Pikkit
Pikkit is a mobile-first social sports betting platform serving roughly 100,000 individual US and Canadian bettors with automatic bet tracking, cross-sportsbook odds comparison, and copy-bet social features across 30+ integrated sportsbooks, DFS apps, and prediction markets via its proprietary BookSync technology.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Pikkit does
Pikkit operates a mobile-first social sports betting platform that aggregates bet activity across 30+ US-regulated sportsbooks, DFS pick'em platforms (PrizePicks, Underdog, Sleeper, DK Pick 6, Betr Picks, ParlayPlay Fantasy, Boom Fantasy, Chalkboard Fantasy, Dabble), prediction markets (Kalshi, Sporttrade, Novig, ProphetX), and sweepstakes books (Fliff, Rebet, Thrillz, 4cx) through its proprietary BookSync technology. Founded around 2021 and incorporated as Pikkit, Inc. in Delaware, the company serves approximately 100,000 individual sports bettors in the US and Canada. The core product combines automatic bet tracking, a social feed for following and copying other bettors, cross-sportsbook odds comparison, and one-tap bet autofill. Verified performance data is sourced directly from sportsbook integrations rather than self-reported picks, which is the central differentiator versus tipster communities.
The technology stack includes BookSync (read-only integration with 30+ sportsbooks), Autofill (one-tap bet placement), SGP/SGP+ Lineshopping (cross-sportsbook same-game parlay price comparison exclusive to Pikkit), and Closing Line Value tracking. The platform runs as a freemium model: core tracking and social features are free, while Pikkit Pro, a monthly subscription, unlocks CLV tracking, advanced analytics, cross-sportsbook SGP lineshopping, and offshore sportsbook integrations (BetOnline, BetUS, BookMaker, Bovada, bet105). Revenue is generated through subscription fees and affiliate/referral arrangements with major US sportsbooks including DraftKings, FanDuel, BetMGM, Caesars, bet365, and Fanatics. Distribution is exclusively digital via iOS App Store (18K+ reviews, 4.9 stars), Google Play, and a web informational property, with content marketing, social media (Twitter/X, Instagram, TikTok, YouTube, LinkedIn), influencer partnerships, and a user referrer program driving acquisition. AI/ML is layered in for predictive analytics, personalization, and line-shopping optimization, though the more durable asset is the verified BookSync dataset.
Pikkit has raised $4,375,000 in an SEC Form D exempt offering first sold in May 2022, involving 17 investors including Matrix Partners, Correlation Ventures, Founder Collective, FJ Labs, and Bolt Company. The team is reported at 11–50 employees with operations likely based in or near New York (governing law under the State of New York). The company has formed a responsible-gaming partnership with Birches Health, earned press coverage in ESPN, Forbes, NY Times/Athletic, ABC News, and MSN, and recorded engagement milestones including a Super Bowl 59 record (February 2025) and the 2024 Replay annual recap launch.
Pikkit firmographics
Firmographics- Name
- Pikkit
- Legal name
- Pikkit, Inc.
- Website
- https://pikkit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pikkit is a mobile-first social sports betting platform serving roughly 100,000 individual US and Canadian bettors with automatic bet tracking, cross-sportsbook odds comparison, and copy-bet social features across 30+ integrated sportsbooks, DFS apps, and prediction markets via its proprietary BookSync technology.
- Ownership category
- akta.pro rank
Pikkit industry classification
Industry- Product category
- Sports Betting Analytics Software
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Odds, Trading & Risk Management Services (MPAEACAD)
- akta.pro secondary industry
- Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids) (MPAEACAM)
Keywords
Where Pikkit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pikkit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pikkit Pro Subscription: Premium subscription tier offering advanced features including CLV tracking, advanced analytics, cross-sportsbook SGP line shopping, and offshore sportsbook integrations. Core tracking features remain free.
- Affiliate/Referral Revenue: Revenue from sportsbook affiliate partnerships and referral programs. Users can refer friends through the app's referrer program to earn money. Sportsbook bonus offers and promotional links generate affiliate revenue.
- Sportsbook Affiliate Marketing: Marketing partnerships with sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, bet365, Fanatics, etc.) where Pikkit earns referral fees for driving new customer sign-ups through promotional codes and links on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Core bet tracking and social features at no cost |
| Subscription | Monthly | Pikkit Pro - Premium subscription for advanced bettors |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Pikkit product offering
Product offeringCore offering
Pikkit is a mobile-first social sports betting platform that automatically syncs a user's bets from 30+ US sportsbooks, DFS pick'em apps, and prediction markets through its proprietary BookSync integration. The platform provides consolidated bet tracking with ROI and CLV analytics, social features for following and copying other bettors' picks, cross-sportsbook odds comparison and line shopping, and one-tap Autofill to place bets directly in sportsbook apps. Core tracking and social features are free, with Pikkit Pro subscription unlocking advanced analytics, SGP line shopping, and offshore sportsbook integrations.
Product overview
Pikkit is a social sports betting platform built around a unified core product with integrated modules. The core platform (Pikkit app) provides bet tracking, social features, and line shopping. Key integrated modules include: Pikkit Bet Tracker (automatic bet tracking dashboard via BookSync), Autofill (one-tap bet placement to sportsbooks), Copy Bets (copy other bettors' picks), Follow Bettors (track and follow successful bettors), and SGP/SGP+ Lineshopping (compare same-game parlay prices across books). Pikkit Pro is the premium tier unlocking cross-sportsbook SGP line shopping, CLV tracking, and offshore sportsbook integrations. Supporting features include Replay (annual year-in-review), Following Leaderboard (rank followed bettors by ROI), and QuickPickBot (automated parlay generator). The platform connects to 30+ regulated US sportsbooks, DFS pick'em apps, and prediction markets through BookSync.
Differentiator
Problem solved
Functional benefit
Products and services
- Pikkit Mobile-first social sports betting platform for individual US/Canada bettors that automatically syncs bets from 30+ sportsbooks, DFS pick'em apps, and prediction markets via BookSync; provides consolidated tracking, ROI and CLV analytics, social following and copy-bet features, cross-sportsbook line shopping, and one-tap Autofill into sportsbook apps.
- QuickPickBot Automated bot product from Pikkit that generates parlay picks and recommendations for sports bettors; presented on a separate Pikkit subdomain as a standalone offering.
Quantifiable outcome
- A half-point difference on a single-game spread is worth roughly 3% in expected value; five cents of juice difference on a moneyline adds 2-3%; Pikkit-powered line shopping can add 5-10% to annual ROI
- +2 more outcomes
Companies that use Pikkit
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Pikkit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability5 records
Feature6 records
Pikkit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Birches HealthcorePikkit has partnered with Birches Health, a national online provider of treatment and education for responsible gaming support. Birches Health provides proactive resources for users who may develop gambling problems. This partnership is central to Pikkit's responsible gaming commitment and provides state-specific gambling hotlines and support resources.
- bet365coreSportsbook affiliate partnership where Pikkit promotes bet365's welcome bonus (Bet $10 Get $365 in bonus bets) with promo code PIKKIT. Pikkit earns affiliate fees for new customer referrals. bet365 is live in 17 US states and is one of the largest sportsbooks globally.
- DraftKingscoreMajor US sportsbook integrated through BookSync for automatic bet tracking and Autofill functionality. One of the primary sportsbooks supported on the platform.
- FanDuelcoreMajor US sportsbook integrated through BookSync for automatic bet tracking and Autofill functionality.
- BetMGMcoreMajor US sportsbook integrated through BookSync for automatic bet tracking and Autofill functionality.
- CaesarscoreMajor US sportsbook integrated through BookSync for automatic bet tracking and Autofill functionality.
- FanaticscoreMajor US sportsbook (formerly PointsBet US) integrated through BookSync for automatic bet tracking and Autofill functionality.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pikkit competitors and assessment
Company assessmentOthers
- Sporttrade: Sporttrade is a US betting exchange that is integrated into Pikkit through BookSync. It is a distribution partner and adjacent market participant rather than a direct tracking competitor.
- Fliff: Fliff is a sweepstakes-based social sportsbook integrated into Pikkit via BookSync. It is an ecosystem partner rather than a direct competitor, but represents the adjacent sweepstakes category Pikkit has chosen to support.
Direct peers
- Action Network: Action Network is the leading US sports betting media and data platform offering bet tracking, odds comparison, picks, and a social/news feed to sports bettors. It directly overlaps Pikkit on bet tracking, line shopping, and content-driven acquisition.
- BettingPros: BettingPros provides sports betting picks, expert analysis, odds comparison, and a community of handicappers sharing picks with verified records. Like Pikkit, it combines tracking/analytics with a social following-and-copying mechanic.
- OddsJam: OddsJam is a real-time odds comparison and positive expected value (+EV) betting platform across US sportsbooks. It overlaps directly with Pikkit's line shopping and SGP price comparison capabilities.
- Unabated: Unabated is a sports betting odds, derivatives, and bet tracking platform aimed at sharper bettors. It competes with Pikkit on line shopping, market pricing, and tracking/analytics depth.
- Juice Reel: Juice Reel offers automatic sports bet tracking via sportsbook integrations plus social features for following handicappers. It is one of the closest direct competitors to Pikkit's BookSync + social copy-bet model.
Broad incumbents
- VSiN (Vegas Sports Information Network): VSiN is a multi-platform sports betting media and information network with broadcasts, podcasts, and a betting content site. It overlaps Pikkit at the content/community layer but does not offer automatic bet tracking or autofill.
- The Athletic: The Athletic is a subscription sports media company that has expanded into betting analysis, picks, and odds content. It competes at the content/community layer but lacks Pikkit's native tracking and autofill product.
Emerging players
- Props.com: Props.com is a sports betting tools and analysis site focused on player props and pricing across sportsbooks. It intersects with Pikkit's prop and line shopping capabilities for a narrower segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Pikkit social profiles
Digital presencePikkit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pikkit leadership team
Management profileNumber of profiles
Pikkit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pikkit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pikkit
What does Pikkit do?
Pikkit is a mobile-first social sports betting platform that automatically syncs a user's bets from 30+ US sportsbooks, DFS pick'em apps, and prediction markets through its proprietary BookSync integration. The platform provides consolidated bet tracking with ROI and CLV analytics, social features for following and copying other bettors' picks, cross-sportsbook odds comparison and line shopping, and one-tap Autofill to place bets directly in sportsbook apps. Core tracking and social features are free, with Pikkit Pro subscription unlocking advanced analytics, SGP line shopping, and offshore sportsbook integrations.
Is Pikkit a public or private company?
Pikkit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pikkit founded?
Pikkit was founded in 2021. It employs 11 to 50 people.
Where is Pikkit based?
Pikkit is headquartered in New York, United States, in the North America region.
How does Pikkit make money?
Three revenue lines are on record. Pikkit Pro Subscription is the primary driver. The others are affiliate/Referral Revenue and sportsbook Affiliate Marketing.
Who are Pikkit's main competitors?
Others on record are Sporttrade and Fliff. Direct peers are Action Network, BettingPros, OddsJam, Unabated and Juice Reel. Broad incumbents are VSiN (Vegas Sports Information Network) and The Athletic. Props.com is listed as an emerging player.
Does Pikkit have an API?
No public API is recorded for Pikkit.
What industry is Pikkit in?
Pikkit's product category is Sports Betting Analytics Software. Its primary akta.pro industry code is MPAEACAD, Odds, Trading & Risk Management Services, with a secondary code of MPAEACAM, Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids). Its NAICS code is 7132 and its SIC code is 7990.