewal, supported by Google Certified Marketing Strategists and inside/field sales motions.

The Canvas® platform is the operational core, supporting drag-and-drop site building, call and SMS tracking via Twilio, lead management, real-time analytics integrated with Google Analytics/Search Console/Business Profile, and multi-location microsite management for enterprise customers. Roya.com monetizes through monthly recurring subscriptions bundled with professional services, generates tens of thousands of client calls per month, and reports customer outcomes of 20–65% performance uplifts across SEO traffic, leads, and sales. The company holds Google Partner status and has integrated with Bing and Brave as AI discovery engines, launching its Omni Search package to add AEO/GEO capabilities for LLM-driven search visibility.

Roya.com is founder-led (CEO Mo Ranji), has 51–100 employees, is organized as a US LLC governed by California law, and has raised approximately $2.25M across disclosed 2015, 2017, and 2018 funding events. Operations are domestic US only, with two known San Diego-area office addresses. The company appears to be cash-flow funded in recent years, with no disclosed institutional investors beyond Lighter Capital.

Name

Roya.com

Legal name

Roya.com, LLC

Website

https://roya.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Roya.com is a San Diego-based SaaS and digital marketing provider, offering its proprietary Canvas® platform alongside tiered website design and monthly marketing subscriptions to SMB healthcare, veterinary, and real estate practices in the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Platform

NAICS

Software Publishers (5132), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Digital marketing services
• Custom web design
• Marketing automation platform
• Healthcare marketing solutions
• SEO optimization services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Website Design & Hosting: Monthly recurring subscription for website design, secure cloud-based hosting, and platform access. Tiered packages (Professional, Premier, SEO+, Omni Search, Accelerator, Elite) with 12-month initial terms and automatic renewal options.
2. Marketing Services: Additional marketing services including SEO optimization, PPC advertising, social media management, display advertising, and content creation bundled into higher-tier packages.
3. Professional Services: Setup fees, domain services, and one-time charges for additional services like reactivation fees ($100), domain transfer fees ($25), and website file retrieval for inactive customers ($250).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Roya.com provides custom web design and digital marketing services through its proprietary Canvas® cloud-based platform, which integrates CMS, CRM, Analytics, and Design Studio into a single low-code/no-code solution. The company sells tiered website design offerings (Snap, Amplify, Envision, Enterprise) and tiered monthly marketing packages (Professional, Premier, SEO+, Omni Search, Accelerator, Elite) that bundle SEO, PPC advertising, social media management, content creation, AI search optimization, call tracking, and analytics reporting for small and mid-sized healthcare, dental, veterinary, real estate, and professional service businesses.

Product overview

Roya.com is a custom web design and digital marketing company offering a tiered product portfolio anchored by its proprietary Canvas® Platform — a cloud-based, low-code/no-code marketing platform integrating CMS, CRM, Analytics, and Design Studio modules. The Canvas® platform serves as the underlying engine for all web design and marketing services. The web design offering consists of four design tiers: Snap (entry-level), Amplify (mid-tier custom), Envision (premium fully custom), and Enterprise (multi-location with microsites and roll-up reporting). The marketing services span six progressively enhanced packages: Professional (foundational hosting and analytics), Premier (quarterly SEO and reputation management), SEO+ (monthly SEO cadence), Omni Search (AI-driven optimization for AEO/GEO and AI discovery engines), Accelerator (paid media and social campaigns), and Elite (full-service with PPC, YouTube ads, AI Insight, and maximum campaign support).

Differentiator

Problem solved

Functional benefit

Brands

• Canvas® Platform: Proprietary marketing platform integrating CMS, CRM, Analytics, and Design Studio for website creation and digital marketing management.
• Snap
• Amplify
• Envision
• Enterprise

Products and services

• Canvas® Platform Proprietary cloud-based, low-code/no-code marketing platform integrating CMS, CRM, Analytics, and Design Studio modules. Provides drag-and-drop website building, responsive design, industry-specific solutions, live-view editing, and advanced security measures as the foundational engine for Roya.com's web design and marketing services.
• Canvas® CMS Next-generation AMP and responsive content management system featuring drag-and-drop page configuration, dozens of widgets, per-site cloud drive for asset management with CDN distribution, and datasets for dynamic database management connected to webpages and external APIs.
• Canvas® CRM Customer relationship management tool within the Canvas platform for lead management, contact management, email campaigns, newsletters, and call tracking. Supports contact grouping, email campaign creation, and lead-to-contact conversion.
• Custom Web Design Services Custom web design services delivered through four design tiers—Snap (entry-level, cost-effective professional digital presence), Amplify (mid-tier with maximum customization through ongoing collaboration), Envision (premium fully custom designs with no creative limits), and Enterprise (multi-location businesses with custom microsites per location, dynamic store locator, roll-up reporting, and Canvas® Enterprise Edition features). All tiers include industry best practices, expert designers, and integration with the Canvas® platform.
• Digital Marketing Services Monthly subscription-based marketing services delivered through six progressively enhanced packages—Professional (secure hosting, Canvas® Toolbox license, real-time analytics, lead capture), Premier (quarterly SEO, marketing consultations, content, reputation tracker, call tracking), SEO+ (monthly local and organic SEO, monthly consultations, Canvas® Studio social media credits), Omni Search (AI-focused AEO, GEO, AI Discovery Engine data connections, and custom AI llms.txt files), Accelerator (Google Banner Ad campaigns, display advertising, custom social posts, custom monthly reports), and Elite (expert-built PPC, YouTube ad management, AI Insight call intelligence, semi-monthly SEO blog content, AI Discovery Search Engine connections).

Quantifiable outcome

• 40% increase in SEO traffic and 65% increase in sales for Elite marketing partners
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature9 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationIntegration with Google Analytics, Google Search Console, Google Business Profile, Google Ads, Google Display Network, and YouTube advertising. Google Partner status indicates certified expertise in Google's advertising ecosystem.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• PatientPop (Tebra): Vertical SaaS for healthcare practices combining website design, SEO, reputation management, and patient communication. Closest direct peer to Roya in healthcare SMB digital marketing, with broader funding and a wider practice-management suite.
• Scorpion: End-to-end digital marketing and SaaS platform for healthcare, legal, and home services SMBs offering websites, SEO, PPC, and content. Highly comparable on customer profile, sales-led GTM, and tiered marketing packages.
• Officite (Internet Brands/WebMD IGN): Healthcare-focused website design, hosting, and marketing services for medical and dental practices. Direct peer in vertical specialization and SMB healthcare GTM.
• Doctor.com: Practice marketing platform with provider profiles, listings management, reputation, and website solutions aimed at healthcare practices. Closely comparable customer profile and feature set.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media management to SMB and mid-market clients. Comparable services-led GTM and tiered package structure.
• Disruptive Advertising: Digital marketing agency focused on PPC, SEO, and CRO for mid-market and growth-stage businesses. Overlaps with Roya's Accelerator/Elite paid media and SEO offerings.

Broad incumbents

• Wix: Horizontal SMB website builder with built-in CRM, email, SEO, and booking tools. Competes for the same SMB customers via self-serve pricing and a broader horizontal feature set.
• Squarespace: Premium website builder with integrated email marketing, SEO tools, and appointment scheduling. Broad incumbent competing for design-conscious SMBs Roya also targets.
• GoDaddy: Provides domains, hosting, website builder, and digital marketing services to SMBs. Competes on price and ecosystem breadth against Roya's bundled website + marketing offering.
• HubSpot: Broad marketing, CRM, and CMS platform increasingly used by SMBs and mid-market. Overlaps with Canvas® CRM/Analytics/CMS functionality at the upper SMB tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teamroya
• Facebookbusiness.facebook.com/RoyaInc
• LinkedInlinkedin.com/company/roya-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roya.com