Arogga
Arogga is Bangladesh's leading online pharmacy and digital healthcare platform, serving over 1 million consumers with 5,000+ SKUs of medicines, beauty, baby care, and diagnostics via its website, mobile app, and nationwide delivery across all 64 districts.
- Company typePrivate
- Founded2020
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Arogga does
Arogga is a Bangladesh-based digital healthcare platform that operates as the country's leading online pharmacy, serving consumers with prescription and over-the-counter medicines, beauty and personal care products, baby and maternal care items, herbal and homeopathic remedies, and pet and veterinary products. Founded in 2020 and headquartered in Dhaka, the company runs a direct-to-consumer e-commerce model through its website (arogga.com) and a mobile application available on Android and iOS, with WhatsApp and Messenger ordering channels as additional access points. The platform reports over 1 million users, 5,000+ SKUs, and nationwide delivery covering all 64 districts of Bangladesh, including same-day delivery within Dhaka for orders placed before 3 PM.
The underlying technology combines an e-commerce storefront with a prescription upload workflow that routes orders through in-house licensed A-Grade pharmacists for verification of dosage accuracy, drug-interaction conflicts, and dispatch authorization. Logistics incorporate temperature-controlled cold-chain bags for sensitive medications such as insulin. Arogga sources 100% of its inventory directly from DGDA-licensed manufacturers — Square Pharmaceuticals, Beximco Pharma, Incepta Pharmaceuticals, and Opsonin Pharma — and holds the only LegitScript certification among Bangladesh's online healthcare platforms. Payment infrastructure spans Cash on Delivery alongside bKash, Nagad, and international card gateways.
The business model is transaction-based retail with revenue from product markups anchored to DGDA Maximum Retail Price (MRP) guidelines, supplemented by selective digital discounts on chronic care and promotional SKUs. The platform has expanded beyond pure pharmacy into integrated Lab Test home sample collection by certified phlebotomists and Doctor Consultation teleconsultations with registered medical professionals, positioning Arogga as a multi-service digital healthcare hub rather than a single-vertical e-commerce site. To date, the company has raised approximately $6.57M across five funding rounds between 2021 and 2025.
Arogga firmographics
Firmographics- Name
- Arogga
- Legal name
- Arogga Limited
- Website
- https://arogga.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Arogga is Bangladesh's leading online pharmacy and digital healthcare platform, serving over 1 million consumers with 5,000+ SKUs of medicines, beauty, baby care, and diagnostics via its website, mobile app, and nationwide delivery across all 64 districts.
- Ownership category
- akta.pro rank
Arogga industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611), Medical and Diagnostic Laboratories (62151), Offices of Physicians (62111)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
- akta.pro secondary industries
- Pharmacy & Health Essentials Delivery (CRAFAFAI), DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
Keywords
Where Arogga is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
Arogga business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Product Sales (Medicines): E-commerce retail model selling prescription and OTC medicines, with products sourced directly from DGDA-licensed pharmaceutical manufacturers. Revenue generated through product markups on Maximum Retail Price (MRP) set by DGDA guidelines, with competitive digital discounts offered on selected items.
- Product Sales (Beauty & Healthcare): Sale of beauty products, personal care items, supplements, and healthcare products through the platform. Products include both local and imported dermatological preparations, skincare, hair treatments, and dermo-cosmetics.
- Lab Tests: Integrated home sample-collection service for diagnostic tests managed by certified phlebotomists with secure digital reporting.
- Doctor Consultations: Direct portal to verified digital consultations with registered, experienced medical professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with competitive discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Arogga product offering
Product offeringCore offering
Arogga operates Bangladesh's leading online pharmacy and healthcare e-commerce platform, selling prescription medicines, OTC drugs, beauty products, supplements, and healthcare items directly to consumers across all 64 districts of Bangladesh. The platform also integrates home-based diagnostic lab tests with certified phlebotomists and digital doctor consultations with registered medical professionals. Every prescription order is verified by licensed A-Grade pharmacists before dispatch, with same-day delivery available in Dhaka and 1–3 business day delivery nationwide.
Product overview
Arogga is a comprehensive digital healthcare platform operating as Bangladesh's leading e-pharmacy. The platform consists of three interconnected operational hubs: the e-commerce Online Store for purchasing medicine, beauty, and healthcare products; the Online Lab Test service providing home sample collection with digital reporting; and the Doctor Consultation portal connecting users with verified medical professionals. The platform manages over 5,000 unique SKUs across diverse categories including prescription and OTC medicines, healthcare devices, beauty and skincare products, sexual wellness, baby and mom care, herbal supplements, homeopathy, pet care, and veterinary products. Arogga sources 100% of inventory directly from DGDA-licensed pharmaceutical manufacturers and authorized primary distributors, with nationwide delivery covering all 64 districts of Bangladesh.
Differentiator
Problem solved
Functional benefit
Products and services
- Arogga Online Pharmacy Store Digital e-commerce gateway enabling customers in Bangladesh to search by brand or generic name, upload prescriptions, and purchase authentic medicines, beauty, and healthcare products online with pharmacist verification and home delivery across all 64 districts.
- Arogga Online Lab Test Integrated home sample-collection service for diagnostic tests managed by certified phlebotomists with secure digital reporting, covering vital organ tests, lifestyle packages, and gender-specific checkups for consumers in Bangladesh.
- Arogga Doctor Consultation Digital portal providing verified online consultations with registered, experienced medical professionals for healthcare guidance, prescription verification, and ongoing health management for consumers in Bangladesh.
Quantifiable outcome
- Same-day delivery within Dhaka for orders finalized before 3 PM
- +4 more outcomes
Companies that use Arogga
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Arogga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Arogga partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Square PharmaceuticalscoreOne of the major DGDA-licensed pharmaceutical manufacturers from which Arogga sources its inventory of authentic medicines.
- Beximco PharmacoreDGDA-licensed pharmaceutical manufacturer and authorized primary distributor for Arogga's inventory sourcing.
- Incepta PharmaceuticalscoreDGDA-licensed pharmaceutical manufacturer from which Arogga sources authentic prescription and OTC medicines.
- Opsonin PharmacoreDGDA-licensed pharmaceutical manufacturer and authorized primary distributor in Arogga's supply chain.
- bKashminorMobile financial services partner enabling secure payments for Arogga's online pharmacy transactions.
- NagadminorMobile financial services partner enabling secure payments for Arogga's online pharmacy transactions alongside bKash and international card gateways.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Arogga competitors and assessment
Company assessmentDirect peers
- Tata 1mg: India's leading online pharmacy and digital health platform offering medicine delivery, lab tests, and doctor consultations. Closest analogue to Arogga's integrated pharmacy + lab + teleconsult model, though operating in a much larger Indian market.
- PharmEasy: India-based online pharmacy offering prescription medicine delivery, diagnostic tests, and teleconsultations with nationwide logistics. Comparable business model, scale, and regulatory profile to Arogga.
- Netmeds: India-focused online pharmacy (now part of Reliance-owned Vitality Group) delivering prescription and OTC medicines nationwide. Directly comparable e-pharmacy model serving South Asian consumers.
- Practo: India-based digital healthcare platform combining doctor consultations, appointment booking, and medicine delivery. Comparable to Arogga's teleconsult + pharmacy integration.
- Halodoc: Indonesia's leading telehealth and online pharmacy platform offering doctor consultations, medicine delivery, and home lab tests. Strong regional analogue operating in an emerging-market Southeast Asian context.
- MedPlus: India's largest pharmacy retail chain with a significant online ordering and home delivery component. Comparable hybrid physical/digital pharmacy model serving South Asian consumers.
- Doctor Anywhere: Southeast Asian telehealth and digital health platform with online doctor consultations and medicine delivery across multiple markets. Comparable integrated digital health offering in an emerging-market context.
- MediBuddy: India-based digital healthcare platform offering teleconsultations, lab tests, and medicine delivery. Comparable integrated offering, particularly on the teleconsult + diagnostics side of Arogga's business.
Broad incumbents
- GoodRx: US-based healthcare platform best known for prescription drug pricing transparency and home delivery via mail-order pharmacy. Comparable digital pharmacy consumer model, though operating in a far more mature and regulated US market.
Regional players
- Praava Health: Bangladesh-based outpatient healthcare provider offering diagnostics, doctor consultations, and pharmacy services. The most direct in-country peer, though primarily brick-and-mortar with a smaller digital footprint than Arogga.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Arogga social profiles
Digital presenceArogga compliance and trust
Trust signalCompliance2 records
Arogga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arogga leadership team
Management profileNumber of profiles
Profiles4 records
Arogga funding detail
Funding detailFunding overview
Funding rounds5 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arogga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arogga
What does Arogga do?
Arogga operates Bangladesh's leading online pharmacy and healthcare e-commerce platform, selling prescription medicines, OTC drugs, beauty products, supplements, and healthcare items directly to consumers across all 64 districts of Bangladesh. The platform also integrates home-based diagnostic lab tests with certified phlebotomists and digital doctor consultations with registered medical professionals. Every prescription order is verified by licensed A-Grade pharmacists before dispatch, with same-day delivery available in Dhaka and 1–3 business day delivery nationwide.
Is Arogga a public or private company?
Arogga is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arogga founded?
Arogga was founded in 2020. It employs 101 to 250 people.
Where is Arogga based?
Arogga is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Arogga make money?
Four revenue lines are on record. Product Sales (Medicines) is the primary driver. The others are product Sales (Beauty & Healthcare), lab Tests and doctor Consultations.
Who are Arogga's main competitors?
Direct peers on record are Tata 1mg, PharmEasy, Netmeds, Practo, Halodoc, MedPlus, Doctor Anywhere and MediBuddy. GoodRx is listed as a broad incumbent. Praava Health is listed as a regional player.
Does Arogga have an API?
No public API is recorded for Arogga.
What industry is Arogga in?
Arogga's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFADAG, Health, Wellness & Pharmacy Online Retailers, with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 45611 and its SIC code is 5912.