Idle
- Company typePrivate
- Founded2024
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Idle firmographics
Firmographics- Name
- Idle
- Legal name
- Idle
- Website
- https://idle.sg
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Idle industry classification
Industry- Product category
- Salon and Spa Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where Idle is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Idle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Flat all-inclusive subscription model with unlimited staff and bookings. No commission on bookings, no per-stylist fees, no per-transaction markup. Customizations and integrations quoted as optional add-on work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-inclusive single plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Idle product offering
Product offeringCore offering
Idle sells an all-in-one AI-powered salon and spa management software platform for beauty and wellness businesses. The product combines online booking, scheduling, point-of-sale, client CRM, inventory, staff management, multi-store operations, and analytics under a single flat subscription, with proprietary AI agents that handle staff allocation, WhatsApp client communication, client retention scoring, inventory restocking, and HR/payroll calculations.
Product overview
Idle is an all-in-one AI salon and spa management platform for beauty and wellness businesses. The platform integrates a unified set of modules including Online Booking Link, Scheduling & CRM with AI client briefings and Health Scores, WhatsApp Agent for 24/7 AI-powered client communication, Smart Waitlists, Services & Packages with margin tracking, Inventory with AI restock predictions, Rooms/Chairs/Equipment resource allocation, Gift Cards & Loyalty, Shifts & Leaves, AI HR Manager for automated payroll and commissions, POS & Payments with Stripe integration, Analytics & Reports, Multi-Store for chains up to 20 locations, and Roles & Permissions. All features are included in a single flat subscription with no tiers, per-seat fees, or commission charges.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Booking Link Branded booking link that allows clients to self-book, reschedule, and cancel appointments online 24/7, with deposits and card-on-file collection to reduce no-shows. Built for hair salons, spas, nail studios, and other beauty and wellness businesses.
- Scheduling & CRM Appointment calendar with AI-powered client briefings, AI Health Scores for retention tracking, and real-time staff availability management, designed for salon and spa operators.
- WhatsApp Agent 24/7 AI receptionist on WhatsApp that answers enquiries, books appointments, sends reminders, and runs win-back campaigns in the brand's tone of voice. Built for beauty and wellness businesses to automate client communication.
- Smart Waitlists Live waitlist system that automatically fills cancelled slots from waiting clients without manual intervention, designed for salons, spas, and clinics.
- Services & Packages Service and package catalog with real-time profit, margin, discount, and GST calculations for session, credit, and hybrid package types, used by salons and spas to manage service offerings.
- Inventory Stock management with stocktaking mode, expiry tracking, retail and in-service counters, and an AI-powered restock agent that predicts run-out dates and drafts reorders to vendors. Aimed at salons, spas, and aesthetic clinics managing retail and in-service products.
- Rooms, Chairs & Equipment Resource allocation system that auto-reserves rooms, chairs, and equipment per booking, with a live operations dashboard and drag-and-drop reassignment. Prevents double-bookings for salons, spas, and clinics with multiple service stations.
- Gift Cards Digital gift vouchers and loyalty programme management for direct sales within the Idle platform, enabling salons and spas to drive repeat business and gift revenue.
- Shifts & Leaves Staff scheduling with shift management, leave tracking, and availability visibility for salon, spa, and clinic teams.
- AI HR Manager AI-powered HR tool that automatically calculates payroll, commissions, and timesheets for staff at salons, spas, and clinics.
- POS & Payments Point-of-sale system with auto-redeeming packages, split payments, discounts, tips, branded invoices, and built-in Stripe payment processing for salons, spas, and clinics.
- Analytics & Reports Business analytics and reporting dashboard providing insights on bookings, revenue, staff performance, and client metrics for salon and spa operators.
- Multi-Store Multi-location management capability for chains running up to twenty locations with centralised control and per-store customisation. Built for growing salon, spa, and clinic brands.
- Security & Compliance Data security features including encryption, secure cloud hosting, automated backups, disaster recovery, and role-based access controls. Built around PDPA compliance for Singapore-based beauty and wellness businesses.
- Roles & Permissions Staff role management with per-role page permissions, secure individual logins, and app access control separate from booking eligibility. Used by salon, spa, and clinic operators to delegate access safely.
Companies that use Idle
Customer profileSegments8 records
Ideal customer profiles2 records
Idle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature8 records
Idle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreIntegrated payment processor for card, PayNow, PayLah, and GrabPay transactions. Standard Stripe rates apply (3.4% + S$0.50 per domestic card transaction).
- WhatsAppcoreWhatsApp AI receptionist integration for 24/7 automated booking, rescheduling, cancellations, reminders, and win-back campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Idle competitors and assessment
Company assessmentDirect peers
- Fresha: Fresha is a global salon and spa booking and payments platform with a marketplace/commission model. It is Idle's most direct global competitor; Idle explicitly offers migration support from Fresha.
- Booksy: Booksy is an appointment booking and business management SaaS for beauty professionals (salons, barbers, spas). It competes head-to-head with Idle in online booking, POS, and client management for salons and barbershops.
- Vagaro: Vagaro provides booking, POS, and business management software for salons, spas, and fitness studios with a subscription-based pricing model. It targets similar SMB and multi-location chains as Idle and is named as a supported migration source.
- Timely (by Planity): Timely is a salon and clinic booking and management platform popular in Australia and the UK. It overlaps directly with Idle on online booking, CRM, and resource allocation for beauty businesses.
- Phorest Salon Software: Phorest is a salon-focused SaaS platform with strong presence in the UK, Ireland, and North America, targeting multi-location salon chains. It overlaps with Idle's multi-store and CRM positioning for growing salon groups.
Broad incumbents
- Mindbody: Mindbody is a large, established vertical SaaS platform for salons, spas, and fitness studios. It overlaps with Idle on booking and client management but operates at much broader scale and price points than a SEA-focused startup.
- Square Appointments: Square Appointments is Block's booking and POS product for service businesses. It competes with Idle on integrated payments and POS for salons, but as part of a much broader commerce and payments platform.
Regional players
- WESS (Salon Booking): WESS is a salon and beauty business management software originally from Belgium with strong adoption across Europe. It is named as a supported migration source for Idle, indicating direct product overlap for salons and aesthetic clinics.
- Studio Manager: Studio Manager is a salon and spa booking platform with presence in the UK and EU markets. It is also listed by Idle as a supported migration source, indicating it serves a similar SMB beauty-booking niche.
- Treatwell: Treatwell is a beauty and wellness booking marketplace primarily serving the UK and several European markets. It overlaps with Idle on the consumer booking side for salons and spas, but is geographically focused on Europe rather than SEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Idle social profiles
Digital presenceIdle compliance and trust
Trust signalCompliance1 record
Idle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idle leadership team
Management profileNumber of profiles
Profiles2 records
Idle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idle
What does Idle do?
Idle sells an all-in-one AI-powered salon and spa management software platform for beauty and wellness businesses. The product combines online booking, scheduling, point-of-sale, client CRM, inventory, staff management, multi-store operations, and analytics under a single flat subscription, with proprietary AI agents that handle staff allocation, WhatsApp client communication, client retention scoring, inventory restocking, and HR/payroll calculations.
Is Idle a public or private company?
Idle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Idle founded?
Idle was founded in 2024. It employs 1 to 10 people.
Where is Idle based?
Idle is headquartered in Singapore, Singapore, in the Asia region.
How does Idle make money?
One revenue line is on record: saaS Subscription.
Who are Idle's main competitors?
Direct peers on record are Fresha, Booksy, Vagaro, Timely (by Planity) and Phorest Salon Software. Broad incumbents are Mindbody and Square Appointments. Regional players are WESS (Salon Booking), Studio Manager and Treatwell.
Does Idle have an API?
No public API is recorded for Idle.
What industry is Idle in?
Idle's product category is Salon and Spa Management Software. Its primary akta.pro industry code is HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its NAICS code is 5132 and its SIC code is 7372.