The Safe + Fair Food Company

Name

The Safe + Fair Food Company

Legal name

The Safe + Fair Food Company

Website

https://safeandfair.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Allergen-Free Snack Foods

NAICS

Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Allergen-free snacks
• Plant-based granola
• Clean-label foods
• Vegan snack foods
• Allergy-friendly snacks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through the company's Shopify e-commerce platform. Customers purchase individual products or bundles at listed retail prices with free shipping threshold of $75.
2. Wholesale/Retail Distribution: Products sold through major retail chains including Costco, Target, Walmart, Kroger, HyVee, Big Lots, and BJs Wholesale Clubs. Revenue generated through wholesale orders to retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

The Safe + Fair Food Company manufactures and sells Top-9 Allergen-Free snack foods, including granola, drizzled popcorn, kids graham crackers (Remy's), chips, baking mixes, and protein products, produced with clean-label, vegan, non-GMO, and kosher ingredients. The company sells directly to consumers through its own e-commerce site and distributes through major national and regional retail chains.

Product overview

The Safe + Fair Food Company is a direct-to-consumer allergy-friendly food brand specializing in Top-9 Allergen-Free snacks and clean-label products. The company operates as a single product portfolio organized into four core categories: Granola (9 varieties including Birthday Cake, Honeycrisp Apple Pie, Strawberry Shortcake, Chocolate Chip Cookie Dough, Pumpkin Pie, Key Lime Pie, All American, and two Organic Seed Oil-Free options), Drizzled Popcorn (6 varieties including Birthday Cake, Dark Chocolaty, Strawberry Shortcake, Key Lime Pie, Honeycrisp Apple Pie, and Chocolaty Candy Cane), Kids Snacks (Remy's Cinnamon Grahams and Remy's Honey Grahams in 24-count packs), and branded Apparel (Adult and Youth T-shirts). All products are developed with strict allergen protocols, clean ingredients, and are gluten-free, vegan, non-GMO, and kosher. The company sells directly through safeandfair.com and through major retail partners including Target, Costco, Walmart, Kroger, and HyVee.

Differentiator

Problem solved

Functional benefit

Brands

• Remy's: Remy's is a sub-brand focused on graham crackers for kids, including Remy's Cinnamon Grahams and Remy's Honey Grahams.

Products and services

• Granola Packs Allergen-free granola in dessert-inspired flavors (Birthday Cake, All American, Honeycrisp Apple Pie, Strawberry Shortcake, Chocolate Chip Cookie Dough, Pumpkin Pie, Key Lime Pie) sold in 2-pack bags, made with clean ingredients for individuals and families managing food allergies.
• Organic Seed Oil-Free Granola Packs Premium organic granola line made without seed oils, available in Chocolate Chip Cookie Dough and Strawberry Shortcake flavors for consumers seeking organic, clean-label options.
• Drizzled Popcorn Packs Kettle-popped popcorn drizzled with dessert-inspired coatings in Birthday Cake, Dark Chocolaty, Strawberry Shortcake, Key Lime Pie, Honeycrisp Apple Pie, and Chocolaty Candy Cane flavors for consumers seeking allergen-free sweet and salty snacks.
• Binge Watching Buttery Seasoned Popcorn Kettle-popped buttery seasoned popcorn designed as a movie-watching snack, produced top-9 allergen-free for general snack consumers.
• Remy's Cinnamon Grahams 24ct Bite-sized allergy-friendly cinnamon graham crackers for kids, peanut-free and tree-nut-free, sold in 24-count individual snack packs designed for school lunches and on-the-go consumption.
• Remy's Honey Grahams 24ct Bite-sized allergy-friendly honey graham crackers for kids, peanut-free and tree-nut-free, kosher with no artificial colors, sold in 24-count individual snack packs.
• Kids Protein Protein supplement designed for children to support nutrition needs, marketed within the allergy-friendly product portfolio.
• Branded Apparel (Adult and Youth T-Shirts) Unisex adult and youth cotton t-shirts in white and black with pre-shrunk, side-seamed construction, sold as branded apparel.
• Allergy-Friendly Chips Allergen-free snack chips including plant-based pea protein chip varieties such as Sweet Jalapeño, sold through the Safe + Fair online store and retail partners.
• Allergy-Free Baking Mixes Allergen-free baking mixes produced in a top-9 allergen-free facility, designed for households needing allergen-safe baking ingredients.

Quantifiable outcome

• Top 9 Allergen-Free certification with testing for 11 allergens total
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ DistributorCostco serves as a major retail distribution partner for Safe + Fair products, with products available in Costco locations across the Midwest, Southeast, Texas, Bay Area, and San Diego regions.
• TargetcoreChannel Partner/ Reseller/ DistributorTarget is a nationwide retail distribution partner for Safe + Fair products, providing broad national distribution across the United States.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as a retail distribution partner for Safe + Fair products at select Walmart locations nationwide.
• KrogercoreChannel Partner/ Reseller/ DistributorKroger serves as a retail distribution partner for Safe + Fair products at select Kroger store locations.
• HyVeecoreChannel Partner/ Reseller/ DistributorHyVee serves as a regional grocery chain distribution partner for Safe + Fair products at select HyVee locations.
• Big LotsminorChannel Partner/ Reseller/ DistributorBig Lots serves as a retail distribution partner for Safe + Fair products at select store locations.
• BJs Wholesale ClubscoreChannel Partner/ Reseller/ DistributorBJs Wholesale Clubs serves as a wholesale club distribution partner for Safe + Fair products at select club locations.
• Southwest AirlinesminorChannel Partner/ Reseller/ DistributorSafe + Fair's Remy's Cinnamon Grahams are served as in-flight snacks on Southwest Airlines flights, providing brand exposure to travelers.

Scale indicators4 records

Recent moves6 records

Broad incumbents

• Bobo's Oat Bars: Bobo's is an established oat-based snack bar brand with national distribution. While not allergen-free, it competes for the same granola/snack bar shelf space at Target, Costco, and natural food retailers and overlaps on clean-label positioning.

Emerging players

• That's It. That's It. produces fruit-based snack bars that are allergy-friendly and clean-label. It competes in the allergen-free snack bar space and targets similar family and on-the-go use cases.
• Simple Mills: Simple Mills is a fast-growing natural snacks and baking brand with a strong clean-label, allergen-conscious positioning. While broader than just allergen-free, it competes for the same health-conscious, ingredient-aware consumer shopping at Target, Whole Foods, and Kroger.
• 88 Acres: 88 Acres produces seed-based snack bars, granola, and crackers that are top-9 allergen-free. Smaller-scale direct competitor to Safe + Fair's granola line, sharing a clean-label, allergy-safe positioning.
• YumEarth: YumEarth produces organic, allergen-friendly candy and snacks targeted at families and children. It overlaps with Safe + Fair's allergen-free, kid-focused Remy's sub-brand positioning and competes in mainstream family snack aisles.

Direct peers

• Partake Foods: Partake Foods is a direct-to-consumer allergen-free cookie and baking brand targeting families with food allergies. It competes with Safe + Fair on allergy-safe indulgence products and shares a similar premium positioning.
• MadeGood: MadeGood produces granola bars, cookies, and crackers that are organic, gluten-free, and free from the most common allergens. It is the closest direct competitor in the allergen-free snack category, overlapping with Safe + Fair's granola and cracker lines and serving the same allergy-conscious family segment.
• Enjoy Life Foods: Enjoy Life is one of the most established allergen-free snack brands (cookies, bars, baking chocolate), now owned by Mondelez. It competes directly with Safe + Fair on Top-8/9 allergen-free positioning and shares major retail distribution in natural and mainstream grocery channels.
• From the Ground Up: From the Ground Up makes allergen-free crackers, cookies, and pretzels using vegetable-based ingredients. It competes directly with Safe + Fair's Remy's Grahams line and the broader allergen-free kids snack segment.
• FreeYumm: FreeYumm produces allergen-free snack bars, cookies, and baking mixes marketed primarily to families managing food allergies. Direct overlap with Safe + Fair's clean-label, allergen-free positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/safeandfair
• YouTubeyoutube.com/channel/UCaRtxtmVTw7b-Lt_0qTgZQA
• Facebookfacebook.com/safeandfair
• Instagraminstagram.com/safeandfair
• Pinterestpinterest.com/safeandfair
• LinkedInlinkedin.com/company/safeandfair

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Safe + Fair Food Company