What Magify does

Magify is a privately held SaaS company (legal entity Magify LTD, headquartered in Limassol, Cyprus) that provides an all-in-one analytics and LiveOps platform for mobile game studios. The platform unifies three traditionally separate functions — business intelligence dashboards, product analytics, and LiveOps tooling — into a single SDK-integrated solution, addressing the cost and complexity pain points of studios that would otherwise need to build or assemble multiple tools. Its primary go-to-market is hybrid: a product-led growth motion anchored by a free trial and 1-day SDK integration (with Unity as the lead framework, and Godot, React, and Cocos in development), complemented by founder-led field sales targeting mid-market and large studios. Pricing is not publicly disclosed; revenue is generated via recurring SaaS subscriptions, with the company claiming customers save up to 70% of BI costs versus building internal systems.

The underlying technology is built on a Data Lake foundation supporting real-time data ingestion and cohort analysis, with an ML-based revenue prediction model trained on early cohort signals (D1, D4, D7, D30) that forecasts future monetization out to D720. Core product modules include Analytics & Predictions, LiveOps (Limited Time Offers, Time-Limited Events, Battle Pass), remote A/B Testing, server-based Purchase Validation through Google Play and App Store flows, advanced Segmentation, and Remote Configs. Newer launches include a unified UA Report, a daily Product Report, and an AI Assistant (in beta) for contextual recommendations. Magify maintains 50+ pre-built integrations spanning ad networks (AppLovin MAX, Unity Ads, ironSource), MMPs (Adjust, AppsFlyer), and store billing systems (StoreKit 2, Google Play Billing).

The customer base spans casual and hybrid-casual game studios, SMB developers, enterprise game teams, and — as a secondary segment — non-gaming subscription/IAP apps. Named customers include VC Steam Power (a portfolio-level relationship), Epic Star, Solo Band Games, Appsyoulove, UFL, and several startups. Per company commentary, the portfolio includes several dozen studios each earning over €1 million in monthly revenue, with a few large studios accounting for the majority of ARR. To date Magify has raised approximately $1.2 million+ in disclosed funding across a Narwhal Accelerator investment (May 2024), a €1M seed round led by SteamPower Investments (September 2024), and a $100,000 AWS grant (March 2025). The company has 11–50 employees and operates with a global footprint claim.

Name

Magify

Legal name

Magify LTD

Website

https://magify.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Magify is a Cyprus-headquartered SaaS company that provides an all-in-one analytics and LiveOps platform for mobile game studios, combining BI, product analytics, and LiveOps tools via SDK integration with Unity and other engines.

Ownership category

akta.pro rank

Product category

Mobile Game Analytics & LiveOps

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Game analytics platform
• Mobile game BI
• LiveOps management
• User acquisition analytics
• Player segmentation

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Magify operates as a SaaS platform providing analytics, LiveOps, and business intelligence tools to game studios. Studios save up to 70% of their BI costs by using Magify instead of building internal analytics systems. The platform provides ready-to-use dashboards with no SQL or setup required, reducing the need for data engineers, ETL pipelines, and ongoing maintenance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Magify is an all-in-one SaaS analytics and LiveOps platform for mobile game studios. It combines business intelligence, product analytics, and live operations tools into a single SDK-integrated solution featuring predictive LTV/ROAS modeling, remote A/B testing, purchase validation, player segmentation, and remote configuration management.

Product overview

Magify is an all-in-one advanced app and game analytics platform that combines BI, Product Analytics, and LiveOps into a unified solution. The core platform comprises six integrated modules: Analytics & Predictions (for data-driven UA and LTV optimization), LiveOps (for real-time event management and player engagement), A/B Testing (for remote experimentation), Purchase Validation (for fraud prevention and revenue accuracy), Segmentation (for hyper-targeted personalization), and Remote Configs (for dynamic game control without app updates). Additional products include the UA Report and Product Report for unified analytics views, an AI Assistant (in beta) for automated insights, and a Purchase Validator for secure transaction verification. The platform replaces the need for separate BI, product analytics, and LiveOps tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Magify Platform Unified SaaS platform combining BI dashboards, product analytics, and LiveOps tools for mobile game studios. Delivered via SDK integration (Unity primary, with Godot, React, and Cocos in development) and accessed through a web-based dashboard.
• UA Report Unified user acquisition analytics report combining UA performance analysis with predictive payback modeling. Connects traffic data with player monetization, enabling analysis by media source, campaign, creative, country, or platform; evaluates acquisition cost, cohort revenue, ROAS, payer conversion, retention, subscription performance, and predicted future return.
• Product Report Daily product performance report providing a single view of mobile app performance combining user activity, ad monetization, in-app purchases, subscriptions, LiveOps campaign performance, gameplay analytics, attribution, and technical diagnostics.
• AI Assistant

Quantifiable outcome

• 70% BI cost reduction
• +8 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• AppLovin MAXcoreTechnology or IntegrationPre-built integration with AppLovin MAX for ad monetization data and attribution. Part of 50+ data source integrations enabling seamless data flow into Magify's analytics platform.
• Unity AdscoreTechnology or IntegrationPre-built integration with Unity Ads for ad revenue data. Unity is also the primary SDK platform supported by Magify.
• ironSourcecoreTechnology or IntegrationPre-built integration with ironSource for ad monetization and user acquisition data.
• AdjustcoreTechnology or IntegrationPre-built integration with Adjust for mobile measurement and attribution analytics.
• AppsFlyercoreTechnology or IntegrationPre-built integration with AppsFlyer for mobile attribution and marketing analytics.
• Google Play BillingcoreTechnology or IntegrationPre-built integration with Google Play Billing for in-app purchase validation and subscription tracking.
• Apple StoreKit 2coreTechnology or IntegrationPre-built integration with Apple StoreKit 2 for in-app purchase validation and subscription management on iOS.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• GameAnalytics: Direct competitor offering free-to-start mobile game analytics. Targets the same SMB and mid-market mobile studios with BI dashboards and LiveOps-adjacent tooling, making it a close feature-for-feature comparison.
• Singular: Marketing attribution and ROI analytics platform with strong mobile game studio customer base. Closely comparable to Magify's UA Report and predictive ROAS/LTV capabilities.
• Kochava: Omnichannel attribution and analytics with dedicated mobile gaming solutions. Directly comparable on UA performance, cohort LTV, and predictive analytics for game studios.

Broad incumbents

• Unity Gaming Services: Unity offers integrated analytics, LiveOps, and monetization tools inside its engine ecosystem (including the legacy deltaDNA product). Comparable to Magify on BI, Remote Config, and LiveOps but bundled with the dominant mobile game engine.
• AppLovin: Through AXON and SparkLabs, AppLovin offers UA analytics, predictive ROAS modeling, and monetization analytics to mobile game studios. Comparable on UA performance analytics and predictive LTV, while also being a Magify integration partner.
• ironSource: Provides ad monetization, UA, and analytics infrastructure to mobile game developers. Overlaps with Magify on UA reporting, ad revenue analytics, and LiveOps-style campaign tooling across a much larger install base.
• Adjust: Mobile measurement partner offering attribution, analytics, and fraud prevention. Comparable to Magify on UA analytics and cohort revenue, while also being a pre-built integration partner for Magify.
• AppsFlyer: Leading mobile attribution and marketing analytics platform with cohort and LTV reporting. Overlaps with Magify's UA analytics and predictive payback module; also a Magify integration partner.
• Sensor Tower: Mobile market intelligence and analytics platform (including data.ai). Overlaps with Magify on competitive benchmarking, UA analytics, and revenue forecasting for mobile apps and games.

Emerging players

• Amplitude: Product analytics platform increasingly used by mobile game studios for cohort analysis, A/B testing, and behavioral segmentation. Adjacent to Magify's product analytics and A/B testing modules, though not gaming-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@magify
• Facebookfacebook.com/profile.php?id=61564891134550
• LinkedInlinkedin.com/company/wearemagify

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magify