Music Vine
Music Vine is a Leeds, UK-based royalty-free music licensing platform founded in 2014, providing a curated catalog of 15,841+ tracks and dual subscription/pay-per-use licensing to video creators, filmmakers, agencies and global brands such as Google, Nike and Microsoft.
- Company typePrivate
- Founded2014
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Music Vine does
Music Vine Limited is a Leeds, UK-based, privately held music licensing platform founded in 2014 that licenses royalty-free production music to video professionals, filmmakers, agencies and global brands. The platform hosts a curated catalog of 15,841+ tracks sourced from independent composers worldwide, with the company accepting less than 10% of artist submissions and adding new music weekly. Its technical core is a web-based search and licensing platform featuring multi-dimensional filtering (style, mood, energy, vocals, length, genre, production type, instrument, occasion, culture/locale, era, footage/edit style), curated thematic Collections, stem and alternative track versions, an AutoClear automated clearance feature, and a Playlist Generator, all accessed via a self-serve website with Stripe-backed payments.
The company operates a dual monetization model: recurring Pro Subscriptions (Pro Lite at $19.99/month for small-scale productions and Pro Standard starting at $35.99/month for full advertising and entertainment clearance, with 20% annual discount) and one-time pay-per-use licenses across six use-case categories (promotional/advertising, film/documentary, personal/vlog/podcast, wedding, non-profit, student), plus Custom License quotes scaled to production budget for theatrical, TV/Radio broadcast, VOD and app/console distribution. All licenses are granted in perpetuity. Distribution is direct-to-customer globally, with no third-party resellers or marketplace listings.
Music Vine serves four customer segments horizontally: video creators and filmmakers (primary), creative agencies and brands (primary), production companies and studios, and independent creators/students/non-profits. Named enterprise users include Google, Microsoft, Amazon, Nike, Adidas, Canva, Dell, LG, DJI, Audible, Patreon, Ogilvy, Wieden+Kennedy and Oxfam. The company is founder-led by co-founders Matt Russell (Co-Founder and Managing Director) and Lewis Foster (CEO), with Daniel Robinson as Technical Director, and is bootstrapped with no disclosed external funding rounds. The team is reported at 1-10 employees, indicating a small but operationally lean organization.
Music Vine firmographics
Firmographics- Name
- Music Vine
- Legal name
- Music Vine Limited
- Website
- https://musicvine.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Music Vine is a Leeds, UK-based royalty-free music licensing platform founded in 2014, providing a curated catalog of 15,841+ tracks and dual subscription/pay-per-use licensing to video creators, filmmakers, agencies and global brands such as Google, Nike and Microsoft.
- Ownership category
- akta.pro rank
Music Vine industry classification
Industry- Product category
- Music Licensing Platform
- NAICS
- Music Publishers (512230), Sound Recording Industries (5122)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
- akta.pro secondary industries
- Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ), Music Aggregators & DIY Distribution Platforms (MPAIAAAD)
Keywords
Where Music Vine is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Music Vine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pro Subscription Plans: Subscription licensing offering unlimited access to the full catalog. Pro Lite at $19.99/month for small-scale productions including corporate videos, wedding films, content marketing and indie films. Pro Standard starting at $35.99/month for full clearance including marketing, advertising, entertainment and informative content with production budget clearance up to $10,000 USD.
- Pay-Per-Use Licenses: Individual track licensing for single productions. Various license types for promotional/branded/advert content, film/documentary/show/programming, personal/vlog/indie/podcast, wedding/life moments, non-profit organizations, and student projects. Custom licenses available for specialized needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Lite - For small-scale productions including corporate videos, wedding films, content marketing and indie films |
| Subscription | Annual | Pro Standard - Full clearance for marketing, advertising, entertainment and informative content |
| One time/ perpetual license | Pay-as-you-go | Pay-Per-Use - Single track licensing for various production types |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Music Vine product offering
Product offeringCore offering
Music Vine operates an online music licensing platform that provides royalty-free production music curated from independent artists for video and film professionals. The platform offers subscription plans (Pro Lite at $19.99/month and Pro Standard from $35.99/month) and individual track licenses (pay-per-use) with a curated catalog of 15,841+ tracks. The platform features advanced search filtering, AutoClear for instant licensing, and customizable licensing options covering productions from personal projects and vlogs to advertising, feature films, and theatrical releases.
Product overview
Music Vine operates a dual licensing model combining subscription access (Pro Lite and Pro Standard tiers) with pay-per-use individual track purchases and custom license options. The platform provides a searchable catalog of 15,841+ royalty-free music tracks curated from independent artists, supplemented by a playlist generator tool and expert song suggestion service. The core offering centers on professional-grade production music for video and film, organized through styles, moods, and themed collections, with licensing coverage ranging from personal projects to theatrical releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Subscription Subscription-based music licensing offering unlimited access to the entire Music Vine catalog of 15,841+ tracks. Two tiers: Pro Lite ($19.99/month) for small-scale productions including corporate videos, wedding films, content marketing and indie films; Pro Standard (starting at $35.99/month) for full marketing and advertising clearance with production budget coverage up to $10,000 USD. Annual billing saves 20%.
- Pay-Per-Use Licensing Individual track licensing with customizable coverage options for various production types including Promotional/Branded/Advert, Film/Documentary/Show/Programming, Personal/Vlog/Indie/Podcast, Wedding/Life Moments, Non-Profit Organisation, and Student Project. Licenses are granted in perpetuity, providing one-time purchase coverage for the specified production regardless of who publishes or distributes.
- Custom License Tailored licensing solutions for productions requiring coverage beyond standard license types, with pricing based on production budgets. Covers larger productions and broader media distribution including VOD platforms, theatrical, TV/Radio broadcast, and app stores/console distribution.
- Song Suggestion Service Expert-curated music recommendation service where the Music Vine team builds custom playlists based on project briefs, applying the same curation expertise used for catalog development. Targeted at customers needing personalized music recommendations for specific production requirements.
Quantifiable outcome
- All licenses granted in perpetuity - no renewal concerns
- +2 more outcomes
Companies that use Music Vine
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Music Vine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Music Vine partnerships and signals
Strategic signalScale indicators5 records
Recent moves1 record
Expansion highlights4 records
Music Vine competitors and assessment
Company assessmentDirect peers
- Artlist: Subscription-based royalty-free music and SFX licensing platform targeting video creators, filmmakers and brands. Direct competitor to Music Vine across Pro-tier subscriptions and enterprise brand licensing.
- Epidemic Sound: Subscription music licensing platform built for YouTubers, content creators, brands and agencies. Closest direct competitor to Music Vine with overlapping SMB subscription and enterprise brand offerings.
- Musicbed: Curated music licensing platform specializing in premium music for filmmakers, brands and agencies. Highly comparable to Music Vine in target customer (filmmakers/brands) and curated indie-artist positioning.
- Soundstripe: Subscription-based music, SFX and stock video licensing service for video creators and agencies. Competes with Music Vine across subscription tiers aimed at YouTubers and production studios.
- Marmoset: Boutique music licensing agency representing independent artists for film, advertising and brand campaigns. Comparable to Music Vine in curating indie composers and serving agency/brand buyers.
- Audio Network: Large production music library licensing original tracks for film, TV, advertising and digital media. Direct competitor in the professional sync licensing space Music Vine serves.
- Pond5: Marketplace for royalty-free music, stock footage, SFX and other media licensed to video producers. Overlaps with Music Vine's pay-per-use model for individual track licensing.
Broad incumbents
- PremiumBeat: Royalty-free music library owned by Shutterstock, serving filmmakers, agencies and broadcasters. Broad incumbent offering curated production music within a larger stock-media portfolio.
- Songtradr: Music licensing platform and marketplace connecting artists, brands and content creators. Comparable to Music Vine via B2B sync licensing for video/ads, but operates across a broader catalog and rights-management stack.
Emerging players
- Lickd: Music licensing service focused on helping YouTubers and creators license mainstream commercial tracks. Adjacent to Music Vine's creator licensing segment but focused on popular catalog rather than original indie compositions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Music Vine social profiles
Digital presenceMusic Vine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music Vine leadership team
Management profileNumber of profiles
Profiles3 records
Music Vine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music Vine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music Vine
What does Music Vine do?
Music Vine operates an online music licensing platform that provides royalty-free production music curated from independent artists for video and film professionals. The platform offers subscription plans (Pro Lite at $19.99/month and Pro Standard from $35.99/month) and individual track licenses (pay-per-use) with a curated catalog of 15,841+ tracks. The platform features advanced search filtering, AutoClear for instant licensing, and customizable licensing options covering productions from personal projects and vlogs to advertising, feature films, and theatrical releases.
Is Music Vine a public or private company?
Music Vine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Music Vine founded?
Music Vine was founded in 2014. It employs 1 to 10 people.
Where is Music Vine based?
Music Vine is headquartered in Leeds, United Kingdom, in the Europe region.
How does Music Vine make money?
Two revenue lines are on record. Pro Subscription Plans are the primary driver. The others are pay-Per-Use Licenses.
Who are Music Vine's main competitors?
Direct peers on record are Artlist, Epidemic Sound, Musicbed, Soundstripe, Marmoset, Audio Network and Pond5. Broad incumbents are PremiumBeat and Songtradr. Lickd is listed as an emerging player.
Does Music Vine have an API?
No public API is recorded for Music Vine.
What industry is Music Vine in?
Music Vine's product category is Music Licensing Platform. Its primary akta.pro industry code is MPACABAM, Creator Music/SFX Asset Libraries & Licensing Platforms, with a secondary code of MPAIAKAJ, Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses). Its NAICS code is 512230 and its SIC code is 7822.