What Piggycell does

Piggycell (충전돼지, 'Charging Pig') operates Korea's leading portable battery sharing network. The service, run by 100percent Co., Ltd (주식회사 백퍼센트) and founded in 2019 out of a Seoul-based operating entity with e-commerce registration dating back to 2014, dispenses 5000mAh power banks with integrated Type-C, Lightning (MFI), and Micro USB cables from KC-certified IoT charging stations installed at convenience stores, cinemas (CGV, Lotte Cinema, Megabox), restaurants (Mad for Garlic), universities, hospitals (Severance Hospital), hotels (Jackson9s), sports facilities, and other high-traffic Korean venues. Users locate stations via a Google Maps-integrated mobile app (iOS/Android), scan a QR code to check out a battery in roughly five seconds, and can return the unit to any Piggycell station nationwide, eliminating the fragmented-return problem typical of competing services. Payments flow through Tosspayments and support KakaoPay, NaverPay, Payco, KG Inicis, and Welcome Payments for Korean users, plus PayPal and Alipay for foreign tourists, with SNS login via Kakao, Naver, Google, and Apple.

Name

Piggycell

Legal name

주식회사 백퍼센트 (100percent Co., Ltd)

Website

https://piggycell.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Piggycell (충전돼지) operates Korea's leading IoT-based portable power bank sharing network, distributing 5000mAh rental batteries via QR-activated stations at cinemas, hospitals, universities, and convenience stores, with a mobile app, multi-payment integration, and a blockchain Charge To Earn platform.

Ownership category

akta.pro rank

Product category

Portable Battery Sharing Services

NAICS

Consumer Electronics and Appliances Rental (53221)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industry

Micromobility Charging & Battery Swapping Services (THADAGAL)

Keywords

• Portable battery rental
• Power bank sharing
• Mobile charging service
• IoT charging network
• Blockchain reward platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Power Bank Rental Fees: Usage-based rental fees charged based on rental duration from the time of battery checkout to return. Users pay via pre-loaded points or direct payment methods. Late return fees and lost/damaged battery fees apply as additional charges.
2. Franchise Partner Revenue Sharing: Revenue from franchise partners who host power bank stations; partners receive free equipment (KC-certified), technical support, and share in battery rental revenue. Benefits include IoT device management and nationwide IoT expert operations.
3. ICP Blockchain Platform Services: Potential revenue from blockchain-based services on the Internet Computer protocol, including token/DApp services related to the Charge To Earn model for global expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Piggycell operates an IoT-based portable battery (power bank) sharing service in South Korea. Users rent 5000mAh batteries from QR-code-enabled charging stations installed at cinemas, convenience stores, cafes, restaurants, universities, hospitals, and hotels, then return them to any Piggycell station nationwide. The company also runs a blockchain-based Charge To Earn (C2E) Real-World Asset platform on the Internet Computer (ICP) protocol that integrates the physical IoT network with tokenized rewards.

Product overview

Piggycell (백퍼센트/100percent Co., Ltd) operates a unified IoT-based power bank sharing ecosystem in South Korea. The core offering is the 충전돼지 (Piggycell) Power Bank Sharing Service, featuring physical charging stations/kiosks and a mobile application. The platform integrates a blockchain-based C2E (Charge To Earn) layer through the Piggycell C2E Platform, built on Internet Computer (ICP), which connects the physical IoT infrastructure to Real-World Asset (RWA) blockchain technology. Supporting modules include a Digital Wallet for storing tokens, a Point System for earning rewards on rentals, and a Coupon System for discounts. Users interact primarily through the mobile app for station location, QR scanning, payment, and return management.

Differentiator

Problem solved

Functional benefit

Products and services

• Piggycell Power Bank Sharing Service An on-demand portable battery rental service where individual users scan a QR code at a Piggycell charging station to rent a 5000mAh battery with 3-in-1 cable compatibility (Type-C, Lightning/MFI, Micro USB). Batteries can be returned to any Piggycell station nationwide. Designed for smartphone users, foreign tourists, and on-the-go consumers needing portable phone charging.
• Piggycell C2E (Charge To Earn) Platform A blockchain-based Real-World Asset platform built on the Internet Computer (ICP) protocol that integrates the physical IoT power bank sharing network with tokenized digital assets. Users can earn token rewards through the Charge To Earn (C2E) model tied to physical charging activity. Includes a digital wallet for storing and transferring tokens.

Quantifiable outcome

• 5000mAh battery capacity per unit
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Quack AIcoreGTM or Marketing Partner · 6 February 2026Co-host of 'AI & Web3 Builders' networking event at Consensus Hong Kong 2026 as a side event. The event focuses on technical discussions around autonomous agents, ZKML, and privacy-preserving cryptography, aiming to bridge AI and Web3 communities with local developer ecosystems and academic talent in Hong Kong.
• 0xU Hong Kong Blockchain ClubcoreGTM or Marketing Partner · 6 February 2026Co-organizer of the 'AI & Web3 Builders' event at Consensus Hong Kong 2026, connecting Web3 project teams with local developer ecosystems and academic talent in Hong Kong.
• KakaoPaycoreTechnology or IntegrationPayment integration partner for standard and recurring payments within the Piggycell app. Processes user rental payments for power bank services.
• NaverPaycoreTechnology or IntegrationPayment integration partner for standard and recurring payments within the Piggycell app. Processes user rental payments for power bank services.
• Tosspayments (토스페이먼츠)coreTechnology or IntegrationPrimary payment gateway for standard payments, recurring payments, and international user payments. Also processes payments for lost/damaged battery fees. All sensitive payment information (card numbers, CVC) is handled directly by Tosspayments without storage by Piggycell.
• PayPalcoreTechnology or IntegrationSimplified payment option for international (foreign) users accessing Piggycell via QR code and SNS login, enabling pre-payment for battery rentals.
• AlipaycoreTechnology or IntegrationSimplified payment option for international (foreign) users accessing Piggycell via QR code and SNS login, enabling pre-payment for battery rentals.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider. All customer data is transmitted and stored in AWS Korea region data centers with encryption. Security verified through AWS international certification programs. Joint responsibility model for security documented by AWS.
• The White Communication (더화이트커뮤니케이션)minorImplementation/ SI/ Consulting PartnerOutsourced customer service, partner consultation, and customer complaint handling via call center operations.
• Franchise Partners (CGV, Lotte Cinema, Megabox, Convenience Stores, Cafes, Restaurants, Hotels, Universities)coreChannel Partner/ Reseller/ DistributorVenue hosts for Piggycell power bank stations. Partners receive free KC-certified equipment, IoT management, nationwide expert support, and share in battery rental revenue. Major partners include CGV (Suwon, Sinchon, Yeongdeungpo, Wangsimni, Yongsan, Incheon), Lotte Cinema (Konkuk, World Tower), Megabox (Sangam), Mad for Garlic, and various convenience stores, cafes, and university areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChargeSpot: ChargeSpot is a Korean-operated power bank sharing network with QR-based rental stations placed in venues such as cafes, restaurants, and transit hubs. It is the closest direct competitor to Piggycell in South Korea, using a similar IoT kiosk and mobile app model with a multi-cable battery.
• ChargedUp: ChargedUp is a UK-based power bank sharing operator with QR-rental kiosks in cafes, bars, and venues, using a return-anywhere model. It is a direct international peer in portable battery sharing with a similar product, pricing model, and venue-based distribution strategy.

Broad incumbents

• Anker Innovations: Anker is the dominant global consumer charging brand, selling millions of power banks, chargers, and portable batteries through retail. While not a sharing service, it is the largest incumbent setting consumer expectations for power bank capacity, charging speed, and pricing that Piggycell must compete against.
• Romoss: Romoss is a major Chinese power bank manufacturer with a broad lineup of high-capacity portable chargers sold globally through e-commerce. As a scaled incumbent in the underlying battery pack category, it shapes product economics and consumer pricing reference points for rental services like Piggycell.
• EcoFlow: EcoFlow is a portable power and battery company offering high-capacity power stations and consumer power banks with rapid charging. It is comparable as a broader portable-charging incumbent whose products overlap with the use cases Piggycell serves, particularly for travel and on-the-go charging.
• Xiaomi: Xiaomi sells high-volume, low-cost Mi Power Banks through its global smartphone and ecosystem channels. As a broad incumbent, it defines the bottom of the consumer power bank market and influences both consumer ownership versus rental decisions and pricing benchmarks.
• Belkin: Belkin is an established global consumer electronics accessories brand with a broad power bank, charger, and cable portfolio sold through major retail. It is comparable as a broad incumbent in charging accessories whose retail presence influences how consumers value rental alternatives.

Emerging players

• Sharge (Shargeek): Sharge is an emerging consumer charging brand focused on high-power, design-forward power banks and chargers. It is an emerging player in the same portable battery category Piggycell rents, with overlapping customer use cases around travel and mobile productivity.
• Goal Zero: Goal Zero specializes in portable and solar power solutions for outdoor and travel use cases. It is an adjacent emerging player in portable battery power, competing for the same on-the-go charging occasions that drive Piggycell rentals.
• Baseus: Baseus is a fast-growing consumer electronics accessories brand selling power banks, chargers, and cables globally. It is comparable as an emerging player in the portable charging accessories category that overlaps with Piggycell's product use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/piggycellofficial
• Instagraminstagram.com/piggycell_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piggycell