MagicCraft /New Generation Game
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
MagicCraft /New Generation Game firmographics
Firmographics- Name
- MagicCraft /New Generation Game
- Legal name
- MagicCraft Ltd.
- Website
- https://magiccraft.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MagicCraft /New Generation Game industry classification
Industry- Product category
- Web3 Gaming / Blockchain MOBA
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
- akta.pro secondary industries
- On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF)
Keywords
Where MagicCraft /New Generation Game is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
MagicCraft /New Generation Game business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Token Transaction Fees: Revenue from token transaction fees on the $MCRT token ecosystem including trading on DEX and CEX platforms.
- Marketplace Commissions: Fees from NFT marketplace transactions including character sales, skin trades, and ecosystem asset commerce. Smart contracts automate fee collection on initial and secondary sales.
- AI Product Subscriptions: Premium subscription plans for AI products including Akyn, Merlin AI, DocAI, SocialMM, and other ecosystem tools with $MCRT payment option.
- Game Maker Creator Revenue: Revenue sharing with creators who build maps and character skins through the Game Maker tool. Approved submissions earn from player activity and marketplace sales.
- Pledging Lockup Rewards: Users pledge $MCRT for reward tracks with lock periods from 30 days to 5 years, generating protocol value and engagement.
- MagicAds Advertising Revenue: AI-powered ad network revenue from advertiser campaigns and host monetization with dual settlement (Stripe + $MCRT).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free lobbies available for all players with wallet login and MagicCraft account |
| Subscription | Pay-as-you-go | VIP lobbies with higher rewards requiring $MCRT and/or NFT holding for access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
MagicCraft /New Generation Game product offering
Product offeringCore offering
MagicCraft operates a cross-platform Web3 MOBA gaming ecosystem where players compete in PvP lobbies for real cryptocurrency prize pools (BTC, BNB, ETH, XRP, SOL, and the $MCRT utility token), trade playable NFT characters/skins/items on an on-chain marketplace, and access an integrated suite of AI tools (Akyn, Merlin AI, DocAI, Polybilities, SocialMM, EnvRouter AI, MAGAS7) plus a payment widget (MCRTPay), an AI ad network (MagicAds), and a Steam-based creator tool (Game Maker), all settled on BNB Chain via the BEP-20 $MCRT token.
Product overview
MagicCraft is a Web3 gaming ecosystem combining a cross-platform MOBA game (available on iOS, Android, PC, Steam, and Hyperplay) with blockchain-based features and an expanding AI product suite. The platform centers on the $MCRT BEP-20 utility token which powers the entire ecosystem including PvP crypto lobbies, NFT marketplace trading, MCRTPay checkout infrastructure, and AI product payments. The AI product suite spans Akyn (video production), Merlin AI (multi-persona assistant), DocAI (wellness), Polybilities (esports predictions), SocialMM (social media automation), EnvRouter AI (model routing), and MAGAS7 (marketing automation), all accepting $MCRT for premium services. Additional offerings include Game Maker for custom map creation, DAO governance, referral systems, pledging mechanisms, NFT rentals, ecosystem mini-games, and MagicAds ad network. The ecosystem is built on BNB Chain and operates across live multiplayer lobbies supporting multiple cryptocurrency prize paths.
Differentiator
Problem solved
Functional benefit
Products and services
- MagicCraft MOBA (Core Game) A cross-platform 5v5 MOBA game built on Unity, playable on iOS, Android, PC, Steam, and Hyperplay gaming browser. Features PvP lobbies with cryptocurrency prize pools supporting BTC, ETH, SOL, XRP, BNB, and $MCRT for individual mobile and PC gamers.
- $MCRT Token BEP-20 utility token on BNB Chain serving as the single settlement layer for lobby entry, player-to-player value, NFT commerce, builder tools, and AI product payments across the MagicCraft ecosystem.
- Web3 PvP Crypto Lobbies PvP cryptocurrency reward lobbies supporting BTC, ETH, SOL, XRP, BNB, and $MCRT prize paths. Players deposit tokens for match tickets and compete for prize pools in free or VIP tiers.
- NFT Marketplace On-chain marketplace for trading playable NFT characters, skins, items, gems, and ecosystem assets with $MCRT as the core payment method. NFTs unlock in-game utility.
- MCRTPay Drop-in JavaScript/TypeScript widget for accepting $MCRT payments on any website or app. Supports vanilla JS, Next.js, React, or Node implementations with live price conversion and BscScan verification.
- MagicAds AI-native ad network for websites and mobile apps with intelligent banner monetization, AI-driven creative/targeting/placement/optimization, Stripe fiat integration, and $MCRT payment settlement.
- Akyn AI film production platform at akyn.pro for scripts, reusable characters, scene generation, editing, and exports with premium creator plans accepting $MCRT.
- Merlin AI Multi-persona AI assistant at merlintheai.com with chat, voice, image generation, video generation, translation, market tools, and WhatsApp/Telegram/Discord reach.
- DocAI AI wellness assistant at docai.live for health questions, uploads, reports, symptom context, and personalized guidance with premium plans.
- Polybilities Esports prediction market powered by MagicCraft, enabling game-native users to engage with tokenized outcomes.
- SocialMM AI social media autopilot at socialmm.ai for brand preferences, content generation, scheduling, and analytics across major social platforms.
- MAGAS7 Agentic marketing OS at magas7.com where seven specialist agents research, write, design, schedule, post, analyze, and guard brand quality across the marketing stack.
- Game Maker Steam-based tool for designing custom maps and battlefields for future MagicCraft integration, with revenue sharing for popular community content and open-source FBX character rigs for skin creation.
- Ecosystem Games Mini-games including Runescribes, Tetrablox, and experimental Web3 titles within the MagicCraft ecosystem.
- DAO Governance Community governance platform for participation in ecosystem decision-making via $MCRT.
- Pledging $MCRT token locking mechanism with 30-day to 5-year lock periods, offering separate $MCRT and NFT reward tracks for VIP and secondary-token lobby access.
Quantifiable outcome
- ~3 second transaction speed on BNB Chain
- +3 more outcomes
Companies that use MagicCraft /New Generation Game
Customer profileSegments3 records
Ideal customer profiles4 records
MagicCraft /New Generation Game technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature7 records
MagicCraft /New Generation Game partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Magic SquareminorWeb3 app partnership for ecosystem growth and cross-promotion
- ElixirminorGame launcher integration for MagicCraft distribution
- SaladminorEcosystem catalyst partner for gaming ecosystem development
- GameSwiftminorGaming ecosystem partnership for platform interoperability
- PortalminorUniversal gaming portal partnership for user acquisition
- STEPNminorGameFi partnership for cross-ecosystem collaboration
- Devoted StudiosminorProduction company partnership for game development support
- Whimsy GamesminorGame studio partnership for ecosystem expansion
- ChainPlayminorWeb3 gaming hub for community and promotion
- SoQuestminorPortal partnership for gamified quest experiences
- The CointelegraphminorMedia coverage and PR partnership for brand awareness
- OwnedminorEsports partnership for competitive gaming events
- GAM3S.GGminorWeb3 gaming portal for discovery and promotion
- HyperplaycoreGame browser listing for Web3 gaming distribution on Hyperplay platform
- CARVminorProtocol partnership for identity and achievements
- Earn AllianceminorBlockchain partnership for earning and rewards integration
- Gate.iocoreCEX listing for $MCRT/USDT spot trading
- GaiminminorGaming ecosystem partnership for Web3 gaming expansion
- UltraminorGaming ecosystem partnership for platform distribution
- GGEMminorGaming ecosystem partnership for collaborative growth
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MagicCraft /New Generation Game competitors and assessment
Company assessmentDirect peers
- Axie Infinity (Sky Mavis): Pioneer Web3 play-to-earn gaming ecosystem with token economy, NFT assets, and PvP gameplay — the most direct comparable to MagicCraft's MOBA + token + NFT model.
- Illuvium: AAA Web3 RPG with interoperable NFT assets and token economy on Ethereum/Immutable — comparable as a token-driven, NFT-native gaming studio with chain-based assets.
- Big Time: Web3 action RPG with NFT cosmetics and a play-to-earn token economy — closely comparable in target audience (crypto-native gamers) and NFT utility mechanics.
- GameSwift: Web3 gaming platform and ecosystem partner of MagicCraft offering multi-game distribution and crypto reward mechanics — directly comparable product and GTM.
- Gala Games: Multi-game Web3 publisher with GALA token, NFT assets, and node-based distribution — comparable as a token-powered multi-title gaming ecosystem.
Broad incumbents
- WEMIX (Wemade): Established Korean Web3 gaming platform with proprietary WEMIX token and broad game publisher partnerships — comparable as a token-driven gaming ecosystem, but larger and more diversified.
- Decentraland: Metaverse platform with MANA token, NFT land ownership, and DAO governance — comparable persistent virtual worlds, NFT asset registries, and DAO roadmap.
- Sandbox: Decentralized virtual world with NFT land/assets and SAND token — comparable NFT marketplace, creator economy, and metaverse roadmap ambitions.
Emerging players
- STEPN (Find Satoshi Lab): Move-to-earn Web3 game with token rewards and NFT assets, and an active MagicCraft ecosystem partner — comparable move-to-earn / play-to-earn token mechanics.
- GAMEE (Arc8): Web3 mobile gaming platform with token rewards, tournaments, and accessible casual gameplay — comparable lightweight PvP reward model targeting mobile gamers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MagicCraft /New Generation Game social profiles
Digital presenceMagicCraft /New Generation Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicCraft /New Generation Game leadership team
Management profileNumber of profiles
Profiles4 records
MagicCraft /New Generation Game funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicCraft /New Generation Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicCraft /New Generation Game
What does MagicCraft /New Generation Game do?
MagicCraft operates a cross-platform Web3 MOBA gaming ecosystem where players compete in PvP lobbies for real cryptocurrency prize pools (BTC, BNB, ETH, XRP, SOL, and the $MCRT utility token), trade playable NFT characters/skins/items on an on-chain marketplace, and access an integrated suite of AI tools (Akyn, Merlin AI, DocAI, Polybilities, SocialMM, EnvRouter AI, MAGAS7) plus a payment widget (MCRTPay), an AI ad network (MagicAds), and a Steam-based creator tool (Game Maker), all settled on BNB Chain via the BEP-20 $MCRT token.
Is MagicCraft /New Generation Game a public or private company?
MagicCraft /New Generation Game is a private company. It is classified as venture growth investor backed and is currently operating.
When was MagicCraft /New Generation Game founded?
MagicCraft /New Generation Game was founded in 2021. It employs 11 to 50 people.
Where is MagicCraft /New Generation Game based?
MagicCraft /New Generation Game is headquartered in Singapore, Singapore, in the Asia region.
How does MagicCraft /New Generation Game make money?
Six revenue lines are on record. Token Transaction Fees are the primary driver. The others are marketplace Commissions, AI Product Subscriptions, game Maker Creator Revenue, pledging Lockup Rewards and magicAds Advertising Revenue.
Who are MagicCraft /New Generation Game's main competitors?
Direct peers on record are Axie Infinity (Sky Mavis), Illuvium, Big Time, GameSwift and Gala Games. Broad incumbents are WEMIX (Wemade), Decentraland and Sandbox. Emerging players are STEPN (Find Satoshi Lab) and GAMEE (Arc8).
Does MagicCraft /New Generation Game have an API?
Yes. MagicCraft offers Integration SDKs for instant APIs enabling cross-game asset compatibility. MCRTPay provides a JavaScript widget for $MCRT checkout with TypeScript-friendly flows, BscScan verification, and support for vanilla JS, Next.js, React, or Node implementations. The platform also provides developer resources including robust documentation, active community, and dedicated support for builders. Developer documentation is at docs.magiccraft.io.
What industry is MagicCraft /New Generation Game in?
MagicCraft /New Generation Game's product category is Web3 Gaming / Blockchain MOBA. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development, with a secondary code of FSAPAGAB, On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins). Its NAICS code is 523210 and its SIC code is 6199.