QBS Technology Group
QBS Technology Group is a London-based Value Added Distributor founded in 1987, operating a single-source B2B procurement platform that connects 12,500+ software publishers with 6,000+ resellers and managed service providers across the EMEA region, targeting $1 billion in revenue by 2030.
- Company typePrivate
- Founded1987
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What QBS Technology Group does
QBS Technology Group is a London-headquartered, privately held Value Added Distributor and Long-Tail Software Distributor founded in 1987, operating a single-source B2B procurement platform that connects more than 12,500 software publishers with a network of over 6,000 reseller partners across the EMEA region. Its service offering spans licensing management, integration support, product expertise, multi-language/local-currency account management, renewals, and an AWS Designated Reseller of Record (DSOR) capability, with verticalized support for Value-Added Resellers, Managed Service Providers, System Integrators, and software vendors themselves. Product categories distributed include Developer Tools, Digital Workplace, IT Management, Security, and bespoke solutions, with named vendors such as Smartsheet, TeamViewer, ShareGate, DocuSign, JetBrains, JFrog, 1Password, Delinea, Bluebeam, Foxit, RealVNC, Atera, Miro, GoTo, Macrium, Sectigo, LiveAction, and Vyond. Underlying technology consists of a proprietary partner portal (app.qbssoftware.com) for sourcing, quoting, fulfilment, and renewals, supported by automation for vendor onboarding, global logistics, and targeted partner matching.
The company makes money primarily through transaction-based distribution margins on software resold to its partner network, supplemented by recurring subscription management revenue for vendors with usage-based or per-seat pricing billed monthly. Pricing is not publicly disclosed; terms are negotiated per deal based on volume, vendor relationship, and partner requirements. Geographic coverage spans the UK, Ireland, France, Germany, Austria, Belgium, Switzerland, Luxembourg, Hungary, the Nordics, Southern and East Africa (via the Maxtec subsidiary across 16 SADC countries plus Kenya, Angola, Botswana), and the META region including the UAE, Saudi Arabia, and Turkey (via the emt and Infonet Türkiye subsidiaries). The business is led by CEO Dave Stevinson, holds B Corporation certification (since August 2022), has been net-carbon-zero since 2021, and operates with ISO 14001/45001/50001-aligned management systems.
Strategically, QBS has pursued an aggressive acquisition-led expansion since 2019, completing deals for Siener Informatique (France, 2019), a UK MSP distributor (2019), Maxtec (South Africa, April 2024), KSoft KFT (Hungary, June 2024), emt (Dubai, October 2025), and Infonet Türkiye (May 2026), explicitly framed against a public target of reaching $1 billion in revenue by 2030. The distribution model is asset-light, supported by a headcount band of 101–250 employees, and increasingly oriented toward cybersecurity, endpoint management, and AI-productivity verticals, with recent channel partnerships added with NinjaOne, StorMagic, Portnox, Baramundi, Huntress, and Superhuman. Recognition includes the 2026 King's Award for Enterprise in International Trade, consecutive Deloitte UK Best Managed Companies honors, and inclusion in the 2025 IT Channel Oxygen 50 Must-Know UK Distributors list.
QBS Technology Group firmographics
Firmographics- Name
- QBS Technology Group
- Legal name
- QBS Software Limited
- Website
- https://qbssoftware.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- QBS Technology Group is a London-based Value Added Distributor founded in 1987, operating a single-source B2B procurement platform that connects 12,500+ software publishers with 6,000+ resellers and managed service providers across the EMEA region, targeting $1 billion in revenue by 2030.
- Ownership category
- akta.pro rank
QBS Technology Group industry classification
Industry- Product category
- Value-Added Software Distribution
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where QBS Technology Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
QBS Technology Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Software Distribution and Resale: QBS operates as a value-added distributor and long-tail software distributor, generating revenue through the markup on software products sold to resellers. The company sources from 12,500+ software publishers and resells to a network of 6,000+ partners.
- Subscription Software Management: Manages subscription-based software with pricing based on number of users and/or usage, invoiced monthly or periodically with supplementary invoices for excess usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | B2B software distribution with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
QBS Technology Group product offering
Product offeringCore offering
QBS Technology Group is a value-added software distributor that provides single-source procurement access to more than 12,500 software publishers for resellers, MSPs, and system integrators across EMEA. It offers licensing, integration, market insight, and local account management services, complemented by a Long Tail Software Distribution platform, a tiered Partner Programme, MSP solutions, and AWS Marketplace Designated Reseller of Record capability.
Product overview
QBS Software is a single-source procurement platform offering access to 12,500+ software publishers across EMEA, founded in 1987. The company operates as a Value Added Distributor providing licensing, integration expertise, market insights, multi-language support, and local account management, complemented by Longtail Software Distribution for niche and emerging software. The platform includes AWS Designated Reseller of Record (DSOR) services, a Partner Programme supporting 6,000+ partners, and MSP Solutions. Product categories span Developer Tools, Digital Workplace, IT Management (Managed), Security (Secure), and Bespoke Solutions, with a Resource Center providing case studies and solution sheets.
Differentiator
Problem solved
Functional benefit
Products and services
- QBS Software Distribution Platform Single-source software procurement platform aggregating licensing access to more than 12,500 publishers for EMEA-based resellers, MSPs, and system integrators, with licensing, integration, and local account management.
- Long Tail Software Distribution Specialist distribution offering that enables niche and long-tail software publishers to access the QBS channel of 6,000-plus resellers, supported by procurement automation and partner matching.
- Partner Programme Tiered channel partner programme providing resellers, MSPs, and system integrators with margin incentives, lead generation, and demand-generation support for selling third-party software to end customers.
- MSP Solutions Dedicated offering for Managed Service Providers to source, license, and manage software for inclusion in their managed service bundles for end clients.
- AWS Marketplace DSOR Service Designated Reseller of Record service for AWS Marketplace, allowing QBS to procure and resell AWS Marketplace software on behalf of channel partners and their end customers.
Quantifiable outcome
- 12,500+ software vendors accessible through single platform
- +2 more outcomes
Companies that use QBS Technology Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
QBS Technology Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
QBS Technology Group partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and support.
- PortnoxcoreStrategic distribution partnership where QBS Software UK&I will distribute Portnox's network security and identity management solutions to its partner network.
- Infonet Bilgi Teknolojileri (Infonet Türkiye)coreQBS acquired 100% shareholding in Infonet Bilgi Teknolojileri Tic. A.Ş., expanding QBS's presence and capabilities in Turkey as part of its META region expansion strategy.
- CaditysupportSales enablement partnership with Cadity, a specialist sales enablement company, to support QBS's next phase of EMEA growth.
- HuntresscoreHuntress expanded its channel ecosystem with QBS Software to accelerate mid-market, public sector, and EMEA growth.
- SuperhumancoreNew partnership where QBS distributes Superhuman's AI-driven productivity tools to its EMEA partner network.
- Baramundi SoftwarecoreDistribution partnership in UK&I to expand unified endpoint management solutions. QBS will distribute Baramundi's endpoint management solutions.
- ShareGatecoreQBS's acquisition of emt enables ShareGate's expansion into the Middle East, providing direct presence in high-growth markets such as Saudi Arabia and the UAE. QBS supports over 650 partners across EMEA in delivering Microsoft 365 migrations.
- StorMagiccoreEMEA-wide distribution agreement. Customers in UK, Germany, Netherlands, France, Eastern Europe and South Africa can purchase StorMagic's SvHCI and SvSAN edge IT solutions through QBS.
- NinjaOnecorePan-EMEA distribution partnership to accelerate MSP endpoint management growth. QBS distributes NinjaOne's endpoint management solutions.
- emt (EMT FZ-LLC)coreQBS completed its sixth acquisition in the META region with emt, a value-added distributor based in Dubai with presence in Middle East, Turkey, and Africa. The acquisition enables regional entry for partners like ShareGate.
- LogicVeincoreStrategic partnership to bring LogicVein's network management solutions to the UK and Ireland market.
- 1PasswordcoreQBS is a key partner in 1Password's expanded global partner program, which establishes a single global model with incentives, discounts, and training designed for partner workflows targeting identity security.
- TeamViewercoreLong-standing distribution partnership. TeamViewer leverages QBS's cutting-edge solutions for optimizing distribution processes and staying competitive in the evolving software market.
- SmartsheetcoreQBS is described as an invaluable partner for Smartsheet, consistently exceeding expectations and elevating channel sales in EMEA.
- DocuSigncoreQBS distributes DocuSign's eSignature and intelligent agreement management solutions across EMEA.
- NitrocoreDistribution partnership for PDF and eSign solutions. QBS's commitment to improvement and flexibility has streamlined distribution processes for Nitro.
- DelineacoreQBS distributes Delinea's privilege access management (PAM) solutions including DevOps Secrets Vault across EMEA.
- BluebeamcoreQBS distributes Bluebeam's markup and workflow automation solutions for the AEC (Architecture, Engineering, Construction) industry.
- JetBrainscoreQBS distributes JetBrains developer tools including .NET Days Online and other developer toolsets.
- JFrogcoreQBS distributes JFrog's software supply chain and DevOps solutions to help organizations deliver reliable software fast.
- FoxitcoreQBS distributes Foxit's PDF solutions across EMEA.
- RealVNCcoreQBS distributes RealVNC's remote access software solutions for secure business connectivity.
- AteracoreQBS distributes Atera's remote monitoring and management (RMM) solutions for MSPs.
- MirocoreQBS distributes Miro's collaborative canvas platform for cloud-based team collaboration.
- GoTocoreQBS distributes GoTo's remote work and IT management solutions.
- Macrium SoftwarecoreQBS distributes Macrium's backup and imaging solutions.
- SectigocoreQBS distributes Sectigo's PKI and certificate management solutions.
- LiveActioncoreQBS distributes LiveAction's network performance monitoring and analytics solutions.
- VyondcoreQBS distributes Vyond's video creation platform for business communications.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
QBS Technology Group competitors and assessment
Company assessmentDirect peers
- Exclusive Networks: Exclusive Networks is a France-headquartered, EMEA-focused value-added distributor specializing in cybersecurity and cloud infrastructure software. Highly comparable to QBS's security, MSP, and cloud-native vendor portfolio across the same EMEA geographies.
- Sherweb: Sherweb is a cloud services distributor specializing in Microsoft cloud and adjacent SaaS products for MSPs. Comparable to QBS in the cloud distribution and MSP enablement model, with overlapping vendor portfolio.
- Pax8: Pax8 is a cloud-first value-added distributor focused on managed service providers, with deep presence in North America and expanding into EMEA. Direct peer to QBS's MSP-focused distribution business, with overlapping vendors in endpoint management, security, and Microsoft 365.
- ALSO Group: ALSO Group is one of Europe's largest value-added distributors of IT and cloud software, operating a broad multi-vendor platform across EMEA. Directly comparable to QBS in the long-tail and value-added distribution model, with similar vendor breadth and reseller network structure.
- Westcoast: Westcoast is the UK's largest independent distributor of IT products and services, serving thousands of resellers with broad software and hardware offerings. Direct UK peer to QBS, competing for the same VAR and reseller channel across the UK & Ireland market.
- CloudBlue: CloudBlue is a global cloud marketplace and distribution platform powering indirect channels for hyperscalers and software vendors. Comparable to QBS's platform-based distribution and AWS DSOR model, enabling resellers to fulfill cloud software transactions.
Broad incumbents
- Arrow Electronics (Enterprise Computing Solutions): Arrow ECS is a major global value-added distributor of enterprise computing solutions including software, security, and cloud infrastructure. Broad incumbent peer to QBS in software distribution with overlapping enterprise software vendor portfolio.
- TD SYNNEX: TD SYNNEX is a leading global IT distributor formed from the merger of Tech Data and SYNNEX, offering broad software, hardware, and cloud distribution. Comparable to QBS as a software distributor serving resellers and MSPs, but at significantly larger scale.
- Ingram Micro: Ingram Micro is the world's largest global IT distributor with broad software, hardware, and cloud offerings across 200+ countries. A broad incumbent in the same space as QBS, with overlapping software distribution capabilities but at vastly greater scale and geographic reach.
Emerging players
- Prianto: Prianto is a European value-added software distributor focused on specialized and niche software vendors, co-named with QBS in the IT Channel Oxygen Top 50 UK Distributors 2025. Direct competitor in the long-tail software distribution niche across European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
QBS Technology Group social profiles
Digital presenceQBS Technology Group compliance and trust
Trust signalCompliance8 records
QBS Technology Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
QBS Technology Group leadership team
Management profileNumber of profiles
Profiles2 records
QBS Technology Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
QBS Technology Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QBS Technology Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QBS Technology Group
What does QBS Technology Group do?
QBS Technology Group is a value-added software distributor that provides single-source procurement access to more than 12,500 software publishers for resellers, MSPs, and system integrators across EMEA. It offers licensing, integration, market insight, and local account management services, complemented by a Long Tail Software Distribution platform, a tiered Partner Programme, MSP solutions, and AWS Marketplace Designated Reseller of Record capability.
Is QBS Technology Group a public or private company?
QBS Technology Group is a private company. It is classified as unknown and is currently operating.
When was QBS Technology Group founded?
QBS Technology Group was founded in 1987. It employs 101 to 250 people.
Where is QBS Technology Group based?
QBS Technology Group is headquartered in London, United Kingdom, in the Europe region.
How does QBS Technology Group make money?
Two revenue lines are on record. Software Distribution and Resale is the primary driver. The others are subscription Software Management.
Who are QBS Technology Group's main competitors?
Direct peers on record are Exclusive Networks, Sherweb, Pax8, ALSO Group, Westcoast and CloudBlue. Broad incumbents are Arrow Electronics (Enterprise Computing Solutions), TD SYNNEX and Ingram Micro. Prianto is listed as an emerging player.
Does QBS Technology Group have an API?
No public API is recorded for QBS Technology Group.
What industry is QBS Technology Group in?
QBS Technology Group's product category is Value-Added Software Distribution. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 51821 and its SIC code is 7370.