KolayBi
KolayBi is an Istanbul-based cloud pre-accounting and financial management SaaS platform serving Turkish SMEs, startups, sole proprietors, and chartered accountants via its KolayBi' Ofis, Jet, and Link products, with 25+ bank integrations.
- Company typePrivate
- Founded2017
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What KolayBi does
KolayBi (operated by ENKO Teknoloji A.Ş.) is an Istanbul-based cloud pre-accounting and financial management SaaS platform targeting Turkish SMEs, startups, and sole proprietors. The platform spans three main products: KolayBi' Ofis (the core pre-accounting platform covering cari, income/expense, inventory, invoicing, and reporting), KolayBi' Jet (a lightweight e-fatura-only application), and KolayBi' Link (a free client management platform for Mali Müşavirler / chartered accountants, integrated with Luca accounting software via a Chrome extension). Underlying technology is web and mobile (iOS/Android), hosted on AWS with 256-bit SSL encryption, with a free public API enabling third-party integrations.
The company's business model combines recurring SaaS subscriptions (tiered packages for KOBİ, Startup, Şahıs Şirketi segments) with a usage-based component via e-fatura credits (kontör). Pricing is not publicly disclosed — customers contact sales or start a 14-day free trial. Distribution combines self-serve PLG (web, mobile apps, blog/SEO, social) with a community-led channel: chartered accountants use KolayBi' Link to manage their SME clients and earn 4,000 TL per referred client, creating a B2B2C referral loop. The platform integrates with 25+ Turkish banks, 5 major e-commerce marketplaces (via StockMount), PAYNET and PAYTR (Sanal POS), and Turkish government portals (GİB, SGK).
KolayBi is venture-backed (TechOne VC led a $1.15M round in August 2022 with participation from Oyak Portföy, QNBEYOND Ventures, and StartersHub; cumulative disclosed funding approximately $1.47M across 2017-2022). The stated strategic objectives are to grow to 100,000 active customers and expand geographically to Europe and the Middle East. The company maintains a 4.9/5 rating on Google Business Profile from 590+ reviews, serves a fragmented SME long-tail customer base, and has no identified parent company or controlling shareholder beyond disclosed institutional investors.
KolayBi firmographics
Firmographics- Name
- KolayBi
- Legal name
- ENKO Teknoloji A.Ş
- Website
- https://kolaybi.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KolayBi is an Istanbul-based cloud pre-accounting and financial management SaaS platform serving Turkish SMEs, startups, sole proprietors, and chartered accountants via its KolayBi' Ofis, Jet, and Link products, with 25+ bank integrations.
- Ownership category
- akta.pro rank
KolayBi industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where KolayBi is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
KolayBi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (KolayBi' Ofis): Monthly or annual subscription plans for the core pre-accounting platform, with tiered packages (Ofis, Kobi, Startup, etc.). Includes free trial period and promotional bundled packages (KolayBi PLUS). Revenue is primarily recurring subscription-based.
- E-Fatura Credits / Kontör: Consumption-based model where users purchase e-fatura credits (kontör) to issue electronic invoices. Promotional campaigns offer unlimited e-fatura credits as a trial incentive.
- KolayBi' Jet (Light E-Fatura): Separate subscription or usage-based product for businesses requiring only e-fatura issuance, sold as an add-on or standalone package.
- KolayBi' Link (Accountant Platform): Free platform for accountants; revenue generated indirectly through client referrals (accountants earn 4,000 TL per client referred) and potentially premium features. Also facilitates Luca integration for accounting workflow.
- Additional Add-on Services: Revenue from e-imza (electronic signature) applications, Sanal POS setup, fuel discount programs, insurance partnerships, and other premium integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 14-Day Free Trial (All Plans) |
| Subscription | Annual | KolayBi PLUS Promotional Bundle |
| Subscription | Monthly | KolayBi' Ofis - Business Plans (KOBİ, Startup, Şahıs Şirketi) |
| Freemium | Pay-as-you-go | KolayBi' Link - Free for Mali Müşavirler |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
KolayBi product offering
Product offeringCore offering
KolayBi is a cloud-based pre-accounting and financial management SaaS platform for Turkish SMEs, startups, freelancers, and sole proprietors. It delivers e-invoicing, e-archive, e-waybill, e-export invoicing, and e-signature capabilities, integrates with 25+ Turkish banks for real-time reconciliation, and offers marketplace, virtual POS, and inventory integrations. A separate accountant product (KolayBi' Link) enables Mali Müşavirler to manage client portfolios and transfer data to Luca accounting software.
Product overview
KolayBi is a cloud-based pre-accounting (ön muhasebe) and financial management platform for SMEs, startups, freelancers, and individual entrepreneurs in Turkey. The platform operates as a unified ecosystem with three main product tiers: KolayBi' Ofis as the core comprehensive platform, KolayBi' Jet as a lightweight e-invoice-only solution, and KolayBi' Link as a dedicated client management tool for accountants. The platform offers a full suite of digital transformation tools including e-invoice, e-archive, e-export invoice, e-freelance receipt, e-waybill, and e-signature services. Additional features include bank integration with 25+ Turkish banks, virtual POS for payment collection, marketplace integration for e-commerce operations, inventory management, project-based financial tracking, and comprehensive reporting. The platform is accessible via web and mobile applications (iOS/Android), and offers a free API for developer integrations.
Differentiator
Problem solved
Functional benefit
Brands
- KolayBi' Jet: Fast e-fatura application for users who only need to issue invoices
- KolayBi' Link
- KolayBi' Banka
- KolayBi' E-Faturam
Products and services
- KolayBi' Ofis
Quantifiable outcome
- Time savings through automatic bank reconciliation and data matching (bank transactions auto-matched to accounting entries)
- +2 more outcomes
Companies that use KolayBi
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
KolayBi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature8 records
KolayBi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 25+ Turkish Banks (Ziraat, VakıfBank, İş Bankası, Halkbank, Garanti BBVA, Yapıkredi, Akbank, QNB Finansbank, DenizBank, Kuveyt Türk, TEB, Türkiye Finans, Ziraat Katılım, Vakıf Katılım, Al Baraka, ING, Şekerbank, Fibabanka, Alternatif Bank, Burgan Bank, Anadolubank, Aktif Bank)coreKolayBi' Banka integrates with 25+ Turkish banks, enabling real-time bank account synchronization, automatic transaction matching, and cash flow monitoring within the accounting platform. The company is also a QNB Finansbank Digital Bridge Solution Partner (Dijital Köprü Çözüm Ortağı).
- LUCA (Accounting Software)coreKolayBi' Link integrates with Luca, a leading Turkish accounting software used by Mali Müşavirler. The integration enables automatic transfer of client invoices, accounting codes, and financial data from KolayBi to Luca via a Chrome browser extension (KolayBi'Link Connector), streamlining accountant workflows.
- Up Enerji (Up Enerji Bilişim)minorUp Enerji is a fuel discount partner for KolayBi. KolayBi users (and non-users) can access up to 2-3% fuel discounts at Petrol Ofisi (PO) stations through an Automatic Card system. The partnership is marketed as a customer benefit/loyalty program.
- Petrol Ofisi (PO)minorPetrol Ofisi (TotalEnergies Turkey) is the fuel retailer partner in KolayBi's fuel discount campaign. KolayBi users access discounts at Petrol Ofisi stations through the Up Enerji platform and Automatic Card system.
- Oyak Grup SigortaminorOyak Grup Sigorta is an insurance partner offering KolayBi users discounted insurance products. Listed as a campaign partner on KolayBi's kampanyalar (campaigns) page.
- Türkiye İhracatçılar Meclisi (TIM)minorTürkiye İhracatçılar Meclisi (TIM - Turkey's Exporters' Assembly) is listed as a partner on KolayBi's website, supporting Turkish exporters using KolayBi's e-İhracat invoice features.
- Hizmet İhracatçıları Birliği (HİB)minorHizmet İhracatçıları Birliği (Service Exporters Association) is listed as a partner on KolayBi's website, supporting service exporters using the platform's digital transformation products.
- ENKO Teknoloji A.ŞcoreENKO Teknoloji A.Ş is the parent company operating the KolayBi brand. The company is the legal entity behind the KolayBi SaaS platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
KolayBi competitors and assessment
Company assessmentDirect peers
- Paraşüt: Turkish cloud-based accounting and pre-accounting SaaS targeting SMEs and freelancers — the most direct cloud-native competitor to KolayBi' Ofis, with overlapping e-invoice, e-archive, bank integration, and expense tracking features for the same customer base.
- BizimHesap: Turkish cloud-based accounting and e-invoicing platform targeting SMEs and freelancers, with overlapping pre-accounting, e-fatura, e-arşiv, and bank integration features for the same SMB segment.
- eLogo (e-Logo / FaturaKapam): Turkish e-invoice and e-document service provider with a complementary SME focus, overlapping with KolayBi' Jet and KolayBi' E-Faturam on the e-document issuance side of the value chain.
Broad incumbents
- Logo (Logo Yazılım): Turkey's largest business software company offering ERP, accounting, e-invoice, and HR solutions across SME and enterprise segments. A broad incumbent with overlapping pre-accounting and e-document functionality, though with a heavier, more enterprise-oriented product footprint.
- Mikro Yazılım: Established Turkish accounting and ERP software vendor serving SMEs and mid-market — overlapping heavily in pre-accounting, e-invoice, and bank integration, typically sold via dealer channels rather than PLG.
- DİA Yazılım: Long-standing Turkish accounting and ERP vendor with broad SME market share. Competes with KolayBi in pre-accounting, e-document, and bank integration, but typically via traditional perpetual-license and dealer-led sales models.
- Luca: Dominant Turkish accounting software used by Mali Müşavirler. Currently a KolayBi integration partner, but Luca could compete directly up the stack into pre-accounting, threatening KolayBi' Link's referral channel.
- Intuit QuickBooks: Global SMB accounting SaaS benchmark. While not a Turkish competitor, QuickBooks represents the strategic end-state for PLG SME accounting software globally and a reference for what KolayBi could evolve into.
- Xero: Global cloud accounting SaaS for SMEs with deep bank feed integrations and accountant channel. Relevant as the international reference for the accountant-led, bank-integrated SaaS accounting playbook KolayBi is executing in Turkey.
Regional players
- Foriba (SOVOS Foriba): Turkish-origin e-invoice/e-document infrastructure provider (now part of SOVOS) currently serving as a KolayBi integration partner — a potential competitor if SOVOS expands down-stack into pre-accounting, and a relevant comparable on the e-document infrastructure layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KolayBi social profiles
Digital presenceKolayBi financial estimates
Financial estimateRevenue estimate
Valuation estimate
KolayBi leadership team
Management profileNumber of profiles
Profiles3 records
KolayBi funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KolayBi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KolayBi
What does KolayBi do?
KolayBi is a cloud-based pre-accounting and financial management SaaS platform for Turkish SMEs, startups, freelancers, and sole proprietors. It delivers e-invoicing, e-archive, e-waybill, e-export invoicing, and e-signature capabilities, integrates with 25+ Turkish banks for real-time reconciliation, and offers marketplace, virtual POS, and inventory integrations. A separate accountant product (KolayBi' Link) enables Mali Müşavirler to manage client portfolios and transfer data to Luca accounting software.
Is KolayBi a public or private company?
KolayBi is a private company. It is classified as venture growth investor backed and is currently operating.
When was KolayBi founded?
KolayBi was founded in 2017. It employs 11 to 50 people.
Where is KolayBi based?
KolayBi is headquartered in Istanbul.
How does KolayBi make money?
Five revenue lines are on record. SaaS Subscription (KolayBi' Ofis) is the primary driver. The others are E-Fatura Credits / Kontör, kolayBi' Jet (Light E-Fatura), kolayBi' Link (Accountant Platform) and additional Add-on Services.
Who are KolayBi's main competitors?
Direct peers on record are Paraşüt, BizimHesap and eLogo (e-Logo / FaturaKapam). Broad incumbents are Logo (Logo Yazılım), Mikro Yazılım, DİA Yazılım, Luca, Intuit QuickBooks and Xero. Foriba (SOVOS Foriba) is listed as a regional player.
Does KolayBi have an API?
Yes. KolayBi offers a free API that allows developers to integrate the platform's services with their own applications. The API documentation is available at developer.kolaybi.com and provides endpoints for various operations including product management, customer management, and invoicing. The platform supports integrations through this API for platform-independent services. Developer documentation is at developer.kolaybi.com/#operations-top.
What industry is KolayBi in?
KolayBi's product category is Cloud Accounting Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 5132 and its SIC code is 7372.