What Pull Logic does

Pull Logic is an AI-native supply chain decision platform that helps manufacturers, distributors, and retailers reduce lost sales and unproductive inventory through availability intelligence. Headquartered in Atlanta, GA, with a European office in Düsseldorf, Germany, and active expansion into the United Kingdom via a partnership with Snetaj Pvt. Ltd., the company was founded by Georgia Tech researchers including Dr. Benoit Montreuil from the Supply Chain & Logistics Institute. Pull Logic targets enterprise customers operating complex, multi-node supply chains—equipment manufacturers with dealer networks, electrical manufacturers and distributors, and large retailers—where stockouts coexist with excess inventory, a problem it sizes as a $1.7 trillion annual market opportunity tied to global inventory distortion.

The company's core product is the Availability Intelligence Platform, organized as a three-layer architecture: an Availability Optimization Platform that surfaces and prioritizes risk using proprietary forward-looking KPIs—Product Availability Readiness (PAR) and Robust Autonomy Period (RAP); a Digital Twin for live scenario testing and what-if analysis; and Autonomous AI Agents that continuously sense demand and supply, test decisions, and execute across inventory, assortment, and logistics. Modules include Smart Demand Forecasting, Intelligent Replenishments, Logistics Optimization, Assortment Planning, S&OP Planning, Supply Forecasts, KPI Dashboards, and an "Ask" natural-language interface. The platform overlays existing ERP and planning systems at the SKU and network level, with deployments live in 4-6 weeks. Through a joint venture with IDEA, Pull Logic also powers ProjectNexus, an industry-owned middleware solution providing real-time order visibility across the U.S. electrical distribution channel, backed by NAED, NEMA, NECA, and NEMRA.

Pull Logic operates a subscription-based enterprise SaaS model with quote-based pricing, selling primarily through direct field sales supported by proof-of-concept evaluations and demo-driven demand capture. Disclosed customer outcomes include a 35% improvement in forecast accuracy and 9X ROI for an equipment manufacturer, $13M in revenue uplift and 32% faster ship times for a large home improvement retailer, and a 32% inventory reduction with 6.5X ROI in under 12 months for an electrical manufacturer. The company has raised approximately $3.5M across disclosed seed rounds, the most recent being a $3.3 million oversubscribed round in January 2026 led by New Build Venture Capital with participation from Foster Ventures, Silicon Road Ventures, YANMAR VENTURES, DNX Ventures, and IDEA. The leadership team comprises CEO Taresh Grover, COO Karl Swensen, CTO Rahul Chahar, and Chief Research Scientist Dr. Benoit Montreuil.

Name

Pull Logic

Legal name

Pull Logic Inc.

Website

https://pulllogic.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Pull Logic is an AI-native supply chain decision platform that helps manufacturers, distributors, and retailers reduce lost sales and unproductive inventory by deploying availability intelligence as an ERP-agnostic overlay across multi-node networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: AI-native SaaS platform deployed as overlay on existing ERP and planning systems. Subscription-based pricing model with enterprise contracts. Revenue model leverages land-and-expand dynamics as customers expand usage across organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pull Logic sells an AI-native Availability Intelligence SaaS platform that overlays existing ERP and planning systems to predict demand, test replenishment decisions through a Digital Twin, and autonomously execute across inventory, assortment, and logistics for manufacturers, distributors, and retailers. The platform helps enterprise customers reduce lost sales from stockouts, eliminate unproductive inventory, and improve service levels across multi-node supply chain networks, with deployment typically completed in 4-6 weeks.

Product overview

Pull Logic is an AI-native supply chain decision platform founded by Georgia Tech researchers. The platform is built as a three-layer architecture: an Availability Optimization Platform (with modules for demand forecasting, replenishment, assortment planning, logistics optimization, S&OP, supply forecasts, and KPI dashboards), a Digital Twin (for live scenario testing and what-if analysis before execution), and Autonomous AI Agents (for continuous sensing, decision-making, and autonomous execution across inventory, assortment, and logistics). The core product offering is the Availability Intelligence Platform supplemented by specialized vertical solutions including AI Studio for Equipment Manufacturers, AI Studio for Electrical Manufacturers & Distributors, an AI Cross Over Tool for lighting manufacturers, and CampaignAgent for demand orchestration. Through a joint venture with IDEA, Pull Logic also powers ProjectNexus — an industry-owned middleware solution for the electrical distribution channel providing real-time order visibility across the channel. The platform overlays existing ERP and planning systems at the SKU and network level, deploying in 4-6 weeks without replacement of existing systems.

Differentiator

Problem solved

Functional benefit

Brands

• ProjectNexus: An industry-owned middleware solution developed in partnership with IDEA and NAED, providing real-time supply chain visibility for the electrical distribution channel.

Products and services

• Availability Intelligence Platform Core SaaS platform that helps manufacturers, distributors, and retailers predict demand, test decisions through a Digital Twin, and autonomously execute replenishment across multi-node supply chain networks. Deploys as an ERP-agnostic overlay in 4-6 weeks and delivers reported outcomes including 35% forecast accuracy improvement, up to 25% stockout reduction, 35% inventory cost reduction, and 6.5X-9X ROI for enterprise customers.
• ProjectNexus First-of-its-kind industry-owned middleware solution for the electrical distribution channel providing real-time order visibility from manufacturer to job site, replacing manual tracking with system-to-system information sharing across manufacturers, reps, distributors, and contractors.
• AI Studio for Equipment Manufacturers Vertical AI copilot built specifically for equipment manufacturers to support Availability Intelligence at dealer network scale, including dealer demand sensing and SKU-level replenishment decisions.
• AI Studio for Electrical Manufacturers & Distributors Vertical AI copilot tailored for electrical manufacturers and distributors that supports project-driven demand forecasting, dual demand modeling, and BOM crossover decisions in availability-aware operations.
• AI Cross Over Tool AI-native tool that instantly maps competitor products to a lighting manufacturer's own catalog, supporting BOM crossover analysis and availability-aware quoting decisions for the lighting industry.

Quantifiable outcome

• 35% improvement in forecast accuracy (equipment manufacturer with dealer network)
• +14 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Snetaj Pvt. Ltd.coreStrategic or Co-development Partner · 22 May 2026Strategic partnership to expand Availability Intelligence across the United Kingdom. Combines Pull Logic's network-wide supply chain decision capabilities with Snetaj's regional expertise in enterprise digital transformation and systems integration. Jointly delivering solutions for UK manufacturers, distributors, and retailers.
• NAED (National Association of Electrical Distributors)flagshipStrategic or Co-development Partner · 13 May 2026Selected IDEA-Pull Logic joint venture to develop 'ProjectNexus' - an industry-owned middleware solution for supply chain visibility across electrical distribution. NAED authorized co-investment with IDEA and Pull Logic. Initiative aims to replace manual tracking with system-to-system information sharing.
• NEMA (National Electrical Manufacturers Association)minorStrategic or Co-development Partner · 13 May 2026Part of 'The Alliance to Electrify America' coalition supporting ProjectNexus development. Represents manufacturers in electrical channel coordination initiative.
• NECA (National Electrical Contractors Association)minorStrategic or Co-development Partner · 13 May 2026Part of 'The Alliance to Electrify America' coalition supporting ProjectNexus. Represents electrical contractors in industry coordination.
• NEMRA (National Electrical Manufacturers Representatives Association)minorStrategic or Co-development Partner · 13 May 2026Part of coalition supporting electrical channel coordination. Pull Logic debuted AI solutions at NEMRA 25 Conference (Feb 2-5, Orlando).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kinaxis: Concurrent planning platform offering demand sensing, inventory optimization, and supply planning. Competes with Pull Logic's forecasting and replenishment modules for the same large enterprise buyers, though as a broader S&OP suite rather than a focused Availability Intelligence overlay.
• SAP IBP (Integrated Business Planning): SAP's flagship supply chain planning suite, deeply embedded in SAP ERP environments. Represents the largest incumbent alternative to Pull Logic's overlay positioning for large manufacturers and retailers.
• Blue Yonder: Large, established supply chain planning and execution suite covering demand planning, inventory optimization, and order fulfillment. Overlaps with Pull Logic's availability and replenishment capabilities but as part of a much broader end-to-end SCM portfolio sold to global enterprises.

Direct peers

• RELEX Solutions: AI-driven supply chain and retail planning platform focused on demand forecasting, inventory optimization, and replenishment for retailers and wholesalers. Closely comparable to Pull Logic in serving large retailers with multi-warehouse networks and emphasizing forecast accuracy and availability gains.
• o9 Solutions: AI-native integrated planning platform for demand forecasting, inventory optimization, and supply chain decision-making across manufacturers, distributors, and retailers. Closely comparable in target customers (large enterprises with multi-node supply chains) and in offering an AI/ML overlay above existing ERP systems.
• ToolsGroup: Supply chain planning vendor specializing in demand sensing, inventory optimization, and service-level-driven replenishment for manufacturers, distributors, and retailers. Competes head-to-head with Pull Logic's Intelligent Replenishments and Smart Demand Forecasting capabilities.

Emerging players

• Lokad: AI-native supply chain optimization platform using deep learning for probabilistic demand forecasting and inventory decisions. Comparable to Pull Logic in being a smaller, AI-first overlay focused on quantitative forecasting improvements rather than traditional ERP planning.
• Fractory: Manufacturing-focused platform that helps optimize procurement and supplier selection for custom parts. Tangentially comparable to Pull Logic's equipment-manufacturer vertical in addressing supply-side visibility, though focused on custom manufacturing rather than dealer/distributor inventory.
• Elementum: Supply chain management platform extending ERP systems with workflow automation and exception management. Comparable to Pull Logic as an overlay that adds intelligence and orchestration above ERP, with similar enterprise-target GTM.

Others

• FourKites: Supply chain visibility platform offering real-time transportation and shipment tracking for manufacturers, distributors, and retailers. Complementary to Pull Logic's inventory-availability focus with overlapping enterprise customer base in supply chain digital transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pulllogic
• YouTubeyoutube.com/@pulllogic3256
• Facebookfacebook.com/pulllogic
• LinkedInlinkedin.com/company/pulllogic
• Instagraminstagram.com/pulllogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pull Logic