Nobi
Nobi NV is a Belgian AgeTech company that builds AI-powered smart ceiling lamps using on-device computer vision to detect and prevent falls in elderly care, selling hardware plus a subscription software platform to senior living operators across 21 countries.
- Company typePrivate
- Founded2021
- HeadquartersAntwerpen, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nobi does
Nobi NV is a Belgian AgeTech company founded in 2019 (re-registered corporate records cite 2021) and headquartered in Antwerp, Belgium, that develops AI-powered smart ceiling lamps for fall detection and prevention in elderly care. The flagship hardware line — Nobi Pendant, Nobi Ceiling, and the compact Nobita — embeds an Nvidia processor running proprietary on-device computer vision that detects body position and fall events locally, transmitting only anonymized stick-figure representations to caregivers unless a fall occurs. The lamps integrate with existing nurse call systems and electronic health record platforms via an open API, and are packaged within the broader Nobi Care Flow software platform that adds Nurse Call, Care Mapping, and Insights modules for sleep monitoring, fall analysis, and behavior reporting. The product claims 100% fall detection across deployed fleets to date, a 55% average reduction in falls in customer communities, and a 4-minute average caregiver intervention time. All Nobi lamps are manufactured in Belgium after production was relocated from Asia at the end of 2022.
Nobi firmographics
Firmographics- Name
- Nobi
- Legal name
- Nobi NV
- Website
- https://nobi.life
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nobi NV is a Belgian AgeTech company that builds AI-powered smart ceiling lamps using on-device computer vision to detect and prevent falls in elderly care, selling hardware plus a subscription software platform to senior living operators across 21 countries.
- Ownership category
- akta.pro rank
Nobi industry classification
Industry- Product category
- Elderly Care Technology
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Measuring & Controlling Devices, Nec (3829), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Elder Care, Assisted Living & Fall Detection Systems (HLACAPAF)
- akta.pro secondary industries
- Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where Nobi is headquartered
LocationHeadquarters
- HQ city
- Antwerpen
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Nobi business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Lamp Hardware Sales: Sale of Nobi smart lamps (Nobi Pendant, Nobi Ceiling, Nobita) as ceiling-mounted devices. Hardware is manufactured 100% in Belgium.
- Software Platform Subscription: Ongoing software platform with monitoring, alerts, dashboard access, and integration capabilities. App for trusted contacts provides notifications and remote door unlocking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise/care facility pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Nobi product offering
Product offeringCore offering
Nobi designs, manufactures, and sells AI-powered ceiling-mounted smart lamps (Nobi Pendant, Nobi Ceiling, and Nobita) that detect and prevent falls among elderly residents in senior living and care facilities. The lamps use edge-based computer vision on an Nvidia processor to analyze falls locally without sending images to the cloud, and integrate with nurse call systems and EHR/EMR platforms via an open API. The company's Nobi Care Flow platform combines the hardware with monitoring, alerts, nurse call, care mapping, and behavioral insights modules delivered as a subscription service.
Product overview
Nobi is an AgeTech company offering AI-powered smart lamps for fall detection and prevention in elderly care. The product portfolio includes three lamp models: Nobi Pendant (main pendant lamp for rooms up to 10m x 10m), Nobi Ceiling (flush-mount variant), and Nobita (compact lamp for smaller rooms up to 5m x 5m). All lamps combine optical sensors and artificial intelligence in a stylish design. The Nobi Care Flow platform extends beyond hardware to include Nurse Call, Care Mapping, and Insights modules. Nobi operates as a central care hub connecting with existing nurse call systems, EHR/EMR systems, and other applications via an open API. The system analyzes images locally on an Nvidia processor for privacy, only transmitting data when falls are detected.
Differentiator
Problem solved
Functional benefit
Products and services
- Nobi Pendant A pendant-style smart ceiling lamp designed for living rooms and bedrooms, monitoring spaces up to 10m x 10m. Provides AI-powered fall detection, fall prevention alerts, and abstract privacy-preserving visualizations. Manufactured 100% in Belgium and available in desert and slate colors.
- Nobi Ceiling A flush-mount ceiling variant of the Nobi smart lamp, designed for living rooms and bedrooms, offering the same AI-powered fall detection and prevention capabilities as the Pendant model.
- Nobita A smaller, more compact smart lamp designed specifically for smaller rooms (5m x 5m) such as bathrooms and kitchens. Works with sensors and is suitable for damp rooms. Provides fall detection similar to the larger Nobi models.
- Nobi Care Flow An integrated software platform that combines fall detection, fall prevention, nurse call, care mapping, and insights modules into a single infrastructure. Replaces fragmented healthcare technology systems by serving as a central care hub that integrates with existing nurse call and EHR/EMR systems via an open API.
Quantifiable outcome
- 55% average reduction in falls in communities using Nobi
- +6 more outcomes
Companies that use Nobi
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Nobi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature8 records
Nobi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Nurse Call System ProviderscoreIntegration partnerships with existing nurse call systems in care facilities. Nobi's smart lamps integrate with existing call systems to enhance them with fall detection capabilities while maintaining familiar workflows for caregivers.
- EHR/EMR System ProviderscoreIntegration partnerships enabling Nobi to connect with Electronic Health Records and Electronic Medical Records systems. Allows automatic population of health data and linking Nobi insights with patient medical records.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Nobi competitors and assessment
Company assessmentDirect peers
- Vayyar Care: Radar-based fall detection and presence sensing for elderly care, offering a privacy-preserving alternative to camera systems. Competes with Nobi for senior living and home care fall-detection budgets with a non-camera, non-wearable sensor form factor.
- CareBand: Wearable wristband for seniors with fall detection, wandering alerts, and location tracking, deployed in senior living communities. Comparable to Nobi as a fall-management technology solution sold to senior living operators, differentiated by wearable vs ambient form factor.
- Inspiren: AI-powered fall detection and behavioral analytics deployed in senior living and skilled nursing facilities. Directly comparable to Nobi's Care Flow platform in customer segment, technology approach, and sales motion to senior living operators.
- CarePredict: Wearable-based continuous health monitoring for older adults, including activity, behavior, and fall-related analytics. Competes with Nobi for the same elderly monitoring budget but uses a wrist-worn form factor rather than an ambient ceiling device.
- SafelyYou: AI camera-based fall detection and prevention platform purpose-built for senior living communities. Most direct head-to-head competitor to Nobi in US assisted living, serving the same customer segment with similar clinical-outcome-based value propositions.
Broad incumbents
- Apple (Apple Watch Fall Detection): Consumer wearable with built-in fall detection that is sometimes deployed in senior living and home settings as a low-cost alternative to dedicated systems. Broad incumbent whose consumer fall-detection feature competes on price with purpose-built solutions like Nobi.
- Essence SmartCare: Provider of remote care solutions including fall detection, PERS, and activity monitoring for elderly and senior living customers. Competes with Nobi in the same elderly monitoring category as a broader, multi-product incumbent.
- Securitas Healthcare (formerly Stanley Healthcare): Large incumbent in senior living technology offering RTLS, wander management, and resident safety solutions. Broad incumbent that competes with Nobi for senior living operator technology budgets with a portfolio that includes but is not specialized in fall detection.
- Tunstall Healthcare: Established UK-based telecare and telehealth provider offering traditional PERS pendants, fall sensors, and connected care platforms across Europe. Broad incumbent whose fall-detection and assisted-living offerings overlap with Nobi's value proposition, particularly in European markets.
Emerging players
- Aiva Health: Voice-first AI care platform for senior living that combines hands-free communication with resident engagement and caregiver coordination. Adjacent emerging player in senior living care technology that overlaps with Nobi's central-care-hub positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nobi social profiles
Digital presenceNobi compliance and trust
Trust signalCompliance1 record
Nobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobi leadership team
Management profileNumber of profiles
Profiles6 records
Nobi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobi
What does Nobi do?
Nobi designs, manufactures, and sells AI-powered ceiling-mounted smart lamps (Nobi Pendant, Nobi Ceiling, and Nobita) that detect and prevent falls among elderly residents in senior living and care facilities. The lamps use edge-based computer vision on an Nvidia processor to analyze falls locally without sending images to the cloud, and integrate with nurse call systems and EHR/EMR platforms via an open API. The company's Nobi Care Flow platform combines the hardware with monitoring, alerts, nurse call, care mapping, and behavioral insights modules delivered as a subscription service.
Is Nobi a public or private company?
Nobi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nobi founded?
Nobi was founded in 2021. It employs 11 to 50 people.
Where is Nobi based?
Nobi is headquartered in Antwerpen, Belgium, in the Europe region.
How does Nobi make money?
Two revenue lines are on record. Smart Lamp Hardware Sales are the primary driver. The others are software Platform Subscription.
Who are Nobi's main competitors?
Direct peers on record are Vayyar Care, CareBand, Inspiren, CarePredict and SafelyYou. Broad incumbents are Apple (Apple Watch Fall Detection), Essence SmartCare, Securitas Healthcare (formerly Stanley Healthcare) and Tunstall Healthcare. Aiva Health is listed as an emerging player.
Does Nobi have an API?
Yes. Nobi offers an open API that enables integration with existing nurse call systems, EHR/EMR systems, and other healthcare applications. The API allows Nobi to function as a central hub connecting various healthcare technologies. Documentation and specific API endpoints are available at /product-open-api.
What industry is Nobi in?
Nobi's product category is Elderly Care Technology. Its primary akta.pro industry code is HLACAPAF, Elder Care, Assisted Living & Fall Detection Systems, with a secondary code of HLACAFAE, Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection). Its NAICS code is 33513 and its SIC code is 3829.