VTVlive
VTVlive is a Vietnamese interactive television, esports broadcasting, and game publishing company operating within the state-affiliated VTVcab ecosystem. It serves 10M+ consumers via its ON Live platform, ON Live Esports rights, Vplay game publishing (Top 3 in Vietnam), and iMedia advertising solutions.
- Company typePrivate
- Founded2012
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What VTVlive does
VTVlive (Công ty Cổ phần Truyền hình Tương tác Việt Nam / Vietnam Interactive Television Joint Stock Company) is a Vietnamese digital media and interactive television company founded in July 2012 and operating as a wholly-owned subsidiary within the VTVcab (Vietnam Cable Television Corporation) ecosystem. Headquartered in Hanoi with a regional office in Ho Chi Minh City and 51-100 employees, VTVlive builds and operates the ON Live platform family — an interactive livestreaming and television infrastructure spanning CDN, cloud storage, digital payments, and AI-driven content delivery. Its product portfolio includes ON Live, ON Live TV, ON Plus, and VTVprime apps for next-generation interactive TV; ON Live Esports for esports content ownership and broadcasting; Vplay (a Top 3 game publisher in Vietnam with 21 titles and 10M+ users); ON Live AI technology; iMedia multi-channel advertising; and LiveUni.
The company's core technology centers on a proprietary interactive livestreaming infrastructure with features including real-time viewer interaction (voting, minigames, predictions, leaderboards), a virtual streaming ecosystem for AI-generated avatars, and integration with major payment platforms (Napas, MoMo, VNPAY, Vtcpay, ShopeePay) and Vietnamese telecom carriers (Viettel, MobiFone, Vinaphone). VTVlive holds exclusive Vietnamese broadcasting rights for major international esports tournaments including Esports World Cup (EWC) and Esports Nations Cup (ENC) for 2026-2028, plus the full VALORANT tournament system in Vietnam.
VTVlive generates revenue through five primary streams: subscription and pay-TV (ON Plus, VTVprime), multi-channel advertising (iMedia across 23 VTVcab TV channels and digital platforms), game publishing and in-game transactions (Vplay), digital payment services integrated within the content ecosystem, and esports broadcasting rights licensing. The company serves 10M+ customers with 15M+ daily transactions and 1B+ monthly reach impressions, distributing through its own apps, the VTVcab national broadcast ecosystem, app stores, telecom carrier bundles, and international channels.
VTVlive firmographics
Firmographics- Name
- VTVlive
- Legal name
- Công ty Cổ phần Truyền hình Tương tác Việt Nam
- Website
- https://vtvlive.vn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- VTVlive is a Vietnamese interactive television, esports broadcasting, and game publishing company operating within the state-affiliated VTVcab ecosystem. It serves 10M+ consumers via its ON Live platform, ON Live Esports rights, Vplay game publishing (Top 3 in Vietnam), and iMedia advertising solutions.
- Ownership category
- akta.pro rank
VTVlive industry classification
Industry- Product category
- Interactive Television and Digital Entertainment
- NAICS
- Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Gaming & Virtual World Social Platforms (MPACAJAG)
- akta.pro secondary industry
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
Keywords
Where VTVlive is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
VTVlive business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription / Pay-TV (ON Plus, VTVprime): Subscription-based access to premium content including exclusive esports tournaments, live sports, and entertainment programming on ON Plus and VTVprime platforms.
- Advertising (iMedia): Multi-channel, multi-touch advertising across VTVcab's 23 national TV channels, online platforms (Facebook, TikTok, YouTube, Viber, Website), and OOH advertising ecosystem.
- Game Publishing (Vplay): Vplay publishes online games with educational and entertainment content across demographics. Revenue from game publishing, in-game purchases, and partnerships with game developers. Top 3 game publisher in Vietnam.
- Digital Payment Services: Integrated digital payments within the content ecosystem, including telecom data package subscriptions and in-stream purchases.
- Esports Broadcasting Rights: Revenue from broadcasting international esports tournaments (EWC, ENC) via VTVcab's TV and digital platforms, with content production, commentary, and analysis for the Vietnamese esports community.
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
VTVlive product offering
Product offeringCore offering
VTVlive is a Vietnamese digital entertainment and interactive television company that operates the ON Live streaming platform, distributes exclusive esports broadcasting rights through ON Live Esports, publishes online games via Vplay (Top 3 game publisher in Vietnam with 21 titles and 10M+ users), sells multi-channel advertising through iMedia, and provides technology infrastructure including CDN-Cloud-AI capabilities and integrated digital payments. The company serves 10M+ customers with 15M+ daily transactions and 1B+ monthly reach impressions across the VTVcab ecosystem of 23 national TV channels.
Differentiator
Problem solved
Functional benefit
Brands
- ON Live: Next-generation interactive television platform offering livestream and on-demand content including esports, sports, and entertainment across multiple devices
- ON Live TV
- ON Plus
- ON Live Esports
- Vplay
- ON Live AI
- iMedia
Products and services
- ON Live (Interactive Television Platform) Next-generation interactive television platform offering livestream and on-demand content including esports, sports, and entertainment across multiple devices, with real-time interactive features (Tương tác trực tiếp) enabling voting, minigames, predictions, and leaderboards.
- ON Live Esports Vietnam's leading esports content production and broadcasting unit, holding exclusive rights to the full VALORANT tournament system in Vietnam and broadcasting major international tournaments including LMHT (League of Legends), AOV, CS2, TFT, and PUBG.
- Vplay (Game Publishing Platform) Online game publishing platform with educational and entertainment content suitable for multiple age groups. Top 3 game publisher in Vietnam with 21 published titles, 10 million users, and over 200% annual growth.
- ON Live AI AI-driven technology platform supporting content personalization, operational optimization, and advanced streaming capabilities across VTVlive's interactive television infrastructure.
- iMedia (Advertising Solutions) Multi-channel, multi-touch advertising solutions spanning VTVcab's 23 national TV channels, online platforms (Facebook, TikTok, YouTube, Viber, website), and the OOH advertising ecosystem, enabling brands to reach Vietnam's digital entertainment audience.
- ON Plus (Interactive TV Subscription) Interactive television subscription service under the VTVcab ecosystem delivering premium content to subscribers across devices.
- ON Live TV (Interactive TV App) Interactive television application dedicated to esports content and streaming, available across mobile and smart TV devices.
- VTVprime (Premium Content Subscription) Subscription-based premium content access to exclusive esports tournaments, live sports, and entertainment programming distributed via the VTVlive ecosystem.
- Giang Hồ Kỳ Ngộ (Three Kingdoms RPG) RPG game featuring Three Kingdoms theme with 3D animation-quality graphics, gacha system with 1000 free spins, hero resurrection mechanics, and strategic card-based gameplay, published by Vplay for Vietnamese gamers.
- Quần Anh Phong Hoa Lục (Strategic Card Game) Strategic Three Kingdoms card game originally top-ranked in China for 2024 revenue, localized and published in Vietnam by Vplay with 1,000,000 pre-registrations on App Store and Google Play.
Quantifiable outcome
- Top 3 game publisher in Vietnam with >200% annual growth
- +6 more outcomes
Companies that use VTVlive
Customer profileSegments4 records
Ideal customer profiles4 records
VTVlive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VTVlive partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and supporting.
- Esports Foundation (EF)coreVTVcab signed a 3-year strategic agreement (2026-2028) with Esports Foundation to acquire exclusive media and broadcasting rights in Vietnam for Esports World Cup (EWC) and Esports Nations Cup (ENC). ON Live Esports produces accompanying content, commentary, and analysis for the Vietnamese esports community. Content distributed across VTVgo, VTVPrime, ON Live, ON Live TV, ON Plus, and specialized TV channels.
- Team SecretmajorON Live TV serves as strategic partner to Team Secret, Vietnam's premier esports organization. Team Secret secured their ticket to Esports World Cup 2026 at Riyadh through APAC Qualifier victory. ON Live TV provides exclusive broadcasting, interactive features, and fan engagement for Team Secret's international matches. Partnership aims to elevate Vietnam esports on the global stage.
- SOOP (formerly AfreecaTV)coreStrategic platform development partnership with SOOP (formerly AfreecaTV, one of Asia's longest-running streaming services) to launch ON Live new version in March 2026. SOOP contributes global streaming technology, operational expertise, and best practices. ON Live is positioned as a modern, internationally-standardized livestreaming platform for the Vietnamese market.
- Riot GamescoreON Live Esports holds exclusive rights to produce and distribute the full VALORANT tournament system in Vietnam, and broadcasts major international tournaments including League of Legends (LMHT), Teamfight Tactics (TFT), and other Riot Games titles. Strategic esports content partnership covering the most popular esports titles in Vietnam.
- VNGGamesmajorPartnership with VNGGames, one of Vietnam's leading game companies and esports organizers, for esports content production, tournament collaboration, and game publishing ecosystem development.
- VIRESA (Vietnam Electronic Sports Entertainment Association)coreOfficial esports federation partnership. ON Live was recognized at VIRESA's Hall of Fame 2026 as Outstanding National Esports Media Platform. VIRESA governs and recognizes esports activities including tournament sanctioning, athlete recognition, and industry awards. ON Live operates within the VIRESA-certified esports ecosystem.
- Telecom Operators (Viettel, MobiFone, Vinaphone)majorPartnerships with Vietnam's largest telecom operators (Viettel, MobiFone, Vinaphone) for bundled data packages, carrier billing integration, and co-marketing campaigns. Vinaphone specifically partnered on World Cup 2026 interactive campaigns. Telecom channels extend VTVlive's reach and enable payment collection.
- Payment Providers (Napas, MoMo, VNPAY, Vtcpay, ShopeePay)majorIntegration with Vietnam's major digital payment platforms for secure, flexible in-platform transactions including subscriptions, in-content purchases, and telecom data packages. Payment ecosystem enables the digital entertainment and commerce experience across all VTVlive services.
- Social & Technology Platforms (Facebook, TikTok, YouTube, Google, Apple, NetEase, Nutanix)majorStrategic partnerships with major global technology and social media platforms for content distribution, social sharing, technology infrastructure, and payment integration. Includes Google (Cloud/technology), Apple (App Store distribution), Facebook/Meta (social distribution and advertising), TikTok (content virality), YouTube (broadcast), NetEase (game publishing), and Nutanix (enterprise infrastructure).
- GarenamajorPartnership with Garena for esports content broadcasting and game publishing ecosystem collaboration. Garena is a leading Southeast Asian game publisher and esports organizer.
- FPT Software (Ftech)supportingTechnology and software partnership with FPT Software (Ftech), Vietnam's leading IT services company, for technology solutions and system integration.
- VTVcab (Parent Company)coreVTVlive is a joint-stock company wholly under the VTVcab (Vietnam Cable Television) ecosystem. VTVcab provides the broadcast infrastructure, 23 national TV channels, VTVgo national platform, and the broader corporate ecosystem. Founded July 2012 as part of VTVcab's digital transformation strategy.
Scale indicators15 records
Recent moves2 records
Expansion highlights6 records
VTVlive competitors and assessment
Company assessmentDirect peers
- VieON: One of Vietnam's leading OTT platforms offering live TV, movies, and original content. Competes head-to-head with VTVlive's interactive TV and on-demand entertainment services for Vietnamese viewership and subscription dollars.
- ClipTV: Vietnamese streaming and pay-TV service providing live channels and on-demand video. Operates in the same Vietnamese pay-TV/OTT competitive set as VTVlive's VTVprime and ON Plus platforms.
- Galaxy Play: Vietnamese digital entertainment platform owned by Galaxy Group, offering streaming, live TV, and content production. Directly comparable to VTVlive's ecosystem of paid streaming and digital entertainment services in Vietnam.
- FPT Play: Vietnamese OTT streaming service operated by FPT Telecom, offering live TV channels, on-demand video, and exclusive content. Directly comparable to VTVlive's ON Live / ON Plus subscription and livestreaming offering in the Vietnamese market.
- VNG Corporation (VNGGames): Vietnamese tech conglomerate operating Zalo and VNGGames (publisher of Arena of Valor internationally and major domestic esports organizer). Direct peer to VTVlive in Vietnamese game publishing and esports broadcasting, and an existing partner.
Regional players
- Bilibili: Major Chinese interactive video and gaming community platform with strong virtual streaming (VTuber), esports, and game publishing operations. Comparable to VTVlive's combined ON Live + Vplay + esports community model in Asia.
- SOOP (AfreecaTV): Korean livestreaming platform (formerly AfreecaTV), one of Asia's longest-running streaming services and VTVlive's strategic technology partner. Closest regional peer in interactive livestreaming with comparable virtual streaming, esports, and creator-economy features.
Others
- VNG Cloud / Zalo: Vietnamese cloud infrastructure and digital payments provider (part of VNG ecosystem). Adjacent infrastructure enabling peer to VTVlive's CDN/cloud/payments stack rather than a direct competitor, but relevant for capability benchmarking.
Broad incumbents
- Garena (Sea Limited): Leading Southeast Asian game publisher and esports organizer (Free Fire, League of Legends distribution) under Sea Limited. Direct overlap with VTVlive's esports broadcasting and game publishing lines, operating at much larger regional scale.
- MyTV (Vietnam Television): Vietnam Television's official IPTV/OTT platform. Directly comparable to VTVlive/VTVcab's pay-TV offering as another major Vietnamese television distribution platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VTVlive social profiles
Digital presenceVTVlive financial estimates
Financial estimateRevenue estimate
Valuation estimate
VTVlive leadership team
Management profileNumber of profiles
Profiles12 records
VTVlive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VTVlive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VTVlive
What does VTVlive do?
VTVlive is a Vietnamese digital entertainment and interactive television company that operates the ON Live streaming platform, distributes exclusive esports broadcasting rights through ON Live Esports, publishes online games via Vplay (Top 3 game publisher in Vietnam with 21 titles and 10M+ users), sells multi-channel advertising through iMedia, and provides technology infrastructure including CDN-Cloud-AI capabilities and integrated digital payments. The company serves 10M+ customers with 15M+ daily transactions and 1B+ monthly reach impressions across the VTVcab ecosystem of 23 national TV channels.
Is VTVlive a public or private company?
VTVlive is a private company. It is classified as corporate owned and is currently operating.
When was VTVlive founded?
VTVlive was founded in 2012. It employs 51 to 100 people.
Where is VTVlive based?
VTVlive is headquartered in Hanoi, Vietnam, in the Asia region.
How does VTVlive make money?
Five revenue lines are on record. Subscription / Pay-TV (ON Plus, VTVprime) is the primary driver. The others are advertising (iMedia), game Publishing (Vplay), digital Payment Services and esports Broadcasting Rights.
Who are VTVlive's main competitors?
Direct peers on record are VieON, ClipTV, Galaxy Play, FPT Play and VNG Corporation (VNGGames). Regional players are Bilibili and SOOP (AfreecaTV). VNG Cloud / Zalo is listed as an others. Broad incumbents are Garena (Sea Limited) and MyTV (Vietnam Television).
Does VTVlive have an API?
No public API is recorded for VTVlive.
What industry is VTVlive in?
VTVlive's product category is Interactive Television and Digital Entertainment. Its primary akta.pro industry code is MPACAJAG, Gaming & Virtual World Social Platforms, with a secondary code of MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles). Its NAICS code is 51612 and its SIC code is 4841.