What Sheets & Giggles does

Sheets & Giggles is a direct-to-consumer bedding company headquartered in Denver, Colorado, that designs and sells sustainable bedding products made primarily from eucalyptus lyocell fabric. Founded in 2017, the company operates an e-commerce-only model through its own Shopify-powered storefront at sheetsgiggles.com, shipping from Utah warehouses to customers across the continental United States, Alaska, Hawaii, and Canada. Its customer base is composed of individual consumers, with two persona segments emphasized: hot sleepers seeking temperature-regulating bedding and sustainability-conscious buyers seeking an alternative to conventional cotton.

The company's product portfolio is anchored by eucalyptus lyocell sheets—the flagship offering—and has been expanded to include comforters, pillows, a hybrid latex-and-coils mattress, and gift certificates. The eucalyptus lyocell is produced in a closed-loop process from sustainably sourced eucalyptus wood pulp, with claimed environmental advantages versus cotton (96% less water, 30% less energy, zero pesticides, no microplastics). Pillow manufacturing is performed in Denver by formerly incarcerated workers paid a living wage, and the company maintains a charitable platform that has donated over $250,000 to date to organizations including WWF, EarthJustice, St. Jude's, the Parkinson's Foundation, and a Colorado emergency COVID fund, alongside a Pledge 1% Colorado commitment.

Sheets & Giggles employs 11 to 50 people and has raised approximately $1.94 million in disclosed venture funding across multiple rounds between 2018 and 2022, including a $1.3 million round in August 2019 led by Rockies Venture Club with participation from Alpha Bridge Ventures, Firebrand Ventures, Groundswell Ventures, Kokopelli Capital, Secocha Ventures, and W&T Family, following earlier Techstars accelerator participation. Revenue is generated through one-time product transactions, with free ground shipping provided on continental US orders over $100. Marketing relies on earned media (CNN, BuzzFeed, Heavy.com press coverage), organic social media presence on Facebook, Instagram, X, and LinkedIn, email and SMS programs, and SEO-optimized product pages; the company has no physical retail presence and no third-party marketplace listings.

Name

Sheets & Giggles

Legal name

Sheets & Giggles, Inc.

Website

https://sheetsgiggles.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sheets & Giggles is a Denver-based direct-to-consumer bedding company selling eucalyptus lyocell sheets, comforters, pillows, and a hybrid mattress through its Shopify storefront, targeting hot sleepers and sustainability-conscious consumers in the US and Canada.

Ownership category

akta.pro rank

Product category

Sustainable Bedding

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Pillows & Pillow Systems Retail (CRAIABAC), Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Eucalyptus bedding
• Lyocell sheets
• Sustainable bedding
• Direct-to-consumer linens
• Eco-friendly sheets

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales of Bedding Products: Sheets & Giggles sells bedding products directly to consumers through its e-commerce website. Revenue is generated through one-time product transactions (sheets, pillowcases, comforters, pillows, duvet covers, mattresses). The company also sells gift certificates as a supplementary revenue stream.
2. Gift Certificate Sales: Customers can purchase gift certificates in various denominations, which can be redeemed toward future product purchases. Gift certificates are non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Sheets & Giggles designs and sells a focused line of bedding products — primarily eucalyptus lyocell sheets, comforters, pillows, and a hybrid latex-and-coils mattress — through its own direct-to-consumer e-commerce site. Products are positioned around the cooling, moisture-wicking, and sustainability benefits of eucalyptus-based lyocell fabric, with localized pillow manufacturing in Denver, Colorado.

Product overview

Sheets & Giggles is a direct-to-consumer bedding company offering a focused product portfolio centered on eucalyptus lyocell fabric technology. The core offering consists of Eucalyptus Sheets as the flagship product, complemented by Comforters & Pillows and a Hybrid Latex + Coils Mattress. The company also offers Gift Certificates as a supplementary product. All bedding products are designed and marketed for their sustainability benefits, cooling properties, and ultra-soft feel compared to traditional cotton sheets.

Differentiator

Problem solved

Functional benefit

Products and services

• Eucalyptus Sheets

Quantifiable outcome

• 96% less water used compared to cotton production
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• One Tree PlantedcoreStrategic or Co-development PartnerSheets & Giggles partners with One Tree Planted, a reforestation non-profit. Through this partnership, the company has planted tens of thousands of new native trees in areas around the USA that need reforestation, including Florida, California, and Colorado. This aligns with the company's sustainability mission.
• Pledge 1% ColoradocoreStrategic or Co-development PartnerSheets & Giggles is a proud member of Pledge 1% Colorado, committing 1% of profits, time, products, and equity to impactful nonprofits in the local Colorado community. This reflects the company's social mission and community engagement.
• Shopify Inc.coreTechnology or IntegrationThe Sheets & Giggles e-commerce store is hosted on Shopify's platform. Shopify provides the online e-commerce infrastructure including data storage, database management, and the online store application. Credit card data is encrypted and PCI-DSS compliant through Shopify's payment gateway.
• Rakuten AdvertisingminorGTM or Marketing PartnerRakuten Advertising collects personal information (IP addresses, digital identifiers, browsing and app usage data) when users interact with Sheets & Giggles' digital properties, used for personalization of offers and analytics about ad engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Casper: Pioneer DTC sleep brand selling mattresses, sheets, pillows, and bedding. Same DTC channel and target demographic; S&G's hybrid mattress launch is a direct response to Casper's category-creating playbook.
• Ettitude: DTC bedding company using proprietary lyocell-from-bamboo fabric with comparable cooling and sustainability claims. Direct material and go-to-market overlap with Sheets & Giggles.
• Brooklinen: Leading DTC premium bedding brand offering sheets, comforters, pillows, and loungewear. Same DTC, premium positioning, and target demographic as Sheets & Giggles, with significantly larger scale and funding.
• Parachute Home: DTC premium home textile brand with sheets, comforters, pillows, and towels. Same direct-to-consumer playbook, premium pricing, and lifestyle-oriented brand positioning as Sheets & Giggles.
• Boll & Branch: DTC ethical bedding company focused on organic cotton sheets and home textiles with strong sustainability and fair-trade narrative. Overlaps with S&G on values-driven premium bedding positioning.
• Snowe Home: DTC premium home brand offering bedding, bath, and table linens. Same DTC channel, premium positioning, and aesthetic-driven brand identity targeting design-conscious consumers.
• Tuft & Needle: DTC mattress and bedding brand offering simplified, value-priced sleep products. Comparable DTC distribution and target customer seeking quality bedding at accessible price points.
• Avocado Green Mattress: Sustainability-led DTC mattress and bedding brand with organic and natural materials. Comparable eco-conscious positioning and DTC mattress-plus-bedding catalog structure.
• Buffy: DTC sustainable bedding brand also built around eucalyptus-fiber softness and eco credentials. Most direct competitor with overlapping target customer (eco-conscious, comfort-seeking) and similar lyocell-based product architecture.

Broad incumbents

• Coyuchi: Established organic and sustainable bedding brand with broader product assortment and longer operating history. Competes in the sustainability-driven premium bedding segment but with deeper assortment and multi-channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SheetsGiggles
• Facebookfacebook.com/sheetsgiggles
• LinkedInlinkedin.com/company/sheetsgiggles
• Instagraminstagram.com/SheetsGiggles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheets & Giggles