What Beyond Borders does

Beyond Borders (株式会社ビヨンドボーダーズ, BEYOND BORDERS CO.,LTD.) is a Tokyo-based cross-border real estate intermediary founded in July 2015 that operates the SEKAI PROPERTY portal, enabling Japanese investors to search and purchase overseas properties across Southeast Asia (Cambodia, Malaysia, Philippines, Thailand, Vietnam) and Dubai. The company serves as an authorized Japanese sales agent for major overseas developers including Vinhomes, DAMAC Properties, and Shang Properties, with a target customer base of affluent Japanese individuals and high-net-worth investors seeking overseas property for wealth diversification and rental income. The technology platform is a web-based multilingual portal with approximately 60,000 property listings, VR remote inspection capabilities, and Japanese-language support across the full transaction lifecycle. Post-transaction, the company provides property management services through its Cambodia office's Japan Desk and operates a property disposal/resale service leveraging a network of over 1,600 local real estate companies and 10,000+ agents across Southeast Asia.

The company was acquired by ZIGExN Co., Ltd. (TSE Prime: 3679) in August 2022 as part of the group's Vertical HR and Living Tech strategy. In June 2024, Beyond Borders spun off its real estate industry recruitment business (Real Estate WORKS) to UpBase Co., Ltd. within the ZIGExN group, enabling focus on its core cross-border real estate platform. The business model combines transaction commissions on property sales (properties range from approximately 10 million to over 100 million yen), recurring property management fees, and success-fee recruitment placements. Total cumulative transaction volume exceeded 10 billion yen with approximately 600 properties sold as of mid-2024, and SEKAI PROPERTY membership surpassed 40,000 members by late 2024.

FY2024 results showed revenue at 1.6x prior year and operating profit at 4x prior year, driven by expansion into Dubai and Danang markets, the launch of the Sekai Premiere premium tier for ultra-luxury branded residences, and new developer partnerships. In March 2025, founder Tadayoshi Endo stepped down as CEO and was succeeded by Yosuke Homma, marking a new strategic phase under ZIGExN group ownership with an intensified focus on scaling the cross-border real estate franchise across Asia and the Middle East.

Name

Beyond Borders

Legal name

株式会社BEYOND BORDERS

Website

https://beyondborders.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Beyond Borders operates SEKAI PROPERTY, a cross-border real estate portal enabling affluent Japanese investors to purchase overseas properties in Southeast Asia and Dubai as an authorized agent for developers including Vinhomes and DAMAC, while providing Japanese-language transaction and property management support.

Ownership category

akta.pro rank

Product category

Overseas Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Cross-Border & International Commerce Platforms (BPAMAGAI)

akta.pro secondary industry

Cross-border Digital Goods & Services Commerce (CRAFAJAL)

Keywords

• Overseas real estate
• Cross-border property
• Real estate portal
• Property investment
• Real estate recruitment

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Overseas Real Estate Sales Commission: The company earns transaction fees/commissions from facilitating overseas property purchases for Japanese investors. They act as authorized sales agents for overseas developers, earning commissions on completed sales. Properties range from approximately 10 million yen to over 100 million yen.
2. REAL ESTATE WORKS - Recruitment Services: Real estate industry-specific recruitment agency service connecting job seekers with real estate companies. They charge employers on a success-fee basis (no upfront costs, fee only upon successful placement).
3. Property Management Services: Post-purchase property management services including tenant acquisition, rent collection, and property maintenance for overseas properties purchased by clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Beyond Borders operates SEKAI PROPERTY, a cross-border real estate portal platform enabling Japanese investors to search, evaluate, and purchase overseas properties across Southeast Asia and the Middle East. The company acts as an authorized sales agent for major overseas developers and provides end-to-end transaction support including consultation, documentation in Japanese, property management, and rental operations. Its recruitment arm (Real Estate WORKS) was spun off in 2024.

Product overview

Beyond Borders operates a dual-core business model comprising SEKAI PROPERTY (セカイプロパティ), a comprehensive overseas real estate portal and sales agency platform, and リアルエステートWORKS (Real Estate WORKS), a real estate industry-specific recruitment service. SEKAI PROPERTY is the primary platform, enabling Japanese investors to search and purchase overseas properties across Southeast Asia (Cambodia, Malaysia, Philippines, Vietnam, Thailand) and Dubai, with approximately 60,000 property listings and both outbound and inbound transaction support. The platform is supplemented by premium tier セカイプレミア for luxury properties, a proprietary Property Selection Criteria system (A-rank evaluation across Potential, Reliability, and Track Record), and a Japan Desk in Phnom Penh for post-purchase management. リアルエステートWORKS provides real estate industry recruitment with resume support, non-public listings, and specialized matching. Both platforms are supported by Beyond Borders's overseas offices in Japan, Malaysia, and Cambodia.

Differentiator

Problem solved

Functional benefit

Brands

• SEKAI PROPERTY: The company's flagship overseas real estate portal platform connecting Japanese investors with international property listings across Southeast Asia and beyond. Operated at https://ja.sekaiproperty.com/.
• セカイプレミア (SEKAI Premier)
• リアルエステートWORKS (Real Estate WORKS)

Products and services

• SEKAI PROPERTY A comprehensive overseas real estate portal and media platform with approximately 60,000 property listings that allows Japanese users to search and compare overseas properties across multiple countries, with search functionality by area, price, and yield. Serves both outbound (Japanese investors buying overseas) and inbound (foreign investors buying Japanese) real estate transactions.
• Real Estate WORKS (リアルエステートWORKS) A real estate industry-specific job recruitment and placement platform connecting real estate companies seeking talent with job seekers. Offers resume creation support, non-public job listings, and specialized matching for roles including sales, property management, and asset management.
• Sekai Premier (セカイプレミア) A premium-tier service within SEKAI PROPERTY targeting high-net-worth clients. Offers exclusive ultra-luxury properties such as JW Marriott branded residences, 5-star hotel residences, and high-end developments with stringent quality standards for developer credibility, brand power, and on-site reputation.
• Japan Desk A Japanese-language property and rental management support service operated by Beyond Borders Cambodia. Japanese-speaking staff are stationed at the Exchange Square office in Phnom Penh to assist Japanese property owners with property management, tenant management, and rental operations.
• VR Inspection Service (VR視察サービス) A virtual reality property inspection service allowing users in Japan to virtually tour overseas real estate properties from their current location, reducing the need for physical travel.
• Southeast Asia Property Disposal/Resale Service A specialized resale and disposal service for Southeast Asian properties owned by Japanese investors. Leverages a network of over 1,600 local real estate companies and 10,000+ agents across Southeast Asia to help owners sell properties to local and regional buyers.

Quantifiable outcome

• SEKAI PROPERTY members exceeded 40,000
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• DAMAC PropertiescoreChannel Partner/ Reseller/ Distributor · 23 August 2025DAMAC is Dubai's largest private real estate developer. BEYOND BORDERS operates as their authorized Japanese sales agent, co-hosting property seminars in Japan and selling DAMAC's luxury properties including Chelsea Residences and DAMAC BAY. The partnership includes exclusive access to DAMAC projects for Japanese investors.
• Vinhomes (Vietnam)coreChannel Partner/ Reseller/ Distributor · 9 May 2024Vinhomes is Vietnam's largest real estate developer (subsidiary of VinGroup). BEYOND BORDERS signed as authorized Japanese sales agent for the Japanese market. They handle Vinhomes projects including THE ORIGAMI, THE Beverly, and other properties in Ho Chi Minh City.
• Urban Living Solutions (Cambodia)coreChannel Partner/ Reseller/ DistributorCambodian developer awarded 'Best Development 2019' with 5-star ratings. BEYOND BORDERS handles their URBAN VILLAGE project and other properties. The partnership enables exclusive access to high-quality Cambodian developments for Japanese investors.
• Escrow Agent Japan (EAJ)strategicTechnology or IntegrationEAJ provides the H'OURS non-face-to-face settlement service for cross-border transactions. This partnership enables foreign buyers to complete property transactions without visiting Japan, addressing the cost and time burden of international property purchases.
• House Do! (ハウスドゥ!)minorChannel Partner/ Reseller/ DistributorHouse Do! is a major real estate franchise with 660+ stores across Japan. BEYOND BORDERS provides recruitment introduction services to House Do! franchise stores through REAL ESTATE WORKS.
• Daikyo Ashikaga Real Estate (大京穴吹不動産)strategicStrategic or Co-development PartnerJapan's largest real estate distribution network with 32 prefectures covered. The partnership enables cross-referral of customers: Daikyo Ashikaga's domestic real estate customers with overseas property needs, and BEYOND BORDERS' overseas property customers with Japanese real estate needs.
• S/M Es (エス・エム・エス)minorStrategic or Co-development PartnerPartnership with S/M Es's 'Hapisumu' home renovation platform enables mutual customer referrals: BEYOND BORDERS refers foreign property buyers seeking renovation services to Hapisumu, while Hapisumu refers property sellers to BEYOND BORDERS' international buyer network.
• CIESF (シーセフ)minorOthersCIESF is a public interest foundation providing education support in Cambodia and developing countries. BEYOND BORDERS provides monthly donations from sales revenue and supports marketing activities as part of their corporate social responsibility.
• PARCIC (パルシック)minorOthersPARCIC is an NPO conducting environmental conservation and economic self-reliance support in Malaysia, East Timor, and Myanmar. BEYOND BORDERS provides monthly support donations from sales revenue.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Plaza Homes: Plaza Homes is a Tokyo-based real estate agency specializing in luxury residences for expatriates and international investors, including cross-border services. It overlaps with Beyond Borders in assisting foreign and Japanese HNW clients with high-end property transactions in Japan and overseas.
• Ken Corporation: Ken Corporation is one of Tokyo's largest luxury real estate brokerages with a significant international property division serving Japanese HNW investors. It overlaps with Beyond Borders in facilitating overseas property purchases by wealthy Japanese clients, but also operates an extensive domestic Tokyo luxury rental/sales business.
• PropertyGuru Group: PropertyGuru is Southeast Asia's largest online real estate marketplace, operating portals in Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines. It is comparable to SEKAI PROPERTY in aggregating SEA property listings, though its primary customer is a local/regional buyer rather than a Japanese outbound investor.
• List Sotheby's International Realty (Japan): List Sotheby's International Realty is the master franchisee of Sotheby's International Realty in Japan, handling luxury domestic and international property transactions for Japanese HNW clients. Comparable to Beyond Borders in serving affluent Japanese investors interested in overseas luxury real estate, but operating as a broader luxury brokerage under a global brand.

Direct peers

• Spot Blue International Property: Spot Blue is a UK-based cross-border real estate agency facilitating overseas property purchases for buyers from the UK, Middle East, and Asia. Comparable to Beyond Borders in providing end-to-end cross-border transaction services, developer partnerships, and post-purchase support across multiple overseas markets.
• Tranio: Tranio is an international real estate brokerage operating across Europe, Asia, and the Middle East that helps investors purchase overseas property. It mirrors Beyond Borders' model of combining an online property portal with full-service transaction support and developer relationships, though focused on European destinations.
• Ietta / Ietty: Ietty is a Singapore-based cross-border real estate platform that connects international property buyers (particularly from Asia) with overseas listings. Directly comparable to Beyond Borders in operating a multilingual property portal and transaction services for outbound investors purchasing residential property across borders.
• Juwai-IQI: Juwai (now part of Juwai-IQI) is a China-headquartered cross-border real estate platform that helps Chinese investors purchase property overseas. It is the closest functional analogue to SEKAI PROPERTY, operating an inbound/outbound property portal, Chinese-language transaction support, and developer partnerships across Southeast Asia, Australia, and the U.S.

Regional players

• Lamudi (now part of OLX): Lamudi operates online real estate marketplaces across the Philippines, Indonesia, and other SEA markets. Comparable to SEKAI PROPERTY's regional portal functionality, but focused on facilitating local SEA property transactions rather than cross-border demand from Japanese buyers.
• FazWaz (formerly Dot Property): FazWaz is a Southeast Asian real estate portal covering Thailand, Cambodia, and other regional markets with developer partnerships and agency services. It is comparable to Beyond Borders' portal and agency model for SEA property, though focused on intra-SEA buyer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beyondbordersma
• Facebookbusiness.facebook.com/sekaiproperty
• Instagraminstagram.com/sekaiproperty_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Borders