Mathnasium

What Mathnasium does

Mathnasium Franchisor LLC is a US-based private supplemental education company founded in 2002 in Los Angeles by Peter Markovitz, David Ullendorff, and Larry Martinek. It operates a global franchise system of over 1,250 learning centers across 12 countries, delivering math-only tutoring to K-12 students under the proprietary Mathnasium Method™, which combines verbal and written diagnostic assessments, customized learning plans, and five teaching techniques (mental, visual, verbal, tactile, written). Service is delivered through two core channels: in-center face-to-face instruction and Mathnasium@home live online tutoring, with seamless switching between modes. The portfolio also includes SAT/ACT test prep, Numerical Fluency courses for grades 1-4, Summer Math Programs, and grade-tiered tutoring for Early Childhood through High School, organized around Catch Up, Keep Up, and Get Ahead program tracks.

The company monetizes through a dual-sided model. On the consumer side, families pay a one-time enrollment fee of approximately $100-$150 plus monthly tuition ranging from $150-$350 in-center and $175-$300 online, or $25-$35 per session. On the supply side, Mathnasium sells franchise licenses with initial investments of $112,936-$149,616 per center and collects ongoing royalties; FY2024 average gross receipts per U.S. center were $367,545 across 853 U.S. centers. Brand reach includes over 1,000,000 parents served cumulatively, collaborations with 1,000+ Parent-Teacher Associations, and 90+ city-specific SEO pages. Distribution is augmented through 2026 partnerships with Greenlight (Financial Literacy Month), Museum of Ice Cream (Pi Day), and Junior Achievement of San Diego County, plus announced investments in AI-powered learning plans, a new parent portal, and enhanced enrichment programs for 2026. The company is founder-controlled, with no disclosed institutional ownership, public listing, or M&A activity.

Name

Mathnasium

Legal name

Mathnasium Franchisor LLC

Website

https://mathnasium.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mathnasium is a US-based supplemental math education franchise operating over 1,250 learning centers across 12 countries, serving K-12 students via its proprietary Mathnasium Method™ combining assessment-based personalized learning plans with in-center and online instruction.

Ownership category

akta.pro rank

Product category

Supplemental Math Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math Learning Centers (Small-Group) (EDANAHAE)

akta.pro secondary industries

Mathematics Tutoring (Arithmetic–Calculus & Beyond) (EDANAAAA), Math Homework Support (Problem-Solving & Practice) (EDANADAE), Math Enrichment Curriculum, Workbooks & Question Banks (EDAMAEAG)

Keywords

• Math tutoring services
• K-12 supplemental education
• Franchise learning centers
• Online math instruction
• Test preparation programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Fees and Royalties: Mathnasium generates revenue through franchise fees from new franchisees and ongoing royalties from existing franchise locations. Initial investment ranges from $112,936 to $149,616. The company reported gross receipts of approximately $367,545 in FY 2024 across 853 centers in the U.S.
2. Student Enrollment and Session Fees: Families pay enrollment fees (approximately $100-$150) plus ongoing monthly tuition for tutoring services. Monthly costs typically range from $150-$350 for in-person programs and $175-$300 for online programs. Pricing varies by location and plan components.
3. Test Preparation Courses: Specialized 3-month SAT/ACT test preparation courses offering 2 sessions per week with proprietary test prep materials created by math experts. Open to both current Mathnasium students and new students.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mathnasium is a supplemental math-only education franchise that delivers personalized K-12 math tutoring using its proprietary Mathnasium Method™. Instruction is provided face-to-face in physical learning centers and online via Mathnasium@home, supported by diagnostic assessments, customized learning plans, and a multi-level curriculum spanning early childhood through high school and SAT/ACT test preparation.

Product overview

Mathnasium is a math-only supplemental education company operating over 1,200 learning centers across 12 countries, founded in 2002. The company offers a unified portfolio centered on its proprietary Mathnasium Method™ — a teaching approach combining assessment, customized learning plans, and face-to-face instruction. Core delivery modes include In-Center Learning (face-to-face at physical centers) and Mathnasium@home (live online tutoring). Add-on programs include SAT & ACT Test Prep, Numerical Fluency courses, Summer Math Programs, and specialized tutoring for Early Childhood, Elementary School, Middle School, and High School. Targeted programs for Catch Up, Keep Up, and Get Ahead allow families to address specific learning needs. The company emphasizes human instructors over AI tutoring, and plans to introduce AI-powered learning plans in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Mathnasium Method: Proprietary teaching approach developed by Mathnasium that builds math mastery through deep understanding by starting with what students already know, addressing learning gaps, expanding mathematical thinking, and adding new concepts in sequence.

Quantifiable outcome

• 94% of parents report improvement in child's math skills and understanding
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• GreenlightcoreGTM or Marketing Partner · 1 April 2026National partnership announced during Financial Literacy Month (April) to provide families with financial literacy tools through in-center activations, educational materials, and a national sweepstakes. The partnership features Mathnasium scholarships and six-month Greenlight Max plan subscriptions as sweepstakes prizes, targeting elementary through high school students across Mathnasium's over 1,200 U.S. locations. The collaboration reinforces the connection between math skills and financial literacy while promoting both brands to families seeking guidance on money conversations.
• Museum of Ice CreamflagshipGTM or Marketing Partner · 24 February 2026National partnership for Pi Day celebration from March 11-16, 2026, featuring immersive math experiences at MOIC locations in New York, Boston, Chicago, and Miami. The partnership includes a museum-wide Pi Day Challenge, a limited-edition 'Ice Cream à la Pi' treat, interactive activities in the reimagined Pi Magnet Room, and a sweepstakes offering three winners a $3,140 Mathnasium scholarship and a $314 Museum of Ice Cream gift card.
• Junior Achievement of San Diego CountycoreStrategic or Co-development Partner · 21 October 2025Partnership to introduce a new hands-on career experience at JA BizTown in San Diego. The program allows students to explore real-world careers by taking on roles such as franchise owner, director, or instructor, engaging in math challenges and business activities. This partnership connects Mathnasium's educational mission with practical career exploration.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• IXL Learning: IXL Learning is a subscription-based online math and language arts practice platform widely used by K-12 students. Competes with Mathnasium on math skill-building for K-12 students, though as an asynchronous digital platform rather than live instruction.
• Varsity Tutors (Nerdy): Varsity Tutors is a large online tutoring and test prep platform offering live math instruction, SAT/ACT prep, and on-demand homework help. Competes with Mathnasium@home in the online math tutoring segment while serving a similar K-12 demographic.
• Mathnasium competitor — The Math Learning Center: The Math Learning Center develops K-5 math curriculum and manipulatives widely adopted by U.S. elementary schools. Not a direct consumer tutor competitor, but competes indirectly as a school-delivered math curriculum alternative to supplemental center-based tutoring for younger students.

Direct peers

• C2 Education: C2 Education is a tutoring and test prep franchise offering math, reading, writing, SAT/ACT prep, and AP subject tutoring in physical learning centers. Competes with Mathnasium for K-12 supplemental tutoring and standardized test preparation students using a similar center-based franchise model.
• Tutor Doctor: Tutor Doctor is a one-on-one in-home and online tutoring franchise serving K-12 and college students across multiple subjects including math. Comparable to Mathnasium on franchise model, K-12 tutoring focus, and individualized instruction approach.
• Huntington Learning Center: Huntington Learning Center is a multi-subject tutoring franchise providing math, reading, writing, study skills, and test prep in physical learning centers. Competes directly with Mathnasium for the same K-12 supplemental tutoring market using a center-based delivery model with personalized instruction.
• Club Z! Tutoring: Club Z! is an in-home and online tutoring franchise offering math, reading, science, and test prep services. Comparable to Mathnasium on franchise structure and K-12 supplemental tutoring focus, though delivery is primarily in-home rather than center-based.
• Sylvan Learning: Sylvan Learning is a multi-subject tutoring franchise (math, reading, writing, SAT prep) operating physical learning centers with a similar franchise structure. Directly comparable on center-based delivery, franchise model, and target demographic of K-12 students needing supplemental education.
• Kumon: Kumon is the most directly comparable peer — a global math and reading supplemental education franchise founded in 1958 with a similar worksheet-based, mastery-progression methodology delivered through independently owned learning centers. Like Mathnasium, Kumon operates a center-based franchise model serving K-12 students with proprietary curriculum.

Others

• Khan Academy: Khan Academy is a free online math and science learning platform serving millions of K-12 students worldwide. Indirect competitor to Mathnasium as a free alternative for self-directed math learning, putting downward pressure on price expectations for supplemental tutoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mathnasium

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mathnasium