Longbow Advantage
Longbow Advantage is a Montreal-based WMS implementation specialist and Blue Yonder's longest-standing partner, offering professional services and its proprietary Rebus SaaS warehouse analytics platform to North American enterprises in food and beverage, manufacturing, and retail.
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Longbow Advantage does
Longbow Advantage is a Montreal-based supply chain technology company specializing in warehouse management system (WMS) implementation services and proprietary warehouse analytics software. Founded in 2002 and operating through legal entities in Quebec and Michigan, the company is Blue Yonder's longest-standing implementation partner with 25+ years of collaboration and 95% of its project work concentrated in the Blue Yonder ecosystem. It has completed more than 300 go-lives for enterprise customers across food and beverage, manufacturing, 3PL, retail, pharmaceutical, and grocery, with named logos including PepsiCo, Smucker's, General Mills, Kraft Heinz, Campbell's, Best Buy Canada, Cummins Meritor, Liberty Hardware, and CJ Logistics America. All delivery is onshore from the United States and Canada.
The company's core technology asset is Rebus, a cloud-based SaaS warehouse analytics platform built by Longbow in 2017 that unifies labor, automation, and inventory data in real time. The platform has been extended into a module suite including Rebus Inventory and Process Analytics (I&PA) and Rebus AI: Trend Forecasting, the latter introduced in February 2025 to provide predictive analytics for workforce, inventory, and shipping demand. Rebus is sold both as a standalone subscription product and as a complementary analytics layer for customers running Blue Yonder and other supported WMS platforms, including SAP, Infor, and Softeon.
Longbow's revenue is generated through three streams: professional services for WMS and labor management system implementations, upgrades, and optimization; recurring SaaS subscriptions for the Rebus platform; and post-go-live technical support and training. Pricing is custom and quote-based rather than published, with engagements typically structured as enterprise annual contracts. The company sells through a direct enterprise field-sales motion and benefits from referral flow through the Blue Yonder partner channel, with additional demand generation via the annual Rebus User Conference (NOW), content marketing, webinars, and industry events.
Longbow Advantage firmographics
Firmographics- Name
- Longbow Advantage
- Legal name
- Longbow Advantage Inc.
- Website
- https://longbowadvantage.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Longbow Advantage is a Montreal-based WMS implementation specialist and Blue Yonder's longest-standing partner, offering professional services and its proprietary Rebus SaaS warehouse analytics platform to North American enterprises in food and beverage, manufacturing, and retail.
- Ownership category
- akta.pro rank
Where Longbow Advantage is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Longbow Advantage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- WMS Implementation Services: End-to-end deployment of warehouse management systems including Blue Yonder, SAP, Infor, and Softeon implementations, upgrades, and optimization services.
- Rebus SaaS Platform Subscription: Cloud-based SaaS subscription for warehouse analytics unifying labor, automation, and inventory data in real-time.
- Technical Support & Training: Post-go-live support, managed services, and training to ensure systems remain stable and teams are confident.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on scope and requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Longbow Advantage product offering
Product offeringCore offering
Longbow Advantage is a supply chain technology and professional services firm that implements, upgrades, and supports warehouse management systems (primarily Blue Yonder WMS) for enterprise and mid-market operators. It also develops and sells the Rebus SaaS platform, a cloud-based warehouse analytics solution that unifies labor, automation, and inventory data in real-time, including AI-driven trend forecasting modules.
Product overview
Longbow Advantage offers a portfolio of supply chain technology solutions centered around its Rebus platform. Rebus is a cloud-based SaaS warehouse analytics platform built in 2017 that unifies labor, automation, and inventory data in real-time. The product suite includes Rebus AI: Trend Forecasting (an AI-powered predictive analytics module) and Rebus Inventory & Process Analytics (I&PA). Longbow Advantage also provides professional services including WMS & LMS implementations, system upgrades and optimization, technical support and training, and assessments and health checks. The company serves as an implementation partner for Blue Yonder, SAP, Infor, and Softeon WMS platforms, helping organizations optimize warehouse and distribution center operations.
Differentiator
Problem solved
Functional benefit
Brands
- Rebus: Cloud-based SaaS warehouse analytics platform that unifies labor, automation, and inventory data in real-time. Built by Longbow Advantage.
Products and services
- Rebus Cloud-based SaaS warehouse analytics platform and the only warehouse analytics solution that unifies labor, automation, and inventory data in real-time for warehouse and distribution center optimization.
- WMS & LMS Implementations
Quantifiable outcome
- 300+ successful go-lives across various industries
- +1 more outcomes
Companies that use Longbow Advantage
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles1 record
Longbow Advantage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Longbow Advantage partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Legion TechnologiescorePartnership to integrate real-time warehouse analytics with Legion's AI-driven labor forecasting and scheduling platform. The integration aims to help warehouse operators optimize labor efficiency, reduce costs, and improve employee engagement by connecting live execution data with predictive analytics. Longbow Advantage, parent company of Rebus, provided commentary on the combined solution benefits.
- SofteoncoreStrategic partnership to deliver seamless warehouse implementations. Longbow Advantage brings WMS implementation expertise to complement Softeon's warehouse execution solutions.
- Alpine Supply Chain SolutionscorePartnership to deliver joint WMS implementation services for Blue Yonder WMS, leveraging respective expertise to help customers optimize warehouse management systems with reduced risk and faster deployment. Follows a proven multi-step framework including discovery, design, build, testing, and go-live support.
- Connors GroupcorePartnership combining Connors Group's expertise in labor management and operational enhancements with Rebus Platform's real-time data and reporting. Addresses needs of customers maturing in their labor journey looking to advance employee engagement with meaningful coaching. Founded in 2008 with proven ROI on productivity improvements.
- PlantensivecoreStrategic partnership between Longbow Advantage and Plantensive to deliver Blue Yonder's solutions across both planning and execution. Plantensive is one of the largest boutique consulting partners for Blue Yonder in supply chain planning. Enables expanded capabilities and additional value to clients.
- TecsyscorePartnership allowing Tecsys customers to expand their digital strategy with Rebus labor management and warehouse visibility solutions. Tecsys is an award-winning WMS provider recognized in Gartner Magic Quadrant for WMS, serving 1,000+ customer sites across 100+ countries.
- Blue YonderflagshipLongbow Advantage is Blue Yonder's longest-serving implementation partner with 25+ years of collaboration. They specialize in WMS implementations, system optimization, upgrades, training, and long-term support. 95% of projects focus on Blue Yonder software. Named Collaborative Partner of the Year 2023 and 2024.
- ModernLogicminorConsultancy with 100+ years of team experience specializing in Blue Yonder products. Offers tailored services leveraging deep supply chain expertise using Blue Yonder solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Longbow Advantage competitors and assessment
Company assessmentDirect peers
- Körber Supply Chain: Körber offers WMS software (formerly HighJump) and implementation services, directly competing with Longbow in the same warehouse management ecosystem. Both serve enterprise customers needing WMS deployment and optimization, and Körber represents an alternative platform partnership path.
- Softeon: Softeon is a WMS provider that recently entered a strategic implementation partnership with Longbow Advantage. Both companies deliver warehouse execution solutions and implementation services to enterprise and mid-market customers, making them direct comparables in the WMS deployment space.
- Tecsys: Tecsys is a recognized WMS provider (Gartner Magic Quadrant) and partner of Longbow, offering supply chain execution software to 1,000+ customer sites. Directly comparable as a WMS vendor with overlapping enterprise customer base in North America.
- Made4net: Made4net provides WMS software and implementation services for mid-market and enterprise warehouse operators. Directly comparable to Longbow as a WMS software-and-services provider targeting similar customers and use cases.
- Bastian Solutions: Bastian Solutions is a supply chain integration and WMS implementation specialist serving manufacturing, distribution, and 3PL customers. Direct comparable as a third-party systems integrator for warehouse and material handling automation projects.
- Tompkins Solutions: Tompkins Solutions provides supply chain consulting, systems integration, and WMS implementation services to enterprise customers. Direct comparable as an end-to-end supply chain consulting and integration firm with similar delivery model.
- Camelot 3PL Solutions: Camelot 3PL Solutions specializes in WMS implementations for third-party logistics providers, with deep Blue Yonder and SAP experience. Direct comparable as a niche WMS implementation partner with similar customer focus and partnership positioning.
- Sedlak Management Consultants: Sedlak is a supply chain and distribution center consulting firm offering WMS selection, implementation, and optimization services. Direct comparable as a boutique supply chain consulting practice targeting similar enterprise and mid-market customers.
Broad incumbents
- Manhattan Associates: Manhattan Associates is a leading supply chain and WMS software vendor with a broad portfolio spanning warehouse, transportation, and inventory. They are a broad incumbent whose WMS competes with Blue Yonder for the implementations Longbow services.
- Blue Yonder: Blue Yonder is Longbow's flagship partner and the WMS vendor whose software drives 95% of Longbow's project work. Comparable as the dominant platform player in the ecosystem Longbow serves, and a potential source of partner-program risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Longbow Advantage social profiles
Digital presenceLongbow Advantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longbow Advantage leadership team
Management profileNumber of profiles
Profiles6 records
Longbow Advantage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longbow Advantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longbow Advantage
What does Longbow Advantage do?
Longbow Advantage is a supply chain technology and professional services firm that implements, upgrades, and supports warehouse management systems (primarily Blue Yonder WMS) for enterprise and mid-market operators. It also develops and sells the Rebus SaaS platform, a cloud-based warehouse analytics solution that unifies labor, automation, and inventory data in real-time, including AI-driven trend forecasting modules.
Is Longbow Advantage a public or private company?
Longbow Advantage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longbow Advantage founded?
Longbow Advantage was founded in 2017. It employs 101 to 250 people.
Where is Longbow Advantage based?
Longbow Advantage is headquartered in Montréal, Canada, in the North America region.
How does Longbow Advantage make money?
Three revenue lines are on record. WMS Implementation Services are the primary driver. The others are rebus SaaS Platform Subscription and technical Support & Training.
Who are Longbow Advantage's main competitors?
Direct peers on record are Körber Supply Chain, Softeon, Tecsys, Made4net, Bastian Solutions, Tompkins Solutions, Camelot 3PL Solutions and Sedlak Management Consultants. Broad incumbents are Manhattan Associates and Blue Yonder.
Does Longbow Advantage have an API?
No public API is recorded for Longbow Advantage.