Wavy
Wavy is a Paris-based SaaS company providing NF525-certified POS and management software, including appointment scheduling, inventory, payments, and a beauty product marketplace, for hair salons, barbershops, and beauty institutes across France. Operating under Treatwell since 2022.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wavy does
Wavy is a Paris-based SaaS company founded in 2016 that provides a certified point-of-sale (POS) and business management platform for hair salons, barbershops, and beauty institutes in France. The core product, Wavy X, is NF525-certified cash register software (certified September 2017) available across web, iOS, Android, Windows, and Mac, integrating appointment scheduling (Agenda 2.0), inventory management, client database, accounting exports, SMS campaigns, online booking, and a transparent payment feature that secures revenue against no-shows via stored card details. The platform extends into an integrated marketplace, Wavy Store, which offers 2,000+ professional beauty products at up to 35% discounts with automated inventory synchronization, plus partnerships with Allianz (insurance), Swile (meal vouchers), and HelloCSE (employee benefits).
The company operates on a subscription-based revenue model with tiered monthly pricing (€29–€89) based on user account counts, supplemented by transaction fees (1.4% + €0.25 per transparent payment transaction) and marketplace margins on product sales. Go-to-market is product-led growth via the wavy.co website with self-serve onboarding, supported by a referral program, Black Friday promotions, content marketing, and participation in the MCB beauty industry trade show. In May 2022, Wavy merged with Treatwell, the European leader in online beauty reservations with 40,000 partner salons, gaining marketplace distribution and announcing a planned workforce doubling. As of recent data, Wavy serves 7,000–10,000+ salon customers across France, has processed over 7 million online reservations and 35 million transactions, and continues operating under the Société Treatwell FR legal entity in Paris.
Wavy firmographics
Firmographics- Name
- Wavy
- Legal name
- Société Treatwell FR
- Website
- https://wavy.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wavy is a Paris-based SaaS company providing NF525-certified POS and management software, including appointment scheduling, inventory, payments, and a beauty product marketplace, for hair salons, barbershops, and beauty institutes across France. Operating under Treatwell since 2022.
- Ownership category
- akta.pro rank
Wavy industry classification
Industry- Product category
- Salon POS and Management Software
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF)
- akta.pro secondary industries
- Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
Keywords
Where Wavy is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Wavy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Operations
Revenue model
- Software Subscription: Monthly subscription fees based on number of user accounts. Tiers: 1 account at €29/month, 2-4 accounts at €49/month, 5-8 accounts at €69/month, 9+ accounts at €89/month. Recurring revenue model with tacit renewal.
- Payment Processing: Transaction fees on transparent payment feature: 1.4% per transaction plus €0.25 cents per payment (2.9% for AMEX cards and cards issued outside EEA). Weekly fund transfers incur 0.2% plus €0.10 cents.
- Product Sales (Marketplace): Wavy Store marketplace selling professional beauty products (haircare, skincare, tools) to salons with discounts up to 35%. Revenue from product margins on sales to salon customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 account subscription |
| Subscription | Monthly | 2-4 accounts subscription |
| Subscription | Monthly | 5-8 accounts subscription |
| Subscription | Monthly | 9+ accounts subscription |
| Transaction based/ take rate | Pay-as-you-go | Transparent Payment |
| Usage-based | Pay-as-you-go | SMS campaigns |
| Subscription | Annual | Black Friday promotion |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Wavy product offering
Product offeringCore offering
Wavy sells an NF525-certified SaaS point-of-sale and management platform (Wavy X) for hair salons, barbershops, and beauty institutes in France, combining cash register, appointment scheduling, online booking, client database, inventory, SMS marketing, accounting export, and transparent card payment into a single multi-device application. The company also operates Wavy Store, an integrated e-commerce marketplace for professional beauty products, and complements the SaaS with a separate Paiement Transparent payment service billed per transaction.
Product overview
Wavy is a unified SaaS platform offering a comprehensive suite of management tools for hair salons, barbershops, and beauty institutes. The core product, Wavy X (Logiciel de Caisse), is a NF525-certified point-of-sale and management software providing essential features including cash register, appointment scheduling (Agenda 2.0), inventory management, client database, statistical dashboards, and accounting export. The platform's marketing and communication tools include online booking (Réservation en Ligne), SMS campaigns, appointment reminders, personalized websites, Google SEO, and Facebook management. Payment services are handled through Paiement Transparent. An integrated e-commerce module, Wavy Store, enables product sales with over 2,000 professional items. The platform operates on a subscription model with tiered pricing based on the number of user accounts. Wavy joined forces with Treatwell in 2022, integrating with Europe's leading beauty booking platform while maintaining its independent feature set.
Differentiator
Problem solved
Functional benefit
Products and services
- Wavy X (Logiciel de Caisse) NF525-certified point-of-sale and management SaaS application for hair salons, barbershops, and beauty institutes in France. Bundles cash register, Agenda 2.0 planning, online booking, client database, inventory management, statistical dashboards, accounting export, loyalty, gift cards, SMS campaigns, and Facebook page management. Sold as a monthly subscription priced per account tier (€29–€89/month) and available on iOS, Android, Windows, Mac, and Web.
- Paiement Transparent Transparent payment service billed separately from the Wavy X subscription. Allows online booking payments and lets the salon debit clients for missed appointments. Pricing is 1.4% + €0.25 per transaction (2.9% for AMEX / non-EEA cards), with weekly fund transfers at 0.2% + €0.10.
- Wavy Store Integrated e-commerce marketplace within the Wavy application offering 2,000+ professional haircare and beauty products at up to 35% discounts versus standard retail, with 72-hour delivery and automatic inventory synchronization back to the salon's stock module.
Quantifiable outcome
- Over 7 million online reservations processed through the platform
- +4 more outcomes
Companies that use Wavy
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Wavy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Wavy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TreatwellcoreWavy merged with Treatwell, the European leader in online beauty bookings with 40,000 partner salons. The merger combines Wavy's 7,000+ salon customer base with Treatwell's marketplace. Treatwell acquired Wavy to strengthen its presence in the French market. Integration allows salons to sync their Wavy agenda with Treatwell's booking platform. All Wavy features and team remain unchanged.
- AllianzminorInsurance partnership offering preferential conditions for Wavy customers on salon insurance products.
- SwileminorEmployee benefits partnership offering preferential conditions on meal vouchers (titres restaurant) for Wavy customers and their employees.
- HelloCSEminorWavy Community by HelloCSE partnership providing access to employee committee benefits for salon owners and their staff. Access to committee offers and discounts.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Wavy competitors and assessment
Company assessmentDirect peers
- Booksy: Beauty and barber appointment booking app with integrated POS and payment processing. Strong European presence and a similar product-led growth motion targeting individual professionals and small salons — comparable to Wavy's GTM.
- Planity: French online booking and management platform for hair salons, barbershops, and beauty institutes. Competes directly with Wavy in the same French SMB segment with overlapping POS, booking, and agenda features.
- Vagaro: US-based salon, spa, and fitness business management software offering POS, booking, payments, and marketplace features. Closely aligned product offering and target customer (independent beauty/wellness businesses) to Wavy.
- Fresha: Global beauty and wellness marketplace with integrated POS and payment processing. Combines marketplace distribution with software — directly comparable to the Wavy + Treatwell combined model and one of the most aggressive competitors in the European salon space.
- GlossGenius: US-based all-in-one business management platform for beauty professionals (salons, barbers, spas) offering booking, POS, payments, and marketing. Comparable product positioning and SMB salon target customer.
- Phorest: Irish-based salon and spa software platform offering POS, online booking, client management, and marketing tools. European-headquartered vertical SaaS peer with comparable SMB salon focus and feature set.
- Salonized: Dutch-based salon and beauty business management software providing POS, booking, and client management. Direct European vertical SaaS peer with similar target customer profile and feature scope.
Broad incumbents
- Mindbody: Large US-based business management platform for fitness, beauty, and wellness verticals with POS, booking, and marketplace features. Broader incumbent offering overlapping capabilities with Wavy in the salon/spa subsegment.
- Square Appointments: Block's appointment-focused POS offering for service-based SMBs including salons. Wider portfolio play with strong brand and payment infrastructure, competing for the same independent salon segment.
Others
- Treatwell: Wavy's parent company and European beauty booking marketplace with 40,000 partner salons. Listed as OTHERS rather than DIRECT_PEER because of the parent-subsidiary relationship, but operates as the marketplace counterparty to Wavy's software business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wavy social profiles
Digital presenceWavy compliance and trust
Trust signalCompliance1 record
Wavy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wavy leadership team
Management profileNumber of profiles
Profiles4 records
Wavy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wavy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wavy
What does Wavy do?
Wavy sells an NF525-certified SaaS point-of-sale and management platform (Wavy X) for hair salons, barbershops, and beauty institutes in France, combining cash register, appointment scheduling, online booking, client database, inventory, SMS marketing, accounting export, and transparent card payment into a single multi-device application. The company also operates Wavy Store, an integrated e-commerce marketplace for professional beauty products, and complements the SaaS with a separate Paiement Transparent payment service billed per transaction.
Is Wavy a public or private company?
Wavy is a private company. It is classified as corporate owned and is currently operating.
When was Wavy founded?
Wavy was founded in 2016. It employs 101 to 250 people.
Where is Wavy based?
Wavy is headquartered in Paris, France, in the Europe region.
How does Wavy make money?
Three revenue lines are on record. Software Subscription is the primary driver. The others are payment Processing and product Sales (Marketplace).
Who are Wavy's main competitors?
Direct peers on record are Booksy, Planity, Vagaro, Fresha, GlossGenius, Phorest and Salonized. Broad incumbents are Mindbody and Square Appointments. Treatwell is listed as an others.
Does Wavy have an API?
No public API is recorded for Wavy.
What industry is Wavy in?
Wavy's product category is Salon POS and Management Software. Its primary akta.pro industry code is HSALABAF, Barber Shop + Salon Hybrid Services (Unisex), with a secondary code of CRABALAJ, Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers). Its NAICS code is 812112 and its SIC code is 5900.