fabel

What fabel does

fabel (legal entity: Pflegeleicht - Carefix Digital Solutions UG) is a Hamburg-based CareTech startup founded in early 2022 by Maximiliane Kugler and Alicia Faridi. The company builds mobile and web software that helps family caregivers in Germany coordinate home care for relatives, with a native iOS app (launched August 2023), Android app (January 2024), and a companion care knowledge platform covering dementia, care applications, German long-term care insurance bureaucracy, nutrition, and mobility. Core product features include shared calendars, task management, a Care Journal for documenting daily condition, Care Level and Benefits calculators, an Everyday Helpers directory of local and digital service providers, and an AI-powered chatbot (fabel Assistant, launched September 2025) built on OpenAI's ChatGPT API.

The company operates a multi-sided platform business model with four revenue streams. The consumer fabel APP is free, monetized indirectly through brand and caregiver data value. fabel PRO (launched March 2026) is a white-label, subscription-based digital patient platform that lets healthcare providers deliver therapy programs and content inside the fabel app via QR or therapy codes, without their own app development. fabel Ads is a professional-services agency arm running performance social media marketing for healthcare and nursing brands. The Everyday Helpers marketplace generates affiliate/referral revenue from listed service providers, and a B2B2C employer channel offers the app to employees performing caregiving duties to reduce absenteeism.

Customer concentration is distributed across many healthcare sub-sectors (medical devices, pharmacy, nutrition, dermatology, hospital, insurance, advocacy), with logo-level relationships including apetito, Aerogen, Coloplast, DERMASENCE, DocMorris, Techniker Krankenkasse, and Universitätsklinikum Bonn, though the depth of these relationships (paid contracts vs. logo placement) is not disclosed. The company is embedded in the Hamburg Health Innovation Port ecosystem, has won the emotion Award 2025 and the Homecare Botschafter certification, and raised approximately $1.76M across 2022 InnoFounder grant funding and January 2025 rounds including The Birdhouse. With 1–10 employees and no disclosed revenue, fabel is positioned as an early-stage platform play attempting to build the operating system for German home care across consumer, enterprise, and services layers.

Name

fabel

Legal name

Pflegeleicht - Carefix Digital Solutions UG (haftungsbeschränkt)

Website

https://fabel.care

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

fabel is a Hamburg-based CareTech startup that builds a mobile app and white-label platform to help German family caregivers coordinate home care, serving consumers directly and healthcare providers, employers, and service providers via fabel PRO, fabel Ads, and a marketplace.

Ownership category

akta.pro rank

Product category

Home Care Coordination Software

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Advertising Agencies (7311)

akta.pro primary industry

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)

akta.pro secondary industries

Family/Caregiver Engagement & Proxy Access Management (HLACAEAL), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Family care coordination
• Home care software
• Caregiver support platform
• Healthcare patient engagement
• Care knowledge library

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. fabel App (Consumer): The consumer-facing fabel app is described as free of charge. Revenue may be generated through B2B2C employer sponsored access, premium features, or indirect value from the consumer user base.
2. fabel PRO (Enterprise White-Label): fabel PRO provides healthcare brands, clinics, and insurance companies their own digital patient platform branded within the fabel ecosystem. Companies receive therapy programs, content, and services integrated into the app without their own app development, generating subscription or licensing revenue.
3. fabel Ads (Healthcare Brand Agency): Performance-driven social media marketing agency serving nursing and healthcare brands. Core services include performance creatives, paid social, optimized lead funnels, creator content, TikTok Shop, and YouTube product marketing. Revenue from service fees.
4. B2B2C (Employer Sponsored Access): fabel targets employers who provide the app to employees performing caregiving duties, reducing employer costs associated with caregiver-related absenteeism and productivity loss.
5. Everyday Helpers (Marketplace): Service providers (Alltagshelfer) in categories such as shopping, living environment, care, well-being, advice, and aids pay for visibility in the fabel app and website, generating referral or advertising revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

fabel is a Hamburg-based CareTech startup offering an integrated digital ecosystem for home care. Its three pillars are: (1) fabel APP, a free mobile app for family caregivers to coordinate care tasks, share calendars, maintain care journals, and access care knowledge; (2) fabel PRO, a white-label digital patient platform that enables healthcare providers, clinics, and insurers to accompany patients at home with branded therapy programs; and (3) fabel Ads, a performance-driven social media marketing agency serving nursing and healthcare brands. The Everyday Helpers marketplace within the app connects caregivers to local and digital service providers.

Product overview

fabel offers a unified digital platform ecosystem comprising three core products: fabel APP (mobile app for families to organize home care), fabel PRO (digital platform for healthcare providers to accompany patients after treatment), and fabel Ads (specialized agency for healthcare brand marketing). The ecosystem includes supporting features like Care Journal for documenting daily care, fabel Assistant (AI chatbot for care questions), Care Level Calculator, Care Benefits Calculator, Daily helpers directory, and care knowledge articles. The products work together to connect family caregivers, healthcare professionals, and service providers in the home care ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• fabel PRO: Digital platform for structured home care from hospital to home. Enables healthcare providers to offer branded patient platforms with therapy programs, content, and services integrated into the fabel app ecosystem.
• fabel Ads
• fabel APP

Products and services

• fabel APP Free mobile application that helps family caregivers organize daily care routines, coordinate tasks and calendars across a care team, document care via a care journal, and access an extensive care knowledge library for home care in Germany.
• fabel PRO White-label digital patient platform for healthcare providers, clinics, and insurers that delivers structured therapy programs, tasks, reminders, and health documentation to patients at home through the fabel app, accessed via QR code or therapy code without requiring providers to build their own app.
• fabel Ads Specialized performance-driven social media marketing agency service for nursing and healthcare brands, offering performance creatives, paid social, optimized lead funnels, creator content, TikTok Shop, and YouTube product marketing to scale brand visibility, leads, and revenue.

Quantifiable outcome

• Thousand+ family caregivers using the platform

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Health Innovation Port (HIP)coreStrategic or Co-development Partnerfabel is a member of the Health Innovation Port network, which provides access to healthcare innovation ecosystem and strong ties to Techniker Krankenkasse and other health sector stakeholders.
• Techniker KrankenkasseminorStrategic or Co-development PartnerThrough the Health Innovation Port network, fabel maintains close contact with Techniker Krankenkasse (TK), one of Germany's largest health insurers. The nature of the relationship is primarily ecosystem/network access.
• apetitominorGTM or Marketing PartnerListed as a customer logo on fabel's homepage. May represent a commercial or co-marketing relationship in the healthcare food/catering sector.
• AerogenminorGTM or Marketing PartnerListed as a customer logo on fabel's homepage, suggesting a commercial or co-marketing relationship.
• ColoplastminorGTM or Marketing PartnerListed as a customer logo on fabel's homepage, suggesting a commercial or co-marketing relationship in medical supplies.
• DERMASENCEminorGTM or Marketing PartnerListed as a customer logo on fabel's homepage, suggesting a commercial or co-marketing relationship in dermatology/healthcare products.
• Deutsche Alzheimer Gesellschaft e.V.minorStrategic or Co-development PartnerListed as a partner logo on fabel's homepage, suggesting a strategic or advocacy partnership in dementia care.
• DocMorrisminorGTM or Marketing PartnerListed as a customer logo on fabel's homepage, suggesting a commercial or co-marketing relationship in online pharmacy.
• FamiliaraminorGTM or Marketing PartnerListed as a customer logo on fabel's homepage.
• GardiaminorGTM or Marketing PartnerListed as a customer logo on fabel's homepage.
• Hilfsmittel-HeldminorGTM or Marketing PartnerListed as a customer logo on fabel's homepage.
• Universitätsklinikum Bonn (UKB)minorStrategic or Co-development PartnerListed as a partner logo on fabel's homepage, indicating a university hospital partnership in the healthcare sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Medwing: Berlin-based healthcare workforce marketplace connecting medical professionals with employers in Germany and Europe. Comparable to fabel on healthcare labor supply/demand dynamics and Germany-centric go-to-market, though focused on clinical staffing rather than family caregiving.
• Wellabe (formerly pflege.de): German digital platform that aggregates information, services, and tools around long-term care and Pflegegrade — overlapping with fabel's care knowledge library, care level/benefits calculators, and content-led caregiver support. Direct overlap on the information and decision-support side of family caregiving.
• Caspar Health: Germany-based digital rehabilitation platform delivering clinician-prescribed therapy programs to patients at home. Closely comparable to fabel PRO on the hospital-to-home care pathway, digital therapy programs, and white-label-style delivery to healthcare providers.
• Recare: Berlin-based discharge and post-acute care management platform connecting hospitals with downstream care providers. Comparable to fabel PRO on the hospital-to-home transition use case and provider-side digital tooling, though focused on capacity matching rather than family engagement.

Direct peers

• Careship: Germany-based marketplace platform that connects families with professional caregivers for in-home elderly care. Directly comparable to fabel in target audience (family caregivers in Germany), care-coordination use case, and B2C plus B2B (employer/insurer) revenue approach.
• Famileo: France-founded family-engagement platform that helps relatives send photos, messages, and updates to elderly care recipients, often in care facilities. Comparable to fabel on the family-to-care-recipient engagement layer and the care-community angle, with overlapping European CareTech positioning.

Others

• Caresense (formerly Habilitas / related German CareTech): Germany-based digital health and care documentation vendors in the DACH care sector. Adjacent to fabel PRO on provider-side digitization and German care workflows, providing context on the competitive landscape for provider software in DACH.

Broad incumbents

• Vivendi SE: Established German vendor of software for elderly care, nursing homes, and outpatient care services. Comparable as a care-sector software incumbent in DACH; overlaps with fabel PRO on provider-side digitization but operates a much broader care-facility portfolio rather than a family-caregiver niche.

Regional players

• Honor Technology: US-based home care platform combining professional caregiver matching, technology, and care management for older adults. Comparable to fabel on the home-care coordination thesis and tech-enabled care delivery, but operates in North America rather than DACH.
• Papa: US marketplace pairing older adults and families with 'Papa Pals' for companionship and in-home support, often paid via Medicare Advantage plans. Comparable to fabel on family-driven senior care and payer/employer-paid distribution, but US-only and more companionship-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fabel_care
• Facebookfacebook.com/fabel.community
• LinkedInlinkedin.com/company/fabellive
• Instagraminstagram.com/fabel.care
• TikToktiktok.com/@fabel.care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fabel