AMASS Botanics

What AMASS Botanics does

AMASS Botanics is a Los Angeles-based functional beverage company founded in 2018 that manufactures and sells premium sparkling electrolyte mixers under the AMASS brand via a direct-to-consumer Shopify storefront at amass.com and a nationwide trade/wholesale program. Its core product line consists of four ready-to-drink (RTD) canned mixers — Lemon Yuzu, Salted Grapefruit, Ginger Lime, and Sea Salt Club Soda — each formulated with 250mg sodium, 20mg magnesium, and 60mg potassium per 12 fl oz can, Pacific Sea Salt, real fruit juice concentrates, zero added sugar, and less than 20 calories per serving. The portfolio also includes a Tasting Flight (16-can sample pack), electrolyte mixer powder sachets (800mg electrolytes per serving), and a related but separately operated spirits brand at amass-spirits.com.

The company's revenue model combines transactional DTC e-commerce with subscription mechanics (Subscribe & Save at 10% off, free shipping over $35, 4/6/8-week cadence) and a B2B trade channel targeting retailers, distributors, bars, restaurants, and hospitality groups nationwide, with volume discounts on 16-packs (15% off) and 24-packs (20% off). Pricing sits at the premium end of the mixer category, anchored at $45.99 for an 8-pack. AMASS sells through three primary customer segments: health-conscious consumers and cocktail enthusiasts (primary), on-premise bars/restaurants/hotels, and grocery/specialty retailers, with positioning around "Drink With Intention" and a recipe content ecosystem spanning cocktails and mocktails.

Strategically, the company is positioning itself as a category creator in the functional cocktail mixer space, extending into adjacent categories via a 2025 cannabis-infused RTD launch (Afterdream) and the AMASS Spirits brand. Capital base is modest at approximately $4.5M in disclosed funding across 2020-2022, headcount is 11-50, and no revenue figures or institutional investors are publicly disclosed.

Name

AMASS Botanics

Legal name

AMASS

Website

https://amass.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AMASS Botanics is a Los Angeles-based functional beverage company that manufactures and sells premium sparkling electrolyte cocktail mixers (RTD cans and powder sachets) directly to consumers via amass.com and through a nationwide trade/wholesale program targeting bars, restaurants, hotels, and retailers.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

akta.pro secondary industries

Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Sports Drinks & Hydration Beverages (CRADAHAK)

Keywords

• Electrolyte mixers
• Functional beverages
• Cocktail mixers
• Ready-to-drink beverages
• Hydration mixers

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-Commerce: AMASS sells RTD electrolyte mixer cans and powder sachets directly to consumers through its Shopify-hosted storefront at amass.com. Both subscription (Subscribe & Save 10% with free shipping) and one-time purchase models are available.
2. Wholesale & Trade B2B: AMASS supplies retailers, distributors, bars, restaurants, and hospitality groups nationwide through its trade program. Products offered include RTD cans (8-pack, 12-pack, 24-pack) and powder sachets (16-count boxes). Fulfillment via direct-to-store delivery, distributor partnerships, and drop-ship capability.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AMASS Botanics manufactures and sells premium ready-to-drink (RTD) sparkling electrolyte mixers in four flavors (Lemon Yuzu, Salted Grapefruit, Ginger Lime, Sea Salt Club Soda), a 16-can Tasting Flight sample pack, and single-serve electrolyte mixer powder sachets. Each 12 fl oz can contains 250mg sodium, 20mg magnesium, 60mg potassium, less than 20 calories, and zero added sugar. The products are designed for dual use as cocktail mixers and standalone functional beverages.

Product overview

AMASS Botanics offers a portfolio of premium electrolyte mixer products designed for the functional cocktail revolution. The core product line consists of four ready-to-drink (RTD) sparkling electrolyte mixers: Lemon Yuzu, Salted Grapefruit, Ginger Lime, and Sea Salt Club Soda. All products contain Pacific Sea Salt, essential electrolytes (250mg sodium, 20mg magnesium, 60mg potassium per 12 fl oz can), real ingredients, and zero added sugars. Products are sold in 8-pack, 12-pack, and 24-pack formats, with pricing at $45.99 for 16 cans. The lineup also includes a Tasting Flight sample pack (16 cans, 4 of each flavor) and Electrolyte Mixer Powders (16-count single-serve sachets with 800mg electrolytes per serving). The products function as cocktail mixers or standalone beverages, designed to be enjoyed with spirits or consumed solo.

Differentiator

Problem solved

Functional benefit

Brands

• AMASS Spirits: Separate spirits brand operating at amass-spirits.com, distinct from the electrolyte mixer business at amass.com

Products and services

• Lemon Yuzu Electrolyte Mixer

Quantifiable outcome

• 87% less sugar than leading sports drinks
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Q Mixers: Q Mixers is a premium non-alcoholic cocktail mixer brand (tonics, ginger beers, sparkling juices) sold through DTC, grocery, and on-premise channels. It is the closest direct competitor to AMASS in the premium mixer category, competing for the same cocktail occasion with a similar clean-label positioning.
• Spindrift: Spindrift is a sparkling flavored water brand using real fruit juice with no added sweeteners, sold via D2C and national retail. It overlaps with AMASS on the sparkling, real-ingredient, no-added-sugar proposition and competes for the same health-conscious consumer buying RTD cans.

Broad incumbents

• Fever-Tree: Fever-Tree is the global category leader in premium mixers (tonic, ginger beer, soda), widely distributed across bars, restaurants, and grocery worldwide. It competes head-to-head with AMASS at the on-premise and retail shelf but operates at a much larger scale and broader international footprint.
• Liquid Death: Liquid Death is a fast-growing canned water and beverage brand with a strong D2C and national wholesale presence, competing for similar shelf space and on-premise placements. While not a mixer, it competes for the same impulse, sustainability, and brand-as-marketing consumer mindshare.
• Topo Chico: Topo Chico (owned by Coca-Cola) is a leading sparkling mineral water brand distributed nationally via retail and on-premise. It is comparable to AMASS as a premium sparkling mixer base (especially for palomas and ranch water) but operates at significantly larger scale and broader distribution.

Emerging players

• Recess: Recess is a functional sparkling beverage brand positioned around calm, focus, and adaptogens, sold DTC and in retail. It targets the same 'intentional drinking' / functional wellness occasion as AMASS but leads with adaptogens rather than electrolytes.
• Olipop: Olipop is a functional soda brand using prebiotics, botanicals, and low sugar, sold through national retail and DTC. It is comparable to AMASS as a better-for-you canned beverage brand scaling via grocery and on-premise channels, though it focuses on soda occasions rather than mixers.
• De Soi: De Soi is a non-alcoholic aperitif brand developed by Katy Perry and Morgan McLachlan, positioned around functional botanicals and intentional drinking. It shares AMASS's 'Drink With Intention' / functional non-alcoholic ethos and an overlapping consumer base, and is directly tied via the Afterdream co-launch.
• Aplós: Aplós is a non-alcoholic spirit alternative infused with adaptogens and hemp, sold DTC and in retail/on-premise. It targets the same functional, mindful-drinking consumer as AMASS but at the spirit-substitute layer rather than the mixer layer.
• Aura Bora: Aura Bora is a sparkling herbal water brand using real botanicals and zero sugar, sold via DTC and grocery. It is comparable to AMASS on the sparkling, botanical, clean-label proposition and competes for similar wellness-oriented retail placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AMASS_botanics
• Facebookfacebook.com/amass.botanics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMASS Botanics