Wizart

What Wizart does

Wizart is a B2B SaaS company that provides AI-powered product visualization technology for the home improvement and finishing materials industry. Founded in 2018 and headquartered in Gdańsk, Poland with US operations in Wilmington, Delaware, the company serves manufacturers, distributors, e-commerce retailers, brick-and-mortar retailers, and digital agencies that sell wallcoverings, paint, flooring, tiles, wall panels, carpets, and other interior finishing products. Per company materials, Wizart is trusted by 400+ retailers and manufacturers globally including York Wallcoverings, Marburg, Schäfer Tapeten, Masureel, Stikwood, and WALPA.

The platform's core technology applies computer vision and AR to real room photographs, instantly rendering finishing materials onto walls, floors, and ceilings with photorealistic lighting and shadows. The product suite includes the Wizart Visualizer — with specialized modules for wall, wallpaper, wall panels, paint, tile, flooring, ceiling, carpet, rug, and art — alongside MaterialCloud (an automated content generation platform that produces 3D renders, product videos, interactive panoramas, and SEO product descriptions), Vision API and Visualizer API for developer/business integration, Wizart PIM for product information management, and a Brands Database that aggregates catalogs from 500+ global manufacturers. Underlying the platform are deep learning models trained on interior spaces that recognize walls, ceilings, floors, doors, and furniture, paired with precision edge detection to prevent material bleed at boundaries. A data flywheel from 2M+ end users generating 20M+ product visualizations feeds continuous model improvements released every few months at no incremental cost to customers.

Wizart operates a hybrid go-to-market combining product-led growth — 14-day free trials with no credit card required, one-click Shopify and WordPress plugins — with enterprise sales motion for large accounts, white-label/private-label licensing, and an agency partner program for web studios. Revenue comes from tiered SaaS subscriptions billed annually with a 15% discount, ranging from $255/month (Basic, 1,500 SKU / 5,000 render quota) to $8,500/month (Ultra, custom limits), plus API access fees and white-label licensing. The company has raised €1.1 million in seed funding led by London-based The Untitled Venture in January 2022, operates in 15+ languages, and serves customers across the US, Poland, Germany, Turkey, New Zealand, Australia, the UK, and Brazil. Vasili Yavorchuk is founder and CEO.

Name

Wizart

Legal name

Wizart

Website

https://wizart.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wizart is a B2B SaaS company that provides AI-powered computer vision visualization technology, enabling manufacturers, distributors, and retailers of finishing materials (wall, paint, tile, flooring) to let customers preview products in real room photos before purchase.

Ownership category

akta.pro rank

Product category

AI Product Visualization Software

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• AI product visualization
• Augmented reality interior design
• Computer vision visualization
• 3D product rendering
• Finishing materials visualization

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Visualizer Plans: Tiered subscription model with five plans (Basic, Standard, Advanced, Premium, Ultra) providing access to Wizart Visualizer with varying SKU limits and render quotas. All plans billed annually with 15% discount. Revenue from recurring subscriptions.
2. API Access (Vision API, Visualizer API): Revenue from API access for developers and businesses to integrate Wizart's visualization technology into custom platforms.
3. MaterialCloud Platform: Content generation platform for producing 3D renders, videos, and interactive panoramas at scale, available as part of product suite.
4. White-label/Private-label Licensing: Fully branded visualization solutions for large enterprise customers requiring custom interface, design, and user journey.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Wizart offers a B2B SaaS platform that uses AI-powered computer vision and augmented reality to apply finishing materials (wallpaper, paint, tiles, flooring, wall panels, carpets, rugs, and art) onto real customer room photos for instant photorealistic visualization. The platform includes modular visualizers per product type, a MaterialCloud content generation suite, Vision/Visualizer APIs for developer integration, PIM for catalog management, and one-click Shopify and WordPress plugins. It is sold to manufacturers, distributors, e-commerce businesses, offline retailers, and digital agencies worldwide.

Product overview

Wizart is a B2B SaaS platform offering AI-powered product visualization solutions for the interior design and finishing materials industry. The core product is the Wizart Visualizer platform, which uses computer vision and augmented reality to apply finishing materials (wallcoverings, paints, tiles, flooring, wall panels, carpets, rugs, and art) to real room photos. The platform operates on a modular architecture consisting of: (1) the core Wizart Visualizer with specialized visualizers for different material types (Wall, Wallpaper, Wall Panels, Paint, Tile, Flooring, Ceiling, Carpet, Rug, and Art Visualizers); (2) MaterialCloud content platform for generating 3D renders, videos, interactive panoramas, and 3D models; (3) API products (Vision API and Visualizer API) for business and developer integration; (4) Shopify and WordPress plugins for CMS integration; (5) Wizart PIM for product information management; and (6) Brands Database for accessing 500+ brand catalogs. The platform serves manufacturers, distributors, e-commerce businesses, offline retailers, and agencies/web studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Wizart Visualizer (AI/AR Visualizer) AI-powered visualization tool that instantly applies finishing materials to real room photos, allowing customers to preview wallcoverings, paints, tiles, flooring, and other materials in their own spaces. Features include wall-by-wall color testing, multi-surface support, and real-time rendering. Targeted at manufacturers, retailers, distributors, and e-commerce businesses.
• MaterialCloud Content platform for enriching product pages with 3D renders, room scenes, videos, detailed specs, and interactive panoramas at scale, automating content production for thousands of SKUs.
• Vision API AI API for businesses and developers that analyzes interior photos, detects room geometry, recognizes walls/ceilings/floors, and returns precise geometry data in JSON format for integration into visualization or estimation tools.
• Visualizer API REST API for businesses and developers that provides Wizart's visualization engine for custom UI/UX, allowing businesses to create fully branded product visualizers and deliver scalable 3D experiences.
• Wizart PIM (Product Information Management) Product Information Management system that allows customers to upload, manage, and remove product data with no SKU limit, with integration to catalogs from 500+ global brands and secure data sharing with retail partners.
• Brands Database Data service providing access to pre-loaded product catalogs from 500+ global brands, enabling manufacturers and suppliers to share product data with retail partners quickly and securely.

Quantifiable outcome

• 5x increase in conversions for customers using Wizart Visualizer
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Modulize: Modulize offers product-configurator tools aimed at building-products and home-improvement merchants, allowing them to expose options and visualizations on e-commerce. It competes with Wizart's Visualizer + PIM stack in the same DIY/finishing-materials merchant segment.
• Configura (CET Designer): Configura's CET Designer is space-planning and product-configuration software widely used by commercial furniture, office, and home-goods manufacturers. It overlaps with Wizart's PIM-and-configuration motion for finishing-material vendors.
• Roomle: Roomle offers an interactive 3D/AR room and product configurator (Roomle CPS) for furniture, kitchens, and home-improvement categories, including manufacturer APIs. It directly competes with Wizart in applying finishes to customer rooms through web/AR for retailers and OEMs.
• Marxent (VisualCommerce): Marxent provides 3D/AR visualization for home furnishings, building products, and big-ticket retail — overlapping closely with Wizart's wallpaper, flooring, and panels use cases. It serves manufacturers and retailers with SaaS visualizers and white-label options.
• Threekit: Threekit is a 3D product visualization and configuration platform used by commerce brands to render products in real environments and configure SKUs at scale. Like Wizart, it sells to manufacturers and retailers and exposes APIs for embedded visualization experiences.

Broad incumbents

• Houzz: Houzz is a home-design and remodeling marketplace with visual ideation and AR visualization features. Its broad consumer/install base means it could disintermediate Wizart's brand-direct retailers if it deepens merchant tools.
• Matterport: Matterport is a 3D spatial-capture and digital-twin platform used across real estate, construction, and home improvement. It is a broader incumbent whose 3D-room capture technology could compete with Wizart's photo-based visualizer for higher-end visualization needs.
• Autodesk Forma (and Revit/3ds Max): Autodesk's design tools (Forma, Revit, 3ds Max) underpin large parts of the building-products and interior-design visualization pipeline. As a broad incumbent, Autodesk could extend its tools downward into the merchant visualization category where Wizart plays.
• IKEA Kreativ / IKEA Place: IKEA's in-house AR/3D room-design tools (Place, Kreativ) demonstrate how a single large home-goods retailer built its own visualization stack, a path that other large manufacturers in Wizart's customer base could choose instead of buying Wizart.

Emerging players

• Aino: Aino provides AI-driven product data and configuration infrastructure for retailers and brands, including visual content generation. It overlaps with Wizart's MaterialCloud and PIM offerings on the content/PIM side rather than the visualizer UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wizart_ai
• Facebookfacebook.com/wizartai
• LinkedInlinkedin.com/company/wizart-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wizart