Koovers

What Koovers does

Koovers is a Bengaluru-headquartered B2B quick-commerce platform that supplies OEM/OES-certified automotive spare parts to independent garages, workshops, and retailers across India. It operates as a 100% subsidiary of Schaeffler India Ltd following a 2023 buyout, legal entity Krsv Innovative Auto Solutions Pvt Ltd. The platform spans a mobile-app-based spare-parts marketplace backed by a network of central warehouses and city-level "Koovers Connect" distribution hubs for last-mile delivery. Coverage is described as PAN-India, with parts catalogued across engine, brake and suspension, lights, electricals, filters, and accessories for major vehicle marques including Maruti, Tata, Mahindra, Honda, Toyota, Hyundai, BMW, and Mercedes.

The core product surface layers three components: (1) the Koovers B2B marketplace, which generates revenue primarily through markups on parts transacted, (2) Koovers DMS, a proprietary workshop management module handling job cards, estimates, invoicing, spare-parts ordering, order tracking, and analytics — functioning as a SaaS-adjacent upsell, and (3) Koovers Connect Stores, physical city-level hubs improving local availability and delivery speed. A sub-brand, TruPower Aerosols, extends the platform into branded consumables. The go-to-market is hybrid: a self-serve app (product-led) alongside a PAN-India field sales team recruiting and servicing workshops.

In FY25, Koovers reported operating revenue of Rs 198 crore (~$23.6M), up 2.5x from Rs 79 crore in FY24, while losses doubled to Rs 36 crore as total expenses climbed 145% and material costs rose 2.5x to Rs 186.5 crore. Pricing for parts is not publicly disclosed beyond references to bulk-order discounts; the DMS layer implies a recurring subscription stream, though specific tiers are not available. The company has raised approximately $2.5 million in two seed rounds (October 2021 and June 2022), making the 2023 Schaeffler acquisition the more capital-significant event in its funding history.

Name

Koovers

Legal name

Krsv Innovative Auto Solutions Pvt Ltd

Website

https://koovers.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Spare Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive spare parts
• B2B auto parts marketplace
• Workshop management software
• OEM OES parts distribution
• Aftermarket parts supply

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Spare Parts Marketplace: Koovers operates a B2B marketplace for OEM/OES-certified automotive spare parts, connecting workshops and retailers with suppliers. Revenue is generated through the markup on parts sold to workshops and retailers, representing the primary revenue stream.
2. Koovers DMS Subscription: The Koovers DMS workshop management tool is offered as part of the platform ecosystem, enabling workshops to manage job cards, invoicing, and spare parts ordering digitally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Koovers runs a B2B quick-commerce platform that supplies OEM/OES-certified automotive spare parts to independent workshops and retailers across India. It combines an app-based parts catalogue and ordering system, an integrated workshop management software (Koovers DMS), and a pan-India logistics network of central warehouses and city-level Koovers Connect Stores for fast local delivery.

Product overview

Koovers operates as a unified B2B quick-commerce platform for automotive spare parts, consisting of the core Koovers B2B platform for ordering OEM/OES-certified car spare parts, complemented by the Koovers DMS workshop management module for operational efficiency, and Koovers Connect Stores for local distribution. The platform also offers product sub-brands including TruPower Aerosols. All offerings are integrated under the 100% subsidiary of Schaeffler India.

Differentiator

Problem solved

Functional benefit

Brands

• Koovers DMS: A powerful, all-in-one workshop management tool designed for garage owners, enabling seamless management of daily operations including job card creation, invoicing, spare parts ordering, and real-time tracking.

Products and services

• Koovers B2B Auto Spare Parts Platform B2B quick-commerce platform enabling independent workshops and retailers across India to source genuine OEM/OES-certified automotive spare parts across engine parts, brake and suspension, lights, electricals, filters, and accessories for brands such as BMW, Mercedes, Maruti, Toyota, Honda, Tata, Mahindra, Skoda, Renault, Volkswagen, Audi, and Nissan, with real-time order tracking and bulk-order pricing.
• Koovers DMS (Workshop Management Solution)

Quantifiable outcome

• 2.5X revenue growth from Rs 79 crore (FY24) to Rs 198 crore (FY25)
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Schaeffler IndiacoreOthersSchaeffler India acquired 100% of Koovers in 2023. Koovers operates as a 100% subsidiary of Schaeffler India Ltd. The acquisition was driven by Koovers' dealer network and sourcing relationships in the automotive aftermarket.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boodmo: One of India's largest online marketplaces for automotive spare parts, offering OEM and aftermarket parts across most major car brands. Boodmo is the closest direct competitor to Koovers in the Indian B2B/D2C auto parts ecommerce space, with similar catalogue breadth and a marketplace-led model.

Emerging players

• GoMechanic: India-based multi-brand car service and spare parts platform operating a workshop network with integrated parts sourcing. Comparable to Koovers in targeting independent garages with digital tooling, but with a more service-led (rather than pure distribution) model.
• AutoZen: India-based online auto spare parts platform serving retail and workshop buyers. Comparable to Koovers as an emerging digital-first spare parts distributor in the Indian automotive aftermarket.

Broad incumbents

• Udaan: India's largest B2B commerce platform spanning multiple categories including automotive. While not auto-specialized, Udaan competes with Koovers for SME buyer attention and last-mile logistics infrastructure in India's B2B ecommerce layer.
• Moglix: India-focused B2B commerce platform for industrial and MRO supplies with an expanding automotive aftermarket offering. Comparable as a digitally-native B2B distributor serving SMB buyers, though with broader industrial scope than Koovers.
• Industrybuying: India B2B ecommerce platform distributing industrial supplies, tools, and automotive workshop equipment to businesses. Comparable to Koovers in serving the automotive workshop buyer with a digital marketplace plus distribution backbone.
• Amazon Business India: Amazon's B2B procurement platform in India offering automotive spares, tools, and workshop supplies to business buyers. Comparable as a competing marketplace for Indian workshops' parts and consumables purchasing, with far broader assortment and logistics scale.
• TVS Automobile Solutions (myTVS): India's large multi-brand automotive service network with integrated spare parts distribution serving thousands of workshops. Comparable to Koovers in targeting the independent garage channel with parts supply plus digital workshop tools.

Others

• Schaeffler REPXPERT: Schaeffler's global aftermarket workshop concept and parts brand that connects independent garages with Schaeffler technical support and parts supply. Comparable as a sister channel that could overlap with or complement Koovers' workshop supply business under common Schaeffler ownership.

Regional players

• Parts Avatar: Online retailer of aftermarket auto parts operating in North America, with comparable multi-brand catalogue and ecommerce-led distribution model. Useful as a comparable for Koovers' B2B/B2C automotive parts ecommerce playbook in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kooverscarcare
• LinkedInin.linkedin.com/company/koovers
• Instagraminstagram.com/kooversindia
• Xx.com/kooverscarcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koovers