Crib

What Crib does

Crib (legally Purple Stack Ventures Private Limited) is an India-based proptech SaaS company founded in 2021 by Sunny Garg (CEO), Archit Chauhan (CTO), and Shaifali Jain (COO). The company operates an all-in-one, AI-marketed property management platform targeting landlords, co-living operators, PG managers, student housing providers, and coworking operators. Crib consolidates four functional modules — tenant management (digital KYC via Aadhaar, e-signatures, renewals), finance management (automated invoicing, WhatsApp/SMS reminders, online payments, late fees, reconciliation), sales management (inventory, occupancy, bookings), and operations management (complaints, food, attendance, IoT) — into a single integrated system with a white-label tenant app and branded operator apps on iOS and Android. The platform reports 2,500+ business customers, 5,000+ properties, and 250,000+ units managed across 10+ countries.

The business model is a hybrid SaaS-plus-hardware-plus-finance stack. Core revenue derives from quote-based subscriptions (monthly billing, pricing not publicly disclosed), supplemented by smart electricity meter (Qube) hardware sales with WiFi/Cellular connectivity and BMS/ERP API integration, and — following the July 2026 acquisition of CirclePe — embedded finance transaction fees for zero-deposit renting and deposit gap financing. The go-to-market is primarily direct sales via website demo booking, with white-label deployment, mobile app stores, and direct IoT hardware sales as secondary channels. Named enterprise customers include Housr, XU Lifestyle (The Hive Hostels), and Bluebells Accommodation; a September 2024 partnership with The Hive Hostels anchors the student housing vertical ahead of The Hive's planned IPO. Technology integrations include Zoho Sign for digital rent agreements and biometric IoT systems for building access.

Crib has raised approximately $2.2M+ across a $400,000 pre-seed (January 2022, led by 91Ventures/BlackSoil) and a Rs 15 crore (~$1.83M) seed round (June 2023, co-led by We Founder Circle and Rebright Partners), with additional tranches noted in 2022-2024. The CirclePe acquisition adds a previously-funded fintech (Rs 7.5 crore pre-seed at Rs 35 crore valuation) into the Crib entity. The company has received the 'Best Property Management App' award at the Times Realty Conclave (April 2023) and operates from Bengaluru, having relocated from its original Gurugram headquarters.

Name

Crib

Legal name

Purple Stack Ventures Private Limited

Website

https://crib.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Crib is an AI-marketed property management SaaS platform based in Bengaluru, India, serving landlords, co-living operators, PG managers, and student housing providers with integrated tenant, finance, sales, and operations management tools, smart metering hardware, and embedded finance.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Central Reservation Systems (CRS) (THALACAB)

akta.pro secondary industry

CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)

Keywords

• Property management software
• Co-living operations platform
• Rent collection automation
• Tenant lifecycle management
• Smart electricity metering

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription: Crib operates as a property management SaaS platform offering subscription-based access to their all-in-one software for co-living operators, landlords, and property managers. Revenue likely derives from recurring subscription fees based on property/unit counts or tenant volumes.
2. Smart Meter Hardware Sales: Crib sells smart prepaid electricity meters (Qube) for automatic electricity bill collection, with devices available for individual rooms, buildings, AC/Geyser, and common areas. Hardware includes communication modules (RS485, WiFi, Cellular).
3. Embedded Finance Services: Following the acquisition of CirclePe (rent financing company), Crib now offers embedded finance including rent without security deposits and deposit gap financing for tenants, with advance rent payments to operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Crib provides an AI-powered, all-in-one property management SaaS platform that unifies tenant management, finance management, sales management, and operations management for co-living operators, PG managers, student housing providers, and commercial property operators. The platform is sold as a subscription and includes automated rent collection, digital KYC, IoT-integrated smart electricity metering, white-label tenant apps, and embedded rent financing via the acquired CirclePe service.

Product overview

Crib is an AI-powered all-in-one property management software platform built by Purple Stack Ventures Private Limited. The core Crib Property Management Platform unifies tenant management, finance management, sales management, and operations management across residential (co-living, PGs, serviced apartments, rental homes), commercial (coworking spaces, managed offices, business centers, retail, warehouses), and campus (student housing, university dorms, hostels) segments. The platform is offered as a modular system with specialized sub-products including CribCampus for campus living, a Smart Sub Meter product (Qube) for electricity management, and a White-Label Tenant App. Crib also acquired CirclePe, a rent financing company that enables zero-deposit rentals and embedded finance capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• CribCampus: Campus property management solution for student housing, university dorms, hostel facilities, and college accommodations

Products and services

• Crib Property Management Platform An AI-powered all-in-one SaaS platform that unifies tenant management, finance management, sales management, and operations management for property operators across co-living, PG, serviced apartment, student housing, and commercial segments. Sold via subscription to property operators with white-label tenant apps and IoT integrations.
• CribCampus A specialized campus property management sub-product targeting student housing, university dorms, hostel facilities, and college accommodations. Includes attendance and outpass management, food management, biometric IoT integration, and annual rent contracts tailored to student housing operators.
• Smart Sub Meter (Qube) A smart prepaid electricity sub-meter hardware product that retrofits to any load (individual rooms, AC/geyser, common areas) and connects via WiFi, Cellular, or RS485. Supports QR-based recharge, on-device billing, prepaid metering, intelligent cost splitting, and API integration with BMS/ERP systems for automatic electricity bill collection.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered major and core.

• CirclePemajorStrategic or Co-development Partner · 1 July 2026Crib acquired CirclePe, a rent financing company enabling tenants to rent without security deposits. CirclePe previously raised Rs 7.5 crore in pre-seed funding at Rs 35 crore valuation with investors including OTP Ventures, iSeed, and founders from OfBusiness, BharatPe, and OYO. The acquisition integrates embedded finance into Crib's platform.
• The Hive HostelscoreStrategic or Co-development Partner · 1 September 2024The Hive Hostels partnered with Crib in September 2024 to digitize its operations ahead of a planned initial public offering (IPO). The partnership enables The Hive to use Crib's property management platform across its hostel operations.
• Zoho SigncoreTechnology or IntegrationZoho Sign integration enables Crib users to create and sign rent agreements digitally with legally compliant electronic signatures.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NoBroker: India's largest no-brokerage real estate platform serving landlords, tenants, and operators. Directly comparable to Crib as both target Indian property owners and operators with tech-enabled rental management, though NoBroker is far broader in scope (residential brokerage + property management) and significantly better capitalized.
• NestAway Technologies: Indian managed home rental platform providing end-to-end rental services for landlords and tenants. Operates in a similar product/market as Crib (rental management SaaS for Indian market) with overlap on tenant onboarding, rent collection, and property operations.

Broad incumbents

• MagicBricks: One of India's largest real estate listing portals owned by Times Group. While primarily a listing/marketing platform rather than full property management SaaS, MagicBricks targets the same Indian landlord/operator segment and represents a competitive threat as it expands into operator tools.
• Buildium: US-based property management SaaS platform serving landlords and property managers with rent collection, tenant screening, and accounting tools. Comparable to Crib as a vertical SaaS player in property management, though Buildium focuses on traditional residential landlords rather than co-living/hostel operators.
• AppFolio: US-listed property management SaaS platform serving residential and commercial property managers. Highly comparable business model to Crib (cloud-based property management with tenant/finance/operations modules) but at vastly greater scale and serving traditional landlords rather than co-living/PG operators.
• Zoho Corporation: India-headquartered SaaS company whose product suite includes Zoho CRM and Zoho Sign (which Crib integrates with). Zoho represents both an integration partner and a competitive threat if it expands its CRM/sign workflow suite into property management.

Emerging players

• Stanza Living: India's largest institutional student housing operator. Operates in the same student housing/co-living vertical that Crib's CribCampus product targets, and represents both a customer/partner opportunity and a potential vertical integrator that could bring operations in-house.
• Colive: Indian co-living operator serving professionals across multiple cities. Operates in Crib's primary target segment and represents a similar profile to customers like Housr—a likely customer or vertical competitor depending on Colive's tech build vs buy strategy.

Regional players

• PropertyLoop: UK-based property management SaaS targeting landlords and letting agents with similar tenant management, rent collection, and operations features. Comparable in product surface area to Crib, though serving the UK market rather than India, providing a relevant comparable for Crib's claimed international expansion.
• Placio: Indian student housing/hostel operator with digital-first operations. Closely comparable to Crib's CribCampus target segment and represents either a potential customer adopting Crib's platform or a direct vertical competitor building its own operations stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cribdotin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crib