FanBase
FanBase is a Brazilian B2B SaaS company that sells a white-label fan engagement platform — covering fan identity, ticketing, e-commerce, in-stadium ordering, marketplace, and payment acquiring — to professional sports clubs and leagues across Latin America.
- Company typePrivate
- Founded2020
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FanBase does
FanBase Network Tecnologia e Serviços S.A. ('FanBase') is a Brazilian-headquartered B2B software company that sells a white-label fan engagement SaaS platform to professional sports clubs, leagues, and federations. Founded in 2018 (with the company's own materials dating activity to 2020) and headquartered in Campinas, São Paulo, FanBase operates across Brazil, Colombia, and Peru and serves approximately 20 enterprise sports customers, including Brazilian clubs such as Sport Club Corinthians Paulista, Santos FC, Club de Regatas Vasco da Gama, Clube Atlético Mineiro, Esporte Clube Bahia, Coritiba Foot Ball Club, and Ceará Sporting Club, plus international clients including Atlético Nacional, Deportivo Cali, Once Caldas, Universitario de Deportes, Sporting Cristal, Le Mans FC, and the Federação Paulista de Futebol.
The product is delivered as a fully integrated white-label stack rather than a collection of point tools. The platform centers on the Fan ID identity layer (single login and digital wallet), a Datalake that consolidates every fan interaction into a unique identifier for a 360-degree fan profile, and Fan Box (Powered by Salesforce) for centralized data intelligence and campaign management. Commercial modules sit on top: Fan Pay (white-label payment acquiring that routes transactions directly through the club's accounts, bypassing third-party intermediaries), Fan Seats (ticketing and subscriptions), Fan Market (marketplace for licensed official products), Fan Foods (in-stadium food and beverage ordering), Fan App (mobile services and content hub), and Fan Survey (research and fan data enrichment).
FanBase monetizes through a combination of recurring SaaS subscription fees paid by clubs for the engagement ecosystem, transaction-level revenue from the Fan Pay payment acquiring flow on all fan transactions, and marketplace commissions on Fan Market sales routed to licensed partners. Distribution is a direct enterprise sales motion targeting sports club executives and decision-makers, with the platform presented under each client's own brand. The company has disclosed $1.6 million in total funding across an August 2025 round ($1M from DOMO.VC, Bossa Invest, Harvard Angels, and OutField Capital) and an April 2026 $600K extension round led by DOMO.VC, with additional strategic investors including OTF Ventures and Bossa Nova Investimentos. Founders Rafael Mangabeira (CEO), Sebastian Baudry (CTO), and Mark Pinheiro (Business Development/COO) lead the company, supported by a team of approximately 30–40 employees.
FanBase firmographics
Firmographics- Name
- FanBase
- Legal name
- Fanbase Network Tecnologia e Serviços S.A.
- Website
- https://fanbase.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FanBase is a Brazilian B2B SaaS company that sells a white-label fan engagement platform — covering fan identity, ticketing, e-commerce, in-stadium ordering, marketplace, and payment acquiring — to professional sports clubs and leagues across Latin America.
- Ownership category
- akta.pro rank
FanBase industry classification
Industry- Product category
- Sports Fan Engagement Platform
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where FanBase is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
FanBase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform fees from sports clubs for access to the full engagement ecosystem including ticketing, e-commerce, food and beverage ordering, and payments
- Transaction Processing (Fan Pay): Revenue from payment acquiring on all fan transactions within the club ecosystem through white-label Fan Pay solution
- Marketplace Commission (Fan Market): Commission from the marketplace connecting licensed partners selling official products directly to fans
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FanBase product offering
Product offeringCore offering
FanBase is a white-label B2B SaaS fan engagement platform for professional sports clubs and leagues. It consolidates fan identity (Fan ID), data intelligence (Fan Box), ticketing (Fan Seats), e-commerce marketplace (Fan Market), stadium food and beverage ordering (Fan Foods), and payment acquiring (Fan Pay) into a single integrated ecosystem. The platform creates a unified Datalake that delivers a 360-degree single fan profile, enabling sports organizations to maximize fan relationships and commercial revenue through direct-to-fan commerce.
Product overview
FanBase is a B2B SaaS fan engagement platform for sports organizations in Latin America, consisting of a unified core platform with integrated modules. The platform provides Fan ID (fan identity and login system), Fan Box (data intelligence and campaign management), Fan Survey (research and engagement), Fan App (mobile services hub), Fan Foods (stadium concessions ordering), Fan Market (e-commerce marketplace), Fan Seats (ticketing and subscriptions), and Fan Pay (payment processing). The platform is white label and fully integrated, enabling sports clubs and leagues to maximize relationships with fans and commercial partners through a centralized digital ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Fanbase Platform The central white-label fan engagement SaaS platform that consolidates ticketing, e-commerce, food and beverage ordering, and payments for professional sports clubs. Provides clubs with a unified digital ecosystem to maximize fan relationships and commercial revenue.
- Fan ID The fan identity and account system providing single registration, one login, and a unified digital wallet for fans across all club interactions. Acts as the 'single account for everything' for sports fans.
- Fan Box Centralized data, intelligence, and campaign management platform for sports organizations. Enables clubs to run targeted campaigns and leverage fan data analytics. Built on Salesforce-powered infrastructure.
- Fan Survey Research and engagement survey platform that enables sports organizations to collect and enrich fan data through surveys and engagement campaigns.
- Fan App Unified mobile application providing fans with services and content in a single location. Serves as the white-label branded app for sports clubs to deliver all fan-facing functionality.
- Fan Foods Stadium food and beverage ordering system that brings stadium concession stands to fans' mobile devices, enabling in-stadium mobile ordering and payment.
- Fan Market Complete marketplace for official products that connects licensed partners directly with fans, enabling official merchandise and product sales within the club ecosystem.
- Fan Seats White-label ticketing and subscription platform fully integrated into the official club app. Enables season ticket management, match-day ticketing, and subscription-based fan programs.
- Fan Pay White-label payment acquiring solution that enables all fan transactions to pass through the club's own accounts without third-party intermediaries, allowing clubs to own the full payment relationship with their fans.
Companies that use FanBase
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
FanBase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
FanBase partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights7 records
FanBase competitors and assessment
Company assessmentBroad incumbents
- Deltatre: Deltatre (now part of Deltatre/Beyond Sports under Bain Capital) provides digital media platforms, fan engagement, and live-data solutions for major sports broadcasters and rights holders. Comparable as a wider incumbent in digital fan engagement platforms serving leagues and clubs.
- Genius Sports: Genius Sports is a publicly listed sports data and technology company serving leagues, sportsbooks, and media partners. While its core focus is data/betting, its adjacent fan-engagement and official data products broadly compete with FanBase's data and CRM-oriented offerings.
- Stats Perform: Stats Perform is a large incumbent in AI-powered sports data, analytics, and content for leagues, media, and betting. It overlaps with FanBase's data/intelligence layer (Fan Box, Datalake) as part of a much broader data portfolio.
Emerging players
- Blinkfire Analytics: Blinkfire Analytics provides sports marketing analytics and sponsorship valuation tools for teams, leagues, and brands. It is comparable as a sports data analytics vendor serving overlapping customers and use cases (audience insights) though narrower in scope than FanBase.
- Satisfi Labs: Satisfi Labs builds conversational AI and CRM automation for sports, entertainment, and retail venues. Comparable to FanBase's Fan Box/Fan Survey on the data-and-engagement side, targeting similar B2B sports-organization buyers.
- Epoxy.ai: Epoxy.ai is an AI-driven fan engagement and personalization platform serving sports teams and media companies. It is comparable as an emerging peer in fan-data-driven engagement but focuses on personalization rather than integrated commerce/payments.
Direct peers
- Hudl: Hudl is a leading B2B sports technology platform providing video analysis, data, and team/athlete management tools to sports organizations. Like FanBase, it is a vertical SaaS targeting sports clubs with integrated engagement and operational modules, though Hudl's emphasis is on performance data rather than consumer-fan commerce.
- Teamworks: Teamworks is an operations and engagement platform for professional and collegiate sports teams, offering integrated tools spanning communications, scheduling, and fan/staff workflows. It directly compares as a B2B SaaS consolidating previously fragmented sports-club technology stacks.
- Socios.com (Chiliz): Socios.com operates a fan-engagement and fan-token platform for sports clubs worldwide, providing direct-to-fan monetization and engagement tools. Comparable to FanBase's fan-membership and direct-to-fan commerce positioning for major sports organizations.
- YinzCam: YinzCam provides in-stadium and live-event fan engagement technology — apps, content, AR, and ticketing integrations — for professional sports teams globally. It is comparable to FanBase's Fan App, Fan Seats, and in-venue engagement modules targeting the same sports-organization customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FanBase social profiles
Digital presenceFanBase financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanBase leadership team
Management profileNumber of profiles
Profiles6 records
FanBase funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanBase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanBase
What does FanBase do?
FanBase is a white-label B2B SaaS fan engagement platform for professional sports clubs and leagues. It consolidates fan identity (Fan ID), data intelligence (Fan Box), ticketing (Fan Seats), e-commerce marketplace (Fan Market), stadium food and beverage ordering (Fan Foods), and payment acquiring (Fan Pay) into a single integrated ecosystem. The platform creates a unified Datalake that delivers a 360-degree single fan profile, enabling sports organizations to maximize fan relationships and commercial revenue through direct-to-fan commerce.
Is FanBase a public or private company?
FanBase is a private company. It is classified as venture growth investor backed and is currently operating.
When was FanBase founded?
FanBase was founded in 2020. It employs 11 to 50 people.
Where is FanBase based?
FanBase is headquartered in São Paulo, Brazil, in the Latin America region.
How does FanBase make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction Processing (Fan Pay) and marketplace Commission (Fan Market).
Who are FanBase's main competitors?
Broad incumbents on record are Deltatre, Genius Sports and Stats Perform. Emerging players are Blinkfire Analytics, Satisfi Labs and Epoxy.ai. Direct peers are Hudl, Teamworks, Socios.com (Chiliz) and YinzCam.
Does FanBase have an API?
No public API is recorded for FanBase.
What industry is FanBase in?
FanBase's product category is Sports Fan Engagement Platform. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 71121 and its SIC code is 7900.