Union Bay Risk Advisors

Name

Union Bay Risk Advisors

Legal name

Union Bay Risk Advisors LLC

Website

https://unionbayrisk.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance brokerage
• Commercial property casualty
• Personal insurance advisory
• Multi-carrier insurance agent
• Business insurance brokerage

Headquarters

HQ city

Lansdale

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency/broker, Union Bay Risk Advisors earns commissions from insurance carriers for policies placed. The company represents over 150 insurance carriers and matches clients with appropriate coverage from multiple providers, earning commission income on each policy sold and renewed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Union Bay Risk Advisors is an independent full-service insurance brokerage that matches clients with property and casualty coverage from over 150 partner carriers. The firm sells two core lines—Personal Insurance (home, auto, umbrella, recreational vehicles) and Business Insurance (general liability, workers compensation, commercial property, cyber, E&O, bonds)—delivered through 19 local branch offices across six states and supported by an online policy service center.

Product overview

Union Bay Risk Advisors operates as an independent full-service insurance brokerage platform that connects customers with multiple insurance carriers to find coverage tailored to their needs. The platform offers two primary product lines: Personal Insurance (including homeowners, renters, condo, flood, landlord, auto, motorcycle, RV, classic car, off-road vehicle, and personal umbrella coverage) and Business Insurance (including general liability, business auto, commercial property, workers compensation, commercial umbrella, cyber liability, EPLI, E&O, and surety bonds). The company also provides an online Policy Service Center for customer self-service. Union Bay partners with over 150 insurance carriers to deliver tailored property and casualty insurance solutions through its network of 19 offices across six states (Pennsylvania, New Jersey, New York, Delaware, Indiana, and Michigan) and is licensed in 31 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Coverage for individuals and families protecting homes, vehicles, recreational vehicles, personal property, and personal liability, sourced from multiple partner carriers.
• Business Insurance Risk management solutions for businesses including general liability, commercial property, workers compensation, commercial auto, cyber, professional liability, and surety bonds.
• Homeowners Insurance Protection for residential properties covering fire, personal property, property damage, additional living expenses, jewelry, fine arts, medical expenses, and personal liability.
• Renters Insurance Coverage protecting tenants' personal belongings and providing liability protection against damage to rental properties or injuries to visitors.
• Condo Insurance (HO-6) Specialized coverage for condominium owners protecting their unit interest and personal belongings against theft, fire, severe wind, lightning strikes, and frozen pipes.
• Flood Insurance Specialized coverage protecting homes from rising waters and flood damage, available even for properties outside designated flood zones.
• Landlord Insurance Coverage for property owners renting to others, including building damage, lost rental income, liability protection, and costs for tenant relocation during repairs.
• Auto Insurance Vehicle coverage including liability for damages caused to others, collision coverage, comprehensive protection against theft or damage, and uninsured motorist coverage.
• Motorcycle Insurance Coverage for motorcycles including liability insurance, collision insurance, comprehensive coverage, customized parts coverage, and uninsured/underinsured motorist coverage.
• RV or Motorhome Insurance Protection for recreational vehicles including Class A, B, and C motorhomes, travel trailers, and pop-up campers, with coverage options based on recreational or full-time residence use.
• Classic Car Insurance Specialized coverage with agreed value protection for collector vehicles, including coverage for car show displays and expertise in exotic vehicle repair.
• Off-road Vehicle Insurance (ATV, UTV) Custom coverage for off-road vehicles including collision, bodily injury, property damage liability, and comprehensive protection against theft or severe weather damage.
• Personal Umbrella Insurance Extra liability coverage sitting over existing policies, providing protection for injuries, property damage, certain lawsuits, and personal liability situations beyond standard policy limits.
• General Liability Insurance Commercial coverage protecting businesses from claims involving bodily injuries and property damage resulting from products, services, or operations.
• Business Auto Insurance Coverage for cars, trucks, and vans used in business operations, including company vehicles, commercial trucks, box trucks, food trucks, and work vans.
• Commercial Property Insurance Coverage protecting owned or rented buildings and business equipment from losses due to fire, burglary, theft, wind, and lightning, including business interruption insurance.
• Workers Compensation Insurance Mandatory coverage providing medical and wage benefits to employees injured or ill at work, covering medical expenses, lost wages, and rehabilitation costs.
• Commercial Umbrella Insurance Excess liability coverage sitting atop commercial general liability, commercial auto insurance, workers compensation, and employee benefits liability policies.
• Cyber Liability Insurance Protection against data breaches and cybersecurity issues covering forensic investigations, litigation expenses, regulatory defense, crisis management, business interruption, and cyber extortion.
• Employment Practices Liability Insurance (EPLI) Coverage against employee claims of workplace rights violations including sexual harassment, discrimination, wrongful termination, and breach of employment contract.
• Errors & Omissions Liability Insurance (E&O) Coverage for financial losses clients suffer due to professional advice, unintentional intellectual property violations, or defamation, covering both damages and defense costs.
• Surety, License & Permit Bonds Bond products including surety bonds, license and permit bonds, judicial and probate bonds, public official bonds, fidelity bonds, ERISA bonds, and contract surety bonds (bid, performance, payment, maintenance, subdivision).

Quantifiable outcome

• 2.5x increase in revenue and EBITDA within one year through 6 agency acquisitions

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 150+ Insurance CarrierscoreStrategic or Co-development PartnerUnion Bay partners with over 150 insurance carriers to deliver tailored property and casualty insurance solutions to families and businesses. As an independent agency, Union Bay has access to multiple carriers allowing them to match clients with appropriate coverage.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Brown & Riding Insurance Services: Specialty insurance brokerage focused on wholesale and excess/surplus lines placement. Comparable in offering specialty commercial products (E&O, professional liability) but operates in the wholesale distribution layer rather than retail.

Broad incumbents

• Acrisure: One of the largest insurance brokers in the US, built through an aggressive roll-up. Comparable business model and acquisition strategy but at vastly greater scale and broader product set.
• Arthur J. Gallagher & Co. Large publicly traded global insurance broker and risk management firm with extensive acquisition history of regional agencies. Comparable in product breadth and target market, but operates at significantly larger scale and has broader service lines.
• Marsh McLennan: Global leader in insurance brokerage and risk advisory serving commercial and personal clients. Overlapping product set (P&C, cyber, surety) but serves enterprise-scale clients and operates globally.

Direct peers

• Risk Strategies Company: National insurance brokerage that scaled through acquisition of specialty and regional agencies, backed by growth equity. Comparable acquisition cadence, multi-state presence, and product breadth including cyber and surety.
• Alera Group: Private insurance brokerage formed through a roll-up of regional agencies, providing both personal and commercial lines. Similar acquisition strategy, mid-market client focus, and PE ownership profile to Union Bay.
• The Liberty Company Insurance Brokers: PE-backed insurance brokerage that scaled through acquisitions of regional independent agencies. Similar M&A-led growth, broad carrier relationships, and multi-state office footprint.
• World Insurance Associates: Public insurance brokerage that executed an aggressive agency roll-up strategy across personal and commercial lines. Highly comparable to Union Bay in M&A-led growth model, multi-state footprint, and broad carrier access.
• Hub International: PE-backed (Hellman & Friedman) insurance brokerage built through hundreds of acquisitions of regional agencies. Comparable operating model, sponsor-backed growth thesis, and broad P&C plus specialty positioning.
• Insurica Insurance Group: Independent insurance agency group providing personal and commercial lines through a multi-state network. Similar operating model with regional offices and broad carrier access, though more mature in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063672986246
• LinkedInlinkedin.com/company/union-bay-risk-advisors/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries14 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Bay Risk Advisors