KUBO Robotics
KUBO Robotics (KUBO Education ApS) is a Denmark-based edtech company selling a screen-free, RFID-tile robotics system that teaches coding and computational thinking to K-5 elementary students through physical puzzle tiles and a digital platform.
- Company typePrivate
- Founded2015
- HeadquartersRungsted, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What KUBO Robotics does
KUBO Robotics (legal entity KUBO Education ApS) is a Denmark-based educational technology company developing screen-free robotics and coding products for K-5 elementary students (ages 4–11). The company's core technology is the proprietary TagTile system, in which RFID microchips embedded in physical puzzle tiles are read by the KUBO robot to execute coding commands — covering routes, functions, loops, variables, conditions, and events without requiring an internet connection or display. The product portfolio spans four progressive TagTile sets (Coding Starter Set 1030, Coding+ 10102, Coding++ 10103, Coding Math 10104), the KUBO Play digital coding platform, the KUBO Portal cloud-based educator hub, and the My KUBO mobile app used for firmware updates.
The company operates a subscription-first revenue model with three annual tiers — Hands-On (physical sets), Blended (physical + digital), and Digital — sold in 12-set packages or 35/100-student digital licenses, alongside one-time hardware purchases and add-on expansion sets. Distribution combines direct online sales via kubo-robot.com with a regional partner network that handles local sales, payment processing, training, and support. Curriculum materials are available in 12+ languages and KUBO Portal supports 15+ languages, with data centers in the US and Germany; explicitly disclosed markets are limited to the US, Denmark, and the UK.
Founded in 2015 by CEO Tommy Otzen and CTO Daniel Lindegaard, KUBO is privately held with disclosed cumulative funding of approximately $1.49 million across rounds in 2016–2017 from KMD Venture, Vaekstfonden, and Portugal Ventures. Integration partnerships with Skolon (educational marketplace) and Unilogin (Danish school authentication) extend distribution into established K-12 procurement and identity rails, while Stripe handles payment processing. The customer base is concentrated in K-5 primary education with no disclosed enterprise or district-level contracts.
KUBO Robotics firmographics
Firmographics- Name
- KUBO Robotics
- Legal name
- KUBO Education ApS
- Website
- https://kubo.education
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KUBO Robotics (KUBO Education ApS) is a Denmark-based edtech company selling a screen-free, RFID-tile robotics system that teaches coding and computational thinking to K-5 elementary students through physical puzzle tiles and a digital platform.
- Ownership category
- akta.pro rank
KUBO Robotics industry classification
Industry- Product category
- Educational Robotics
- NAICS
- Educational Support Services (611710)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)
Keywords
Where KUBO Robotics is headquartered
LocationHeadquarters
- HQ city
- Rungsted
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
KUBO Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Hands-On: Physical product subscription providing 12 KUBO Coding Starter Sets. Add-on sets (Coding+, Coding++, Math) available in packages of 12. Includes full warranty and unlimited support throughout subscription period.
- Subscription - Blended: Combines physical KUBO sets (12 starter sets) with KUBO Play digital access. Options for 35 or 100 digital robot licenses. Includes Classroom Management and full warranty.
- Subscription - Digital: Digital-only subscription for KUBO Play and Classroom Management. Options for classroom (35 students) or school (100 students) licenses. Full warranty and support included.
- Physical Product Sales: Direct purchase of KUBO Coding sets (Starter, +, ++, Math) as one-time purchases. Available through website quote system and partner network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hands-On Subscription - Physical robot sets |
| Subscription | Annual | Blended Subscription - Physical + Digital access |
| Subscription | Annual | Digital Subscription - Online coding platform |
| Unit Pricing | One time/ perpetual license | Physical Add-on Sets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
KUBO Robotics product offering
Product offeringCore offering
KUBO Robotics develops and sells physical educational robots and proprietary TagTile coding tiles that enable screen-free, hands-on coding education for K-5 students. The company's products combine a tangible robot with RFID-tagged tiles so children can learn programming concepts without tablets or screens, complemented by software platforms (KUBO Play, KUBO Portal, My KUBO App) for curriculum delivery and classroom management.
Product overview
KUBO Robotics offers an educational coding solution for elementary students (K-5) consisting of both physical and digital products. The core offering centers on the KUBO Robot, a screen-free STEM robot that teaches coding through the proprietary TagTile system using RFID technology. The product portfolio includes three physical TagTile sets (KUBO Coding Starter Set, KUBO Coding+ Set, and KUBO Coding++ Set) plus the KUBO Coding Math Set, all of which use interlocking physical programming tiles. Digital offerings include KUBO Play (an on-screen coding platform) and the KUBO Portal (a web-based educator platform with curriculum management). The hands-on and blended solutions offer flexible approaches combining physical robot kits with digital learning components.
Differentiator
Problem solved
Functional benefit
Products and services
- KUBO Robot
Quantifiable outcome
- Curriculum covers routes, functions, subroutines, loops, variables, conditions, events, and random behaviors
- +2 more outcomes
Companies that use KUBO Robotics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
KUBO Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
KUBO Robotics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
KUBO Robotics competitors and assessment
Company assessmentDirect peers
- Matatalab: Matatalab makes a screen-free coding robot using a tangible command tower and physical coding blocks — the closest functional analog to KUBO's TagTile approach, targeting the same K-5 segment.
- Wonder Workshop: Wonder Workshop's Dash, Dot, and Cue robots teach block-based and Python coding in elementary classrooms with curriculum, competing head-to-head with KUBO for the same school STEM budgets.
- LEGO Education: LEGO Education's WeDo, Spike, and Mindstorms lines dominate the educational robotics market with extensive curriculum and global distribution — a primary competitor in the K-5 STEM space.
- Sphero: Sphero offers programmable robots (Bolt, indi) and the screen-free indi learning robot, directly competing with KUBO in K-5 STEM coding classrooms.
- Ozobot: Ozobot's Evo and Bit robots use color-code and block-based programming for K-12 STEM instruction, overlapping with KUBO on target customer (teachers) and curriculum use case.
- TTS Group (Bee-Bot / Blue-Bot): TTS's Bee-Bot and Blue-Bot are floor robots that introduce sequencing and directional programming to early primary classrooms — a benchmark screen-free alternative to KUBO.
- Makeblock: Makeblock's mBot, Codey Rocky, and Neuron kits target K-12 STEM with hardware + mBlock software, overlapping with KUBO's coding curriculum and elementary focus.
- Learning Resources (Code & Go Robot Mouse): Learning Resources' Code & Go Robot Mouse is a screen-free STEM product used in early elementary classrooms, competing for the same budget line as KUBO's TagTile sets.
Broad incumbents
- Root Robotics: Originally an independent educational robot (Root), now part of iRobot — competes with KUBO in K-12 coding classrooms while iRobot's broader consumer base provides scale advantages.
Emerging players
- Tynker: Tynker is a K-12 coding curriculum platform competing for digital coding budgets; KUBO Play overlaps with Tynker's self-paced on-screen coding offering in the same schools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KUBO Robotics social profiles
Digital presenceKUBO Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
KUBO Robotics leadership team
Management profileNumber of profiles
Profiles2 records
KUBO Robotics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KUBO Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KUBO Robotics
What does KUBO Robotics do?
KUBO Robotics develops and sells physical educational robots and proprietary TagTile coding tiles that enable screen-free, hands-on coding education for K-5 students. The company's products combine a tangible robot with RFID-tagged tiles so children can learn programming concepts without tablets or screens, complemented by software platforms (KUBO Play, KUBO Portal, My KUBO App) for curriculum delivery and classroom management.
Is KUBO Robotics a public or private company?
KUBO Robotics is a private company. It is classified as venture growth investor backed and is currently operating.
When was KUBO Robotics founded?
KUBO Robotics was founded in 2015. It employs 1 to 10 people.
Where is KUBO Robotics based?
KUBO Robotics is headquartered in Rungsted, Denmark, in the Europe region.
How does KUBO Robotics make money?
Four revenue lines are on record. Subscription - Hands-On is the primary driver. The others are subscription - Blended, subscription - Digital and physical Product Sales.
Who are KUBO Robotics's main competitors?
Direct peers on record are Matatalab, Wonder Workshop, LEGO Education, Sphero, Ozobot, TTS Group (Bee-Bot / Blue-Bot), Makeblock and Learning Resources (Code & Go Robot Mouse). Root Robotics is listed as a broad incumbent. Tynker is listed as an emerging player.
Does KUBO Robotics have an API?
No public API is recorded for KUBO Robotics.
What industry is KUBO Robotics in?
KUBO Robotics's product category is Educational Robotics. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms). Its NAICS code is 611710.