What Tera does

Tera (Tera Treinamentos Profissionais S.A.) is a Brazilian online education platform, founded in 2016 by Leandro Herrera in São Paulo, that delivers applied AI and digital-product training to working professionals and corporate teams. Following a 2023 strategic repositioning from a general business/design/technology curriculum to a focused 'AI Builder' school, Tera now operates a unified subscription-based platform centered on its Membership product (R$180/month, 21 installments, 7-day money-back guarantee) granting access to 15+ multi-module formations (including AI Product Manager, AI Designer, AI Engineering for Multi-Agent Systems, and Product Strategy), 100+ short courses, live expert sessions, and an AI-assisted personalized learning path. Premium tiers include a 9-month MBA in Leadership and Product Strategy in the AI Era and a 12-week AIPL immersion, with a graduate-level specialization (Pós-Graduação em IA para Negócios) launched in 2024; free entry points include the Matriz de Profici\u00eância em IA assessment, the Radar IA newsletter (8,200+ subscribers), and Builder Sessions.

The B2B division, Tera para Empresas, delivers customized corporate AI training programs — including skill mapping, dedicated learning hubs, and tailored learning paths — to enterprises such as Itaú (1,200+ PMs trained, 23,000 professionals impacted), Nubank, Ambev, and Natura, with 300+ corporate clients in aggregate. The business model spans three recurring revenue streams: individual subscription memberships, enterprise training contracts, and premium MBA/AIPL programs. Distribution blends self-serve e-commerce on somostera.com with direct enterprise field sales and content-led top-of-funnel marketing (blog, newsletter, social, webinars, social-impact partnerships including Google's 'Neg\u00f3cio em dIA' program targeting 1 million Brazilian entrepreneurs).

The platform has trained 50,000+ 'builders' across Brazil, with instruction delivered by 200+ practitioners who build AI products daily rather than by traditional academics. The methodology is 'Build First': every module ends with an actionable deliverable, and students graduate with a portfolio of functional AI solutions (RAG systems, agents, automations) rather than abstract certifications. The company is recognized by the World Economic Forum, Google for Startups, and Endeavor as a workforce-transformation player in Latin America, has raised R$10M from X8 Investimentos (July 2023) along with prior investment from Grupo Arco Educação (2021) and Google for Startups (2018), and remains privately held with 51-100 employees.

Name

Tera

Legal name

Tera Treinamentos Profissionais S.A.

Website

https://somostera.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Tera (São Paulo, founded 2016) is a Brazilian AI Builder education platform offering subscription-based online training, formations, and corporate programs that teach working professionals and enterprise teams to build applied AI products, with 50,000+ builders trained and clients including Itaú, Nubank, Ambev, and Natura.

Ownership category

akta.pro rank

Product category

AI Education and Professional Development Platform

NAICS

Business Schools and Computer and Management Training (6114), Computer Training (611420), Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN)

akta.pro secondary industries

DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC), Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)

Keywords

• AI education platform
• Online professional training
• Corporate AI upskilling
• Subscription learning membership
• Product management courses

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Membership Subscription: Monthly subscription model offering unlimited access to all formations, courses, live sessions, and AI-powered platform features. Students pay R$180/month over 21 installments (R$3,780 total) or discounted annual/PIX options.
2. Enterprise/Corporate Training: B2B training programs for corporate teams including custom learning paths, skill mapping, mentorship, and ongoing professional development. Companies like Itaú, Nubank, and Ambev are served through dedicated enterprise programs.
3. MBA and Intensive Programs: 9-month MBA program in Leadership and Product Strategy in the AI era, plus intensive AIPL (AI Product Leaders) immersion programs with limited enrollment

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tera operates a subscription-based online education platform that delivers AI and digital product training through a Membership model granting access to 100+ courses, 15+ formations, live expert sessions, and an AI-powered personalized learning environment. The platform also offers premium MBA and immersion programs, plus dedicated B2B corporate training solutions (Tera para Empresas) featuring customized learning paths, skill mapping, and ongoing professional development for enterprise clients.

Product overview

Tera is Brazil's leading AI Builder education platform, operating as a unified subscription-based platform offering practical AI and digital product education. The portfolio centers on the Membership subscription as the core product, providing unlimited access to 15+ formations (including AI Product Manager, AI Designer, Automações e Agentes com IA, and AI Engineering para Sistemas Multiagentes), 100+ short practical courses, live expert sessions, and an AI-assisted personalized learning platform. Premium programs include the 9-month MBA: Liderança e Estratégia de Produtos na Era da IA and the 12-week AI Product Leaders immersion. Free entry points include the AI Builder Hub (tutorials and frameworks), the Matriz de Proficiência em IA (free proficiency assessment with 34 questions across 12 skills), the Radar IA weekly newsletter (8,200+ subscribers), AI Builder Sessions (free practical workshops), and the Tera Blog with AI content. The B2B enterprise division, Tera para Empresas, delivers customized corporate AI training to major clients including Itaú (1,200+ PMs trained) and Natura. The platform follows a 'Build First' methodology where every lesson is a project and every project goes into the student's portfolio. Tera was founded in 2016 by Leandro Herrera, has trained 50,000+ builders, and has been recognized by the World Economic Forum, Google for Startups, and Endeavor.

Differentiator

Problem solved

Functional benefit

Products and services

• Tera Membership Primary subscription product offering unlimited access to 100+ courses, 15+ formations, live expert sessions, and the AI-powered personalized learning platform. Priced at R$180/month (21x) or R$5,712 total, with a 7-day unconditional money-back guarantee. Targeted at individual professionals.
• Tera para Empresas (B2B Corporate Training)

Quantifiable outcome

• 90%+ of builders apply learned skills within 30 days of completing training
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• GoogleflagshipGTM or Marketing PartnerCo-investor in the 'Negócio em dIA' program - a free AI program for 1 million entrepreneurs in Brazil, launched together with Google, Itaú, and Seb ... AI governance

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alura: Brazil's largest online learning subscription platform offering tech, business, and creative courses. Directly comparable as a Portuguese-language subscription edtech competing for the same Brazilian upskilling wallet as Tera.
• Platzi: Leading Spanish/Portuguese online learning platform focused on professional tech, AI, and digital skills across LatAm. Closely comparable subscription model and applied AI course catalog.
• DIO.me: Brazilian digital education platform offering technology bootcamps, certifications, and corporate training. Competes in the same B2C/B2B tech upskilling segment with similar subscription and corporate offerings.
• Rocketseat: Brazilian developer education platform with a subscription model and a focus on full-stack/AI engineering upskilling. Comparable as a Portuguese-language subscription edtech targeting Brazilian developers.
• Trybe: Brazilian online tech school offering bootcamps and corporate training in software engineering, data, and emerging tech. Direct competitor in the Brazilian corporate and individual tech upskilling market.

Broad incumbents

• DeepLearning.AI: Andrew Ng-led AI education brand offering courses, specializations, and corporate AI programs. Comparable as a practitioner-led AI upskilling authority with growing B2B corporate training reach into global enterprises.
• Coursera: Global online learning platform with extensive AI specializations (Google, Stanford, DeepLearning.AI) and a large Coursera for Business division. Comparable B2B/corporate AI upskilling channel targeting enterprise L&D budgets.
• Udacity: Global digital education platform with AI and product-focused Nanodegree programs and a corporate enterprise arm. Comparable B2B AI upskilling motion and project-based curriculum philosophy.

Regional players

• Let's Code: Brazilian technology school offering bootcamps and corporate training programs in AI, data, and software engineering. Comparable as a domestic B2B/B2C tech education peer focused on the Brazilian market.

Emerging players

• Origamid: Brazilian online education platform focused on design and frontend development with practitioner-led courses. Comparable as a Portuguese-language, practitioner-instructor subscription edtech targeting Brazilian professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SomosTera
• Facebookfacebook.com/somostera
• LinkedInlinkedin.com/school/somostera
• Instagraminstagram.com/somostera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tera