Easy Bathrooms
Easy Bathrooms is a UK specialty retailer operating 150+ showrooms and an e-commerce platform, selling multi-category bathroom products (baths, tiles, showers, furniture, accessories) to retail homeowners and trade professionals, with in-store 3D design, finance, and installation services.
- Company typePrivate
- Founded2012
- HeadquartersBirstall, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Easy Bathrooms does
Easy Bathrooms (legal entity: Cubico (UK) Limited) is a UK specialty retailer of bathroom products and tiles, founded in 2012 and headquartered in Birstall. The company operates more than 150 nationwide showrooms and an e-commerce website, distributing a multi-category product range spanning baths (standard, freestanding, shower, accessible), toilets, basins, furniture, showers, enclosures, taps, heating, mirrors, accessories, and tiles, sourced from manufacturers including Carron, Kaldewei, and Burlington. The proprietary piece of technology is an award-winning in-store free 3D bathroom design software that allows customers to visualise their project with the assistance of design consultants; virtual online appointments extend this consultation layer remotely. Dedicated trade counters and a trade account programme serve plumbers, installers, and builders with exclusive discounts, next-day delivery, and unbranded brochures.
Revenue is generated primarily through one-time product sales (range from ~£14 entry-level items to >£14,000 luxury baths), supplemented by the Simply Install professional installation service (design-only, supply-only, or supply-and-install packages with a 2-year workmanship guarantee using DBS-checked installers) and 0% interest-free finance arranged through V12 Retail Finance for orders of £3,000-£25,000 over 24 months. The customer base is horizontal, segmented into retail homeowners (primary) undertaking renovations and trade professionals (secondary). The company employs 501-1,000 staff across the UK and operates no overseas footprint; expansion is currently evidenced by new showroom openings such as Shrewsbury (early 2026) and a Bromborough trade counter (2026). Ownership is private with a £17.5M Lloyds Bank facility dated January 2022 as the most recent disclosed capital event.
The business model is a vertically-integrated specialty retail distribution play, combining high-footfall physical showrooms, an extensive SKU catalogue, design consultation, finance, and installation services. Strategic emphasis in recent moves is on extending the trade channel via dedicated counters, embedding design and finance into the purchase journey, and incremental showroom rollout within proven regional clusters.
Easy Bathrooms firmographics
Firmographics- Name
- Easy Bathrooms
- Legal name
- Cubico (UK) Limited
- Website
- https://easybathrooms.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Easy Bathrooms is a UK specialty retailer operating 150+ showrooms and an e-commerce platform, selling multi-category bathroom products (baths, tiles, showers, furniture, accessories) to retail homeowners and trade professionals, with in-store 3D design, finance, and installation services.
- Ownership category
- akta.pro rank
Easy Bathrooms industry classification
Industry- Product category
- Bathroom Retail
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Easy Bathrooms is headquartered
LocationHeadquarters
- HQ city
- Birstall
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Easy Bathrooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Easy Bathrooms generates revenue primarily through the sale of bathroom products including baths, toilets, basins, furniture, showers, enclosures, taps, heating, mirrors, accessories, and tiles. Products range from budget-friendly options to premium branded items from manufacturers like Carron, Kaldewei, and Burlington.
- Installation Services: The Simply Install service provides complete bathroom installation through vetted, DBS-checked installers. Customers can choose design-only, supply-only, or design-and-supply-and-installation packages. A 2-year workmanship guarantee is provided on all installations.
- Finance: Easy Bathrooms offers 0% interest free finance packages for orders between £3,000 - £25,000 over 24 months, provided through V12 Retail Finance. This enables customers to spread the cost of bathroom purchases and installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 0% Interest Free Finance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Easy Bathrooms product offering
Product offeringCore offering
Easy Bathrooms is a UK bathroom and tile retailer operating 150+ nationwide showrooms and an e-commerce platform, selling an extensive range of bathroom products including baths, toilets, basins, furniture, showers, enclosures, taps, heating, mirrors, accessories, and tiles. The company also delivers complementary services: a free in-store 3D design service, the Simply Install professional installation programme with vetted installers, 0% interest-free finance (via V12 Retail Finance), and a trade account programme for plumbers, installers, and builders.
Product overview
Easy Bathrooms & Tiles is a UK bathroom and tile retailer operating over 150 nationwide showrooms and an e-commerce platform. The company offers a comprehensive portfolio of bathroom products including baths (standard, freestanding, shower, accessible), toilets, basins, furniture, showers, enclosures, taps, heating, mirrors, accessories, and tiles. Services include the Simply Install professional installation service with accredited installers, free 3D design consultations, 0% finance options (V12 Retail Finance), and a trade account programme for professional customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Baths
- Toilets
- Basins
- Bathroom Furniture
- Showers
- Shower Enclosures
- Taps
- Heating
- Mirrors
- Bathroom Accessories
- Tiles
- Simply Install Service
- 3D Bathroom Design Service
- 0% Interest Free Finance
- Trade Account Programme
Quantifiable outcome
- 13,243+ Trustpilot reviews with 'Excellent' rating
Companies that use Easy Bathrooms
Customer profileSegments2 records
Ideal customer profiles2 records
Easy Bathrooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Easy Bathrooms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Redsun ProjectsminorRedsun Projects is the developer of The Croft commercial development in Bromborough where Easy Bathrooms has signed a 10-year lease for a 5,700 sq ft trade counter unit in phase two.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Easy Bathrooms competitors and assessment
Company assessmentDirect peers
- Victoria Plum: UK-based specialist bathroom retailer selling baths, showers, furniture and accessories online and through showrooms — a near-direct competitor to Easy Bathrooms across product range, finance offerings, and target homeowners.
- Victorian Plumbing: Large UK online-only bathroom retailer offering an extensive SKU range, often at competitive price points, directly competing with Easy Bathrooms' e-commerce channel and pressuring showroom-led pricing.
- Better Bathrooms: UK bathroom specialist with showrooms and an online store selling baths, showers, furniture and tiles — overlapping assortment and trade/retail customer base with Easy Bathrooms.
- Bathroom City: UK bathroom retailer offering a broad catalogue of baths, toilets, showers and furniture through showrooms and online, comparable to Easy Bathrooms on product breadth and customer segment.
- Tile Mountain: UK tile and bathroom retailer with showrooms and online channels, directly comparable to Easy Bathrooms' tile assortment and showroom-led bathroom selling motion.
Broad incumbents
- Topps Tiles: Largest UK specialist tile retailer with a nationwide showroom network; competes with Easy Bathrooms on tiles and adjacent bathroom products, although tiles are its primary focus.
- Wickes: UK home improvement retailer selling bathrooms alongside kitchens, building materials and DIY products — competes with Easy Bathrooms on trade accounts and DIY bathroom refreshes.
- B&Q: UK-wide DIY and home improvement retailer offering bathroom suites and accessories; competes on convenience, price and proximity for entry-level and mid-range bathroom purchases.
- Homebase: UK home and garden retailer with bathroom ranges sold alongside kitchens, decorating and furniture — overlaps with Easy Bathrooms on retail customers undertaking bathroom refresh projects.
- City Plumbing: UK trade-focused plumbing and heating merchant with a national branch network supplying trades — overlaps with Easy Bathrooms' trade professional segment in product, distribution and pricing model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Easy Bathrooms social profiles
Digital presenceEasy Bathrooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Bathrooms leadership team
Management profileNumber of profiles
Easy Bathrooms funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Bathrooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Bathrooms
What does Easy Bathrooms do?
Easy Bathrooms is a UK bathroom and tile retailer operating 150+ nationwide showrooms and an e-commerce platform, selling an extensive range of bathroom products including baths, toilets, basins, furniture, showers, enclosures, taps, heating, mirrors, accessories, and tiles. The company also delivers complementary services: a free in-store 3D design service, the Simply Install professional installation programme with vetted installers, 0% interest-free finance (via V12 Retail Finance), and a trade account programme for plumbers, installers, and builders.
Is Easy Bathrooms a public or private company?
Easy Bathrooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Bathrooms founded?
Easy Bathrooms was founded in 2012. It employs 501 to 1,000 people.
Where is Easy Bathrooms based?
Easy Bathrooms is headquartered in Birstall, United Kingdom, in the Europe region.
How does Easy Bathrooms make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and finance.
Who are Easy Bathrooms's main competitors?
Direct peers on record are Victoria Plum, Victorian Plumbing, Better Bathrooms, Bathroom City and Tile Mountain. Broad incumbents are Topps Tiles, Wickes, B&Q, Homebase and City Plumbing.
Does Easy Bathrooms have an API?
No public API is recorded for Easy Bathrooms.
What industry is Easy Bathrooms in?
Easy Bathrooms's product category is Bathroom Retail. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its SIC code is 5700.