Journal Lab

Name

Journal Lab

Legal name

Journal Lab

Website

https://traveldiariesapp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Travel Journaling Software

NAICS

Book Publishers (513130), Books Printing (323117)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Travel journaling software
• Digital diary platform
• Printed photo books
• Travel blog publishing
• Memory preservation app

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Online Premium Subscription: Monthly or annual subscription providing unlimited PDF downloads, cloud storage, book creation, and blog sharing features. Billed annually at €35.88 or monthly at €2.99.
2. Print Premium Subscription: Monthly subscription at €4.99 (€59.88 annually) including all Online features plus a €75 voucher for printed diary orders.
3. Printed Book Sales: One-time purchase of printed travel books starting at €23.40 for 24-page softcover. Books can be ordered up to 298 pages with various cover and paper options. Shipping worldwide starting at €3.70 within Netherlands, €5.95 elsewhere.
4. PDF Download: PDF export of travel diary available for €5.95 as one-time purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Journal Lab operates the Travel Diaries platform, a WYSIWYG web and mobile journaling application that lets users create personalized travel journals combining text, photos, and route maps across 80+ layouts, share them as blogs, and order them as printed hardcover, softcover, or magazine-format books delivered worldwide. The business monetizes through freemium premium subscriptions and one-time physical book purchases, supported by dedicated iOS/Android apps and an integrated print-on-demand supply chain.

Product overview

Journal Lab (operating as Travel Diaries) offers a modular journaling platform consisting of a core digital travel diary application with online journal, blog, and print-on-demand capabilities. The platform is accessible via web editor and mobile apps (iOS/Android), allowing users to create digital diaries with photos, stories, and route maps that can be shared online or printed as physical books. Additional modules include Baby Diaries (a sub-brand for pregnancy and baby journals) and Recipe Book creation. The platform serves over 250,000 users worldwide with premium subscription plans and print services.

Differentiator

Problem solved

Functional benefit

Brands

• Baby Diaries: A dedicated platform for creating baby albums and pregnancy diaries, launched as a new label under the Journal Lab/Travel Diaries umbrella.

Products and services

• Travel Diaries Online Travel Journal Web and mobile-based travel diary creation tool that lets users add stories, photos, and maps in an online WYSIWYG editor with unlimited cloud storage and cross-device synchronization. Target users are individual travelers who want to preserve and organize trip memories.
• Travel Diaries Online Travel Blog Feature/product that lets users publish their travel journals as public or private blogs shareable with friends, family, and the Travel Diaries community via email, Facebook, Twitter, or direct link.
• Printed Travel Book Print-on-demand service that transforms digital Travel Diaries journals into hardcover, softcover, or magazine-format printed books of up to 298 pages with various paper options, produced by partner printers and shipped worldwide. Target users are travelers wanting a tangible keepsake of their trips.
• Baby Diaries Specialized diary application for creating pregnancy diaries and baby journals, positioned as a separate label under Journal Lab, targeted at expectant parents and families wanting to document infant milestones and first-year memories digitally and as printed books.
• Travel Diaries Recipe Book Cookbook creation feature offered through the Travel Diaries platform, allowing users to compile recipes with photos and stories into customizable layouts that can be printed as a physical cookbook. Targeted at home cooks wanting to organize scattered recipes into a personal cookbook.

Quantifiable outcome

• 14-day free trial available to experience full features before commitment
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered minor.

• Activity InternationalminorGTM or Marketing PartnerGap year travel organization helping young people arrange trips focused on cultural exchange, learning, and working abroad to destinations like Costa Rica, South Africa, Australia, Thailand, and Sri Lanka.
• TravelEssenceminorGTM or Marketing PartnerSpecializes in tailored trips to Australia and New Zealand with focus on diverse landscapes, relaxed lifestyle, and nature experiences with local guides.
• TripMastersminorGTM or Marketing PartnerExpert for customizable multi-destination travel to Europe, Asia, Americas, Canada, and Pacific with curated itineraries and expert travel advisors.
• OutSight TravelminorGTM or Marketing PartnerAdventure travel company with 25+ years experience creating tours to 20+ destinations with unique accommodations and special encounters.
• Rama ToursminorGTM or Marketing PartnerTrue Asia specialist for 40+ years with expertise in small-scale accommodations, fascinating sights, hidden gems, beaches, transportation and excursions.
• GoAbroadminorGTM or Marketing PartnerTravel program finder helping users discover unique travel programs around the world for various types of experiences.
• ScenicminorGTM or Marketing PartnerLuxury travel tours including Mekong river journeys from Siem Reap to Ho Chi Minh City with all-inclusive experience.
• Riksja TravelminorGTM or Marketing PartnerTravel agency specializing in adventurous trips including Japan 15-day travel routes and Thailand family tours.
• Van VerreminorGTM or Marketing PartnerTravel agency for distant destinations with specialized expertise in faraway travel experiences.
• Tioga ToursminorGTM or Marketing PartnerTravel agency partner featured on the platform.
• Travel LegendsminorGTM or Marketing PartnerTravel agency partner offering unique travel experiences.
• ShoestringminorGTM or Marketing PartnerBudget travel agency partner.
• WRC ReizenminorGTM or Marketing PartnerTravel agency partner.
• NordicminorGTM or Marketing PartnerNordic travel specialist.
• Beyond BordersminorGTM or Marketing PartnerTravel agency partner for adventure beyond ordinary destinations.
• Voigt TravelminorGTM or Marketing PartnerTravel agency partner.

Scale indicators14 records

Recent moves6 records

Direct peers

• Chatbooks: Subscription-based photo-book service that auto-compiles phone photos into printed books. Comparable recurring print model and consumer memory-keeping positioning, though focused on photos rather than long-form journaling.
• Blurb: Self-publishing platform for photo books, magazines, and trade books with global print-on-demand. Comparable DIY book creation and print distribution, though more creator/professional oriented than consumer travel journaling.
• Artifact (Artifact Uprising): Premium photo-book and print brand targeting design-conscious consumers and travelers. Closely comparable on aesthetic-led printed travel books, though typically ordered post-trip rather than built continuously in a journal.

Emerging players

• Pic-Time: Photo-book and gallery platform for professional photographers with end-client print ordering. Overlaps on the web-to-print workflow and high-quality book production for travel/memory use cases.
• Momento (Australia): Photo-book service popular with travelers and parents, offering softcover and hardcover formats. Comparable use cases (travelers, parents) and book format/pricing structure, though smaller and regional.
• Storybird: Storytelling platform that helps users create illustrated narratives and books. Comparable storytelling-to-book workflow, though more illustration-driven than photography-driven.

Regional players

• Printo: India-based print-on-demand platform for personalized books, cards, and merchandise. Comparable digital-to-physical product pipeline and small-format book production, focused on the Indian market.
• Photobook Worldwide: Asia-Pacific photo-book platform with strong presence in Southeast Asia. Comparable print-on-demand product and consumer target, with overlap in APAC travel markets that Journal Lab serves.

Broad incumbents

• Canva: Mass-market design platform with built-in book printing and template library. Comparable DIY book design and print pipeline, but operates as a broad horizontal design tool rather than a travel-specific journaling brand.
• Shutterfly: Largest US-based photo-book and personalized print platform offering photo books, cards, and home décor. Highly comparable on the print-on-demand travel-book functionality, but operates at much greater scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/travel_diaries_
• Facebookfacebook.com/TravelDiariesNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Journal Lab