Zepp

What Zepp does

Zepp Health Corporation (NYSE: ZEPP) is a global sports and wellness technology company that designs, manufactures, and sells smart wearables, hearing devices, and AI-driven health software. Founded in 2013 as Huami Corp. and rebranded to Zepp Health in February 2021, the company is incorporated in the Cayman Islands, headquartered in Gorinchem, Netherlands, and listed on the NYSE since February 2018. The company operates a vertically integrated platform — the Zepp Digital Health Management Platform — built on a proprietary Zepp OS (proprietary smartwatch operating system), BioTracker PPG biometric sensors, AI algorithms, and the Zepp App companion. Across this platform, three consumer-facing brands deliver the user experience: Amazfit (smartwatches and bands spanning budget to premium price tiers from ~€99 to $599), Zepp Aura (AI-powered sleep and relaxation subscription), and Zepp Clarity (OTC hearing aids). The company has shipped over 200 million units to 42M+ active users across 90+ countries and operates from offices in the Netherlands, the United States, China (Hefei, Beijing, Shenzhen), and Canada (Vancouver).

The company's revenue model is anchored in hardware sales of Amazfit wearables at multiple price tiers (Balance, T-Rex, Cheetah, Active, Bip series), supplemented by recurring subscription revenue from Zepp Aura premium sleep services and the Zepp Fitness Membership, plus Zepp Clarity hearing aid sales. Distribution combines direct-to-consumer e-commerce (Amazfit.com), major marketplaces (Amazon), and physical retail partnerships including REI and Planet Fitness, with event-driven demand from the exclusive HYROX global partnership covering fitness racing. FY2025 revenue reached $258.9 million (up 41.8% YoY) with a Q4 2025 gross margin of 40.4%, though the company remains unprofitable with a FY2025 net loss of $40.07 million (narrowed from $75.7M in FY2024). The customer base is distributed across fitness enthusiasts, runners, outdoor and adventure users, general wellness consumers, hearing-impaired seniors, female athletes (via the Wild.AI acquisition), and HYROX fitness racing participants.

Zepp's product roadmap emphasizes AI-driven health insights through Zepp Coach (personalized training plans), Zepp Flow (natural language voice assistant), the PAI Health Assessment System (validated against a 35-year longitudinal study of 230,000+ participants), RealBeats (arrhythmia screening), and PeakBeats (VO2 Max and recovery analysis). Recent strategic actions include the September 2025 Wild.AI core assets acquisition for female athlete wellness and the April 2026 expansion of the HYROX partnership into a three-year global exclusive deal, alongside a 2026 product cadence that launched the Balance Ultra, Cheetah 2 Pro, T-Rex Ultra 2, Active Max, and Bip Max across premium and budget price points.

Name

Zepp

Legal name

Zepp Health Corporation

Website

https://zepp.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zepp Health (NYSE: ZEPP) is a global sports and wellness technology company that designs smart wearables, OTC hearing aids, and AI-powered health software under the Amazfit, Zepp Aura, and Zepp Clarity brands, serving 42M+ active users across 90+ countries with hardware priced from ~€99 to $599 plus subscription services.

Ownership category

akta.pro rank

Product category

Consumer Wearable Electronics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smartwatches (CRACAIAA)

akta.pro secondary industries

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

Keywords

• Smart wearable devices
• Fitness tracking watches
• Health monitoring platform
• Smartwatch operating systems
• OTC hearing aids

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Smartwear Hardware Sales: Primary revenue from sale of Amazfit smartwatches, fitness bands, and accessories; includes budget, mid-range, and premium product lines
2. Zepp Fitness Membership Subscription: Subscription service providing in-depth fitness reports, AI chatbot access for Zepp Coach, and premium features within the Zepp App
3. Zepp Clarity Hearing Aids: OTC hearing aids and hearing solutions under Zepp Clarity brand
4. Zepp Aura Premium Subscriptions: Premium subscription for Zepp Aura sleep and relaxation platform providing AI-generated sleep reports and guidance

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Zepp Health designs, manufactures, and sells smart wearable hardware—primarily Amazfit smartwatches and fitness bands—powered by its proprietary Zepp Digital Health Management Platform (Zepp OS, Zepp App, AI algorithms, and the BioTracker biometric sensor). The company also delivers AI-driven software services through Zepp Aura (sleep and relaxation soundscapes with premium subscription) and Zepp Clarity (OTC hearing aids), serving over 42 million active users across 90+ countries.

Product overview

Zepp Health operates as a sports and wellness technology company with a platform-plus-products architecture. The core proprietary Zepp Digital Health Management Platform includes Zepp OS (smartwatch operating system), Zepp App (device management and data companion), AI chips, proprietary BioTracker biometric sensors, and data algorithms. Under the platform, three consumer brands deliver the user experience: Amazfit (smartwatches and wearables), Zepp Aura (AI-powered sleep and relaxation), and Zepp Clarity (hearing technology). Amazfit products span multiple price tiers and use cases including the Balance series (hybrid training watches), T-Rex series (rugged outdoor watches), Cheetah series (performance running watches), Active series (everyday fitness watches), and Bip series (budget everyday watches). Key AI-powered features include Zepp Coach (personalized training plans), Zepp Flow (natural language voice assistant), PAI wellness scoring, RealBeats arrhythmia screening, SomnusCare sleep monitoring, and Zepp Aura's AI Composer for personalized soundscapes. The platform supports over 200 million units shipped and 42+ million daily active users across 90+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Zepp Coach: AI-powered coaching algorithm that generates personalized workout plans and provides training guidance
• Zepp Flow
• BioTracker
• Zepp OS
• PAI Health Assessment System
• SomnusCare
• RealBeats
• PeakBeats
• OxyenBeats
• PumpBeats
• ExerSense

Products and services

• Amazfit Balance Series Hybrid smartwatch series for athletes tracking training, recovery, and daily-life phases; includes Balance, Balance 2, Balance 3, and Balance Ultra models. Features AMOLED displays, 180+ workout modes, 21-30 day battery life, and integration with the Zepp app Hybrid Training ecosystem. Priced from $369.99 to $599.99.
• Amazfit Cheetah 2 Pro Performance running watch designed for marathon preparation and race performance; Grade 5 titanium design, 1.32-inch AMOLED display with 3000 nits, dual-band GPS, up to 29 hours of GPS battery life, and 170+ sports modes. Priced at $449.99.
• Amazfit T-Rex Ultra 2 Rugged titanium GPS smartwatch engineered for extreme outdoor environments and expedition use; 1.5-inch AMOLED at 3000 nits, Grade 5 titanium construction, 10 ATM water resistance, dual diving certification, up to 30 days battery life, and 64GB storage with preloaded global maps. Priced at $549.99.
• Amazfit T-Rex 3 Pro Ultra-rugged smartwatch with titanium design and integrated LED flashlight, part of the T-Rex series targeting adventure athletes and extreme outdoor environments with advanced durability features.
• Amazfit Active 3 Premium Compact 4-button smartwatch for entry-level runners and hybrid training; 45mm stainless-steel frame, 1.32-inch AMOLED display, up to 12-day battery life, six-satellite GPS, built-in running workouts, and 24/7 health monitoring via BioTracker. Priced at $169.99.
• Amazfit Active Max Feature-rich smartwatch with 1.5-inch AMOLED display at 3000 nits brightness, up to 25-day battery life, BioCharge Energy Score, Intelligent Strength Training with rep detection for 25 exercises, 4GB storage, pre-loaded ski-resort maps, 5 ATM water resistance, Bluetooth calling, and Zepp Flow voice commands. Priced at $169.00.
• Amazfit Bip Max Budget smartwatch for beginners with 150 sport modes and up to 20 days of battery life; 2.07-inch AMOLED display at 3000 nits peak brightness, 4GB storage for music and offline maps, BioTracker sensor for heart rate, sleep, blood oxygen, and stress monitoring. Runs Zepp OS 5.0 with Zepp Coach AI assistant. Priced at €99.90.
• Amazfit Bip 6 Everyday smartwatch featuring a 1.97-inch AMOLED display, 14-day battery life, BioTracker 6.0 PPG sensor suite, 140+ sports modes, five-satellite GNSS positioning, AI-powered fitness coaching, and offline maps on Zepp OS.
• Amazfit Active 2 Smartwatch featuring a 1.32-inch AMOLED display at 2000 nits brightness, BioTracker 6.0 PPG sensor for blood oxygen and heart rate monitoring, 164 workout modes, Bluetooth calling, and up to 10-day battery life. Priced at Rs. 9,999 standard and Rs. 11,999 Premium in India.
• Amazfit Helio Strap Smart band accessory accompanying the Amazfit Balance 2 for enhanced training and recovery tracking; provides additional biometric monitoring capabilities alongside the smartwatch.
• Amazfit Brand Global smart wearables brand offering smartwatches and fitness bands across Balance, T-Rex, Cheetah, Active, and Bip series; powered by Zepp OS with BioTracker biometric sensing. Available in 90+ countries with iF Design Award and Red Dot Design Award recognition.
• Zepp OS Proprietary operating system optimized for smartwatches enabling power-efficient 24/7 health monitoring; features health-centered design with integrated BioTracker sensors, Zepp Flow voice assistant, and Mini Program support. Currently on Zepp OS 6, compatible with Balance 3, Balance Ultra, and Cheetah 2 Ultra devices.
• Zepp App Companion personal sports and health app for managing Amazfit devices; provides AI biological engine management, activity tracking, GPS route mapping, customizable watch faces, and Bluetooth connectivity. Free to use with optional subscription services including Zepp Fitness Membership.
• Zepp Aura AI-powered sleep and relaxation platform featuring science-backed music compositions generated by the AI Composer Brain; measures real-time physiological data to generate personalized soundscapes and provides sleep reports. Premium subscribers access AI Chat service and customizable Sleep Stories. Seamlessly integrates with Amazfit smartwatches.
• Zepp Clarity Advanced OTC hearing technology brand offering discreet hearing aids with AI-powered adaptive sound processing; leverages audiologist expertise and always-on data monitoring to deliver personalized hearing enhancement accessible to all. Addresses the 1.5 billion people globally facing hearing loss.
• Zepp Fitness Membership Subscription service providing in-depth fitness reports, AI chatbot access for Zepp Coach, and premium features within the Zepp App; monthly billing cadence. Bundles Zepp Aura premium features with the fitness coaching service.

Quantifiable outcome

• Record gross margin of 40.4% in Q4 2025, up from previous periods
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• HYROXcoreStrategic or Co-development Partner · 15 April 2026Three-year global partnership making Amazfit the exclusive wearables partner across all HYROX events globally. Covers smartwatches, smart rings, smart cameras, smart glasses, and smart straps, along with HYROX 365 training network. Includes performance data integration and HYROX-specific training modes.
• Wild.AIcoreStrategic or Co-development Partner · 8 September 2025Zepp Health acquired core assets of Wild.AI to expand support for female athletes across life stages. Partnership brings women-specific wellness tracking including menstrual cycle, pregnancy, and menopause support.
• HYROX (Initial Partnership)flagshipStrategic or Co-development Partner · 29 August 2024Initial regional partnership establishing Amazfit as official wearable partner and timekeeper of HYROX fitness racing events.
• Coral GuardianminorStrategic or Co-development PartnerNon-profit partnership for coral reef protection and restoration. In support of World Ocean Day 2023, Zepp Health donated $10 USD for every Amazfit T-Rex 2 Ocean Blue purchased.
• adidasminorGTM or Marketing Partner2023 Move For The Planet campaign partnership challenging people to record active minutes. For every 10 minutes of movement synced to adidas Running account, adidas donated €1 to Common Goal. Over 1.2M people recorded 173M active minutes, enabling €1.5m donation.
• Stanford UniversitycoreTechnology or IntegrationJoint study on effects of sleep on physical recovery with Stanford University Center for Sleep Sciences and Medicine.
• University of California San Diego (UCSD)coreTechnology or IntegrationMembership in Center for Wearable Sensors addressing research and technical challenges to create 'lab on the body' feedback systems.
• Norwegian University of Science and Technology (NTNU)coreTechnology or IntegrationCollaboration on PAI Health Assessment System for research on secondary prevention and rehabilitation of myocardial infarction patients.
• Peking University First HospitalcoreTechnology or IntegrationClinical study on atrial fibrillation testing using Amazfit 1S Smart Bracelet; results published in Heart Rhythm Journal.
• China National Clinical Research Center of Respiratory DiseasecoreTechnology or IntegrationCOVID-19 collaboration with Dr. Nanshan Zhong-led institute to combat pandemic through joint lab and data/AI technologies.
• University of Science and Technology of ChinacoreTechnology or IntegrationCreation of Brain-computer AI Joint Laboratory with Institute of Advanced Technology.
• StravacoreTechnology or IntegrationIntegration partnership allowing Amazfit users to sync workout data with Strava platform for social fitness tracking.
• TrainingPeakscoreTechnology or IntegrationIntegration with TrainingPeaks for structured workout planning and analysis synchronization.
• RunnacoreTechnology or IntegrationIntegration with Runna running coach app for personalized training plans synchronized with Amazfit devices.
• One Tree PlantedminorStrategic or Co-development PartnerReforestation partnership supporting tree planting projects in Europe.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Garmin: Garmin is the dominant player in premium GPS sports and fitness watches, competing directly with Zepp's Cheetah, Fenix-class, and T-Rex series. Both companies target serious athletes and outdoor enthusiasts with advanced metrics, multi-band GPS, and long battery life, though Garmin commands significantly higher brand premiums.
• Suunto: Suunto competes directly in outdoor and adventure smartwatches, particularly against Zepp's T-Rex Ultra series. Both brands emphasize ruggedness, GPS accuracy, and expedition-grade features for hiking, diving, and extreme sports enthusiasts.
• Huawei: Huawei Watch GT and Watch series directly compete with Zepp's Amazfit lineup in global markets, especially in Asia, Europe, and Latin America. Both target similar value-conscious fitness consumers with comparable health monitoring features at aggressive price points.
• Fitbit (Google): Fitbit, owned by Google, is a direct competitor in health-focused wearables and fitness trackers. Both companies emphasize 24/7 health monitoring, sleep tracking, and heart health algorithms, though Fitbit benefits from Google's ecosystem and Pixel Watch integration.
• Polar Electro: Polar is a direct peer in the sports/fitness watch category, particularly known for heart rate monitoring accuracy and training metrics. Both companies target serious endurance athletes with VO2 Max, training load, and recovery insights that Zepp's PeakBeats algorithm directly mirrors.

Emerging players

• Withings: Withings is a health-focused wearable company that overlaps with Zepp's health monitoring positioning, particularly in connected health devices, sleep tracking (Sleep Analyzer), and clinical-grade metrics. Both companies emphasize medical-grade validation of their health algorithms.
• COROS: COROS is an emerging challenger brand in endurance sports watches that has gained significant market share in the running and cycling segments. COROS Apex and Vertix watches compete directly with Zepp's Cheetah and Balance series at similar price points with comparable training metrics.

Regional players

• Xiaomi: Xiaomi competes with Zepp's value-tier products (Mi Band and Watch series) primarily in Asian markets. While overlapping in budget fitness wearables, Xiaomi has limited premium positioning, leaving the higher-end market more directly contested between Zepp, Garmin, and Apple.

Broad incumbents

• Samsung Electronics: Samsung Galaxy Watch series competes in the smartwatch category with Zepp, particularly in the Android ecosystem. Samsung's vertical integration, brand strength, and bundled health features make it a broad incumbent Zepp must position around with specialized sport/fitness depth.
• Apple (Apple Watch): Apple Watch is the global market leader in smartwatches and a broad incumbent Zepp competes against. While Apple's health ecosystem and iOS integration create stronger lock-in, Zepp's Android-friendly, lower-priced alternative addresses price-sensitive consumers and markets Apple underserves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zepplabs
• GitHubgithub.com/zepp-health
• YouTubeyoutube.com/@AmazfitGlobal
• LinkedInlinkedin.com/company/zepp-health
• Instagraminstagram.com/zepp.health/?next=%2Faccounts%2Fconfirm_email_deeplink%2F%3Fnc%3DSQwRHvuk%26ec%3DdGFuaXRhLnNhbmRodUB6ZXBwLmNvbQ
• Facebookfacebook.com/zepplabs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zepp