EASEUS

What EASEUS does

EaseUS is a Chengdu-headquartered, privately held software company founded in 2004 that builds utility software for data recovery, disk partitioning, backup, and file transfer, extended into multimedia and AI-powered tools. Its core product set centers on four flagships: Data Recovery Wizard (recovering 1,000+ file types across 2,000+ device types), Partition Master (disk partitioning plus the new Clean Hub space-management workflow and exFAT support), Todo Backup (personal to enterprise backup with a centralized Backup Center console), and Disk Copy (now disk-imaging based from version 7.0.0). Underlying technology includes proprietary engines such as SmartSector Rebuild (SSR) for fragmented file reconstruction on degraded storage and Deep Video Reconstruct (DVR) for reassembling fragmented footage from cameras, drones, and dashcams, plus an exclusive position as a recovery provider for Macs with T2 security chips. The portfolio spans roughly 75 products across consumer, prosumer, and enterprise use cases, supported by a 180+ person R&D team and a recently established AI/multimedia line including VoiceWave, EaseMate AI, Loopa, VideFlow, and AI Video Ads.

The business model is multi-stream. Consumer revenue flows through tiered software licenses (Free / Pro / Technician) sold direct via easeus.com in 20+ languages, billed as one-time, annual, or lifetime purchases (e.g., Data Recovery Wizard Pro at $89.99 lifetime or ~$60/year). Enterprise revenue comes from Todo Backup Enterprise, Partition Master Enterprise with centralized management, volume licensing, and white-label/OEM services for managed service providers (MSPs). Distribution is anchored on a freemium product-led growth motion amplified by an unusually broad channel stack: 5,000+ resellers and distributors across 190+ countries, 18,000+ creators in a dedicated program, 15,000+ affiliates on Impact, CJ Affiliate, and Partnerize with up to 60% commissions, and dedicated enterprise sales for large deployments (case studies include Medtronic and Murakigumi). Additional revenue includes premium remote-assistance and manual data recovery services for failed drives, RAIDs, and SSDs.

EaseUS reports a cumulative user base of 530+ million across 190+ countries, with no outside equity funding disclosed and no public listing. The company is privately held and presumed founder-controlled, with operations coordinated from Chengdu and distributed commercial teams supporting localization, channel management, and enterprise sales globally.

Name

EASEUS

Legal name

EaseUS

Website

https://easeus.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

EaseUS, founded in 2004 and headquartered in Chengdu, develops data recovery, disk partition management, backup, and multimedia software used by 530M+ people across 190+ countries, distributing via direct sales, OEM/MSP white-label, affiliates, creators, and resellers.

Ownership category

akta.pro rank

Product category

Data Recovery and Backup Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Backup & Recovery Software (HDABAEAD)

Keywords

• Data recovery software
• Disk partition manager
• Backup software
• Disk cloning tools
• Multimedia utilities

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Software Licenses (Consumer): One-time purchase or subscription-based licenses for consumer software products including Data Recovery Wizard, Partition Master, Todo Backup, and other utilities. Products offered with tiered pricing (Free/Pro/Technician editions) and multiple billing options (monthly, annual, lifetime).
2. Software Licenses (Business/Enterprise): Enterprise-tier products including Todo Backup Enterprise, Partition Master Enterprise with centralized management capabilities, MSP white-label services, and volume licensing for workstation and server backup solutions.
3. Affiliate Commissions: Up to 60% commission rate paid to affiliate partners who drive sales through tracking links. Commission period extends 90 days (last click). Default commission rate is 30% with opportunities for higher rates based on performance.
4. Reseller Revenue: Revenue generated through authorized reseller and distributor network globally. Resellers earn margins based on partner tier (Authorized/Silver/Gold/Platinum) with monthly sales standards ranging from $0-$1999 up to $10,000+.
5. OEM and Rebranding Services: OEM partnerships and white-label software solutions for Managed Service Providers (MSPs) who rebundle EaseUS products under their own branding.
6. Professional Services: Premium remote assistance services where EaseUS engineers provide personalized help via TeamViewer for backup configuration, partition resizing, disk cloning, Windows error fixes, and computer optimization. Additional manual data recovery services for failed hard drives, RAIDs, and SSDs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

EASEUS develops and sells utility, backup, and multimedia software for individuals and businesses, with flagship products including Data Recovery Wizard, Partition Master, Todo Backup, and Disk Copy. The portfolio spans over 75 products covering data recovery, disk and partition management, backup and restore, PC/mobile transfer, screen recording, video editing, and AI-powered tools, distributed globally via direct online sales, resellers, affiliates, and OEM partners.

Product overview

EaseUS is a comprehensive software developer offering over 75 products across data recovery, partition management, backup, transfer, multimedia, and utility categories. The portfolio centers on four flagship products: Data Recovery Wizard (supporting 1,000+ file types across 2,000+ device types with AI-powered recovery technologies like SmartSector Rebuild and Deep Video Reconstruct), Partition Master (all-in-one partition manager with exFAT support and Clean Hub space management), Todo Backup (backup solutions from personal to enterprise with centralized management), and Disk Copy (disk cloning and imaging software). Supporting products include PC/mobile transfer tools (Todo PCTrans, MobiMover, ChatTrans), multimedia software (RecExperts screen recorder, Video Editor, Video Downloader, VoiceWave AI voice changer), PDF tools, iOS/Android utilities (MobiUnlock, MobiSaver), and AI-powered online tools (Vocal Remover, VoiceOver, EaseMate AI, Loopa). The company serves 530+ million users in 190+ countries with products available in 20+ languages.

Differentiator

Problem solved

Functional benefit

Brands

• Data Recovery Wizard: Flagship data recovery software for Windows and Mac supporting over 1000 file types and various storage devices.
• Partition Master
• Todo Backup
• Todo PCTrans
• Disk Copy
• RecExperts
• Video Editor
• Video Downloader
• VoiceWave
• MobiMover
• PDF Editor
• Fixo
• EaseMate
• Loopa

Products and services

• EaseUS Data Recovery Wizard Wizard-based data recovery software for Windows and Mac that recovers deleted, formatted, and partition-lost files from laptops, external drives, USBs, memory cards, and other storage. Supports 1,000+ file types and 2,000+ device types, available in Free, Pro, and Technician editions.
• EaseUS Partition Master All-in-one disk partition manager for Windows and Mac that organizes hard drive partitions, resizes partitions, manages disk space, and (in v20.5) consolidates cleanup, uninstall, and migration. Offered in Free, Pro, and Enterprise editions.
• EaseUS Todo Backup Professional data backup software for personal, enterprise, and technician use, supporting system, disk/partition, file, mail, and cloud backup with scheduling and SQL/Exchange backup in enterprise editions. Over 20 million users.
• EaseUS Disk Copy Disk cloning and disk imaging software that safely transfers OS and data without reinstallation; version 7.0.0 adds disk image creation and restoration to physical or virtual disks.
• EaseUS Data Recovery Services

Quantifiable outcome

• 30% improvement in recovery success rates on heavily used SD cards with SmartSector Rebuild technology
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor, core and flagship.

• SerialCartminorChannel Partner/ Reseller/ DistributorEuropean distributor based in Vienna, Austria serving the DACH region with phone support (+43 680 112 4334) and international options.
• SoftnowminorChannel Partner/ Reseller/ DistributorPolish software distributor located in Warsaw, specializing in digital software distribution across Poland.
• Climb Channel SolutionscoreChannel Partner/ Reseller/ DistributorMajor US-based technology distributor with nationwide coverage. Phone: 1.800.847.7078. Serves as a key distribution partner for North American enterprise sales.
• QBS Technology GroupminorChannel Partner/ Reseller/ DistributorUK-based software reseller and distributor operating across the United Kingdom from Wilmslow, Cheshire.
• Blitzhandel24minorChannel Partner/ Reseller/ DistributorGerman software reseller offering EaseUS products to customers across the DACH region.
• Bechtle ComsoftminorChannel Partner/ Reseller/ DistributorFrench IT distributor operating across France from their location in Illkirch Graffenstaden.
• Aquion Pty LtdminorChannel Partner/ Reseller/ DistributorAustralian technology distributor based in Sydney with nationwide coverage. Phone: 1300 000 480.
• Cogito Solutions Pte. Ltd.minorChannel Partner/ Reseller/ DistributorSingapore-based distributor serving the Southeast Asian market from Equity Plaza in Singapore.
• Avert IT DistributionminorChannel Partner/ Reseller/ DistributorSouth African IT distributor with offices in Johannesburg and Cape Town serving the African continent.
• ImpactcoreChannel Partner/ Reseller/ DistributorMajor affiliate marketing platform powering EaseUS affiliate program. Provides in-depth data reporting, flexible payment processing, and robust alerts for 15,000+ EaseUS affiliates globally.
• CJ AffiliatecoreChannel Partner/ Reseller/ DistributorTop affiliate marketing platform (formerly Commission Junction) used by EaseUS with deep link generator and comprehensive reporting dashboard.
• PartnerizecoreChannel Partner/ Reseller/ DistributorAffiliate and partnership management platform used by EaseUS for campaign tracking and affiliate management.
• Murakigumi Co., Ltd.flagshipImplementation/ SI/ Consulting PartnerJapanese construction company (founded 1897) using EaseUS Todo Backup and EaseUS Backup Center for centralized backup management across their organization. Partnered for enterprise backup solution deployment.
• Yieh Corp.coreChannel Partner/ Reseller/ DistributorGlobal steel company (founded 1997) serving customers worldwide. Loyal EaseUS customer since 2012 with multiple product purchases for operational data management.
• Armatek BilgisayarminorChannel Partner/ Reseller/ DistributorIT company in Istanbul, Turkey providing server support, hardware support, network security, and software support. Uses EaseUS to offer practical data backup solutions to enterprise customers.
• MedtroniccoreChannel Partner/ Reseller/ DistributorMajor medical technology company requiring backup solution for approximately 200 manufacturing machines spanning Windows 2000/XP to Windows 10 with server-side management requirements.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• DiskGenius: DiskGenius is a partition and data recovery tool popular among technically inclined Windows users. It overlaps with both EaseUS Partition Master and Data Recovery Wizard in features and target buyer.

Direct peers

• Stellar Data Recovery: Stellar offers data recovery, email repair, and database repair software with a similar consumer-and-SMB target market to EaseUS. The two compete directly on Windows/Mac data recovery use cases.
• Recuva (Piriform/Gen Digital): Recuva is a popular free data recovery utility from Piriform (now Gen Digital). It competes directly with EaseUS Data Recovery Wizard Free at the consumer entry point and threatens freemium conversion economics.
• Acronis: Acronis is a major competitor in backup and disaster recovery software, offering both consumer and enterprise-grade data protection. It competes head-to-head with EaseUS Todo Backup and Data Recovery Wizard across SMB and prosumer segments.
• AOMEI (Backupper): AOMEI is a Chinese-headquartered peer offering backup, clone, and partition software. It directly overlaps with EaseUS's backup and partition management lines on Windows.
• MiniTool Software: MiniTool provides partition management and data recovery tools with a near-identical product portfolio to EaseUS Partition Master and Data Recovery Wizard, targeting the same prosumer and SMB buyer.
• Disk Drill (CleverFiles): Disk Drill is a Mac/Windows data recovery application with a comparable feature set and consumer target to EaseUS Data Recovery Wizard, including support for fragmented and corrupted file recovery.

Broad incumbents

• Carbonite (OpenText): Carbonite, now part of OpenText, offers SMB and consumer cloud backup. It serves an adjacent buyer profile to EaseUS's home and pro-SMB segments.
• Backblaze: Backblaze delivers consumer and business cloud backup products (including B2 Cloud Storage), overlapping with EaseUS Todo Backup's cloud backup features and competing for SMB subscribers.
• Veeam Software: Veeam is an enterprise-focused backup leader, particularly for virtualized and cloud environments. It competes with EaseUS Todo Backup Enterprise for SMB-to-mid-market backup deals, especially in VMware/Hyper-V contexts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/easeus_software
• YouTubeyoutube.com/user/EASEUSsoftware
• Facebookfacebook.com/easeussoftware
• LinkedInlinkedin.com/company/easeus-software
• TikToktiktok.com/@easeus_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASEUS