Sensara
Sensara is a Rotterdam-based Dutch healthtech company that develops AI-powered lifestyle monitoring for elderly care. Its SensaraCare platform combines discrete sensors with self-learning algorithms to detect routine deviations, serving Dutch care organizations and family caregivers via subscription.
- Company typePrivate
- Founded2013
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Sensara does
Sensara B.V. is a Dutch healthcare technology company founded in 2013 as a spin-off from TNO (the Netherlands Organization for Applied Scientific Research) and headquartered in Rotterdam. It specializes in AI-powered lifestyle monitoring for elderly care, serving both professional care organizations and family caregivers (mantelzorgers). With 33+ employees and KPN as a strategic shareholder, the company operates exclusively in the Dutch market, with consumer subscription usage terms restricted to Netherlands residents.
The company's product platform, SensaraCare, integrates discrete wireless sensors (motion, bed, heartbeat, and door sensors) with a 4G multi-roaming gateway and self-learning AI algorithms. The AI builds personalized behavioral baselines over an approximately two-week period, then detects deviations indicating health-relevant events such as falls, nighttime wandering, changes in eating or toilet patterns, and prolonged inactivity. A color-coded stoplight alert system (green/orange/red) communicates severity to caregivers, while SensaraConnect acts as an integration layer with an Open API linking to electronic client records (e.g., ONS), care alarm centrals, access control, and partner ecosystems including Tinybots' Tessa care robot (announced April 2026) and Let Things Talk radar sensors (announced April 2026). Supporting components include SensaraStart (installation/configuration app) and SensaraAcademy (ongoing training and adoption program).
Sensara runs a dual go-to-market: enterprise field sales to Dutch care organizations subscribing to the SensaraCare platform, complemented by direct-to-consumer website subscriptions for family caregivers available in 6- and 12-month tiers combining hardware rental, professional installation, and unlimited caregiver app access. Revenue is recurring subscription-based for both segments, with B2B customers receiving ongoing care consultant support. The platform is deployed across home care, clustered living, small-scale housing, nursing homes, and temporary care. Sensara Leefpatroonmonitoring received STOZ subsidy designation under the upscaling route in September 2024, making it reimbursable to Dutch care organizations for three years. The company lists 25+ named Dutch care organization customers including Cordaan, Careyn, Vitalis, Icare, DrieGasthuizenGroep, and Pieter van Foreest.
Sensara firmographics
Firmographics- Name
- Sensara
- Legal name
- Sensara B.V.
- Website
- https://sensara.eu
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sensara is a Rotterdam-based Dutch healthtech company that develops AI-powered lifestyle monitoring for elderly care. Its SensaraCare platform combines discrete sensors with self-learning algorithms to detect routine deviations, serving Dutch care organizations and family caregivers via subscription.
- Ownership category
- akta.pro rank
Sensara industry classification
Industry- Product category
- Elderly Care Technology Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Geriatric, Frailty & Fall-Prevention Remote Monitoring (HLALAFAI)
- akta.pro secondary industries
- Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
Keywords
Where Sensara is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sensara business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription - Consumer Leefpatroonmonitoring: Monthly subscription model for consumer/household use combining hardware rental and digital services. Subscription is monthly terminable after the chosen subscription period ends. All prices include VAT and billing occurs monthly after installation.
- B2B Subscription - Care Organizations: Subscription model for professional care organizations providing the SensaraCare platform, apps, and support services. Includes ongoing care consultant support and adoption/borging services.
- Hardware Rental: Hardware components (sensors, Sensara Connector/Gateway) are rented as part of the subscription. Upon subscription termination, all rented products must be returned within the specified period. Non-return penalties may apply.
- SensaraAcademy - Training & Adoption Services: Ongoing training, adoption, and borging (sustainability) services included as standard part of the platform, helping care organizations integrate Sensara into daily workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sensara 6-month subscription for consumers |
| Subscription | Annual | Sensara 12-month subscription for consumers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Sensara product offering
Product offeringCore offering
Sensara offers an AI-powered lifestyle monitoring platform for elderly care, combining discrete wireless motion sensors with self-learning algorithms that learn individual daily routines and detect deviations. The platform includes SensaraCare as the central solution, integrating monitoring hardware, care apps, dashboards, and an Open API for connection to electronic client records and care centrals.
Product overview
Sensara is a care technology company specializing in elder care, offering SensaraCare as its primary unified platform. The platform integrates hardware (sensors, gateway, alarm button), software (care apps, dashboards), and AI-powered lifestyle monitoring into one cohesive system. SensaraCare is built from three core modules: SensaraConnect (integration hub with Open API connecting ECDs, care centrals, and access control), SensaraStart (installation/configuration app), and SensaraAcademy (adoption and sustainability program). The company offers separate apps for professional caregivers (Zorgdashboard, Virtuele Nachtronde) and informal caregivers (Mantelzorg App). Sensara uses self-learning AI algorithms for lifestyle monitoring, detecting deviations from personal baselines without cameras or microphones. The company is a TNO spin-off founded in 2013, focused exclusively on elder care from home to nursing home settings.
Differentiator
Problem solved
Functional benefit
Brands
- SensaraCare: The overarching Sensara platform providing reliable care signals for elder care, combining technology, data, apps, and adoption & consolidation support.
- SensaraConnect
- SensaraStart
- SensaraAcademy
- Sensara HomeCare
- Sensara Mantelzorg App
Products and services
- SensaraCare Platform The overarching elder care platform combining technology, data, apps, and adoption support into reliable care signals. Supports both extramural and intramural care within the same organization, covering home care, clustered living, small-scale housing, nursing homes, and temporary care facilities.
- Sensara Leefpatroonmonitoring (Lifestyle Monitoring) AI-powered lifestyle monitoring system that maps daily living patterns of elderly using simple sensors in the home. Sensors detect physical changes such as movement, heartbeat, and door open/close. After a ~2-week learning phase, the system recognizes deviations from personal baseline patterns. No cameras or microphones used; all interpretation happens in software and AI.
- Mantelzorg App (Caregiver App)
Quantifiable outcome
- Case study: Client with consistently high morning blood sugar levels - through lifestyle monitoring, discovered client was eating at night. After consultation with doctor, insulin was adjusted, blood sugar controlled, and unnecessary care visits eliminated.
- +1 more outcomes
Companies that use Sensara
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Sensara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature8 records
Sensara partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TinybotscoreIntegration partnership connecting Sensara lifestyle monitoring with Tinybots' Tessa care robot. When Sensara detects deviations in daily patterns (such as skipped meals, nighttime restlessness, or toilet issues), Tessa provides active spoken guidance to the elderly person. This creates direct support from monitoring to action, reducing unplanned care moments in case management, home care, and MPT/VPT.
- Let Things Talk (LTT)coreStrategic partnership integrating LTT's Rhythm radar sensors into Sensara's elderly care solutions. Radar technology enables extremely accurate motion and presence detection while being 100% privacy-friendly. Integration strengthens Sensara's new generation lifestyle monitoring for home care and positions for expanded use in nursing homes.
- Team MminorPartnership with Team M subsidy consultants to help care organizations navigate STOZ subsidy applications. Team M can handle the entire subsidy process and guidance, allowing care organizations to focus on implementation while Sensara provides the technology.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Sensara competitors and assessment
Company assessmentBroad incumbents
- Tunstall Healthcare: UK-headquartered global provider of telecare, telehealth, and connected care solutions for elderly and vulnerable individuals, with a broad portfolio of PERS, activity sensors, and care platforms—directly overlapping with Sensara's monitoring and alerting use cases.
- Philips (Population Health Management): Dutch-headquartered global health technology incumbent with remote patient monitoring and connected care offerings across hospital and home settings—a broad incumbent whose portfolio overlaps with Sensara's elderly care use cases, particularly in remote monitoring.
Emerging players
- CarePredict: US-based AI-driven senior care platform using wearable sensors and activity pattern learning to detect health changes and enable early intervention—comparable technology and use cases to Sensara but with a US-centric customer base.
- Vayyar Care: Israeli radar-imaging technology company with a dedicated elderly care (Vayyar Care) product line that uses privacy-friendly radar sensors for fall detection and presence sensing—an emerging competitor and partner in the same radar-based monitoring category Sensara is now entering via LTT.
Direct peers
- Vivago: Finnish company that develops AI-based wellness and activity monitoring solutions for elderly care, including watches and sensors that learn individual daily rhythms—closely comparable to Sensara's self-learning AI lifestyle monitoring approach.
- Essence SmartCare: Israel-based provider of connected care solutions including radar/motion sensors and AI-driven activity analysis for elderly and vulnerable populations—comparable in technology approach and target market to Sensara.
- Nobi: Belgian smart-lamp company that uses AI and fall-detection technology to monitor elderly residents in nursing homes and assisted living facilities—comparable to Sensara in the privacy-friendly in-home/intramural monitoring segment for elderly.
Regional players
- Just Checking: UK-based activity monitoring provider using discreet wireless sensors to track daily living patterns of elderly and dementia patients, primarily serving UK local authorities and care providers—overlapping with Sensara's core lifestyle monitoring concept.
- Verklizan: Dutch provider of telecare and personal alarm platforms serving the Benelux market with care organization and consumer offerings, competing with Sensara for the same Dutch care organization and mantelzorg customer base.
Others
- Tinybots: Dutch developer of the Tessa care robot, a social companion robot for elderly with dementia; strategic integration partner of Sensara where lifestyle monitoring signals trigger Tessa's spoken guidance—an adjacent/ecosystem participant rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensara social profiles
Digital presenceSensara compliance and trust
Trust signalCompliance1 record
Sensara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensara leadership team
Management profileNumber of profiles
Profiles6 records
Sensara funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensara
What does Sensara do?
Sensara offers an AI-powered lifestyle monitoring platform for elderly care, combining discrete wireless motion sensors with self-learning algorithms that learn individual daily routines and detect deviations. The platform includes SensaraCare as the central solution, integrating monitoring hardware, care apps, dashboards, and an Open API for connection to electronic client records and care centrals.
Is Sensara a public or private company?
Sensara is a private company. It is classified as corporate owned and is currently operating.
When was Sensara founded?
Sensara was founded in 2013. It employs 11 to 50 people.
Where is Sensara based?
Sensara is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Sensara make money?
Four revenue lines are on record. Subscription - Consumer Leefpatroonmonitoring is the primary driver. The others are B2B Subscription - Care Organizations, hardware Rental and sensaraAcademy - Training & Adoption Services.
Who are Sensara's main competitors?
Broad incumbents on record are Tunstall Healthcare and Philips (Population Health Management). Emerging players are CarePredict and Vayyar Care. Direct peers are Vivago, Essence SmartCare and Nobi. Regional players are Just Checking and Verklizan. Tinybots is listed as an others.
Does Sensara have an API?
Yes. Sensara offers an Open API (Sensara Open API) that allows new systems to be easily connected to the Sensara platform. The API enables integration with the SensaraCare platform, supporting connections with electronic client records (ECD), care centrals, access control systems, and additional care technology and sensors. The Open API is described as enabling self-service management of clients, locations, users, roles, care functionalities, and rights.
What industry is Sensara in?
Sensara's product category is Elderly Care Technology Platform. Its primary akta.pro industry code is HLALAFAI, Geriatric, Frailty & Fall-Prevention Remote Monitoring, with a secondary code of HLACAFAE, Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection). Its NAICS code is 624120 and its SIC code is 8082.