What Bnex Retail Tech does

Bnex Retail Tech is a private SaaS company headquartered in São José do Rio Prêto, Brazil, founded in 2016, that builds AI- and analytics-driven CRM software for Brazilian retailers. The firm describes its offering as applying artificial intelligence, CRM algorithms, and consumer science to help retailers create and operate customer loyalty and engagement programs. The platform appears to be delivered within or tightly coupled to the Rock Encantech ecosystem, whose São Paulo office (R. Butantã, 336 – Pinheiros) houses the integrated retail technology stack marketed under both brands.

The technical footprint is broad for a CRM-rooted vendor: it spans CRM, Retail Media (sponsored industry media, omnichannel campaigns, targeted offers), a Super App for retail operations, a Marketplace with seller onboarding, Market Intelligence (geographic analysis, competitor analysis, revenue potential studies), Extended Shelf (Gôndola estendida), and a Loyalty Platform featuring a multi-currency checkout engine. AI and marketing automation features include shopper clustering, personalized offers, cashback and discount mechanics, an infinite product feed, promotional games, and campaign automation, with integration/interoperability across modules cited as the principal technical differentiator. Reported scale metrics—over 200,000 products, more than 130 million transactions processed, and platform presence in the lives of more than half of Brazil's population—indicate substantial operational footprint, though these figures are drawn from the Rock Encantech website and should be treated as ecosystem-level rather than solely Bnex-attributable.

The business model is a SaaS subscription sold via an enterprise field-sales motion targeting Brazilian retailers and adjacent enterprise buyers. Revenue is not publicly disclosed, and pricing details are unavailable. The company raised R$ 30 million in a July 2023 round led by Provence Partners (following a prior 2022 financing from the same lead investor), with stated use of funds covering enhancement of the main CRM product, expansion of commercial and marketing teams, and development of a new retail industry product. The named customer base spans large Brazilian enterprise logos across grocery, fashion, wholesale, drugstore, home improvement, banking, airlines, and standalone loyalty programs (e.g., Arezzo, Assaí, Savegnago, Pernambucanas, Itaú, LATAM, Livelo), with reported coverage of more than 40% of the Top 30 ABRAS 2026 ranking.

Name

Bnex Retail Tech

Legal name

Bnex

Website

https://bnex.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Bnex Retail Tech is a Brazilian SaaS company that provides an AI-powered CRM and integrated retail technology ecosystem—including loyalty, retail media, marketplace, and super app modules—to enterprise retailers and consumer brands across Brazil.

Ownership category

akta.pro rank

Product category

Retail CRM Software

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Retail CRM software
• Customer loyalty platform
• Retail media solutions
• Consumer analytics
• Marketing automation

Headquarters

HQ city

São José do Rio Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS CRM Subscription: Bnex operates as a SaaS startup offering CRM programs to retailers, likely using a subscription-based model

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bnex Retail Tech is a SaaS startup that applies artificial intelligence, analytics, and CRM algorithms to help Brazilian retailers build, run, and optimize consumer marketing and customer loyalty programs. Its integrated platform encompasses CRM, Retail Media, Super App, Marketplace, Market Intelligence, Extended Shelf (gôndola estendida), and AI-driven marketing automation modules that connect retailer data, technology, and consumer science into a single ecosystem.

Product overview

Bnex is a SaaS startup that provides retailers with a CRM platform to create and manage customer loyalty programs. The company raised R$30 million in funding to enhance its main product, expand commercial and marketing operations, and develop a new product for the retail industry. The available source data describes only a single core CRM product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Platform Customer Relationship Management solution for retailers to capture, manage, and operationalize customer data, loyalty programs, and personalized engagement campaigns. Targeted at enterprise Brazilian retailers and brands.
• Retail Media Retail media solution enabling sponsored industry placements, omnichannel campaigns, and targeted offers across retailer channels. Built for retailers and brand suppliers seeking on-site and off-site media monetization.
• Super App Super application platform consolidating retail operations, customer profile/household data, purchasing behavior, and post-sale service. Designed for retailers seeking an integrated consumer-facing application.
• Marketplace Retailer-operated marketplace with curated products and services, supported by a multi-currency checkout engine. Connects retailers with third-party sellers to extend assortment without inventory exposure.
• Marketplace Seller Seller-side module of the Marketplace platform, enabling third-party brands and suppliers to onboard, list, and manage their product catalog on retailer marketplaces. Targeted at brands and suppliers selling through retailer-operated marketplaces.
• Market Intelligence Market intelligence and geographic analysis solution providing competitor analysis, revenue potential studies, and audience insights. Built for retailers and brands making location, expansion, and assortment decisions.
• Extended Shelf (Gôndola Estendida) Extended shelf (gôndola estendida) solution that expands product display and assortment beyond physical store shelf capacity. Aimed at retailers and brand suppliers seeking to grow SKUs available to shoppers.
• Loyalty Platform Loyalty program platform integrated with the marketplace offering, providing curated products and services and a multi-currency checkout engine. Targets retailers, banks, and coalition loyalty programs seeking digital loyalty infrastructure.
• AI and Marketing Automation AI-driven marketing automation suite offering infinite feed personalization, shopper clustering, personalized offers, cashback and discount mechanics, promotional games, and omnichannel marketing automation. Targets retailers and brands running CRM, loyalty, and retail media programs.

Quantifiable outcome

• 130 million+ transactions processed
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• VTEX: Brazilian-headquartered commerce platform that powers online stores, marketplace, and order management for enterprise retailers across Latin America. Highly comparable to Bnex in customer profile (large Brazilian retailers), regional focus, and integrated retail technology stack spanning commerce, marketplace, and ecosystem tooling.
• Nuvemshop (Tiendanube): Brazilian/LatAm e-commerce platform focused on SMB and growing retailers with storefront, checkout, and basic marketing tools. Comparable customer base overlap (Brazilian merchants) and a partially overlapping feature set with Bnex's marketplace and retail-media products.
• Totvs: Brazilian enterprise software leader with a dedicated retail vertical including CRM, ERP, and loyalty modules. Comparable in target geography (Brazil), target customer (mid-market and enterprise retailers), and integrated back-office-plus-customer-engagement positioning.
• Linx: Brazilian retail software company (now part of StoneCo) offering POS, ERP, e-commerce, and loyalty solutions for retailers. Direct comparison point for Bnex given its CRM and loyalty platform aimed at the same Brazilian retail vertical with similar enterprise go-to-market.

Broad incumbents

• HubSpot: Global CRM and marketing automation platform with strong adoption among growing and mid-market retailers. Comparable marketing automation, personalization, and CRM core features, though Bnex is deeper in retail-specific workflows and omnichannel campaigns.
• Criteo: Global retail-media and commerce marketing platform serving retailers and brands with sponsored products, audience, and retail-media monetization. Directly comparable to Bnex's Retail Media and Audience features described in its ecosystem.
• Braze: Customer engagement platform for retail, commerce, and media brands offering personalization, orchestration, and AI-driven messaging. Comparable to Bnex's AI and Marketing Automation layer (shopper clustering, personalized offers, omnichannel campaigns).
• Salesforce Marketing Cloud: Global CRM and marketing automation platform widely used by enterprise retailers for personalization, loyalty, and customer engagement. Overlaps directly with Bnex's CRM and AI marketing automation capabilities, though Salesforce addresses a much broader customer base.
• Adobe Commerce (Magento): Enterprise commerce and personalization platform serving large retailers globally. Overlaps with Bnex's marketplace, CRM, and retail-media capabilities as part of a broader commerce and customer-experience stack.
• SAP Customer Experience: Enterprise suite covering commerce, marketing, and CRM for large retailers and consumer brands. A relevant incumbent comparison point for Bnex's enterprise CRM and omnichannel campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/bnex_retail
• Facebookfacebook.com/bnexretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bnex Retail Tech