What Luca does

Luca Labs AS is a Norwegian cloud-based accounting SaaS company that targets small limited companies (Aksjeselskap / AS) and sole proprietorships (Enkeltpersonforetak / ENK) with a self-serve, DIY-friendly alternative to traditional Norwegian accounting software. Its flagship product, Luca Regnskap, delivers invoicing, expense tracking, VAT reporting, bank reconciliation, payroll (A-melding), and annual tax filing through a modular architecture priced at 109 NOK/month for the core plan, with optional add-on modules (bank support, year-end close, payroll, projects, time tracking, stock, KID) that drive ARPU expansion. Luca Holding extends the platform to holding companies with automated FIFO stock accounting and exemption-method compliance, while a standalone Kun Årsavslutning product serves businesses that file taxes through Luca but maintain books elsewhere.

The technology stack is purpose-built around Norwegian regulatory infrastructure: direct integration with BankID for authentication, Altinn for electronic submission, Skatteetaten for tax filing, A-melding for payroll reporting, EHF for electronic invoicing, and SAF-T for data import/export from competing systems (Fiken, Tripletex, PowerOffice Go, Visma eAccounting, Conta, Uni Micro). The product is distributed exclusively through a self-serve website (go.lucaregnskap.no) with a 30-day free trial, supplemented by a content-led SEO engine, free calculators and templates, a free AS-registration service (Snarveien), and a referral network of accounting firms, Nordea Regnskap, and The Factory incubator. Luca operates as a bootstrapped private limited company with 1-10 employees and over 10,000 business customers in Norway; it does not disclose revenue, has no external institutional funding of meaningful size, and is confined operationally to the Norwegian market.

Name

Luca

Legal name

Luca Labs AS

Website

https://lucaregnskap.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Luca Labs AS is a Norwegian cloud accounting SaaS for small limited companies (AS) and sole proprietorships (ENK), offering self-serve invoicing, expense tracking, VAT reporting, payroll, bank integration, and annual tax filing from 109 NOK/month, with modular add-ons and deep integration to Norwegian regulatory systems (Altinn, Skatteetaten, BankID).

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Core Accounting Subscription: Monthly or annual subscription for core accounting functionality including invoicing, expense tracking, tax reporting, and bank integration. Annual billing provides 22% discount (109 NOK/month vs higher monthly rate).
2. Modular Add-ons: Optional premium modules for specialized needs: Bank Support (59 NOK/month), Annual Close (1,090-1,349 NOK/year), Payroll (69 NOK + 29 NOK/employee/month), Projects (59 NOK/month), Stock Module (129 NOK/month). These modules drive upsell and increase ARPU.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Luca sells Luca Regnskap, a modular cloud-based accounting SaaS for Norwegian small businesses (AS companies) and sole proprietors (ENK). The core subscription (109 NOK/month) provides unlimited invoicing, expense capture, automatic bank reconciliation, VAT and tax reporting to Altinn/Skatteetaten, and Norwegian-language support. Customers can subscribe to separately priced add-on modules for bank integration, year-end tax filing, payroll, projects, time tracking, KID payment matching, and a holding-company stock module. Luca also offers a standalone year-end filing product and free ecosystem services including Snarveien (AS company incorporation) and free business calculators/templates.

Product overview

Luca is a cloud-based SaaS accounting platform for small businesses and sole proprietorships in Norway, offered as a modular architecture. The core product Luca Regnskap provides invoicing, expense tracking, VAT reporting, and payroll at NOK 109 per month. This core is extended through optional add-on modules: Bankstøtte (bank integration at NOK 59/month), Årsavslutning (year-end tax filing at NOK 1,090-1,349/year), Lønn (payroll at NOK 69 + NOK 29/employee), Prosjekter (NOK 59/month), Timeføring (unlimited), Aksjemodul (NOK 129/month), KID for automated payment matching, and Brukskostnader for payment fees. Luca also offers a standalone year-end product (Kun Årsavslutning) for businesses managing accounting elsewhere, and provides free services including Snarveien for AS company registration and a suite of free calculators and templates.

Differentiator

Problem solved

Functional benefit

Products and services

• Luca Regnskap Cloud-based accounting software for Norwegian small businesses and sole proprietors, providing unlimited invoicing, expense tracking, VAT reporting to Altinn, automatic bank reconciliation, and tax return submission in a self-service subscription model priced at 109 NOK per month (or annually with a 22% discount).
• Bankstøtte (Bank Support Module) Bank integration add-on that automatically imports bank transactions into the accounting system and enables bill payments directly from Luca, with a per-transaction fee of 3 NOK. Priced at 59 NOK per month.
• Årsavslutning (Year-End Filing Module) Annual tax filing add-on that prepares and submits tax returns, annual accounts, and shareholder register reports directly to the Norwegian tax authority (Skatteetaten). Priced at 1,090 NOK per year for sole proprietors (ENK) and 1,090–1,349 NOK per year for limited companies (AS); bundled into the Luca Holding subscription.
• Lønn (Payroll Module) Payroll add-on supporting fixed salary, hourly pay, and bonuses, integrated with the Norwegian Tax Authority via A-melding reporting. Priced at 69 NOK per month base plus 29 NOK per employee per month.
• Prosjekter (Projects Module) Project management add-on that organizes projects within the accounting system and tracks purchases and sales per project with full visibility into project results. Priced at 59 NOK per month.
• Timeføring (Time Tracking Module) Unlimited time tracking add-on that can be linked to projects and to employees/payroll, with the ability to invoice customers directly for tracked hours.
• Aksjemodul (Stock Module) Stock transaction add-on that automatically records purchases and sales of securities with FIFO-based automatic bookkeeping and gain/loss calculation. Priced at 129 NOK per month.
• KID Module KID (Kundeidentifikasjon) add-on that automatically matches incoming customer payments to issued invoices using Norwegian customer identification numbers, eliminating manual reconciliation and reminders for already-paid invoices. Included free with the Bank Support module.
• Kun Årsavslutning (Standalone Year-End Filing) Standalone annual tax filing service for businesses that keep their own books elsewhere but want Luca to prepare and submit the tax return, annual accounts, and shareholder register report to Skatteetaten. Priced at 1,090 NOK per year.
• Snarveien (Free AS Incorporation Service) Free service for registering a new Norwegian limited company (Aksjeselskap / AS), including preparation of incorporation documents, bank account setup, and registration with the Norwegian Register of Business Enterprises (Foretaksregisteret). Designed as a top-of-funnel acquisition tool for Luca Regnskap.
• Luca Holding Specialized Luca sub-product for Norwegian holding companies (holdingselskap) that own shares in operating companies, bundling the Stock Module and Annual Close module to deliver automated year-end close, FIFO stock-trade bookkeeping, and exemption-method (fritaksmetoden) compliance.
• Gratis verktøy (Free Business Tools) Collection of free business tools for Norwegian small businesses, including a VAT (mva) calculator, profit calculator, discount calculator, account selector, accounting deadlines overview, and share certificate generator. Used as a free top-of-funnel offering.
• Gratis maler (Free Document Templates) Free downloadable templates for accounting, meeting, startup, and employee documents — including invoice templates, shareholder agreements, incorporation documents, and employment termination letters.

Quantifiable outcome

• Businesses can complete annual tax close in 1-2-3 automated steps

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Nordea RegnskapminorChannel Partner/ Reseller/ DistributorBanking partner offering Luca as part of Nordea's business accounting ecosystem. Nordea recommends Luca to their business banking customers.
• DigitallminorChannel Partner/ Reseller/ DistributorAccounting software reseller and consultant that recommends Luca to their client base of small businesses.
• SkatteveilederenminorChannel Partner/ Reseller/ DistributorTax advisory firm that recommends Luca to clients seeking affordable accounting software.
• KaiehusetminorChannel Partner/ Reseller/ DistributorBusiness advisory firm recommending Luca to their small business clients.
• Norse Regnskap og RådgivingminorChannel Partner/ Reseller/ DistributorAccounting firm that recommends Luca to clients who prefer a self-serve option while still having access to professional support.
• The FactoryminorChannel Partner/ Reseller/ DistributorBusiness incubator/accelerator that recommends Luca to startups in their portfolio as an affordable first accounting solution.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tripletex: Tripletex is one of the leading Norwegian cloud accounting platforms targeting SMBs and accountants. It is the most direct competitor to Luca in the Norwegian SMB accounting market, with comparable functionality in invoicing, bank integration, payroll, and tax reporting.
• Fiken: Fiken is a Norwegian cloud accounting SaaS specifically designed for sole proprietors and small AS companies. It is a near-identical target customer and product positioning to Luca, making it the closest functional competitor in the entry-level Norwegian SMB segment.
• PowerOffice Go: PowerOffice Go is a Norwegian cloud accounting and ERP platform serving SMBs with invoicing, expense management, payroll, and reporting. It competes directly with Luca for Norwegian small businesses and offers a deeper feature set at higher price points.
• Visma eAccounting: Visma eAccounting is Visma's SMB-targeted cloud accounting product in Norway, part of the broader Visma suite. It competes directly with Luca for small AS and sole proprietor customers, backed by the resources of Nordic software leader Visma.
• Uni Micro: Uni Micro is a Norwegian accounting and ERP platform serving small and mid-sized businesses with similar invoicing, payroll, and reporting features. It is a direct competitor to Luca in the Norwegian SMB accounting market.
• Conta: Conta is a Norwegian cloud accounting platform for sole proprietors and small businesses. It targets the same customer segment as Luca with comparable features including invoicing, bank integration, and tax reporting, and is explicitly listed as a source for Luca's SAF-T data migration.
• Fortnox: Fortnox is Sweden's leading cloud accounting SaaS for SMBs and sole proprietors, listed on Nasdaq Stockholm. It is highly comparable to Luca's business model (modular SaaS for very small businesses) and represents the regional benchmark Luca would need to emulate for any future Nordic expansion.
• e-conomic: e-conomic is a Danish cloud accounting SaaS owned by Visma targeting SMBs and accountants. It is a direct functional peer to Luca, sharing the same modular SaaS model, SMB/sole-proprietor target market, and country-level regulatory localization strategy (Denmark vs Norway).
• Billy: Billy is a Danish cloud accounting SaaS for freelancers, sole proprietors, and small businesses. It targets the same customer profile as Luca (non-accountants, simple needs, low price point) in a neighboring market with very comparable regulatory requirements.

Broad incumbents

• Visma: Visma is the dominant Nordic business software conglomerate offering accounting, payroll, ERP, and HR solutions across multiple countries. It competes with Luca indirectly through eAccounting and PowerOffice Go and has the resources to undercut pricing, acquire competitors, or replicate Luca's niche features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lucalabs
• Facebookfacebook.com/lucalabs
• LinkedInlinkedin.com/company/luca-labs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luca