MedEasy
MedEasy is a Bangladesh-based digital healthcare platform that delivers prescription and OTC medicines, offers doctor video consultations, books lab tests, and stores health records for individual consumers and chronic patients across the country.
- Company typePrivate
- Founded2020
- HeadquartersDhaka, Bangladesh
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MedEasy does
MedEasy, operating as MedEasy Healthcare Limited, is a Bangladesh-based online pharmacy and consumer healthcare platform founded in 2020 and headquartered in Dhaka. The company offers a single consumer-facing interface that combines prescription and OTC medicine delivery, doctor video consultations, online lab test booking, and digital health records management. Its technology stack is a mobile-first e-pharmacy platform delivered through native iOS and Android apps and a web storefront, with a prescription upload and pharmacist-verification workflow, 12-24 hour doorstep delivery across Bangladesh, and SSLCOMMERZ payment integration. It supports phone-based ordering for non-digital users and maintains customer service over Messenger and WhatsApp.
The business model is purely transactional with per-unit pricing on prescription and consumer health products, complemented by fees on consultation and lab test services. There is no subscription or membership tier, and discounts of 5-52% are routinely applied. Customers are individual healthcare consumers in Bangladesh, with chronic patients identified as the primary use case alongside families managing multi-category health and personal care purchases. The product catalog spans 18+ categories including prescription medicines, OTC drugs, supplements, personal care, baby care, diabetic care, devices, and sexual wellness.
MedEasy has raised approximately US$850,000 across a 2021 round from SBK and a September 2023 US$750,000 seed round led by Orbit Ventures and Seedstars International Ventures. It expanded in-market through the April 2023 acquisition of Dhaka-based competitor Alchemy, which was shutting down operations. The company is privately held by its founders with no disclosed parent company, operates solely within Bangladesh, and reports 51-100 employees alongside a claimed 1M+ platform users. No revenue, GMV, or ARR has been publicly disclosed.
MedEasy firmographics
Firmographics- Name
- MedEasy
- Legal name
- MedEasy Healthcare Limited
- Website
- https://medeasy.health
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MedEasy is a Bangladesh-based digital healthcare platform that delivers prescription and OTC medicines, offers doctor video consultations, books lab tests, and stores health records for individual consumers and chronic patients across the country.
- Ownership category
- akta.pro rank
MedEasy industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where MedEasy is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
MedEasy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medicine and Health Product Sales: Revenue generated from direct sales of prescription medicines, OTC products, supplements, personal care items, and health devices through the MedEasy platform. Customers pay per transaction with various discounts offered.
- Healthcare Services: Revenue from doctor consultations and lab test services ordered through the platform. These services are bundled with medicine delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-transaction pricing with volume discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MedEasy product offering
Product offeringCore offering
MedEasy is a digital pharmacy and healthcare platform that sells prescription medicines, OTC products, supplements, personal care items and health devices directly to consumers in Bangladesh through its website and mobile app, with pharmacist-led prescription verification before order confirmation. The company also provides integrated doctor video consultations and lab test booking services, and delivers orders to customers' doorsteps within 12-24 hours across Bangladesh.
Product overview
MedEasy is an online pharmacy and healthcare platform operating in Bangladesh, offering a unified digital health ecosystem. The platform combines a mobile app (iOS and Android) with a web platform to deliver medicines, doctor consultations, lab tests, and health records management. Core services include medicine delivery with prescription verification, doctor video consultations, lab test booking, and digital health record storage. The platform also provides access to a comprehensive database of healthcare providers and offers medical advice and support. The product portfolio spans multiple categories including prescription medicines, OTC products, personal care, skin care, diabetic care supplies, devices, baby care, hygiene products, dental care, herbal medicines, food and nutrition products, supplements, and sexual wellness items.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicine Delivery Service Online ordering and home delivery of prescription medicines, OTC medicines, personal care items, supplements, baby care, diabetic care, devices, and herbal medicines across Bangladesh, with pharmacist-led prescription verification before order confirmation and doorstep delivery within 12-24 hours.
- Doctor Video Consultation Telemedicine service that connects consumers in Bangladesh with qualified doctors via video, allowing them to receive medical consultation remotely without visiting a hospital or clinic.
- Lab Tests Service Online booking of laboratory tests through the MedEasy platform or mobile app, with results delivered to customers within days.
- MedEasy Mobile App Native iOS and Android mobile application that enables consumers in Bangladesh to order medicines, upload prescriptions, consult doctors, book lab tests, and manage health records on mobile devices.
- Call to Order Service Phone-based ordering service through the MedEasy call center at 09642661112 or 01844671112, allowing customers who prefer voice ordering to place medicine and health product orders directly with customer service representatives.
Quantifiable outcome
- 1M+ users served
- +2 more outcomes
Companies that use MedEasy
Customer profileSegments3 records
Ideal customer profiles2 records
MedEasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
MedEasy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlchemyminorMedEasy acquired Dhaka-based online pharmacy Alchemy as it discontinued its operations. The acquisition aimed to expand MedEasy's customer base and enhance healthcare service delivery across Bangladesh by absorbing Alchemy's existing customers.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
MedEasy competitors and assessment
Company assessmentDirect peers
- Arogga: Arogga is a Bangladesh-headquartered online pharmacy that delivers medicines and healthcare products nationwide. It directly competes with MedEasy on prescription/OTC delivery and has overlapping customer base of digital-first Bangladeshi consumers.
- PharmEasy: PharmEasy is an Indian DTC e-pharmacy offering prescription medicine delivery, teleconsultations, and lab tests through a unified app. While India-based, it operates the same integrated e-pharmacy + telehealth + diagnostics model MedEasy pursues in Bangladesh.
- Tata 1mg: Tata 1mg is an Indian e-pharmacy and digital health platform delivering medicines, lab tests, and online doctor consultations. Its full-stack pharmacy-plus-telehealth-plus-diagnostics offering is closely aligned with MedEasy's product surface.
- Netmeds: Netmeds is an India-based online pharmacy offering prescription and OTC medicine delivery along with teleconsultation. It is a direct functional peer to MedEasy on the e-pharmacy side of the business.
- Doctorola: Doctorola is a Bangladesh-based telemedicine platform connecting patients with doctors via phone and video consultations. It overlaps with MedEasy's doctor consultation service and serves the same Bangladeshi consumer base.
- Praava Health: Praava Health is a Bangladesh-based digital health and diagnostics provider offering consultations, lab tests, and home sample collection. It overlaps with MedEasy's lab-test and consultation offerings in the same Bangladesh market.
- DocTime: DocTime is a Bangladesh-based telehealth and digital health platform offering video consultations and medicine-related services. It directly competes with MedEasy's telemedicine component in the Bangladeshi market.
Regional players
- mPharma: mPharma is a Ghana-headquartered e-pharmacy and healthcare supply-chain platform operating across multiple African markets. It is a regional player with a comparable inventory-management and pharmacy-delivery model outside South Asia.
Broad incumbents
- MedPlus: MedPlus is a large Indian pharmacy retail chain with a growing e-commerce arm. It is a broad incumbent in the pharmacy retail space with overlapping digital ordering and delivery capabilities relative to MedEasy.
- Apollo Pharmacy: Apollo Pharmacy is India's largest pharmacy retail chain with an online storefront for medicine delivery. It is a broad incumbent offering medicine delivery at scale across many categories, comparable to MedEasy's e-commerce layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
MedEasy social profiles
Digital presenceMedEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedEasy leadership team
Management profileNumber of profiles
MedEasy subsidiaries and ownership
Company hierarchySubsidiaries1 record
MedEasy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedEasy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedEasy
What does MedEasy do?
MedEasy is a digital pharmacy and healthcare platform that sells prescription medicines, OTC products, supplements, personal care items and health devices directly to consumers in Bangladesh through its website and mobile app, with pharmacist-led prescription verification before order confirmation. The company also provides integrated doctor video consultations and lab test booking services, and delivers orders to customers' doorsteps within 12-24 hours across Bangladesh.
Is MedEasy a public or private company?
MedEasy is a private company. It is classified as venture growth investor backed and is currently operating.
When was MedEasy founded?
MedEasy was founded in 2020. It employs 51 to 100 people.
Where is MedEasy based?
MedEasy is headquartered in Dhaka, Bangladesh, in the Asia region.
How does MedEasy make money?
Two revenue lines are on record. Medicine and Health Product Sales are the primary driver. The others are healthcare Services.
Who are MedEasy's main competitors?
Direct peers on record are Arogga, PharmEasy, Tata 1mg, Netmeds, Doctorola, Praava Health and DocTime. mPharma is listed as a regional player. Broad incumbents are MedPlus and Apollo Pharmacy.
Does MedEasy have an API?
No public API is recorded for MedEasy.
What industry is MedEasy in?
MedEasy's product category is Online Pharmacy. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 8000.