ManiLife
- Company typePrivate
- Founded2014
- HeadquartersStanley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
ManiLife firmographics
Firmographics- Name
- ManiLife
- Legal name
- ManíLife Ltd
- Website
- https://mani-life.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ManiLife industry classification
Industry- Product category
- Peanut Butter and Nut Spreads
- NAICS
- Roasted Nuts and Peanut Butter Manufacturing (311911), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where ManiLife is headquartered
LocationHeadquarters
- HQ city
- Stanley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ManiLife business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through manilife.com website with one-time purchase and subscription options. Subscribers receive 10% discount and free delivery on recurring orders delivered every 2-8 weeks.
- Retail/Grocery Distribution: Sales through major UK supermarket chains and health food retailers including Waitrose, Sainsbury's, Tesco, ASDA, Ocado, Holland & Barrett, Whole Foods Market, and Booths.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 275g Jar - One-time purchase |
| Unit Pricing | Pay-as-you-go | 900g Tub pricing |
| Unit Pricing | Pay-as-you-go | Bundle pricing for multiple varieties |
| Subscription | Monthly | Subscription and Save model |
| One time/ perpetual license | Pay-as-you-go | Merchandise items |
| Unit Pricing | Pay-as-you-go | Snacking nuts |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels6 records
ManiLife product offering
Product offeringCore offering
ManiLife manufactures and sells small-batch, single-origin peanut butter made from high-oleic peanuts sourced from one family estate in Córdoba, Argentina. The range covers Original Roast and Deep Roast profiles (the latter accidentally created in 2015), crunchy and smooth variants, organic options from West Texas, deep-roast salted snacking peanuts, branded merchandise (t-shirts), and a peanut butter cookbook. Products are sold direct-to-consumer through the company's website (with subscription) and through major UK supermarkets and health food retailers.
Product overview
ManiLife is a specialty peanut butter company offering a focused portfolio of premium nut butter products centered around two main roast profiles: Original Roast (light, caramelly) and Deep Roast (bold, intense - created accidentally in 2015). The product line includes crunchy and smooth variants in glass jars (275g for organic, standard for others) and bulk tubs (900g-1kg), plus organic options sourced from West Texas, deep roast salted peanuts for snacking, and branded merchandise including t-shirts and a cookbook. All products are made from hi-oleic peanuts sourced from a single estate in Córdoba, Argentina, with no palm oil, no added sugar, and are vegan/vegetarian. Bundles combine complementary products for convenience, while the subscription service enables recurring delivery with discount savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Deep Roast Crunchy Peanut Butter Award-winning peanut butter with bold, intense deep-roast flavour and large 8mm crunchy peanut pieces, made from hi-oleic single-origin peanuts sourced from a family estate in Córdoba, Argentina. Available in 275g jar and 900g tub formats. Targeted at UK food enthusiasts seeking a craft, drippy, intensely roasted spread.
- Deep Roast Smooth Peanut Butter Deep Roast peanut butter with no crunch — pure, rich, intense roasted peanut flavour in a smooth format, originally created for one of the UK's top chocolatiers. Available in 275g jar and 900g tub. Made from hi-oleic Argentinian peanuts.
- Original Roast Crunchy Peanut Butter The original 2015 recipe — light, golden, caramelly peanut butter with a balanced creaminess and crunch, made from hi-oleic single-origin Argentinian peanuts. Available in jar and 900g/1kg tub formats. Targeted at UK consumers seeking a classic but premium peanut butter spread.
- Original Roast Smooth Peanut Butter Rich, smooth, caramelly Original Roast peanut butter with no crunch, originally made for children but adopted by adults who appreciate its quality. Available in jar and 900g/1kg tub formats. Made from hi-oleic Argentinian peanuts with peanuts and sea salt only.
- Organic Crunchy Peanut Butter Organic peanut butter sourced from West Texas with a bespoke deeper roast, delivering a thick, creamy texture with bold crunch. Sold in 275g (Pack of 3) format. Targeted at UK consumers seeking an organic single-origin alternative.
- Organic Smooth Peanut Butter Organic smooth peanut butter sourced from West Texas with a bespoke deeper roast — thick, creamy, with no crunch. Sold in 275g (Pack of 3) format. Targeted at UK consumers wanting an organic smooth spread.
- Deep Roast Salted Peanuts Single-origin hi-oleic Argentinian peanuts deep-roasted for bold, caramelly flavour and finished with a light hit of salt — a rich, sweet, savoury snacking product. Available in 75g packs (Pack of 3 and Pack of 8). Targeted at UK snackers seeking premium roasted nuts.
- The Crunchies Bundle Award-winning bundle combining Original Roast Crunchy (1kg tub) and Deep Roast Crunchy (1kg tub) for consumers who love crunchy peanut butter but want both flavour profiles. Targeted at households and frequent peanut butter users.
- The Deep Roasts Bundle Bundle combining Deep Roast Crunchy (900g tub) and Deep Roast Smooth (900g tub) for consumers wanting the warm, caramel-rich flavour profile of ManiLife's Deep Roast line in both textures. Available with subscription option.
- The Original Roasts Bundle Bundle combining Original Roast Smooth (1kg tub) and Original Roast Crunchy (1kg tub) for fans of the original 2015 recipe across both textures. Targeted at households and brand loyalists.
- The Peanut Butter Cookbook A peanut butter cookbook featuring sweet and savoury recipes, published by Pavilion Books in 2023. Targeted at UK food enthusiasts and existing ManiLife customers.
- ManiLife Branded T-Shirts (Deep Roast and Original Roast editions) 100% cotton white t-shirts with ManiLife embroidery in Deep Roast Crunchy and Original Roast Crunchy limited-edition designs, priced at £20 each. Targeted at brand fans and the ManiMob community.
- Subscribe & Save Subscription Service Recurring delivery subscription service offering 10% off all orders, free UK mainland delivery on orders over £25, and flexible delivery cadence every 2, 4, 6, or 8 weeks via Recharge Payments. Targeted at habitual UK peanut butter consumers seeking convenience and savings.
Quantifiable outcome
- Every batch tested for aflatoxins with lab certificates and Port Health authority approval before entering the UK
- +3 more outcomes
Companies that use ManiLife
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
ManiLife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
ManiLife partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Joe & Seph'sminorCollaborative recipe partnership creating ManiLife x Joe & Seph's Vanilla and Salted Caramel Cheesecake. Joe & Seph's is a UK artisan popcorn and confectionery brand known for premium flavours.
- GoustominorUK meal kit delivery service that placed a significant order for 9,000 mini pots in 2017, which was a pivotal moment for ManiLife's early growth. This led to the founding team meeting and eventual marriage of founders Stu and Saz.
- Future FarmminorPlant-based meat alternative brand featured as an ingredient in ManiLife's Dan Dan Style Vegan Udon noodles recipe.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
ManiLife competitors and assessment
Company assessmentRegional players
- 88 Acres: US-based premium seed and nut butter brand selling to natural and grocery channels. Comparable small-batch, clean-label positioning and allergen-focused portfolio; relevant peer for ManiLife's potential US expansion path.
- Fix & Fogg: New Zealand-based premium peanut butter brand with a small-batch, single-origin positioning directly analogous to ManiLife. Comparable in brand storytelling, packaging and DTC-plus-specialty-retail model, but operates in APAC/US markets rather than the UK.
- Pic's Peanut Butter: New Zealand premium peanut butter brand with strong DTC and export presence. Comparable craft, single-origin positioning and bold roast variants paralleling ManiLife's Original/Deep Roast range.
Direct peers
- Pip & Nut: UK-based premium nut butter brand (peanut, almond, cashew) selling through UK supermarkets including Sainsbury's, Waitrose, Tesco, Ocado and Whole Foods Market. Closest direct competitor to ManiLife in the UK premium peanut butter category with similar DTC subscription and recipe-driven content strategy.
- Meridian Foods: Established UK nut butter producer (peanut, almond, hazelnut, tahini) widely stocked across UK grocers and health food stores. Competes with ManiLife on the same retail shelves at a more accessible price point, providing the mainstream benchmark against which ManiLife's premium positioning is judged.
Broad incumbents
- Whole Earth: Heritage UK organic peanut butter and spreads brand (owned by Wessanen/Cargill) available across all major UK supermarkets. A broader portfolio incumbent that overlaps directly with ManiLife's peanut butter SKUs and competes for the same premium/organic shopper.
- Sun-Pat: Iconic UK mass-market peanut butter brand owned by Hain Celestial, distributed across all major UK grocers. Sets the price floor of the UK peanut butter category and represents the trade-down risk for ManiLife in inflationary environments.
- Justin's: US premium nut butter brand (acquired by Hormel) widely distributed in US natural and mainstream grocery. Comparable premium nut butter positioning with a broader product range; demonstrates the strategic exit path (acquisition by a CPG major) available to scale-stage brands like ManiLife.
- RXBAR (nut butter range): US protein/nut butter brand owned by Kellanova (formerly Kellogg). Sells nut butter spreads alongside bars; demonstrates how a larger CPG-platform peer operates in adjacent nut butter formats and could be a long-term acquirer of a brand like ManiLife.
Others
- Joe & Seph's: UK artisan popcorn and confectionery brand; existing ManiLife recipe partner (ManiLife x Joe & Seph's Vanilla and Salted Caramel Cheesecake). Comparable UK craft-premium CPG positioning and retail footprint, providing a model for adjacent snacking-category extension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ManiLife social profiles
Digital presenceManiLife compliance and trust
Trust signalCompliance1 record
ManiLife financial estimates
Financial estimateRevenue estimate
Valuation estimate
ManiLife leadership team
Management profileNumber of profiles
Profiles2 records
ManiLife funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ManiLife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ManiLife
What does ManiLife do?
ManiLife manufactures and sells small-batch, single-origin peanut butter made from high-oleic peanuts sourced from one family estate in Córdoba, Argentina. The range covers Original Roast and Deep Roast profiles (the latter accidentally created in 2015), crunchy and smooth variants, organic options from West Texas, deep-roast salted snacking peanuts, branded merchandise (t-shirts), and a peanut butter cookbook. Products are sold direct-to-consumer through the company's website (with subscription) and through major UK supermarkets and health food retailers.
Is ManiLife a public or private company?
ManiLife is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ManiLife founded?
ManiLife was founded in 2014. It employs 1 to 10 people.
Where is ManiLife based?
ManiLife is headquartered in Stanley, United Kingdom, in the Europe region.
How does ManiLife make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Grocery Distribution.
Who are ManiLife's main competitors?
Regional players on record are 88 Acres, Fix & Fogg and Pic's Peanut Butter. Direct peers are Pip & Nut and Meridian Foods. Broad incumbents are Whole Earth, Sun-Pat, Justin's and RXBAR (nut butter range). Joe & Seph's is listed as an others.
Does ManiLife have an API?
No public API is recorded for ManiLife.
What industry is ManiLife in?
ManiLife's product category is Peanut Butter and Nut Spreads. Its primary akta.pro industry code is AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional). Its NAICS code is 311911 and its SIC code is 2000.