What Layup does

Layup is a New York-based financial technology company founded in 2022 that operates a mobile and web application serving US-resident sports bettors. Its product connects to major online sportsbooks — DraftKings, FanDuel, and BetMGM — via read-only API integrations to synchronize betting activity, balances, and win/loss data. On top of this data layer, Layup offers an automated savings rules engine ("BetSave") that transfers a user-configured amount off the table on every bet, win, or withdrawal; a tax position calculator that estimates federal and state gambling tax liability; a unit-sizing and bankroll management tool; and a prize-linked savings feature ("Matched") where balances enter daily drawings tied to live sports outcomes, with prizes paid by Layup, Inc. on top of a guaranteed FDIC-insured balance held at nbkc bank. The company is led by co-founders Owen Monagan (CEO) and Oisin Tiernan (CTO), is limited to a small team of 1–10 employees, and reports a user base of over 10,000 active Americans (excluding residents of Arkansas and Georgia). The product is distributed exclusively through the Apple App Store, Google Play, and direct website download, with a freemium pricing model and a 4.7/4.6 star app store rating.

The business model centers on consumer savings balances: users deposit funds into FDIC-insured custodial accounts at nbkc bank (up to $250,000 per depositor), earning the company float on those deposits while paying out sweepstakes prizes from corporate funds. Revenue from float is supplemented by referral mechanics and a 10% BetSave deposit bonus (a user acquisition incentive rather than revenue). Layup's go-to-market is product-led growth — organic app store discovery, earned media (CNBC, citybiz, PYMNTS, AlleyWatch, Casino.org), content marketing, and a mutual-win referral program. The company raised a $2.3M seed round led by Continental Investment Partners in September 2023, following a $100K pre-seed/SAFE from the Entrepreneurs Roundtable Accelerator in June 2022. Strategic direction as evidenced by 2025–2026 app releases points toward expanding automated withdrawal savings, deepening sportsbook integrations, and broadening prize-linked mechanics.

Name

Layup

Legal name

Layup, Inc.

Website

https://trylayup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Layup is a New York-based fintech app that connects to US sportsbooks (DraftKings, FanDuel, BetMGM) to automatically save bettors' profits, track tax positions, and run prize-linked savings tied to live sports outcomes for individual US sports bettors.

Ownership category

akta.pro rank

Product category

Consumer Sports Betting Fintech / Prize-Linked Savings

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• Prize-linked savings
• Sports betting app
• Automated savings rules
• Sportsbook integration
• Gambling tax tracker

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Prize-Linked Savings Program: Users deposit savings into their Layup account which participates in daily prize drawings. Layup likely generates revenue from the float on deposits held, similar to other prize-linked savings products. The company pays out prizes from its own funds while earning interest on deposited balances.
2. Investment Capital: Layup raised $2.3 million in seed funding from Continental Investment Partners to fund product development, talent recruitment, and marketing efforts. This represents external capital injection rather than operational revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Layup provides a mobile prize-linked savings account application for US sports bettors. Users link their DraftKings, FanDuel, or BetMGM sportsbook accounts via read-only connections and configure automated "BetSave" rules that transfer a set amount from each bet placed, win, or withdrawal into an FDIC-insured Layup Wallet. Savings balances also participate in daily prize drawings tied to live sports outcomes, while the app tracks net position, bet-sizing, and estimated gambling tax liability.

Product overview

Layup offers a single unified mobile and web platform for sports bettors. The core Layup App connects to sportsbooks (DraftKings, FanDuel, BetMGM) to automatically enforce savings rules and track net positions. Key modules include BetSave for automated savings rules with prize incentives, a Tax Calculator for tracking estimated gambling tax liability, and Matched for daily prize drawings tied to live sports outcomes. Banking services are provided through partner nbkc bank with FDIC insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Layup Mobile App Free iOS/Android mobile application that serves as the strategy layer for US sports bettors; connects sportsbook accounts via read-only APIs, automates savings rules, tracks net position across platforms, and manages FDIC-insured prize-linked savings balances.
• Layup Tax Calculator

Quantifiable outcome

• Users saved $5,428.35 with $759.97 in betting losses shown as example net position in product demo
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• nbkc bankcoreTechnology or IntegrationBanking services are provided by nbkc bank, Member FDIC. User funds are held at nbkc bank in an omnibus custodial account, with FDIC insurance up to $250,000 per depositor. This is a critical partnership enabling Layup to offer prize-linked savings accounts.
• DraftKingscoreTechnology or IntegrationRead-only API integration with DraftKings allows users to sync betting activity, view balances, and track wins/losses. The example dashboard shows 847 bets synced from DraftKings.
• FanDuelcoreTechnology or IntegrationRead-only API integration with FanDuel enables users to connect their accounts and see consolidated net position. Example shows 312 bets synced from FanDuel.
• BetMGMcoreTechnology or IntegrationRead-only API integration with BetMGM allows users to track their BetMGM betting activity alongside other sportsbooks. Example shows 156 bets synced from BetMGM.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yotta: Yotta offers prize-linked savings accounts where balances participate in weekly and daily prize drawings. Most direct comparison to Layup's Matched feature — same prize-linked savings mechanic, but Yotta targets general consumers rather than the sports betting niche.

Broad incumbents

• Acorns: Acorns is a consumer micro-investing and savings platform with millions of users. Comparable as a savings automation product, but addresses a much broader audience and lacks the sports-betting vertical focus that distinguishes Layup.
• Chime: Chime is a large consumer fintech offering FDIC-insured banking, automatic savings, and early paycheck features. Comparable as a savings automation incumbent that could enter the sports betting vertical with a similar feature set.
• SoFi: SoFi is a full-stack consumer financial platform with banking, investing, and lending. Represents the type of large incumbent that could absorb Layup's value proposition as a feature in a broader product suite.
• Current: Current is a consumer fintech targeting younger demographics with banking, automatic savings, and rewards features. Comparable target demographic and savings-automation mechanic, but without the sports betting vertical focus.
• Betterment: Betterment is an established automated investing and savings platform. Comparable as a consumer savings automation incumbent with infrastructure scale that could extend into niche verticals like sports betting savings.

Emerging players

• Action Network: Action Network provides sports betting data, odds tracking, and content tools to US bettors. Overlaps with Layup on the sports-betting tools layer but focuses on pre-bet research rather than post-bet savings and financial management.
• Unabated: Unabated offers professional-grade sports betting odds comparison and analytical tools. Compares as a fintech-adjacent product serving the same US sports bettor demographic, but with a quantitative edge focus rather than savings discipline.
• OddsJam: OddsJam provides real-time sports betting odds, +EV bet identification, and arbitrage tools. Targets the same active US sports bettor demographic as Layup and competes for wallet share and engagement time.
• Pikkit: Pikkit is a sports bet tracking app that syncs bet history across sportsbooks. Directly comparable in targeting the same bettor persona with multi-sportsbook integration, though Pikkit focuses on bet tracking rather than savings automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Layup