Jellysmack

What Jellysmack does

Jellysmack is a global creator company founded in 2016 and headquartered in New York that operates a platform-plus-services model around multi-platform video distribution. Its core product is the Creator Program, a revenue-share arrangement in which Jellysmack applies proprietary AI technology, first-party data, and operating capital to analyze, reformat, and distribute a creator's existing video content across Facebook, Instagram, Snapchat, TikTok, and YouTube — with no out-of-pocket cost to creators. Complementing the Creator Program are Brand Growth Solutions (performance advertising using Jellysmack's 204B+ view first-party data set), JellyFi (AI-driven creator financing secured against YouTube catalog valuation), and a Media Licensing Program that brings third-party film, comedy, and combat-sports IP into Jellysmack's owned Originals channels.

The company also operates Jellysmack Originals, a portfolio of five owned social communities — Beauty Studio (#1 beauty, 101M followers), Oh My Goal (#1 soccer, 60M), Gamology (#1 gaming, 30M), Binge Society (#2 movies, 28M), and House of Bounce (#2 basketball, 10M) — that collectively reach 125M+ monthly unique US viewers and 10B+ monthly video views. Jellysmack reaches a #1 U.S. digital-first social audience ranking per Tubular Labs and supports 500+ creator partners including MrBeast, Bailey Sarian, Brad Mondo, LaurDIY, Kallmekris, and StarTalk. Underlying technology is a proprietary AI stack for video optimization, predictive analytics, computer-vision editing, and audience targeting, enhanced by acquisitions of Kamua (AI editing, 2021) and AMA Digital (YouTube analytics, 2022), and now extended into owned content IP through the Law&Crime (2023) and Court TV (2026) acquisitions.

The business generates revenue through four streams: creator revenue-share on new-platform earnings, brand performance advertising, JellyFi creator financing transactions, and media licensing fees. Jellysmack became a unicorn in 2021 following a SoftBank Vision Fund-led Series C at a $1B+ valuation, operates 1,001-5,000 employees across offices in New York, Los Angeles, Paris, London, and Corte, and in October 2024 restructured its workforce to focus on proprietary content ventures alongside its creator services.

Name

Jellysmack

Legal name

Keli Network Inc.

Website

https://jellysmack.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jellysmack is a global creator company that uses proprietary AI to analyze, optimize, and distribute video content across Facebook, Instagram, TikTok, YouTube, and streaming platforms. It serves 500+ creators, consumer brands, and media companies through its Creator Program, Brand Growth Solutions, JellyFi financing, and owned Originals channels.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creator Revenue Sharing: Jellysmack operates a revenue-sharing model where they invest their own money, technology, data, and people to accelerate creator multi-platform growth. They only receive a portion of earnings generated on the platforms they manage for creators, not from creators' original channels. No out-of-pocket costs to creators.
2. Brand Performance Advertising: Performance marketing services for brands using Jellysmack's AI technology, first-party data, and multi-platform expertise. Brands can advertise through Jellysmack's owned channels and creator partnerships.
3. Media Licensing: Non-exclusive licensing of premium video content for inclusion in Jellysmack Originals channels. Revenue generated through flat-fee or rev-share models based on in-stream advertising. Available for film & TV, stand-up comedy, and combat sports content.
4. JellyFi Creator Financing: Financial solutions for creators using predictive analytics to calculate YouTube catalog value. Offers customized funding secured by future revenues, ranging from tens of thousands to millions of dollars. Payment within 14 business days via wire transfer.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jellysmack is a global creator company that uses proprietary AI technology to analyze, optimize, edit, and distribute video content across multiple social media platforms (Facebook, Instagram, Snapchat, TikTok, YouTube) on behalf of video creators. Its core offering is a revenue-share Creator Program where Jellysmack invests its own technology, data, and capital to grow creator audiences and earnings on new platforms, complemented by brand performance marketing services, a media licensing program, creator financing (JellyFi), and owned Jellysmack Originals social channels.

Product overview

Jellysmack is a global creator company operating a platform-plus-services model. At its core is the Creator Program, which uses proprietary AI technology to analyze, optimize, edit, test, and distribute video content across multiple social platforms (Facebook, Instagram, Snapchat, TikTok, YouTube, and more). Complementing the Creator Program are Brand Growth Solutions (AI-powered social video advertising for brands), JellyFi (AI-driven financial solutions for creators backed by predictive catalog valuation), and a Media Licensing Program (licensing premium video content into Jellysmack's owned Original channels). Jellysmack also operates Jellysmack Originals — five owned social communities spanning beauty, soccer, gaming, movies, and basketball — which serve as both proof-of-concept and a portfolio of FAST channels on streaming platforms. The company has expanded through strategic acquisitions: Law&Crime (true crime content network), AMA Digital (YouTube analytics), and Kamua (AI video editing). Jellysmack's competitive differentiator rests on its proprietary AI tech, first-party data gathered from 204+ billion captured views across 647+ million tagged videos, and a revenue-share model where creators pay nothing out of pocket.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty Studio: #1 beauty community with 101M total followers (or 89M based on French site)
• Oh My Goal
• Gamology
• Binge Society
• House of Bounce
• JellyFi
• Jellysmack Originals

Products and services

• Creator Program A multi-platform creator growth program that uses proprietary AI technology to analyze, optimize, edit, test, and distribute a creator's video content across Facebook, Instagram, Snapchat, TikTok, YouTube, and other social platforms, maximizing reach and revenue without additional work from the creator. Operated on a revenue-share basis with no upfront cost.
• Brand Growth Solutions Performance marketing and social video advertising services for brands, leveraging Jellysmack's first-party data, AI-powered asset optimization, and multi-platform expertise to reach targeted audiences. Includes crafting, optimizing, and distributing video ads across Facebook, Instagram, Snapchat, TikTok, and YouTube, with options for AI-optimized creator content, custom editorial integrations, and creator collaborations.
• Jellysmack Originals Jellysmack's owned and operated social media channels spanning five communities: Beauty Studio (#1 beauty community, 101M followers), Oh My Goal (#1 soccer community, 60M followers), Gamology (#1 gaming community, 30M followers), Binge Society (#2 movies community, 28M followers), and House of Bounce (#2 basketball community, 10M followers). The channels serve as proof-of-concept for the company's multi-platform growth methodology and are available as FAST channels on streaming platforms.
• JellyFi Creator Financing A financial solutions product providing creators with customized capital secured by their future YouTube revenues. Uses predictive analytics and AI to evaluate the value of a creator's YouTube catalog and offer funding ranging from tens of thousands to millions of dollars for uses including studio building, talent hiring, product launches, and income smoothing.
• Media Licensing Program A content licensing program where Jellysmack licenses premium clip-based video content from media companies (film & TV, stand-up comedy, combat sports) for inclusion in its Jellysmack Original channels (Binge Society, Laugh Society, Fight Source). Jellysmack handles all editing and clipping, with licensing deals customized as flat-fee or revenue-share models. Currently available in US and France.
• Creator FAST Channels Creator TV channels distributed on streaming platforms such as The Roku Channel, featuring first-of-their-kind series from Creator Program partners. Jellysmack has expanded these FAST (Free Ad-Supported Streaming TV) channels to additional streaming platforms, bringing short-form creator content to the living-room TV experience.
• Law&Crime Network A multi-platform legal and true crime video network acquired by Jellysmack in October 2023, founded by Dan Abrams. Operates multiple YouTube channels and FAST channels covering trials and legal content. In February 2026, Law&Crime expanded by acquiring Court TV from E.W. Scripps.

Quantifiable outcome

• Creators achieve exponential growth and extra revenue without extra work
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Court TVcoreStrategic or Co-development Partner · 27 February 2026Law&Crime, owned by Jellysmack since 2023, acquired Court TV from E.W. Scripps Company. Court TV will be maintained as a distinct brand serving as a hub for trial content and coverage, expanding Law&Crime's portfolio in the legal media space.
• Law&Crime NetworkflagshipStrategic or Co-development Partner · 10 October 2023Acquired Law&Crime Network, the true crime network founded by Dan Abrams, to expand Jellysmack's digital content and YouTube portfolio. Law&Crime has over 3 billion views and 5 million subscribers. The acquisition combines Jellysmack's AI technology and creator network with Law&Crime's legal and true crime programming.
• AMA DigitalcoreStrategic or Co-development Partner · 27 April 2022Acquired U.S.-based YouTube analytics and growth startup AMA Digital (Authentic Media Ascension) to strengthen Jellysmack's data-driven creator services. AMA's founder Mateo Price joined as Director of YouTube Development to automate and expand AMA's platform capabilities.
• KamuacoreStrategic or Co-development Partner · 16 November 2021Acquired UK-based AI editing startup Kamua to enhance Jellysmack's AI video editing technology. Kamua's technology significantly reduces video resizing and recut time, supporting rapid growth and international expansion.
• RokucoreChannel Partner/ Reseller/ DistributorJellysmack launched two creator TV channels on The Roku Channel through the FAST (Free Ad-Supported Streaming TV) channel format, featuring first-of-their-kind series from 17 Creator Program partners.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Spotter: Spotter provides capital, licensing, and business solutions to YouTube creators, closely mirroring Jellysmack's JellyFi financing and Creator Program economics. Both companies monetize by giving upfront value to creators in exchange for a share of future revenue.
• Night Media: Night Media is a talent management company for top digital creators including MrBeast, similarly serving the same creator-economy segment as Jellysmack's Creator Program. Both compete for marquee creator signings and multi-platform dealmaking.
• Studio71: Studio71 is a multi-channel network (MCN) and content company that distributes creator content across YouTube, Facebook, and TikTok, comparable to Jellysmack's multi-platform distribution and brand partnerships offering.
• BBTV (BroadbandTV): BBTV is a YouTube-focused MCN providing content optimization, audience development, and monetization tools — the same core proposition Jellysmack delivers to its Creator Program partners, with similar revenue-share economics.
• Captiv8: Captiv8 is an influencer-marketing platform connecting brands with creators for paid campaigns. It directly competes with Jellysmack's Brand Growth Solutions on the advertiser side, leveraging creator data for targeting.
• CreatorIQ: CreatorIQ is an enterprise influencer-marketing platform with first-party data and analytics, comparable to Jellysmack's Brand Growth Solutions. Both serve large brand advertisers with creator campaign management and measurement.

Emerging players

• VidIQ: VidIQ provides YouTube creator analytics, SEO, and optimization tools that overlap with parts of Jellysmack's AMA Digital-acquired analytics offering. It focuses on tool-selling to creators rather than revenue-share distribution.
• TubeBuddy: TubeBuddy is a browser-extension and YouTube creator toolset offering optimization, A/B testing, and analytics. It overlaps with the analytics and optimization surfaces of Jellysmack's Creator Program but is sold as a SaaS product rather than via rev-share.

Broad incumbents

• Endeavor (WME): Endeavor/WME is a global talent and entertainment agency that has aggressively expanded into the creator economy through talent representation and brand partnerships. As an incumbent with much larger scale, it competes for top creator signings and brand budgets.

Others

• Hootsuite: Hootsuite is a broad social-media management platform for scheduling, analytics, and brand engagement. While not a direct creator-management competitor, it operates in the adjacent social-video publishing and analytics space that overlaps with portions of Jellysmack's tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/jellysmack
• YouTubeyoutube.com/Jellysmack
• Facebookfacebook.com/jellysmack
• LinkedInlinkedin.com/company/jellysmack
• Instagraminstagram.com/jellysmack

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jellysmack