Buffalo Groupe

Name

Buffalo Groupe

Legal name

Buffalo Groupe LLC

Website

https://buffalogroupe.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Integrated Marketing Services: Buffalo Groupe generates revenue through a full suite of marketing services including Creative, Digital and Paid Media, Public Relations, Web, Client Strategy and Service, Research (Buffalo Research), Buffalo Events, and Private Club Studios. Services are delivered to enterprise and mid-market clients on a project, retainer, or fee-for-service basis.
2. Research Reports and Data Products: Longitudes Group and Sports Marketing Surveys USA sell research reports and data products to clients. Reports such as the annual Golf Travel Study are available for purchase and download. Research services include qualitative focus groups, quantitative studies, and movement data analytics.
3. Media Property - The First Call Newsletter: The company's owned media property, The First Call, is a daily golf newsletter reaching 200,000+ subscribers. The publication covers golf news, business, marketing, professional insights, and industry interviews, serving as both a content marketing tool and a owned media channel.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Buffalo Groupe is a full-service integrated marketing agency that delivers creative, digital and paid media, public relations, web, client strategy, research, and events services to enterprise and mid-market brands in the golf, outdoor sports, real estate, travel, and hospitality industries. The agency pairs a 15-person in-house research team (including Longitudes Group, Sports Marketing Surveys USA, and ActionWatch) with creative, digital, PR, and event divisions under a single platform, and applies a proprietary "Escape Marketing" philosophy and "Five-Second Brand Story" methodology to connect lifestyle brands with high-end escape-seeking audiences.

Product overview

Buffalo Groupe is a full-service integrated marketing agency headquartered in Charleston, SC, operating as a platform-plus-modules architecture. The company comprises multiple divisions that work together: Creative, Public Relations, Digital and Paid Media, Web Services, Client Strategy and Service, Buffalo Research (including Longitudes Group, Sports Marketing Surveys USA, and ActionWatch), Buffalo Events, and Private Club Studios. The organization also operates owned media properties including The First Call newsletter (200,000+ subscribers), owns events like Baseball's World Series of Golf and The Friars Golf Club, and serves golf, outdoor sports, real estate, travel, and hospitality industries. The company joined ClubWorks in 2024 and merged with Oswego Creative in 2025 to strengthen video capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• The First Call: Daily golf newsletter reaching 200,000+ subscribers covering golf news, business, marketing, professional insights, and industry interviews, delivered five mornings a week and via Substack on Saturdays.
• Buffalo Events
• Buffalo Research
• Private Club Studios

Products and services

• Creative Full-service creative division providing wild, innovative ideas and brand creative output for clients across golf, real estate, travel, and hospitality industries.
• Public Relations Brand stewardship and storytelling services with an eye for relevancy, managing strategic communications, media relations, and earned media coverage for clients.
• Digital and Paid Media Results-driven digital marketing including paid search (SEM), paid social, programmatic advertising, paid endemic media, brand collaborations, influencer marketing, and cross-channel strategy.
• Web Services Website design, development, and SEO services creating digital gateways and virtual presences for brands.
• Client Strategy and Service Strategic partnership and account management services guiding client marketing initiatives and business development.
• Buffalo Research In-house research division combining Longitudes Group, Sports Marketing Surveys USA, and ActionWatch to track consumer behavior across 120 sports using qualitative, quantitative, and movement data methodologies.
• Buffalo Events Experiential marketing and event management services including custom events, owned events like Baseball's World Series of Golf, tournament management, and guest concierge services.
• Private Club Studios Comprehensive marketing services exclusively for private clubs combining video storytelling, research, branding, marketing, photography, lead generation, communications, ratings and rankings, web, and events under one roof.
• The First Call Daily golf industry newsletter reaching 200,000+ subscribers, published six mornings a week covering golf news, business, marketing, professional insights, and industry interviews.
• Oswego Studios Colorado-based video production and branded storytelling company with 30+ years of experience; merged with Buffalo Groupe in 2025 to strengthen video capabilities.
• 2025 Golf Travel Study Annual research report from Buffalo Research detailing U.S. golfer travel behavior, spending intent, and economic outlook for the upcoming year.

Quantifiable outcome

• 35% year-over-year increase in leads for a SEM client
• +11 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic and core.

• AzaleastrategicGTM or Marketing Partner · 1 January 2026Buffalo Groupe and Azalea partnered to offer a single global solution for golf and lifestyle brands. The partnership combines Buffalo's marketing expertise with Azalea's capabilities to provide comprehensive brand services.
• Oswego Creative (Oswego Studios)coreStrategic or Co-development Partner · 1 January 2025Buffalo Groupe merged with Oswego Creative, a Colorado-based video production company with over 30 years of experience in branded storytelling. The nine-member Oswego team operates under the Oswego Studios name while integrating with Buffalo's existing 20-person creative team. Originally founded by Bob Mizke, the company is now family-led by CFO Kathryn Giarratano and President/CEO Dominic Giarratano.
• MGI Golf USA x Epson TourstrategicStrategic or Co-development Partner · 1 January 2025Buffalo Groupe initiated and activated a partnership between client MGI Golf USA (electric golf caddie manufacturer) and the Epson Tour (official qualifying tour of the LPGA Tour). The partnership led to a regulation change making the Epson Tour one of the first major professional tours to allow electric caddies during competitive play, improving athlete equity.
• ClubWorkscoreStrategic or Co-development Partner · 1 January 2024Buffalo Groupe joined ClubWorks as a wholly owned subsidiary operating independently. ClubWorks is a premier club, leisure, and hospitality professional services platform. Buffalo Groupe becomes the sixth company in the portfolio alongside Peacock + Lewis, JBD JGA Design & Architecture, Private Club Films, Visionary Spectacle Studios, and GGA Partners. CEO Kyle Ragsdale joined the ClubWorks board and Emily Clark (President and CMO) also joined the board.
• USTA (United States Tennis Association)strategicStrategic or Co-development Partner · 1 January 2024Buffalo Groupe collaborated with the USTA to create an immersive activation space at the 2024 US Open Championships adjacent to Court 17. The activation encouraged people of all ages to 'Play Tennis' and featured a new game format being launched by the USTA, with interactive elements and a three-question survey culminating in a free tennis ball takeaway.
• 2024 Solheim CupstrategicGTM or Marketing Partner · 1 January 2024Buffalo Groupe served as the local marketing agency for the 2024 Solheim Cup at Robert Trent Jones Golf Club in Gainesville, Virginia. The company led paid media, strategic partnerships, grassroots activities, public relations campaigns including a media day with 37 outlets generating 850 million impressions, and created Fan Experience Day with 20 content creators having 2.2 million combined followers.
• Placer.aicoreTechnology or Integration · 1 January 2024Buffalo Groupe leverages Placer.ai's movement data platform to track golf course visitation, retail movement, and consumer behavior. Placer.ai collects GPS movement data from over 25 million monthly average users through hundreds of partner mobile applications. Buffalo uses this data to geofence over 4,000 golf courses, 260+ retail locations, and 162 golf entertainment venues.
• ClubWorks Partner FirmscoreStrategic or Co-development Partner · 1 January 2024Buffalo Groupe is listed alongside ClubWorks partner firms including Peacock + Lewis (architecture and planning), JBD JGA Design and Architecture, Visionary Spectacle Studios, ClubWorks Engineering, Kuo Diedrich Chi Architects, and GGA Partners. These firms provide cross-referral opportunities for integrated client service.
• Placer.aicoreTechnology or Integration · 1 January 2024The company also uses movement data from fitness centers, bike paths, and hotels to help businesses enhance operations, boost traffic, and create targeted marketing campaigns. The platform's database appending capability allows Buffalo to supplement existing marketing databases with persona and segmentation data.
• Sports Marketing Surveys USA (SMS USA)coreStrategic or Co-development Partner · 1 October 2022Buffalo Groupe acquired Sports Marketing Surveys USA in October 2022, expanding research capabilities into outdoor sports market analysis across more than 100 sports. The acquisition enhanced research and insights supporting campaign creation, measurement, and predictive modeling. SMS USA's operations are maintained in Jupiter, Florida.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Backbone Media: Backbone Media is a lifestyle-focused public relations, digital, and social media agency specializing in outdoor, active lifestyle, and travel brands. Like Buffalo Groupe, it pairs a niche vertical focus with integrated marketing services and an in-house research and content capability.
• Leverage Agency: Leverage Agency is a sports, lifestyle, and entertainment marketing agency providing brand strategy, creative, PR, and digital services. Like Buffalo, it focuses on niche lifestyle audiences (sports, active lifestyle) and competes for similar clients in the golf, action-sports, and travel-lifestyle space.
• Miles Partnership: Miles Partnership is a travel and tourism marketing agency serving destinations, hotels, and attractions across the U.S. It is comparable to Buffalo's destination-marketing and hospitality work (Omni, Casa de Campo), with overlapping research, content, and digital capabilities.
• GMR Marketing: GMR Marketing is a global experiential and sports marketing agency serving major sports leagues, brands, and events. It is comparable to Buffalo's Buffalo Events division and sports sponsorship activations (Solheim Cup, US Open), with overlapping service in PR, content, and influencer programs.
• MKTG: MKTG is a global lifestyle and sports marketing agency (a Dentsu company) providing experiential, sponsorship, and digital services to consumer brands. It is comparable to Buffalo in audience-driven lifestyle marketing, with broader geographic and category reach.
• MMGY Global: MMGY Global is the world's largest integrated marketing firm dedicated to the travel, hospitality, and tourism industries. It is directly comparable to Buffalo's travel and hospitality practice, offering advertising, PR, research, and digital services to destination and lodging clients.
• Octagon: Octagon is a global sports marketing agency representing athletes, brands, and leagues across sponsorship, experiential, and content. Buffalo competes with Octagon in golf and sports lifestyle, particularly for clients like USGA, Epson Tour, and Solheim Cup–adjacent work.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency specializing in events, experiential marketing, and content for major brands. It overlaps with Buffalo's events and experiential practice, particularly for large-scale destination, hospitality, and sports engagements.

Broad incumbents

• Omnicom Group: Omnicom Group is one of the world's largest global advertising holding companies, with agencies spanning advertising, PR, digital, and experiential. Its scale and integrated services make it a broad competitor to Buffalo for enterprise golf, hospitality, and lifestyle clients.
• Stagwell: Stagwell is a publicly traded marketing holding company with a portfolio of digital, PR, advertising, and research agencies. As a broader incumbent, it competes with Buffalo for integrated marketing briefs and is relevant in the context of any future roll-up or exit opportunity for niche agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buffalogroupe
• LinkedInlinkedin.com/company/buffalo-groupe
• Instagraminstagram.com/thebuffalogroupe
• TikToktiktok.com/@buffalogroupe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buffalo Groupe