Vendini

What Vendini does

Vendini is a San Francisco-based provider of box office ticketing and event management software founded in 2001 and serving live events organizations across North America. The company was acquired by AudienceView in 2019 and now operates as a brand within the AudienceView family, with the Vendini website functioning primarily as a referral channel that directs prospects to the AudienceView product suite. Vendini's platform is delivered as cloud-based subscription software that combines ticketing, marketing, fundraising, CRM, and reporting/analytics into a single system. The portfolio is organized into three core SKUs: AudienceView Professional (an all-in-one platform for live events organizations), AudienceView Unlimited (a configurable enterprise solution with automation), and AudienceView Campus (a higher-education-specific offering integrated with school authentication systems). Complementary consumer brands TheaterMania and WhatsOnStage, with millions of subscribers and social followers, are positioned as built-in audience-growth channels for performing arts clients.

The company sells through an enterprise field-sales motion with a 'Request a demo' CTA and quote-based pricing tailored to organization size and requirements, generating recurring subscription revenue across five vertical segments: theaters and performing arts organizations, sports organizations, attractions, music venues and festivals, and universities. Customer-facing staff are predominantly live-events industry veterans, which the company cites as a core differentiator. Vendini's pre-AudienceView growth strategy was acquisition-driven, with five tuck-in deals between 2012 and 2018 (Dataflow Workspace, In Ticketing, CrowdTorch, CHARGED.fm, Boxxo) funded in part by a $20M Level Equity round in 2016. Following the AudienceView acquisition, no new funding rounds, leadership changes, or standalone financial disclosures have been reported.

Name

Vendini

Legal name

AudienceView

Website

https://vendini.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Vendini provides cloud-based box office ticketing, marketing, fundraising, and CRM software to theaters, sports organizations, attractions, music venues, and universities. Since 2019 it has operated as a brand within the AudienceView family, complementing core SaaS products with consumer brands TheaterMania and WhatsOnStage for audience growth.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event ticketing software
• Box office management
• Live event platform
• Fundraising event software
• Audience engagement tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Box Office Software Subscriptions: Provides ticketing software solutions to live events organizations including theaters, sports organizations, attractions, music venues and universities. Revenue is generated through software licensing subscriptions for box office management, event ticketing, marketing and fundraising capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Vendini provides cloud-based event ticketing and box office management software that enables theaters, sports organizations, attractions, music venues and universities to sell tickets online and run fundraising campaigns. Its portfolio spans AudienceView Professional (all-in-one ticketing, marketing and fundraising), AudienceView Unlimited (configurable enterprise solution with automation), and AudienceView Campus (higher-education ticketing with school authentication integration). The platform bundles CRM, reporting/analytics and audience growth tools powered by consumer brands TheaterMania and WhatsOnStage.

Product overview

Vendini operates as a brand under AudienceView, providing a unified portfolio of event ticketing software solutions. The core product lineup consists of three distinct platforms: AudienceView Professional (all-in-one ticketing, marketing, and fundraising for live events), AudienceView Unlimited (fully configurable business solution with advanced automation), and AudienceView Campus (higher education-specific ticketing integrated with school authentication systems). The portfolio is complemented by consumer brands TheaterMania and WhatsOnStage, which provide audience growth solutions with millions of subscribers and social media followers that clients can leverage to increase ticket sales and brand awareness. Together, these products serve theaters, sports organizations, attractions, music venues, and universities across the live events industry.

Differentiator

Problem solved

Functional benefit

Brands

• AudienceView Professional: All-in-one ticketing, marketing and fundraising platform solution for live events
• AudienceView Unlimited
• AudienceView Campus
• TheaterMania
• WhatsOnStage

Products and services

• AudienceView Professional All-in-one ticketing, marketing and fundraising platform designed for live events organizations to simplify event management and improve consumer relationships and engagement.
• AudienceView Unlimited Fully configurable business solution for live event organizations featuring game-changing automation and valuable insights to drive organizational success.
• AudienceView Campus Ticketing software built exclusively for the higher education market, continually tested and enhanced by a network of active colleges and universities, integrating seamlessly with existing school authentication systems.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• AudienceViewcoreStrategic or Co-development PartnerVendini joined the AudienceView family in 2019. AudienceView provides live events organizations with an unmatched portfolio of event ticketing software, innovative technology and popular consumer brands including TheaterMania and WhatsOnStage. Vendini now serves as a brand and entry point directing customers to AudienceView solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tessitura: Tessitura is a CRM and ticketing platform purpose-built for performing arts and cultural organizations, directly competing with AudienceView Professional in theaters, arts centers, and similar venues. Its vertical specialization, long-tenured customer base, and deep feature set make it Vendini's closest like-for-like competitor.
• Spektrix: Spektrix provides cloud-based ticketing, CRM, and marketing tools for arts and cultural organizations, with strong penetration in the UK. Its core focus on theaters, galleries, and festivals makes it a direct international competitor to Vendini's performing arts offering.
• PatronManager (by Salesforce): PatronManager is a Salesforce-native ticketing, CRM, and fundraising platform for arts and cultural organizations, mirroring Vendini's integrated CRM-plus-ticketing approach. Its appeal to Salesforce-centric customers places it in direct competition for the same mid-market and SMB performing arts segment.
• Paciolan (Veritone): Paciolan, owned by Veritone, provides ticketing, marketing, and fan engagement solutions focused on college athletics and university clients, directly overlapping with AudienceView Campus. It is one of the most relevant competitors specifically for Vendini's higher education vertical.
• Brown Paper Tickets: Brown Paper Tickets offers ticketing and event registration services for live events of all sizes, including performing arts and music venues. Its SMB-friendly positioning and broad event category coverage put it in direct competition with Vendini for smaller live-event organizers.

Broad incumbents

• Eventbrite: Eventbrite is a large consumer-facing ticketing and event management platform serving a broad range of event organizers. While not specialized in performing arts or large venues, it competes for entry-level and SMB live-events accounts and represents a broader-incumbent alternative.
• Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant large-scale ticketing platform for concerts, sports, and live entertainment, owned by Live Nation Entertainment. While Vendini serves different vertical niches (SMB theaters, universities, attractions), Ticketmaster's scale and technology footprint make it the most consequential broad-incumbent competitor.
• Blackbaud: Blackbaud provides fundraising, CRM, and financial management software primarily to nonprofits, including arts and cultural organizations. Its overlap with Vendini's fundraising and CRM modules makes it a broad-incumbent alternative for the institutional audience.
• Cvent: Cvent is a large-scale event management platform focused on corporate meetings, conferences, and trade shows, with some extensions into live events. While primarily serving B2B event organizers, its platform breadth and enterprise footprint make it a broad-incumbent alternative in adjacent live-events segments.

Emerging players

• Universe (by Ticketmaster): Universe is a self-service ticketing platform owned by Ticketmaster, targeting independent event organizers including music venues and festivals. It overlaps with Vendini's SMB and mid-market music venue segment with a lighter-weight, do-it-yourself product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vendini
• Facebookfacebook.com/vendini.inc
• LinkedInlinkedin.com/company/vendini

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendini