What MyDello does

MyDello is a digital freight forwarding platform founded in 2021 and headquartered in Tallinn, Estonia. The company operates a self-serve, cloud-based portal that aggregates real-time shipping rates, capacity, and tracking from multiple global carriers — including DHL, Lufthansa, Maersk, Qatar Airways, and Finnair — enabling customers to receive instant cross-modal freight quotes (air, ocean, rail, road, courier) across 120 countries without manual agent involvement. The core product is a transaction-fee marketplace augmented by API/ERP integration capabilities, customs brokerage, cargo insurance, and specialized services such as Amazon FBA shipping and MyDello Air Consolidated from China.

The platform targets primarily SMBs and mid-market businesses, with documented customer logos including Printful, Stoneridge Estonia, SAF Tehnika, Click&Grow, Solarstone, Vok Bikes, and LEDtec — distributed across industries such as e-commerce, manufacturing, automotive, solar, print-on-demand, and consumer electronics. Customer onboarding is product-led through free account creation, with revenue generated on booked freight transactions and customized quotes for complex shipments (dangerous goods, bulk, oversized cargo). The company has onboarded 12,500+ businesses from 110 countries.

MyDello is venture-backed through two seed rounds: €1.25M in October 2023 (led by Superhero Capital) and €3.1M in December 2025 (led by Frumtak Ventures). Capital is earmarked for AI-powered predictive logistics development — with a stated 2026 automation target — and geographic expansion starting with the UK in December 2024 and Iceland in 2025, with a goal of full European operational coverage by 2027. The company holds ISO 9001 certification and is GDPR compliant, and operates with 11-50 employees under founder-led control (Siim Kaas, Magnus Lepasalu, Joel Timm).

Name

MyDello

Legal name

MyDello OÜ

Website

https://mydello.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MyDello is a Tallinn-based digital freight forwarding platform that delivers instant multi-modal shipping quotes, booking, and tracking across 120 countries via a self-serve portal, serving primarily SMBs and mid-market businesses including e-commerce, manufacturing, and automotive customers.

Ownership category

akta.pro rank

Product category

Digital Freight Forwarding

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Cross-Border & Trade Compliance Management (Customs, Duty, Documentation) (TLAIABAD)

akta.pro secondary industries

Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)

Keywords

• Digital freight forwarding
• International shipping services
• Logistics platform
• Freight rate comparison
• Multi-modal shipping

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Freight Transaction Fees: MyDello charges service fees on freight bookings made through its platform. The platform is free to use for account creation and quote comparisons; revenue is generated when a customer books and pays for actual transport services. This is a transaction-fee model where revenue scales with shipment volume and freight values.
2. Professional Services (Customized Quotes): For complex shipments involving bulk goods, dangerous goods, oversized cargo, or shipments exceeding standard parameters, MyDello provides customized offers at adjusted pricing, generating additional revenue from high-complexity bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MyDello is a digital freight forwarding platform that enables businesses to instantly compare and book international shipping across air, ocean, rail, road, and courier modes in 120 countries, with real-time tracking and centralized shipment management. The platform is free to use, charging service fees on booked freight, and supports customs brokerage, cargo insurance, and Amazon FBA shipping. Carrier partnerships with DHL, Lufthansa, Maersk, Qatar Airways, and Finnair underpin real-time pricing and capacity.

Product overview

MyDello is a digital freight forwarding platform that provides a unified logistics solution across multiple transportation modes. The core MyDello Platform serves as the central hub offering instant global shipping quotes, real-time tracking, and booking management. The product portfolio includes five primary freight services: Air Freight (including MyDello Air Consolidated for guaranteed space from China), Ocean Freight (LCL and FCL), Rail Freight (LCL and FCL from Asia), Road Freight (LTL and FTL within Europe), and Courier Service for documents and parcels. Supporting services include Global Customs Brokerage for border crossings, Cargo Insurance for shipment protection, and specialized Shipping to Amazon FBA for e-commerce fulfillment. All services are accessible through the unified digital platform with instant quotes, guaranteed rates, and real-time shipment tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Freight Time-sensitive international air cargo service providing quick and efficient delivery of goods, bookable through the MyDello platform with instant quotes.
• MyDello Air Consolidated Guaranteed air freight space from China offering cost control and scheduling certainty for shipments from Asia.
• Rail Freight Rail freight solutions from key Asian origins offering both Less-than-Container Load (LCL) and Full Container Load (FCL) options.
• Ocean Freight Global ocean freight services with flexible transit times, offering both Less-than-Container Load (LCL) and Full Container Load (FCL) options.
• Road Freight Efficient road freight services for cargo transportation within Europe, including Less-Truck-Load (LTL) and Full-Truck-Load (FTL) options.
• Courier Service Swift, reliable door-to-door delivery for documents, luggage, and parcels worldwide with intuitive tracking.
• Global Customs Brokerage Customs brokerage services that streamline border crossings, with experts handling paperwork and administrative requirements for international shipments.
• Cargo Insurance Comprehensive cargo insurance to protect shipments, with options for additional full cargo insurance coverage.
• Shipping to Amazon FBA Specialized service for shipping goods to Amazon Fulfillment Centers, handling Amazon's strict requirements including transport mode selection, documentation, and customs assistance.

Quantifiable outcome

• Reduce logistics costs up to 30%
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• DHLcoreTechnology or IntegrationCarrier partner providing air, ocean, road, and courier freight services integrated into the MyDello platform. DHL is featured prominently on the MyDello homepage and partner logos section.
• LufthansacoreTechnology or IntegrationAir freight carrier partner integrated into MyDello's platform, enabling instant quotes and booking for air cargo shipments alongside DHL, Maersk, Qatar Airways, and Finnair.
• MaerskcoreTechnology or IntegrationOcean freight carrier partner integrated into the MyDello platform for ocean freight services including FCL and LCL options.
• Qatar AirwayscoreTechnology or IntegrationAir freight carrier partner providing global air cargo capacity integrated into MyDello's quote and booking platform.
• FinnaircoreTechnology or IntegrationAir freight carrier partner integrated into MyDello's platform, particularly supporting European and Asian trade lane coverage.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Flexport: Flexport is a digital-first global freight forwarder offering air, ocean, and road freight with a self-serve platform for SMBs, mid-market, and enterprise. It is the most direct competitor to MyDello in technology-led multi-modal forwarding, though at significantly larger scale and broader geographic reach.
• Freightos: Freightos operates a global online freight marketplace (Freightos Baltic Index, WebCargo, 7LFreight) enabling instant rate comparison and booking for air and ocean freight. Publicly traded and a direct peer in the freight rate digitization space that MyDello competes with for digital-forward SMB and enterprise shippers.
• Eurosender: Eurosender is a European digital freight forwarding platform offering instant quotes and booking for parcel, LTL, FTL, and international shipments across 100+ countries. Closely comparable to MyDello in SMB focus, European headquarters (Luxembourg), and self-serve platform model.
• iContainers: iContainers is a digital ocean freight forwarder specializing in FCL and LCL bookings via an online platform, headquartered in Barcelona. Direct peer in digital ocean freight forwarding for SMB importers/exporters, with overlapping European SMB target market.
• Twill (by Maersk): Twill is Maersk's digital freight platform targeting small and medium-sized businesses with simplified online booking for ocean and air freight. Direct competitor in digital forwarding for SMBs, though backed by the world's largest ocean carrier, giving it structural carrier-cost advantages MyDello must offset.
• Packlink: Packlink is a European shipping comparison and booking platform (owned by Packlink Shipping SL, Spain) that aggregates multiple carriers for parcel and freight shipments. Comparable to MyDello in SMB digital freight aggregation model and European market focus.

Emerging players

• Cubyn: Cubyn is a French digital logistics platform providing fulfillment, warehousing, and shipping services to SMB e-commerce sellers. Adjacent competitor in the SMB digital logistics space with overlapping e-commerce fulfillment use cases, particularly for European merchants.

Broad incumbents

• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest global freight forwarders, offering sea, air, road, and contract logistics with an expanding digital platform (myKN). A broad incumbent competitor with significantly deeper carrier contracts, global infrastructure, and enterprise relationships than MyDello.
• DSV: DSV is a Danish-headquartered global freight forwarder offering air, sea, road, and contract logistics with growing digital capabilities. A broad incumbent competitor with strong European presence, complementary carrier network, and enterprise customer base that MyDello competes against for mid-market contracts.
• Maersk: Maersk is the world's largest ocean carrier and integrated logistics provider, offering end-to-end supply chain services plus its own digital platforms (Twill, Maersk Spot). It is both a carrier partner and a broad incumbent competitor with structural advantages in ocean freight that MyDello must navigate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mydello
• LinkedInlinkedin.com/company/mydello

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDello