Lala Stations
Lala Stations is a Seoul-based live commerce total solutions provider that operates the K-Live platform to deliver end-to-end live content production, broadcasting, talent booking, and multi-platform distribution across 21+ channels for enterprise brands expanding in Korea, Japan, and Southeast Asia.
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lala Stations does
Lala Stations (라라스테이션, Lalastation Co., Ltd.) is a Seoul-headquartered live commerce total solutions provider that operates the K-Live platform to deliver end-to-end live commerce services for brand companies. Founded in 2020 and formally established with its Seoul Gangnam headquarters in October 2021, the company employs approximately 50 specialized professionals — including 15+ exclusive show hosts (50:1 acceptance rate), 5 dedicated live commerce PDs, plus Live CD, Marketer, MD, and VMD specialists — and operates 22 studios and spaces across Seoul (Gangnam) and Busan (Seomyeon), with plans for five regional Live Stations across Korea. The K-Live platform offers tiered service packages (Live VIP, Live Premium, Live Standard, Live Global) covering live content creation, broadcast production, talent booking, brand customization, and multi-platform distribution across 21+ channels including Naver Shopping Live, Kakao Shopping Live, YouTube Live, Amazon Live, Tmall Global (Korea Station), Douyin, and Lazada (where Lala Stations is the official Southeast Asian partner).
The proprietary technology stack includes the LMS (Live commerce Management System) for AI-assisted product evaluation and broadcast concept planning; the SHD (Super High Definition) broadcasting solution with 4K/FHD, wired connection stability, chroma key, and 10+ camera configuration; AI multilingual translation technology combining language translation, voice conversion, and lip-sync synchronization for global broadcasts; and Meta Human Jane — an AI virtual human avatar used in XR-enabled live commerce. The revenue model is multi-modal: enterprise annual contracts for full Solution+Production+Distribution with dedicated team operations; a hybrid Production+Distribution package with base cost plus revenue share and a six-month minimum after prototype broadcasts; per-session Production Agency work; and transaction/take-rate fees on global live commerce engagements. Pricing is not publicly disclosed and is negotiated per brand scope.
Lala Stations has expanded internationally via a wholly-owned Japan subsidiary (株式会社ララステーション, Tokyo, established September 2023), a Thailand joint venture with Sahagroup for the BigXShow platform and X THE LIVE reality show (formed February 2025), and operational presence in Singapore. Marquee enterprise customers span Cosmax, Samsung, Amorepacific, Lotte Duty Free, Lotte Mart, Shinsegae, eland, Musinsa, Modetour, Korean Air, Hanwha Life, Hot Ping, and TSI Holdings (Japan). The company is venture-backed with a Series A of 9 billion KRW (~$6.8M) closed in May 2023 from a syndicate including Com2uS, Gaia Venture Partners, Ilshin Investment, KNet Investment Partners, KOSME, Reventures, and TINVESTMENT, plus TIPS government program selection (August 2022). Most recently, the company co-produced X THE LEAGUE — a global commerce survival show with ENA (a KT Corporation subsidiary) featuring 8 teams from 9 countries competing over 100 days for a $500,000 prize — generating 120 billion KRW in first-round sales and 310 billion KRW in cumulative sales within a month of launch.
Lala Stations firmographics
Firmographics- Name
- Lala Stations
- Legal name
- 주식회사 라라스테이션
- Website
- https://lalastations.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lala Stations is a Seoul-based live commerce total solutions provider that operates the K-Live platform to deliver end-to-end live content production, broadcasting, talent booking, and multi-platform distribution across 21+ channels for enterprise brands expanding in Korea, Japan, and Southeast Asia.
- Ownership category
- akta.pro rank
Lala Stations industry classification
Industry- Product category
- Live Commerce Production Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)
- akta.pro secondary industries
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Live Streaming & Webcasting Platforms (BPAMAJAB), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)
Keywords
Where Lala Stations is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices8 records
Markets served
Lala Stations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Solution + Production + Distribution: Full-service live commerce offering including brand channel operation, broadcast solution provision and operation, customized brand solutions, broadcast planning/production/broadcasting/talent management, performance marketing services, and dedicated team operations on annual contracts
- Production + Distribution: Hybrid model with base production cost plus revenue share arrangement. Live broadcast solution available for owned malls. Multi-platform broadcasting to 21+ platforms globally. Minimum 6-month contracts after 2-3 prototype broadcasts (win-win approach)
- Production Agency: Per-session production contract for live broadcast production and agency services. Multi-platform broadcasting to 21+ platforms. Immediate response to broadcast issues with full equipment, personnel and space availability
- Global Live Commerce: Cross-border live commerce services including Tmall Global Korean Station, Douyin/TikTok live, Lazada platform live (official partner for Southeast Asia), YouTube/Amazon Live, and global influencer marketing integration
- K-Live Standard Solutions: Standardized K-Live solution packages (Live VIP, Live Premium, Live Standard, Live Global) for brand-customized live total solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solution + Production + Distribution - Full-service annual contract |
| Hybrid | Multi-year contract | Production + Distribution - Hybrid model |
| Unit Pricing | Pay-as-you-go | Production Agency - Per-session contract |
| Transaction based/ take rate | Pay-as-you-go | Global Live Commerce - Platform-specific solutions |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels8 records
Lala Stations product offering
Product offeringCore offering
Lala Stations provides customized live commerce total solutions for brand companies through a Live SaaS-centered service model. The company covers the full live commerce value chain including live content production, solution supply, multi-platform distribution, and live marketing, with broadcast output reaching 21+ global platforms such as Naver Shopping Live, Lazada, Tmall Global, Douyin, YouTube Live, and Amazon Live. The service is delivered through 22 professional studios and a dedicated talent pool trained through the proprietary Live Commerce Academy.
Product overview
라라스테이션 (Lala Stations) is a live commerce total solutions provider operating on a K-Live platform architecture. The core offering, K-Live, provides tiered live commerce services (Live VIP, Live Premium, Live Standard, Live Global) spanning live content production, solution supply, distribution, and marketing. These are complemented by specialized sub-products including: SHD Solution (Super High Definition broadcast technology), the Product Evaluation Analysis System (LMS) for AI-powered product screening, the Live Commerce Academy (with ILCS, ILCO, and LCSL programs), AI Multilingual Translation Technology for global broadcasts, Wishop AI for product image generation, Meta Human Jane virtual human avatars, and the X THE LEAGUE global commerce competition format co-produced with ENA. Additional formats include BIGXSHOW (Thailand commerce platform) and S.O.S (global influencer commerce program). The company also provides Solution+Production+Distribution and Production Agency services, collectively enabling multi-platform live commerce to 21+ global platforms including Naver Shopping Live, Kakao Shopping Live, YouTube, Amazon Live, Tmall Global, Douyin, and Lazada.
Differentiator
Problem solved
Functional benefit
Brands
- BigXShow: Open content commerce platform launched in Thailand in 2025 in partnership with Shop Global, SPI, LAZADA, and Viu. Thailand's first live commerce reality game show platform.
- X THE LEAGUE (XTL)
- X THE LIVE
- LVS (Lalastation Virtual Studio)
- K-LIVE
- LaaS (Lalastation as a Service)
Products and services
- K-Live K-Live is a tiered live commerce total solution service for brand companies, providing live content production, custom broadcasting solutions, multi-platform distribution, and dedicated team operations through annual contracts or per-session production engagements.
- Live Commerce Academy Live commerce talent development program training show hosts and live commerce operators through rigorous curricula, supporting a 50:1 competitive acceptance rate for exclusive hosts and serving as the talent pipeline for Lala Stations' production work.
- Wishop AI AI-powered e-commerce product image generation solution co-developed with HyperDEX, generating enhanced product visuals for live commerce listings and brand channels.
- X THE LEAGUE (XTL) Global sales commerce survival show co-produced with ENA (KT Corporation subsidiary), featuring 8 teams from 9 countries competing over 100 days for a $500,000 prize, integrating entertainment commerce with AI-driven fan engagement.
- BIGXSHOW Open content commerce platform launched in Thailand as the country's first live commerce platform, co-developed with Shop Global and SAHA GROUP, facilitating large-scale influencer commerce shows.
- S.O.S - Save Our Stock Global influencer commerce program featuring K-pop star Lee Teuk as MC, focused on Southeast Asian market engagement and K-brand overseas expansion through influencer-driven live commerce.
Quantifiable outcome
- 120 billion KRW in first-round sales
- +4 more outcomes
Companies that use Lala Stations
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Lala Stations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature7 records
Lala Stations partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered minor, core and flagship.
- Korean National Assembly ForumminorXTL presented K-commerce new model at National Assembly forum. Digital export ecosystem discussion combining AI commerce and influencer fandom.
- Cosmax (코스맥스)coreAgreement to expand K-Beauty global expansion. Strategic partnership leveraging Cosmax's beauty manufacturing expertise with Lala Stations' live commerce platform for international K-beauty promotion.
- BANDAI NAMCO Anghleo (기은세)minorEntertainment commerce collaboration featuring celebrity Gi-eunse on CJ Onstyle as part of X The League competition.
- Korea Asia-Pacific Economic Cooperation Association (KAPEC)minorMOU for strengthening international cooperation linked to APEC. Partnership for K-commerce international expansion and cooperation.
- ENA (Korea)flagshipCo-production of 'X The League' (XTL) global sales commerce survival show. 8 teams from 9 countries competing over 100 days for $500,000 prize. First broadcast August 2, 2026. Features AI fan meeting events with generative AI technology.
- GOT7 BamBamcoreMC selection for X THE LEAGUE. BamBam (GOT7) named co-host alongside Tiffany Young, driving significant global fan engagement.
- Tiffany YoungcoreMain MC for X THE LEAGUE. Former Girls' Generation member leading the global commerce survival show.
- Super Junior LeeTeukminorMC for S.O.S (Save Our Stock) program. Collaboration with Super Junior's LeeTeuk for Asian influencer commerce.
- KT ENAcoreMOU for media commerce and global content development cooperation. Strategic partnership for next-generation entertainment commerce combining KT ENA's broadcasting capabilities with Lala Stations' live commerce expertise.
- Super Junior LeeTeukminorAsian influencer partnership for K-brand overseas expansion acceleration. Collaboration with LeeTeuk for influencer-driven live commerce.
- LAZADAcoreStrategic alliance for K-export forward base construction. Enhanced live commerce partnership with Lazada for Korean brand exports.
- Shop GlobalcorePartnership for BigXShow platform - Thailand's first live commerce reality game show. Joint production with SPI and LAZADA-VIU partners.
- Sahagroup (Thailand)flagshipJoint venture formation to create ASEAN's No. 1 content commerce app. Sahagroup is Thailand's largest consumer goods company. Partnership includes BigXShow platform and X THE LIVE reality show.
- Sahagroup (Thailand)coreSelected as Sahagroup platform business operator. Strategic partnership for Thailand retail market.
- Shop Globalcore28th Sahagroup Fair live commerce platform co-launch. Thailand's largest consumer goods fair featuring live commerce.
- HUUM (Japan / HAKUHODO)minorA.I. technology partnership for overseas expansion. HUUM (part of HAKUHODO) partnership for Japanese market entry.
- CES 2024minorAI-based live solution (LaaS) global creator commerce expansion showcase at CES Las Vegas.
- Korea Tourism OrganizationminorK-Wave water bomb festival in Vietnam Hai Phong. Cultural content commerce collaboration.
- TSI HoldingscoreMOU with Japanese fashion group for live commerce cooperation. Launched PING platform in Japan (January 2024) for fashion live shopping.
- Megazone Cloud + BytePluscorePartnership for AI-powered live commerce solutions. Megazone Cloud and BytePlus (ByteDance's technology arm) provide cloud infrastructure and AI capabilities.
- LocalPrice + Regzelminor3-party MOU for LocalPrice platform's Indonesia expansion. Partnership for cross-border commerce in Southeast Asia.
- VTV LIVE (Vietnam)coreMOU with Vietnam's national broadcasting VTV for live content business cooperation. Strategic partnership for Vietnamese market.
- Tmall GlobalcoreGlobal Live Commerce Alliance Korean Seoul Station opening. Tmall Global partnership for Korean brand live commerce export to China.
- Alibaba CloudcoreMOU to build global live ecosystem. Alibaba Cloud provides live streaming solutions to support Lala Stations' international expansion.
- Alibaba CloudcoreLive streaming solution provision for global live ecosystem development.
- LazadacoreOfficial live commerce partnership for Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines). First partnership with Southeast Asian e-commerce company.
- ToobaAnd (투바앤)minorMOU for character commerce genre pioneering. Partnership for character IP-based live commerce.
- GolfTVminorYouTube live commerce collaboration with GolfTV (Hong In-gyu). Golf content live commerce partnership.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Lala Stations competitors and assessment
Company assessmentBroad incumbents
- Coupang: Korea's largest e-commerce platform and has been building live commerce features (Coupang Live). Competes for the same enterprise brand budgets as Lala Stations, but Coupang is vertically integrated e-commerce versus Lala Stations' specialist services model.
- Naver (Naver Shopping Live): Korea's largest internet company operates Naver Shopping Live, a competitor and platform where Lala Stations' content is broadcast (channel 59983). Both serve the same live commerce market in Korea; Naver is the dominant platform incumbent while Lala Stations is the leading independent solutions provider.
- Kakao (Kakao Shopping Live): Kakao operates the second-largest live commerce platform in Korea (Kakao Shopping Live), directly comparable to Lala Stations' core market. Kakao is a broader messaging/content incumbent; Lala Stations is a specialist solutions provider that broadcasts into Kakao's platform.
- Lazada Group: Southeast Asia's largest e-commerce platform and Lala Stations' official live commerce partner. Operates in the same live commerce space across SEA but as platform incumbent rather than service provider.
- Taobao Live (Alibaba): China's dominant live commerce platform by GMV and the parent of Tmall Global where Lala Stations operates the Korean Station. Competes indirectly for cross-border live commerce budgets but is a platform operator rather than a solutions provider.
Direct peers
- AfreecaTV (now SOOP): Korea's leading live streaming platform with integrated shopping features (BJShopping, Shoppertainer collaborations). Directly comparable to Lala Stations in offering live commerce-enabling infrastructure to brands and streamers in Korea.
- 17LIVE: Pan-Asia live streaming platform with live commerce monetization across Taiwan, Japan, and SEA. Operates under M17 Entertainment. Comparable business model combining live streaming with shoppable formats and brand partnerships, similar to Lala Stations' K-Live product.
- Liveshop Inc: Japan-based live commerce solutions provider with TV-style shopping broadcasts. Both serve enterprise brands with end-to-end live commerce production and operate in the Japanese market where Lala Stations has established a wholly-owned subsidiary.
- BitStar: Japanese influencer commerce and live commerce solutions company. Operates influencer-driven live shopping formats similar to Lala Stations' X The League and S.O.S programs; both serve brand cross-border commerce goals.
- SHOWROOM (DeNA): Japanese live streaming platform with integrated live commerce capabilities. Operates similar business model of live streaming + monetization for creators/brands, geographically focused on Japan where Lala Stations' subsidiary is headquartered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lala Stations social profiles
Digital presenceLala Stations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lala Stations leadership team
Management profileNumber of profiles
Profiles2 records
Lala Stations subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lala Stations funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lala Stations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lala Stations
What does Lala Stations do?
Lala Stations provides customized live commerce total solutions for brand companies through a Live SaaS-centered service model. The company covers the full live commerce value chain including live content production, solution supply, multi-platform distribution, and live marketing, with broadcast output reaching 21+ global platforms such as Naver Shopping Live, Lazada, Tmall Global, Douyin, YouTube Live, and Amazon Live. The service is delivered through 22 professional studios and a dedicated talent pool trained through the proprietary Live Commerce Academy.
Is Lala Stations a public or private company?
Lala Stations is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lala Stations founded?
Lala Stations was founded in 2021. It employs 11 to 50 people.
Where is Lala Stations based?
Lala Stations is headquartered in Seoul, South Korea, in the Asia region.
How does Lala Stations make money?
Five revenue lines are on record. Solution + Production + Distribution is the primary driver. The others are production + Distribution, production Agency, global Live Commerce and K-Live Standard Solutions.
Who are Lala Stations's main competitors?
Broad incumbents on record are Coupang, Naver (Naver Shopping Live), Kakao (Kakao Shopping Live), Lazada Group and Taobao Live (Alibaba). Direct peers are AfreecaTV (now SOOP), 17LIVE, Liveshop Inc, BitStar and SHOWROOM (DeNA).
Does Lala Stations have an API?
No public API is recorded for Lala Stations.
What industry is Lala Stations in?
Lala Stations's product category is Live Commerce Production Services. Its primary akta.pro industry code is BPAMAGAJ, Social Commerce & Livestream Shopping Platforms, with a secondary code of BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 541810 and its SIC code is 7310.