Petit Pot

What Petit Pot does

Petit Pot is a privately held, California-based French dessert company founded in 2015 by Maxime Pouvreau, a southwest France-trained pastry chef. The company produces a focused portfolio of organic, clean-label desserts — principally pot de crème (Dark Chocolate, Vanilla Bean, Pistachio), crème brûlée, and vanilla rice pudding — under a Classic Collection of dairy-based SKUs in reusable glass jars and a Plant-Based Collection of oatmilk-based alternatives in paper-based cups. Products are USDA organic and gluten-free, with ingredient sourcing anchored on Clover (Sonoma) dairy and Madagascar vanilla.

The company's core technology is traditional French pastry craft applied to a clean-label formulation, with a packaging differentiator combining reusable glass jars with paperboard cups made from over 80% certified-sustainable forest material. Distribution is multi-channel: direct-to-consumer e-commerce on petitpot.com, national retail through Whole Foods, Amazon Fresh, Instacart, GoPuff, Imperfect Foods, and a wholesale program for additional retailers.

Revenue mechanics are one-time unit sales across DTC and retail channels. The company has raised approximately $2.9M cumulatively across four disclosed rounds between 2015 and 2022, has 11-50 employees, and operates from Emeryville, California. Brand marketing emphasizes founder heritage, content/recipe marketing on Instagram and the company blog, email, and trade-show presence at the Summer Fancy Food Show via the California Milk Advisory Board.

Name

Petit Pot

Legal name

Petit Pot

Website

https://petitpot.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Petit Pot is a privately held, Emeryville-based French dessert company producing organic, clean-label pot de crème, crème brûlée, and rice pudding — both dairy and plant-based — sold direct-to-consumer and through national grocery and quick-commerce partners across the United States.

Ownership category

akta.pro rank

Product category

Artisanal French Desserts

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Dairy Products (2020), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Organic French desserts
• Pot de creme products
• Rice pudding desserts
• Creme brulee cups
• Plant-based desserts

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Petit Pot generates revenue through direct sales of their French desserts including pot de crème, crème brûlée, rice pudding, and plant-based alternatives. Products are sold in reusable glass jars and paper cups through e-commerce and retail partners.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Petit Pot manufactures and sells organic French-style desserts — pot de crème, crème brûlée, and rice pudding — in reusable glass jars and paper-based cups under two collections: a Classic (dairy-based) line and a Plant-Based (oatmilk) line. Products are USDA organic, gluten-free, and made with clean-label ingredients such as real Madagascar vanilla bean and Clover Sonoma dairy, sold direct-to-consumer online and through grocery and quick-commerce retail partners across the United States.

Product overview

Petit Pot is a French dessert company offering organic pot de crème and rice pudding products. The portfolio consists of two main sub-brands: The Classic Collection featuring dairy-based pot de crème in Dark Chocolate, Vanilla Bean, Pistachio, and Rice Pudding varieties, plus Crème Brûlée; and The Plant-Based Collection offering dairy-free alternatives made with oatmilk in Chocolate and Vanilla Rice Pudding flavors. Products are sold in reusable glass jars (Classic) or paper-based cups (newer formats). The company also sells Reusable Jar Lids as an accessory for repurposing jars. All products feature USDA organic certification, clean-label ingredients sourced from California dairy (Clover in Sonoma) and Madagascar vanilla bean.

Differentiator

Problem solved

Functional benefit

Products and services

• Pot De Crème - Dark Chocolate Organic dark chocolate pot de crème, a rich French custard dessert made with real Madagascar vanilla bean and California dairy, packaged in reusable glass jars. Targeted at health-conscious consumers seeking premium organic desserts.
• Pot De Crème - Vanilla Bean Organic vanilla bean pot de crème made with real vanilla bean from Madagascar and California dairy, served in glass jars as a classic French dessert custard. Targeted at consumers seeking clean-label French desserts.
• Pot De Crème - Pistachio USDA organic pistachio pot de crème with sweet cream and pistachio, made with clean-label ingredients and packaged in reusable glass jars.
• Crème Brûlée Classic French crème brûlée packaged in square paper cups with an included caramel flakes packet for torching or broiling to create the signature caramelized crust. Targeted at consumers seeking an at-home French dessert experience.
• Vanilla Rice Pudding Organic French-style vanilla rice pudding made with California dairy and packaged in reusable glass jars. Targeted at consumers seeking organic, clean-label desserts.
• Pot De Crème - Dark Chocolate Cups Dark chocolate pot de crème in paper-based cups made with over 80% paperboard from certified sustainable forests. Kosher certified, targeted at lunchbox and on-the-go snack occasions.
• Pot De Crème - Vanilla Bean Cups Vanilla bean pot de crème in paper-based cups made with over 80% paperboard from certified sustainable forests. Kosher certified.
• Plant-Based Oatmilk Chocolate Pot De Crème Dairy-free chocolate pot de crème made with oatmilk and chocolate, designed for consumers requiring or preferring plant-based dairy alternatives.
• Plant-Based Vanilla Rice Pudding

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• California Milk Advisory Board (CMAB)coreGTM or Marketing Partner · 28 June 2026California Milk Advisory Board is showcasing Petit Pot as an innovative specialty dairy product at the 2026 Summer Fancy Food Show in New York. CMAB is also recruiting participants for the 8th annual Real California Milk Excelerator product innovation competition.
• Luker ChocolatecoreStrategic or Co-development PartnerColombian chocolate supplier providing chocolate ingredients. Petit Pot is working with Luker Chocolate to create job opportunities for refugees in Latin America as part of their social impact initiative supporting refugees globally (36 million+ people forced to flee their homes).
• ClovercoreOthersDairy supplier based in Sonoma, California providing organic dairy ingredients for Petit Pot products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Siggi's: Premium Icelandic-style skyr yogurt sold in single-serve cups with a clean-label, lower-sugar positioning. Highly comparable to Petit Pot as a refrigerated, premium, ingredient-led dairy dessert brand distributed in Whole Foods and natural channels.
• Noosa Yoghurt: Australian-style whole-milk yogurt in single-serve glass and pouch formats, sold through natural and mainstream grocery. Comparable on refrigerated premium dairy dessert, single-serve format, and clean ingredient positioning.
• Kite Hill: Plant-based dairy brand offering yogurts, cream cheeses, and desserts made from almond and oat milks. Directly comparable to Petit Pot's Plant-Based Collection in format, target consumer, and clean-label positioning.
• Miyoko's Creamery: Premium plant-based dairy brand (butter, cheese, cream cheese) using clean ingredients. Comparable as a plant-based dairy alternative positioned to premium retail with a strong ingredient narrative.
• NadaMoo: Plant-based frozen dessert brand using coconut and oat milks. Comparable as a clean-label, plant-based dessert brand distributed through natural and grocery channels targeting the same health-conscious consumer.
• Van Leeuwen Ice Cream: Premium ice cream brand with DTC e-commerce and broad natural/grocery retail distribution. Comparable as a premium, story-led dessert brand using high-quality ingredients and growing from a regional base to national.
• Salt & Straw: Small-batch premium ice cream sold DTC, in scoop shops, and at premium grocery. Comparable as a craft, ingredient-led dessert brand that scaled from a regional origin (Portland) into a national premium CPG presence.
• Cocomels: Organic coconut-milk-based caramels and confections. Comparable as a clean-label, organic, allergen-friendly confection brand distributed through natural and grocery channels.

Broad incumbents

• Oui by Yoplait: Yoplait's French-style yogurt line sold in glass jars — almost identical in format and cultural framing to Petit Pot's pot de crème. A broad incumbent owned by General Mills with national distribution and pricing leverage that directly contests Petit Pot's core positioning.
• So Delicious Dairy Free: Broad plant-based dairy and frozen dessert brand (yogurts, creamers, ice cream) owned by Danone. Comparable as a mainstream plant-based dessert competitor that competes for the same dairy-alternative consumer Petit Pot's Plant-Based Collection targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/jobs/petit-pot-jobs-worldwide?f_C=4865190&trk=top-card_top-card-primary-button-top-card-primary-cta&position=1&pageNum=0
• Instagraminstagram.com/petit_pot
• TikToktiktok.com/@petit_pot
• Xx.com/petitpot
• Facebookfacebook.com/PetitPot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petit Pot