Book Salon

What Book Salon does

Book Salon Oy is a Finnish private company that provides an all-in-one cloud platform for hair, beauty, wellness, and tattoo businesses, combining 24/7 online booking, point-of-sale (POS), payment processing, inventory and marketing tools, customer reviews, gift cards, and multiservice booking under a single contract. The technical stack pairs native iOS and Android applications with web booking flows, an integrated Adyen-backed payment processing layer, and a proprietary M1 (and premium A1) payment terminal that settles in-person and online transactions with quick settlement, while social-media integrations with Facebook, Instagram, and Google's Reserve with Google / Google Maps place merchant bookings inside major discovery surfaces.

The company operates a tiered pricing model — BASIC (€20 per calendar per user), PRO (€39 per month, unlimited users), PREMIUM (€149 per month with a custom-branded terminal and lower settlement fees), and a quote-based ENTERPRISE tier for chains — and monetizes through recurring subscriptions, payment transaction and settlement fees, and hardware sales. Distribution is product-led with a free tier driving self-serve SMB adoption and localized websites covering 13 European markets (Finland, Sweden, Denmark, Norway, Germany, Netherlands, UK, Ireland, Estonia, Spain, Portugal, France, Italy); Enterprise clients are supported through a direct sales motion with demos and phone calls.

Booksalon is headquartered in Helsinki (Lapinlahdenkatu 16) and claims more than 7,000 salon customers across Europe. The founding team — including Chairman Jonne Castrén and CEO Harri Myllylä — originated in mobile gaming and applied a UX-led product approach to a category historically served by legacy desktop salon software. The company has raised roughly $10.3M across three disclosed rounds (Sep 2021, Apr 2022 led by Joint Effects, and Jan 2026), with stated use of funds focused on platform and geographic expansion.

Name

Book Salon

Legal name

Book Salon Oy

Website

https://pro.booksalon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Book Salon (Book Salon Oy) provides an integrated cloud-based booking, POS, and payment platform — including a proprietary M1 payment terminal — for hair, beauty, wellness, and tattoo SMBs across 13 European markets, with tiered subscriptions plus transaction fees.

Ownership category

akta.pro rank

Product category

Salon Management Software

akta.pro primary industry

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

Keywords

• Salon booking software
• Salon POS system
• Payment terminal hardware
• Appointment scheduling software
• Beauty salon management

Headquarters

HQ city

Lahti

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Fees: Monthly subscription fees based on tiered pricing plans (FREE, PRO, ENTERPRISE). The PRO tier is priced at €39/month with unlimited users per salon. The ENTERPRISE tier offers custom pricing for larger salon chains.
2. Payment Processing & Settlement Fees: Transaction fees from payment processing through integrated M1 payment terminal. Settlement fees apply to both online and in-person payments. Premium tier includes lower settlement fees.
3. Hardware Sales: Sale of M1 payment terminal hardware to PRO and PREMIUM customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Book Salon provides an integrated SaaS platform for hair, beauty, wellness, and tattoo businesses, combining 24/7 online booking, point-of-sale checkout, a proprietary M1 payment terminal, payment processing, marketing automation, gift card sales, customer reviews, and inventory management under a single contract. The platform is delivered via web and native iOS/Android applications, with localized versions across 13 European markets, and is offered in BASIC, PRO, PREMIUM, and ENTERPRISE pricing tiers.

Product overview

Booksalon is a Finnish all-in-one salon management platform offering a unified system for bookings, point-of-sale, and payment services. The core Booksalon Platform serves as the foundation, with four pricing tiers: BASIC (online booking and client management), PRO (adds POS, payment terminal, Google integration, gift cards, inventory, and SMS), PREMIUM (adds custom-branded payment terminal and premium support), and ENTERPRISE (custom pricing for chains). Key modules include the Online Booking System, POS System, Payment Terminal (Booksalon M1), Marketing Tool, Customer Reviews, Gift Card Shop, Multiservice Booking, and Inventory Management. The platform targets hair, beauty, wellness, and tattoo businesses across Europe with over 7,000 salon customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Booksalon Salon Management Platform Unified cloud-based platform providing online booking, POS checkout, payment processing, marketing automation, gift card sales, customer reviews, and inventory management for hair, beauty, wellness, and tattoo businesses across Europe.
• Online Booking System 24/7 mobile-optimized online booking page accessible via website and social media links, including employee scheduling and working hours management for salon staff.
• Point-of-Sale (POS) System Integrated checkout system that automatically transfers payments from checkout to the payment terminal and generates accounting reports for salon operators, eliminating manual receipt reconciliation.
• Booksalon M1 Payment Terminal Proprietary hardware payment terminal supporting card payments and integrated with the Booksalon checkout, enabling automatic fund transfers and quick settlement for in-salon payments.
• Marketing Tool Self-service marketing campaign creator allowing salons to compose messages, select target audiences, schedule posts, and track results in real time, designed for quick 5-minute setup of SMS campaigns.
• Gift Card Shop Digital gift card management feature enabling salons to sell customizable gift cards with selected value, design, and personal messages both online and from the in-store register, with social-media promotion and refund handling.
• Customer Reviews System Review collection and management feature that collects and displays star ratings, written comments, and photos on the booking page, in the marketplace, and within the mobile app.
• Multiservice Booking Booking capability that lets clients reserve multiple services with the same provider in a single visit, designed to fill calendar gaps and increase ticket size for salons.
• Booksalon Mobile App (iOS and Android) Native iOS and Android applications that allow salon operators and clients to access booking, payment, and stored personal information from mobile devices, available on the App Store and Google Play.

Quantifiable outcome

• Saves over €1,000 per year in monthly payments compared to previous systems
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• AdyencoreTechnology or IntegrationAdyen provides payment processing infrastructure for Booksalon's integrated M1 payment terminal. Payments received at salons using Booksalon are processed through Adyen's payment system, enabling quick settlements and various payment methods including online payments and payment links.
• Google (Reserve with Google)coreTechnology or IntegrationIntegration with Google search and Google Maps allows salons to offer 'Reserve with Google' functionality, enabling customers to book appointments directly through Google search results and Google Maps listings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fresha: Fresha is a London-headquartered direct competitor offering free booking, POS, and payment processing for salons and spas. It is the most funded European salon SaaS company and the closest direct peer in product scope (booking + POS + payments) and target customer (independent salons across Europe).
• Phorest: Phorest is an Irish salon software company providing booking, client management, and marketing tools for hair and beauty salons. It is a direct peer in vertical focus (salon SaaS) and European market, with overlapping customer profile of independent and small-chain salons.
• Treatwell: Treatwell is a major European online marketplace and salon software provider for hair and beauty businesses. It is a direct peer in the salon booking/management category and competes across multiple European markets Booksalon serves.
• Booksy: Booksy is a Polish-origin salon and barbershop booking platform offering scheduling, payments, and business management tools globally. It is a direct peer in the salon SaaS category, comparable pricing model, and European SMB customer base.
• Vagaro: Vagaro is a US-headquartered salon and spa management platform offering booking, POS, payments, and marketing. It is a direct peer in vertical SaaS scope and feature set (booking + POS + payment processing for salons), although more US-focused.
• Boulevard: Boulevard is a US-based salon and spa management platform offering booking, POS, and payments specifically for the beauty and wellness vertical. It is a direct peer in vertical focus and integrated all-in-one product positioning, though primarily US-focused.

Broad incumbents

• Square Appointments: Square Appointments is Block's booking and POS product for service-based SMBs. It is a broad incumbent peer offering integrated booking and payments at scale, with significantly larger capital base and broader (non-salon) SMB customer base.
• Mindbody: Mindbody is a large US-based vertical SaaS platform for salons, spas, and fitness businesses. It is a broad incumbent peer offering booking, payments, and marketing at enterprise scale, with overlapping salon/wellness customer segments.

Regional players

• Salonized: Salonized is a Dutch salon management software provider serving the Benelux and broader European market with booking, POS, and client management. It is a regional peer overlapping with Booksalon's Netherlands presence and broader European salon SaaS category.
• SalonLife: SalonLife is a Dutch salon software platform offering booking, CRM, and marketing tools for hair and beauty salons in the Netherlands and nearby markets. It is a regional peer in vertical focus (salon SaaS) and overlapping geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/booksalonnow
• YouTubeyoutube.com/channel/UChKFSO074QoiQOkfyYE-LdQ
• Facebookfacebook.com/booksalon.fi
• LinkedInlinkedin.com/company/booksalon
• Instagraminstagram.com/booksalon.fi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book Salon