ClassBank

Name

ClassBank

Legal name

ClassBank

Website

https://classbank.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

K-12 Education Technology / Classroom Management Software

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Classroom Communication & Messaging Platforms (EDAFAGAA)

akta.pro secondary industry

Credit & Debt Management (Credit Scores, Loans, Repayment) (EDAAAJAC)

Keywords

• Classroom economy software
• Financial literacy education
• Student behavior management
• PBIS school platform
• SIS rostering integration

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Teacher Freemium Tier: Free digital platform for individual K-12 teachers with full classroom economy features including bonuses, jobs, student store, and bills. No credit card or trial period required. Serves as the primary acquisition channel for the platform.
2. School/District Paid Subscription: Paid plans for schools and districts that want admin dashboards, team features, centralized reporting, SIS integrations, and dedicated onboarding support. Revenue derived from institutional subscriptions with admin capabilities and team management features.
3. Pre-Seed Funding: ClassBank raised $1M in pre-seed funding in September 2024 to expand its financial literacy platform for K-12 students nationwide.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

ClassBank is a digital classroom-economy platform for K-12 teachers, schools, and districts that issues each student a digital bank account in which they earn classroom dollars through bonuses, classroom-job salaries, and bills, and spend them in a digital store. A free tier is offered to individual teachers while schools and districts subscribe to a paid plan that adds administrator dashboards, centralized reporting, and SIS rostering integrations with Clever, ClassLink, PowerSchool, and Infinite Campus. The platform simultaneously delivers experiential financial-literacy instruction and PBIS/MTSS-aligned behavior data for educators and administrators.

Product overview

ClassBank is a digital classroom economy platform for K-12 education that combines classroom management with financial literacy. Formerly known as ClassEquity, the platform rebranded in June 2024 to better reflect its mission. The free Teacher Plan provides individual classrooms with digital bank accounts, bonus/fine systems, job applications, desk rent (bills), and a digital store. The paid School/District Plan adds admin dashboards, team collaboration features, centralized reporting, and automated rostering through Clever, ClassLink, PowerSchool, or Infinite Campus. The platform supports Positive Behavioral Interventions and Supports (PBIS), MTSS, and restorative practices frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• ClassBank Free Teacher Plan Free digital classroom-economy platform for individual K-12 teachers. Each student receives a digital bank account where they earn classroom dollars through bonuses, classroom-job salaries, and bills, and spend them in a digital store. No credit card or trial period is required to sign up at teacher.classbank.com/sign-up.
• ClassBank School and District Plan Paid institutional tier of ClassBank for schools and districts that adds administrator dashboards, team management features, centralized behavior reporting, and automated rostering via SIS integrations with Clever, ClassLink, PowerSchool, and Infinite Campus. Includes dedicated onboarding and implementation support and real-time behavior data across classrooms.
• ClassBank Customer Success and Onboarding Service Onboarding and implementation support for schools and districts purchasing the ClassBank paid tier, including SIS integration setup, admin training, best-practice guidance, and ongoing renewals management delivered by a dedicated ClassBank team member.

Quantifiable outcome

• 23% reduction in behavior incidents (Pleasant View Middle School case study)
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• ClevercoreTechnology or IntegrationSIS (Student Information System) integration partner enabling automated rostering through Clever. Schools can sync student and teacher accounts automatically through Clever's education app marketplace.
• ClassLinkcoreTechnology or IntegrationSIS integration partner enabling automated rostering through ClassLink. Provides single sign-on access for schools using ClassLink as their identity provider.
• PowerSchoolcoreTechnology or IntegrationSIS integration partner enabling automated rostering through PowerSchool. Allows ClassBank to pull roster data directly from PowerSchool for school implementations.
• Infinite CampuscoreTechnology or IntegrationSIS integration partner enabling automated rostering through Infinite Campus. Supports district-wide implementations by syncing with Infinite Campus student information systems.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• LiveSchool: LiveSchool is a behavior tracking and classroom economy platform for K-12 schools with PBIS alignment and school-wide dashboards. It is the most directly comparable competitor to ClassBank in the digital classroom economy category.
• PBIS Rewards: PBIS Rewards is a school-wide PBIS rewards and behavior tracking platform with digital store and admin dashboards serving K-12 districts. It overlaps directly with ClassBank's PBIS-aligned behavior management use case.
• Kickboard: Kickboard is a K-12 behavior tracking and PBIS/MTSS-aligned platform with school-wide dashboards and individualized student tracking. It competes with ClassBank for district behavior management budgets and is similarly positioned around positive behavior support.
• Hero K-12: Hero K-12 is a digital PBIS and behavior management platform with student banking, classroom economy features, and school-wide analytics. It directly competes with ClassBank in the digital student banking and behavior tracking category.

Broad incumbents

• ClassDojo: ClassDojo is a widely adopted K-12 classroom engagement and communication platform with millions of teachers. While broader in scope than ClassBank, it overlaps in the teacher-driven classroom management and engagement space.
• Teachmint: Teachmint is an operating system for K-12 schools offering classroom management, communication, and finance tools. It serves a similar K-12 institutional customer base with a broader feature portfolio than ClassBank.
• Edsby: Edsby is a K-12 learning management and engagement platform for school districts with SIS integrations and analytics. It serves similar district buyers and overlaps in classroom engagement functionality.

Others

• LiveSchool (duplicate of above, omitted):

Emerging players

• Bloomz: Bloomz is a classroom communication and parent engagement platform for K-12. While primarily communication-focused, it touches the same teacher and school buyer personas as ClassBank.
• Bark: Bark is a K-12 student safety and monitoring platform used by schools and families. While focused on student safety rather than classroom economy, it competes for district-level student data and engagement budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ClassBank
• YouTubeyoutube.com/@myclassbank
• Facebookfacebook.com/ClassEquity
• Instagraminstagram.com/myclassbank
• TikToktiktok.com/@myclassbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClassBank