Galaxy Education

What Galaxy Education does

Galaxy Education (Công Ty Cổ Phần Galaxy Education) is a Vietnam-based education technology company and a member of Galaxy Entertainment and Education (Galaxy EE), a diversified conglomerate operating across film production (Galaxy Studio), streaming (Galaxy Play), publishing (Galaxy Media), and education. The company operates a multi-brand online learning ecosystem spanning the full educational lifecycle: ICANKid (bilingual play-and-learn app for ages 2-6 with Disney and Pearson licensed content), ABCmouse (exclusive Vietnam distribution for ages 3-11), HOCMAI (K-12 supplementary education for grades 1-12), ICANConnect and ICANTech (English language and programming/coding training), and FUNiX (cloud-based university, vocational, and corporate training, acquired from FPT Group in September 2022). The platform delivers multi-modal learning through pre-recorded video lectures, live online classrooms, and blended online-offline (O2O) models, supported by AI-powered speech recognition for English pronunciation and big data-driven personalization engines. The company claims market leadership in Vietnam's online education sector with over 7 million registered users—reportedly 3x the size of its nearest competitor in a market of 200+ EdTech companies—with 200% growth in registered users and over 100% growth in paid users.

The company monetizes through a freemium subscription model (free basic content, paid premium tiers), individual course sales starting from 99,000 VND (~$4 USD) distributed through its own apps and a strategic partnership with Fahasa's 120+ bookstore network, and enterprise/corporate training contracts via FUNiX. Distribution spans direct-to-consumer digital channels (iOS/Android apps, web platform), offline retail through Fahasa, app store marketplaces, and B2B institutional partnerships (notably VinUniversity). Go-to-market combines product-led growth leveraging word-of-mouth and content marketing, channel partnerships with Fahasa, and event-driven brand building through the Speak to Lead English debating competition co-organized with the US Embassy in Hanoi (2020-2022).

Galaxy Education operates as a private company registered in Vietnam (entity number 0316418562, incorporated July 31, 2020) and is led by CEO Phạm Giang Linh, with Galaxy EE governance under Chairman Trịnh Bằng (appointed February 2023, former CFO of Techcombank and 18-year Morgan Stanley veteran). The company has raised a $10 million Series A funding round led by East Ventures and has been recognized with the Sao Khuê 2022 award for ICANKid.

Name

Galaxy Education

Legal name

Công Ty Cổ Phần Galaxy Education

Website

https://education.galaxy.com.vn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Galaxy Education is Vietnam's leading EdTech platform, operating a multi-brand online learning ecosystem (ICANKid, HOCMAI, ICAN, FUNiX, ABCmouse) serving over 7 million registered learners from pre-K through vocational training, monetized via freemium subscriptions and enterprise contracts.

Ownership category

akta.pro rank

Product category

Online Education Platform

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Language Schools (611630), Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Language Learning Apps & Self-Study Platforms (EDAFAOAA), Foundational Computer & Device Literacy (EDAAAIAA), AI & Emerging Technology Literacy (EDAAAIAJ), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• Online education platform
• Early childhood learning
• K-12 supplemental education
• Language learning apps
• Corporate training programs

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Online Course Subscriptions (Premium/Freemium): Galaxy Education operates a freemium model where basic content is free and premium features require paid subscriptions. The platform reported 200% growth in registered users and over 100% growth in paid users, indicating a subscription-based conversion stream.
2. Course and Curriculum Sales: Galaxy Education sells online courses through Fahasa's nationwide bookstore chain (120+ stores) and Fahasa's e-commerce platforms. Courses are available starting from 99,000 VND, targeting individual learners and families across Vietnam.
3. Enterprise and Institutional Training: FUNiX brand provides university education, vocational training, and corporate training services, serving enterprise clients and institutions with B2B contracts and employer-sponsored programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Galaxy Education is a multi-brand Vietnamese EdTech platform that delivers online and blended education from pre-school through university and corporate training. It operates sub-brands ICANKid (bilingual early childhood app, ages 2-6), ABCmouse (exclusive licensed English learning for ages 3-11), HOCMAI (K-12 supplemental courses), ICAN/ICANConnect/ICANTech (English and coding training), and FUNiX (university, vocational and corporate training). The platform uses AI speech recognition and big-data-driven personalization across mobile apps and a cloud-based learning system, reaching over 7 million registered users in Vietnam.

Product overview

Galaxy Education operates as a multi-brand EdTech platform offering a comprehensive learning ecosystem spanning early childhood education through university and vocational training. The portfolio includes ICANKid (bilingual early childhood app for ages 2-6), ABCmouse (exclusive licensed English content for ages 3-11), HOCMAI (K-12 supplementary education), ICAN/ICANConnect/ICANTech (English and programming training), and FUNiX (university and corporate training). The platform provides multiple learning modalities including indirect online learning with pre-recorded lectures, live online classes with teachers, and blended online-offline learning. Galaxy Education claims to lead Vietnam's online education market with over 7 million registered users, approximately 3 times larger than its nearest competitor.

Differentiator

Problem solved

Functional benefit

Brands

• ICANKID: Bilingual preschool learning app for children aged 2-6 years, teaching Vietnamese, English and Math through interactive games and storytelling.
• HOCMAI
• ICANCONNECT
• ICANTECH
• FUNiX
• ABCmouse

Products and services

• ICANKid Bilingual 'Play and Learn' mobile application for children aged 2-6, teaching Vietnamese, English, and mathematics through educational games, interactive storytelling (including 41 licensed Disney Stories videos), and entertainment content. Used by parents and their young children across Vietnam.
• ABCmouse (Vietnam exclusive distribution) English learning application for children aged 3-11 from ABCmouse Early Learning Academy. Galaxy Education is the exclusive distributor in Vietnam, localizing the #1 US-ranked English learning app for Vietnamese families.
• HOCMAI Supplementary online education platform for K-12 students (grades 1-12), providing online courses, pre-recorded lectures, and live classes to supplement traditional schooling. Uses AI-driven personalization via the HOCMAI big-data engine.
• ICAN Brand under Galaxy Education providing English language competency training (ICANConnect) and programming and computer thinking training (ICANTech) for students in the digital age.
• ICANConnect Language competency education brand under ICAN, providing English language training programs for students through the speakwell.icanconnect.vn platform.
• ICANTech Programming and computer thinking training brand under ICAN, teaching coding and technology skills to students through icantech.vn.
• FUNiX Cloud-based university education, vocational training, and corporate training platform serving university students, working professionals, and enterprise clients. Features international learning materials through partnerships with Udemy and Coursera, plus a network of over 100 corporate training-recruitment partners.

Quantifiable outcome

• 7+ million registered students, 3x larger than the #2 competitor in Vietnam's online education market
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• VinUniversitycoreStrategic or Co-development Partner · 1 January 2023Galaxy Education and VinUniversity entered into an educational partnership, with Galaxy Education participating as guest and partner at VinUniversity's opening ceremony 2023-2024. The partnership aims to bring collaborative educational programs connecting Galaxy's ecosystem with VinUniversity's academic excellence.
• FahasacoreChannel Partner/ Reseller/ Distributor · 1 January 2023Galaxy Education partnered with Fahasa (120+ bookstores nationwide) to place online courses on physical bookstore shelves and Fahasa's e-commerce platform. Courses start from 99,000 VND. The partnership creates a 'Education and Learning Support Alliance' combining Galaxy's EdTech platform with Fahasa's distribution reach and loyal customer base.
• Disney StoriescoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Galaxy Education's ICANKid app secured licensing rights from Disney Stories to include 41 interactive storytelling videos featuring iconic Disney characters (Elsa, Mickey Mouse, Moana, etc.) for bilingual English-Vietnamese learning for children aged 2-6.
• PearsoncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022ICANKid uses licensed content from Pearson, one of the world's leading education companies, as part of its bilingual early childhood curriculum.
• ABCmousecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Galaxy Education is the exclusive distributor of ABCmouse English language learning app (ranked #1 in the US) for children aged 3-11 in Vietnam, localizing content for Vietnamese families.
• Moonbug EntertainmentminorOEM/ Whitelabel/ Licensing Partner · 1 January 2022Moonbug Entertainment provides licensed children's entertainment content integrated into ICANKid's learning ecosystem.
• Smart StudyminorOEM/ Whitelabel/ Licensing Partner · 1 January 2022Smart Study provides licensed content partnerships for ICANKid's educational entertainment library.
• Entertainment One (eOne)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2022Entertainment One provides licensed children's entertainment content for ICANKid's learning platform.
• Nhà Xuất Bản Kim ĐồngminorOEM/ Whitelabel/ Licensing Partner · 1 January 2022Vietnam's leading children's publisher Kim Đồng provides licensed Vietnamese-language educational content for ICANKid.
• Udemy and CourseracoreTechnology or Integration · 1 January 2022FUNiX has content partnerships with global learning platforms Udemy and Coursera, providing international-standard learning materials as part of its university and vocational training programs.
• US Embassy HanoicoreGTM or Marketing Partner · 1 January 2020Galaxy Education and US Embassy Hanoi co-organized the Speak to Lead English debating competition for 4 consecutive years (2020-2022) targeting high school students nationwide. The partnership provides cultural prestige, student leads, and brand credibility for Galaxy Education while supporting US Embassy public diplomacy goals.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ELSA (Elsa Speak): AI-powered English pronunciation and speech-recognition app with strong presence in Vietnam and other SEA markets. Directly comparable to Galaxy's AI speech-recognition features in ICANConnect and ICANKid.
• VioEdu: K-12 EdTech platform operated by Viettel, Vietnam's largest telecom. Competes directly with HOCMAI on supplemental K-12 courses and has the backing of a major Vietnamese state-linked enterprise.
• Kyna.vn: Vietnamese online learning marketplace for soft skills, languages, and professional development. Overlaps with Galaxy's FUNiX and ICANConnect on adult and English-language learning offerings.
• Vuihoc.vn: Vietnam-based online K-12 tutoring platform offering supplemental courses for primary and high school students. Closest direct competitor to Galaxy's HOCMAI brand in the Vietnam K-12 supplemental learning segment.
• Topica (Topica Native): Vietnamese online education company offering English language training and K-12 supplemental learning. Competes with Galaxy's ICANConnect and HOCMAI, and was a pioneering SEA online education brand.

Broad incumbents

• Byju's: Global EdTech giant with K-12, test prep, and coding offerings. While India-focused, Byju's expansion ambitions across Asia make it a broad incumbent comparable to Galaxy in scale of ambition and K-12 category leadership.
• Vedantu: India-based live online tutoring platform for K-12 and test prep. Comparable business model (live classes + recorded content) and EdTech scale ambition, though regionally concentrated in India.

Regional players

• Zuoyebang: China's largest K-12 online tutoring platform with AI-driven personalization, serving hundreds of millions of users. Comparable in scale and K-12 supplemental positioning, though operating in the Chinese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galaxy Education