Sound
Sound.com is a subscription-based royalty-free music licensing platform serving content creators, small businesses, and enterprises with a curated library of tracks usable across YouTube, TikTok, Instagram, Facebook, Vimeo, and Snapchat, including YouTube Content ID claim management.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Sound does
Sound.com, LLC is a privately held, New Jersey–domiciled music licensing company that operates a subscription-based, royalty-free music library at sound.com. The platform serves content creators (TikTok, Instagram Reels, YouTube, Facebook), small businesses, advertising agencies, and large enterprises needing cleared music for film, television, streaming, commercials, in-store use, and video games. The product is built around a cloud-hosted audio catalog stored on AWS S3, a YouTube Content ID integration that detects usage and verifies subscriber status before lifting copyright claims, web-based subscription access with Stripe-handled billing, and discovery features including mood/genre categorization (12 categories), vocals/speed filters, and a 'Start at the Good Part' auto-cue feature. Output formats are MP3 and WAV.
Revenue is generated through three subscription tiers: a Creator tier at $15/month billed annually ($20 monthly) for unlimited downloads across social platforms with monetization rights, a Small Business tier at $25/month annually for brands and small businesses covering websites, TV, and film use, and a custom-priced Enterprise tier for major-label access, custom compositions, and high-profile productions. Go-to-market is hybrid: a self-serve product-led funnel for individual creators and SMBs via the website, paired with a direct enterprise sales motion supported by regional sales leadership for North America, Europe, and Asia. The company is bootstrapped with no disclosed institutional investors, has raised approximately $12M across two undisclosed rounds in 2024 and 2025, and reports 1–10 employees.
Sound firmographics
Firmographics- Name
- Sound
- Legal name
- Sound.com, LLC
- Website
- https://sound.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sound.com is a subscription-based royalty-free music licensing platform serving content creators, small businesses, and enterprises with a curated library of tracks usable across YouTube, TikTok, Instagram, Facebook, Vimeo, and Snapchat, including YouTube Content ID claim management.
- Ownership category
- akta.pro rank
Sound industry classification
Industry- Product category
- Royalty-Free Music Licensing
- NAICS
- Music Publishers (512230)
- akta.pro primary industry
- Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
- akta.pro secondary industries
- Sync Marketplaces & Licensing Platforms (MPAIALAG), Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)
Keywords
Where Sound is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sound business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription - Creator Tier: Monthly/annual subscription for content creators providing unlimited song downloads for social media content (YouTube, TikTok, Instagram, Facebook). Billed at $15/month annually or $20/month. Includes monetization rights for content.
- Subscription - Business Tier: Monthly subscription for small businesses and brands with under 50 employees. Includes music for business websites, television, and film projects. Billed at $25/month annually.
- Enterprise Licensing: Custom pricing for large businesses requiring access to major label songs, custom compositions, television commercials, brick and mortar stores, Netflix/Disney Plus, radio, and video games. Direct sales engagement required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Creator - For content creators at $15/month |
| Subscription | Annual | Business - For small businesses at $25/month |
| Subscription | Multi-year contract | Enterprise - For large businesses, custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sound product offering
Product offeringCore offering
Sound.com is a subscription-based royalty-free music licensing platform offering thousands of high-resolution tracks organized across 12 mood/genre categories for use in social media videos, films, television, advertising, and in-store environments. Customers access the library via tiered subscriptions (Creator $15/mo, Business $25/mo) or custom enterprise licensing, with worldwide coverage across YouTube, TikTok, Instagram, Facebook, Vimeo, and Snapchat, plus YouTube Content ID verification to protect monetization.
Product overview
Sound.com is a music licensing platform that offers an award-winning, royalty-free music library organized as a unified subscription service with three tiers (Creator, Small Business, and Enterprise). The core product is the music library featuring thousands of high-resolution tracks across 12 genre/mood categories (Happy and Positive, Dance Energy, Love and Romance, Sad and Emotional, Hip Hop Heat, Relaxing and Chill, Cinematic, Horror Music, Going to War, Gaming Music, Animation Music, Inspiring and Uplifting). Additional features include music filters for vocals and speed, a 'Start at the Good Part' feature for finding popular sections, YouTube monetization support with Content ID management, and an artist submission program. Subscriptions are priced at $15/month (Creator), $25/month (Small Business), and custom Enterprise pricing, with music available in MP3 and WAV formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Sound.com Music Library Award-winning royalty-free music library providing thousands of high-resolution tracks across 12 mood/genre categories (Happy and Positive, Dance Energy, Love and Romance, Sad and Emotional, Hip Hop Heat, Relaxing and Chill, Cinematic, Horror Music, Going to War, Gaming Music, Animation Music, Inspiring and Uplifting) for content creators producing videos on YouTube, TikTok, Instagram, and Facebook, as well as film, television, advertising, and in-store use cases. Tracks are downloadable in MP3 and WAV formats with worldwide licensing coverage.
- Become an Artist Program Program allowing musicians and composers to submit their music for consideration to be included in the Sound.com library; music is curated from renowned composers rather than open submissions.
Quantifiable outcome
- 20 songs per day download limit during subscription
- +2 more outcomes
Companies that use Sound
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Sound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Sound partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Sound competitors and assessment
Company assessmentDirect peers
- Epidemic Sound: Swedish subscription-based royalty-free music platform built for content creators and brands. Closely comparable in product offering, target customer (YouTube/TikTok/Instagram creators), and tiered SaaS pricing model.
- Music Vine: Curated royalty-free music licensing platform serving filmmakers, agencies, and brands. Comparable in targeting the higher-end production music segment with per-track and subscription options.
- Audio Network: Production music licensing company supplying tracks for film, TV, advertising, and gaming. Comparable in supplying curated, high-quality catalogs to enterprise media buyers — directly relevant to Sound.com's enterprise pitch.
- Musicbed: Premium music licensing marketplace for filmmakers, brands, and agencies. Comparable in curating high-end composer catalogs for film, TV, and advertising — the segment Sound.com's enterprise tier targets.
- Artlist: Subscription-based music, SFX, and stock footage licensing platform for creators and filmmakers. Directly competes on royalty-free music subscription tiers, perpetual licenses, and creator-grade platform integrations.
- Pond5: Stock media marketplace including a substantial royalty-free music catalog for video producers and broadcasters. Comparable marketplace dynamics and licensing for film/TV/advertising use cases.
- Soundstripe: Subscription music, sound effects, and video library targeted at content creators, churches, and SMBs. Direct overlap on pricing model (Creator / Business / Enterprise tiers) and target customer.
Emerging players
- Splice: Subscription-based samples, loops, and sound content platform for music producers. Adjacent rather than direct competition (producer audience vs. video creator), but comparable in cloud-hosted sound library + subscription model.
Broad incumbents
- Shutterstock Music: Royalty-free music offering within Shutterstock's broader stock media platform. Competes as part of a much larger visual-media portfolio and serves similar SMB and brand customers.
- Envato Elements: Subscription platform bundling music, video, graphics, templates, and more. Overlaps with Sound.com on unlimited music downloads within an all-in-one creator subscription.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sound social profiles
Digital presenceSound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound leadership team
Management profileNumber of profiles
Sound funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound
What does Sound do?
Sound.com is a subscription-based royalty-free music licensing platform offering thousands of high-resolution tracks organized across 12 mood/genre categories for use in social media videos, films, television, advertising, and in-store environments. Customers access the library via tiered subscriptions (Creator $15/mo, Business $25/mo) or custom enterprise licensing, with worldwide coverage across YouTube, TikTok, Instagram, Facebook, Vimeo, and Snapchat, plus YouTube Content ID verification to protect monetization.
Is Sound a public or private company?
Sound is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sound founded?
Sound was founded in 2024. It employs 1 to 10 people.
Where is Sound based?
Sound is headquartered in New York, United States, in the North America region.
How does Sound make money?
Three revenue lines are on record. Subscription - Creator Tier is the primary driver. The others are subscription - Business Tier and enterprise Licensing.
Who are Sound's main competitors?
Direct peers on record are Epidemic Sound, Music Vine, Audio Network, Musicbed, Artlist, Pond5 and Soundstripe. Splice is listed as an emerging player. Broad incumbents are Shutterstock Music and Envato Elements.
Does Sound have an API?
No public API is recorded for Sound.
What industry is Sound in?
Sound's product category is Royalty-Free Music Licensing. Its primary akta.pro industry code is MPACABAM, Creator Music/SFX Asset Libraries & Licensing Platforms, with a secondary code of MPAIALAG, Sync Marketplaces & Licensing Platforms. Its NAICS code is 512230.